U.S. Tobacco Company v. Harshbarger

CourtCourt of Appeals for the First Circuit
DecidedNovember 13, 1998
Docket98-1199
StatusPublished

This text of U.S. Tobacco Company v. Harshbarger (U.S. Tobacco Company v. Harshbarger) is published on Counsel Stack Legal Research, covering Court of Appeals for the First Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
U.S. Tobacco Company v. Harshbarger, (1st Cir. 1998).

Opinion

USCA1 Opinion
                 United States Court of Appeals

For the First Circuit

No. 98-1199

PHILIP MORRIS, INCORPORATED, ET AL.,
Plaintiffs, Appellees,

v.

SCOTT HARSHBARGER, ATTORNEY GENERAL OF MASSACHUSETTS, ET AL.,
Defendants, Appellants.

____________________

No. 98-1200

UNITED STATES TOBACCO COMPANY, ET AL.,
Plaintiffs, Appellees,

v.

L. SCOTT HARSHBARGER, ATTORNEY GENERAL OF MASSACHUSETTS, ET AL.,
Defendants, Appellants.

APPEALS FROM THE UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF MASSACHUSETTS

[Hon. George A. O'Toole, Jr., U.S. District Judge]

Before

Selya, Circuit Judge,
Wellford,* Senior Circuit Judge,
and Lipez, Circuit Judge.

_______________
*Of the Sixth Circuit, sitting by designation.

William W. Porter, Assistant Attorney General, with whom Scott
Harshbarger, Attorney General, and Thomas A. Barnico, Assistant
Attorney General, were on brief, for appellants.
Henry C. Dinger, with whom Henry C. Dinger, P.C., Thomas J.
Griffin, Jr., Cerise Lim-Epstein, Goodwin, Procter & Hoar, LLP,
Verne W. Vance, Jr., John H. Henn, Foley, Hoag & Eliot LLP, Donald
J. Wood, Connarton, Wood & Callahan, Richard M. Zielinski, Hill &
Barlow, Herbert Dym, Clausen Ely, Jr., Patricia A. Barald, David H.
Remes, and Covington & Burling were on brief, for appellees in No.
98-1199.
George J. Skelly, with whom Thomas J. Dougherty, Skadden,
Arps, Slate, Meagher & Flom LLP, A. Hugh Scott, Robert A. Kole,
Choate, Hall & Stewart, John L. Oberdorfer, G. Kendrick Macdowell,
and Patton Boggs, L.L.P. were on brief, for appellees in No. 98-
1200.

November 6, 1998

SELYA, Circuit Judge. The plaintiffs in this case,
manufacturers of cigarettes and smokeless tobacco products,
mounted a constitutional challenge to the novel ingredient-
reporting requirements of Mass. Gen. L. ch. 94, 307B (Section
307B). The district court granted the plaintiffs' motion for a
preliminary injunction restraining two state officials
(collectively, the Commonwealth) from enforcing these requirements.
In this venue, the Commonwealth invites us to vacate or modify the
injunction. We decline the invitation.
I.
Background
A.
The Statute
Regulation is not a stranger to the tobacco industry.
The Federal Cigarette Labeling and Advertising Act, 15 U.S.C.
1335a (1994) (the Labeling Act), mandates that "[e]ach person who
manufactures, packages, or imports cigarettes shall annually
provide the Secretary [of Health and Human Services] with a list of
the ingredients added to tobacco in the manufacture of cigarettes,"
but this list need not "identify the company which uses the
ingredients or the brand of cigarettes which contain the
ingredients," and those required to furnish lists may designate
proxies to do so on their behalf. Cigarette manufacturers
typically comply with the Labeling Act's strictures through an
internuncio; they submit information to a law firm which acts as a
clearinghouse for the industry. The law firm then furnishes an
annual list of all ingredients used by any of the companies to the
Secretary. The law firm maintains the secrecy of the ingredients
used in a particular brand from both the government and the brand's
competitors. In short, though the Labeling Act obligates the
Secretary to report to Congress health risks from tobacco products
discerned directly or indirectly through the lists, it assures
confidentiality for trade secrets.
Existing state law is not much more intrusive. Apart
from Massachusetts, only Minnesota and Texas have required any
reporting of tobacco ingredients. The Minnesota statute, Minn.
Stat. 461.17 (Supp. 1997), compels tobacco manufacturers to
report the use of any of several targeted additives in their
products. The Texas law, Tex. Health & Safety Code Ann.,
161.251-255 (West Supp. 1998), bears certain similarities to
Section 307B, but provides protection for information submitted
that "would be excepted from public disclosure as a trade secret
under state or federal law." Id. 161.254(c).
Massachusetts has gone further. When Section 307B was
enacted as a means of regulating the tobacco industry, proponents
billed it as an innovative regulatory effort which, incidentally,
would protect public health. See Press Release Distributed by the
Commonwealth upon Signing of Section 307B, August 2, 1996 (quoting
then-Governor William F. Weld's description of Section 307B as "a
common sense, pro-consumer bill that will give people all the
information they need to make educated decisions about what they
put in their bodies"). The statute significantly expands the reach
of existing positive law. Its ingredient-reporting provisions are
novel both because they demand brand-by-brand reporting of
additives and because they permit public disclosure of this
ingredient information.
Specifically, Section 307B stipulates that each
manufacturer of tobacco products must report annually to the
Massachusetts Department of Public Health (DPH) "[t]he identity of
any added constituent other than tobacco, water or reconstituted
tobacco sheet made wholly from tobacco, to be listed in descending
order according to weight, measure, or numerical count" for each
brand sold within the state. Any such information that DPH
reasonably concludes "could reduce risks to public health, shall be
public records," as long as the attorney general advises DPH that
such disclosure would not work an unconstitutional taking. The
historical archives clearly indicate the legislature's intent. For
instance, in a letter urging colleagues to support the bill that
eventually became Section 307B, a proponent explained that brand-
specific reporting and disclosure are necessary because "[i]f you
smoke Merits you want to know what is in Merits, not what may be in
every brand of cigarettes on the market." Letter from Senator
Warren E. Tolman to Colleagues 2 (June 14, 1996).
B.
The Marlboro Man's Secret
Because consumers choose brands based on flavor, taste,
and aroma, and tend to remain loyal to those brands, small fortunes
are spent creating the flavor formulas for tobacco products. The
information needed to copy these formulas is, in turn, worth many
millions of dollars. See, e.g., Kurt Badenausen, Blind Faith,
Financial World, July 8, 1998, at 50-65 (describing Philip Morris's
Marlboro brand as worth over $44,000,000 and rating it the most
valuable of 364 brand names surveyed). It is no secret that
tobacco companies, like other manufacturers of brand name products,
employ elaborate procedures to safeguard their ingredient
information. For example, suppliers sign confidentiality
agreements and furnish their wares in coded packaging, devoid of
proprietary names, to keep ingredient information under wraps.
Even in house, copies of flavor formulas are retained under lock
and key, and ingredient information is made available only on a

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