OPINION AND ORDER
SPRIZZO, District Judge:
Plaintiffs, the producer and licensing agent of the “Miami Vice” television series, seek a preliminary injunction enjoining defendants from selling “Miami Mice” t-shirts.
Plaintiffs seek relief primarily on the grounds that the defendants have violated New York’s unfair competition law relating to misappropriation. Alternatively, plaintiffs argue that the defendants have violated section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a) (1982).
The Court has received briefs from both parties and has held an evidentiary hearing. At the hearing, the Court viewed excerpts from the “Miami Vice” television series, heard testimony from several witnesses, and accepted into evidence various exhibits relating to both the t-shirts and the television series. After considering all the evidence and arguments of counsel in this action, the Court concludes that plaintiff’s application for a preliminary injunction must be denied for the reasons set forth
infra.
FACTS
Plaintiff Universal City Studios Inc. (“Universal”) is the producer of the television series “Miami Vice.” Universal holds a copyright on the series and has also applied for a trademark registration for the logo “Miami Vice.”
See
Transcript of Hearing (“Tr.”) at 20-21; PI. Ex. 25 & 26. This logo is displayed at the beginning of every “Miami Vice” show and is printed in stylized block letters with the word “Miami” above the word “Vice.”
Plaintiff Merchandising Corporation of America, Inc. (“Merchandising”) is the exclusive merchandising arm of Universal and grants licenses to manufacturers and distributors, authorizing them to produce various products relating to the “Miami Vice” television series.
See
Tr. at 20. Approximately fifteen such merchandising licenses have already been issued for “Miami Vice” products. These licenses cover a variety of products, including t-shirts.
See id.
at 21-22.
It is undisputed that “Miami Vice” is one of the most popular shows on television today. The show revolves around two main characters, Detective Sonny Crockett, who is white, and Detective Ricardo Tubbs, who is black. These detectives battle
against drug smugglers, mob bosses, and many other evil criminal figures. Plaintiffs’ exhibits, a collection of articles about “Miami Vice,” as well as selected videotaped segments from the series, establish that the show’s major themes are crime and violence, with sexual overtones thrown in.
See
PI. Ex. 1-21.
“Miami Vice” is promoted as a highly stylized television series with an art deco, flashy look.
See
Tr. at 5, 11. Pastel color patterns predominate on the filming set; earth tones are never permitted.
See id.
at 8. Crockett and Tubbs wear fashionable clothing in tropical pastel colors, adding to the overall style of the show. Crockett generally wears a single-breasted jacket, collarless shirt, and pants with no belt.
See id.
at 6. Tubbs, on the other hand, tends to wear a notch-collar shirt, a thin tie, and a double-breasted suit.
See id.
at 7. Finally, one of the most important elements in the overall style of the show is that the music and lyrics of popular rock-and-roll songs are blended into the action on the set and take the place of extended dialogue.
See id.
at 8.
Defendant T-Shirt Gallery (“the Gallery”) manufactures and distributes,
inter alia,
five different types of “Miami Mice” t-shirts, and holds a New York State trademark and a federal copyright for the cartoon drawings of “Miami Mice.”
See
Tr. at 68; Def.Ex. B & C. Each of the t-shirts has the words “Miami Mice” printed across the top of the t-shirt in non-stylized block letters over a diamond shaped design. The words “T-Shirt Gallery” are printed near the bottom of the shirts.
Each of the t-shirts features two comical cartoon mice, who wear sun glasses and dress in clothing similar to the costumes of Crockett and Tubbs. Thus, one mouse, who has an “Afro” hairstyle, is wearing a double-breasted suit (as does Tubbs) while the other mouse wears a t-shirt and a single breasted suit (as does Crockett). Furthermore, the t-shirts depict these mice in various settings: on a beach, in New York City, leaning against an expensive sports car, and at a dance club.
See generally
PL Ex. 27. Plaintiffs allege these settings correspond to typical settings in the Miami Vice television series.
See
Plaintiffs’ Post Hearing Brief at 4. Finally, the clothing of the mice, the “Miami Mice” logo, and any buildings or ears appearing in the t-shirts, are all generally colored in with pastel colors.
Defendant Bob Edelson is a merchandising agent for the Gallery.
See
Tr. at 36.
According to Edelson’s deposition, Edelson and Markku Anunio, a.k.a. “Finn,” the president of the Gallery, had an informal verbal agreement that Edelson would get 25% of the profits from any merchandising deals he arranged for “Miami Mice” products.
See
Tr. at 36. Pursuant to that agreement, Edelson sent a letter dated August 8, 1985, to Universal in which he offered to seek the “movie-TV-merchandising rights” to “Miami Mice.” In the letter, Edelson explained that “Miami Mice is an animated parody of Miami Vice,” and that he thought Universal would have the resources to develop it “into a sophisticated animated crime-fun TV show.” Universal replied by filing the present action.
ANALYSIS
A preliminary injunction is proper only when the plaintiff establishes possible irreparable injury, plus either (a) probability of success on the merits, or (b) sufficiently serious questions going to the merits to make them a fair ground for litigation and a balance of hardships tipping decidedly in the plaintiffs’ favor.
See Dallas Cowboys Cheerleaders, Inc. v. Pussycat Cinema, Ltd.,
604 F.2d 200, 206-07 (2d Cir.1979);
see also Sonesta International Hotels Corp. v. Wellington Associates,
483 F.2d 247, 250 (2d Cir.1973).
In cases which involve unfair competition and Lanham Act claims, irreparable injury will be presumed if the plaintiffs
first establish a probability of success on the merits.
See American Home Products v. Johnson Chemical Co.,
589 F.2d 103, 106 (2d Cir.1978);
Russ Berrie & Co. v. Jerry Eisner Co.,
482 F.Supp. 980, 989-990 (S.D.N.Y.1980);
see also Standard & Poor’s Corp. v. Commodity Exchange,
683 F.2d 704, 708 (2d Cir.1982) (in Lanham Act claim, a showing of likelihood of confusion, which is an essential element of success on the merits, will also establish the requisite risk of irreparable harm);
cf., Wainwright Securities, Inc. v. Wall Street Transcript Corp.,
558 F.2d 91, 94 (2d Cir.1977) (court may presume irreparable injury in copyright infringement action if
prima facia
case of infringement is made out). Thus, the Court will first discuss whether the plaintiffs have demonstrated a probability of success on the merits before turning to the issues of irreparable injury and balance of hardships.
I. PROBABILITY OF SUCCESS ON THE MERITS
A.
New York Unfair Competition Claim
Plaintiffs’ principal argument offered in support of their application for a preliminary injunction is that the defendants have violated the misappropriation branch of New York’s unfair competition law. The New York law of unfair competition is a “broad and flexible doctrine” encompassing “any form of commercial immorality.”
See Roy Export Co. v. Columbia Broadcasting System,
672 F.2d 1095, 1105 (2d Cir.) (quoting
Metropolitan Opera Assoc. v. Wagner-Nichols Recorder Corp.,
199 Misc. 786, 792-96, 101 N.Y.S.2d 483, 488-93 (Sup.Ct.1950),
aff'd,
279 A.D. 632, 107 N.Y.S.2d 795 (1951) (per curiam),
cert. denied,
459 U.S. 826, 103 S.Ct. 60, 74 L.Ed.2d 63 (1982)). The misappropriation branch of New York’s unfair competition law generally concerns the taking and use of the plaintiff’s property to compete against the plaintiff.
See id.; see also International News Service v. Associated Press,
248 U.S. 215, 239, 39 S.Ct. 68, 63 L.Ed. 211 (1918). Thus, a defendant can be liable for unfair competition if he misappropriates the “skill, expenditures, and labors of a competitor.”
See Flexitized, Inc. v. National Flexitized Corporation,
335 F.2d 774, 781 (2d Cir.1964) (quoting
Electrolux Corp. v. Val-Worth, Inc.,
6 N.Y.S.2d 556, 567, 190 N.Y.S.2d 977, 986, 161 N.E.2d 197, 203 (1959)).
In this case, plaintiffs argue that defendants have misappropriated from the Miami Vice show; (a) the settings, (b) the style, dress and essential expressions of the lead characters, (c) the color patterns and (d) the title.
See
Plaintiffs Post-Hearing Brief at 4,
see also Tr.
at 53.
Plaintiffs, however, have failed to establish a probability of success on the merits on this claim because this claim is preempted by the federal copyright laws.
See
17 U.S.C. § 301 (1982);
see also Warner Bros. v. American Broadcasting Co.,
720 F.2d 231, 247 (2d Cir. 1983)
.
Under § 301, a state law claim is preempted by the federal copyright laws if
two conditions are satisfied: (1) the subject matter of the work in which the state law rights are asserted comes within the subject matter of the copyright laws; and (2) the state law rights asserted in the work are equivalent to the exclusive rights protected by the federal copyright laws.
See Harper & Row, Publishers, Inc. v. Nation Enterprises,
723 F.2d 195, 200 (2d Cir. 1983),
rev’d, on other grounds,
— U.S. -, 105 S.Ct. 2218, 85 L.Ed.2d 588 (1985);
Mayer v. Josiah Wedgwood & Sons, Ltd.,
601 F.Supp. 1523, 1531 (S.D.N.Y.1985); 1 M. Nimmer,
Nimmer on Copyright
(“Nimmer”) § 1.01[B], at 1-9. The first condition under § 301 is clearly satisfied here because the “Miami Vice” television series comes within the subject matter of federal copyright. The subject matter of copyright consists of any “original works of authorship fixed in any tangible medium of expression” and includes “motion pictures and other audiovisual works.”
See
17 U.S.C. § 102(a) (1982). Indeed, plaintiffs have argued in this action that they have a valid copyright for the “Miami Vice” television series.
See
Tr. at 20-21.
Turning to the second condition for federal preemption under § 301, a state law cause of action is preempted only if the state law creates rights that are “equivalent to any of the exclusive rights within the general scope of copyright.”
See
17 U.S.C. § 301(b)(3). A state right is equivalent to copyright if the state right “is infringed by the mere act(s) of reproduction, performance, distribution or display.”
See Mayer supra,
601 F.Supp. at 1535 (quoting Nimmer,
supra,
§ 1.01[B][3], at 1-11-12). On the other hand, if the state law violation requires an extra qualitative element beyond those acts, preemption will not apply.
See Harper & Row, supra,
723 F.2d at 200; Nimmer,
supra,
§ 1.01[B] at 1-12. Since the unfair competition complained of here consists simply of the misappropriation and reproduction of the style and characters of plaintiffs’ television series into t-shirt form, the second condition under § 301 is satisfied and plaintiffs’ New York unfair competition claim is preempted.
See Walker v. Time Life Films, Inc.,
784 F.2d 44, 53 (2d Cir.1986);
Warner Bros., supra,
720 F.2d at 247;
Durham Industries, Inc. v. Tomy Corp.,
630 F.2d 905, 918-19 (2d Cir.1980);
Mayer, supra,
601 F.Supp. at 1535 — 36;
Giangrasso v. CBS,
534 F.Supp. 472, 478 (E.D.N.Y.1982).
Plaintiffs argue, however, that their claim of unfair competition includes allegations of commercial immorality and an unjustifiable attempt to profit from the efforts of another,
see e.g., Metropolitan Opera Assoc., supra,
199 Misc, at 792-96, 101 N.Y.S.2d at 488-93, which are additional elements to their cause of action negating preemption.
See
Plaintiffs’ Supplemental Memorandum of Law at 4. This argument is not persuasive. As Judge Leisure noted in
Mayer, supra,
601 F.Supp. at 1535, commercial immorality is not an extra element of the cause of action for misappropriation
under New York law, but merely a label attached to the alleged infringing conduct. The use of that label in no way detracts from the fact that the misappropriation claim seeks to protect the same rights which the federal copyright laws are designed to protect. To hold otherwise would allow the state to provide a cause of action for the same conduct which may be protected under federal copyright laws, merely because the state deems the conduct “unfair” or “immoral.” Such an interpretation would clearly circumvent Congress’ purpose in enacting § 301 to “avoid the development of any vague borderline areas between State and Federal protection.”
See Harper & Row, supra,
723 F.2d at 200 (quoting H.R.Rep. No. 1476, 94th Cong., 2d Sess. 130, reprinted in 1976 U.S.Code Cong. & Ad.News 5659, 5746).
B.
Lanham Act Claim
Plaintiffs argue in the alternative that defendants have violated section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a), by “intendpng] to take advantage of plaintiffs’ efforts and to deceive the public into believing that the [t-shirts] are either authorized by or connected with the plaintiffs and the television series.” Plaintiff’s Memorandum of Law, at 7.
To succeed in an action for trademark infringement or unfair competition under section 43(a), plaintiffs must establish a likelihood that an appreciable number of ordinarily prudent purchasers are likely to be misled, or confused as to the source or sponsorship of the goods in question.
See Universal City Studios, Inc. v. Nintendo Co.;
746 F.2d 112, 115 (2d Cir.1984),
Mushroom Makers, Inc. v. R.G. Barry Corp.,
580 F.2d 44, 47 (2d Cir.1978) (per curiam),
cert. denied,
439 U.S. 1116, 99 S.Ct. 1022, 59 L.Ed.2d 75 (1979);
Polaroid Corp. v. Polaroid Electronics Corp.,
287 F.2d 492, 495 (2d Cir.),
cert. denied,
368 U.S. 820, 82 S.Ct. 36, 7 L.Ed.2d 25 (1961). In determining whether there is a likelihood of confusion, the Court must consider,
inter alia:
(1) the strength of plaintiffs’ mark, (2) the
proximity of the products; (3) the sophistication of the likely consumers; (4) the degree of similarity between plaintiffs’ and defendants’ marks; (5) evidence of actual confusion; and (6) defendants’ good or bad faith in adopting the marks.
See Nintendo, supra,
746 F.2d at 116;
Polaroid Corp., supra,
287 F.2d at 495.
The first two factors listed above tend to somewhat favor plaintiffs’ position. Thus, defendants do not dispute the popularity of plaintiffs’ television series. Furthermore, it is undisputed that there is a proximity between the products, at least in so far as plaintiffs’ licenses for t-shirts have the potential for competition with the “Miami Mice” t-shirts. As to the third factor, the sophistication of the likely consumers, this appears to be a neutral factor given that neither party has presented any evidence on this issue.
Both the fourth and fifth factors, however, favor defendants’ position and tip the balance against the issuance of a preliminary injunction. While there are similarities between the “Miami Mice” t-shirts and the “Miami Vice” television series,
i.e.,
the titles,
the casual dress of the characters, the pastel colors, and the various beach and dance club scenes, the Court concludes "that the t-shirts and the television series are not sufficiently similar to warrant a finding of a likelihood of consumer confusion. In determining whether a likelihood of consumer confusion exists, it is proper for the Court to compare the “total concept and feel” of the two works.
See Nintendo, supra,
746 F.2d at 116.
In “Miami Vice,” the two lead characters are portrayed as tough, courageous, and stylish detectives who fight against notoriously evil criminal figures. The major themes of “Miami Vice” are adult themes of crime, violence, and sex. As one of plaintiffs’ exhibits described the television series, “Miami Vice” is “the most intensely serious cop show on TV.”
See
PI. Ex. 1
(Time,
September 16, 1985, at 61). In contrast, the “Miami Mice” t-shirts lightheartedly focus on two comical mice who do not at all resemble the detectives in “Miami Vice” and who do not evoke the themes of crime and violence.
Moreover, the t-shirts’ mouse-like characters, coupled with the title “Miami Mice,” clearly parody the serious, highly stylized nature of the television series. The strength of this parody highlights the differences between the two products and should further dispel any confusion on the part of consumers that plaintiffs manufactured, authorized sponsored, or were in any way connected with the t-shirts.
See Nintendo, supra,
746 F.2d at 116;
cf. Tetley, Inc. v. Topps Chewing Gum, Inc.,
556 F.Supp. 785, 790 (E.D.N.Y.1983). In sum, the Court concludes that the conceptual
differences between defendants’ t-shirts and the plaintiffs’ television series cast sufficient doubt on whether a likelihood of consumer confusion exists, such that the Court cannot find that plaintiffs have established a probability of success on the merits of their Lanham Act claim.
This conclusion is in substantial accord with a decision rendered by Judge Aronovitz in the Southern District of Florida, which denied these same plaintiffs’ motion for a preliminary injunction against another producer of “Miami Mice” t-shirts.
See Universal City Studios v. Casey & Casey, Inc.,
622 F.Supp. 201 (S.D.Fla.1985). The “Miami Mice” t-shirts in
Casey
were very similar to the defendants’ t-shirts in this action.
In
Casey,
the Court concluded that the “cartoon depiction of two mouse-like figures, attired in casual dress clothing similar to the fashions favored by the two leading characters in the ‘Miami Vice’ series,” were not sufficiently similar to plaintiffs’ television series and related products to warrant a preliminary injunction.
See id.
at 205. Moreover, in connection with a claim for copyright infringement raised by plaintiffs’ complaint in that action, the
Casey
court noted that the t-shirts and the television series were not substantially similar. This finding was based in part on Judge Aronovitz’s observation that the comical mice clearly differed from the “Miami Vice” characters who plaintiffs portrayed “as the embodiment of style, courage, and determination.”
See id.
at 206.
The Court’s conclusion that plaintiffs in the instant action have failed to establish a probability of success on the merits of their Lanham Act claim is bolstered by the absence of any survey evidence indicating that consumer confusion actually occurred. Although the plaintiffs need only demonstrate a likelihood of confusion and not actual confusion to warrant equitable relief,
see Warner Bros., Inc. v. Gay Toys, Inc.,
658 F.2d 76, 79 (2d Cir. 1981), the Court may properly infer that there is no likelihood of consumer confusion from this absence of survey evidence.
See Tetley, Inc., supra,
556 F.Supp. at 791. This is especially true where, as here, a likelihood of confusion is not obvious due to substantial dissimilarities between the products.
See, e.g., Nintendo, supra,
746 F.2d at 117;
Mattel, Inc. v. Azrak-Hamway, Int’l., Inc.,
724 F.2d 357, 361 (2d Cir.1983) (per curiam).
Plaintiffs argue, however, that the defendants in bad faith deliberately copied plaintiffs’ marks and that the Court should presume a likelihood of confusion from this conduct.
See
Plaintiffs’ Memorandum of Law, at 5. The Second Circuit has recognized that evidence of intentional copying raises a presumption that the second comer intended to create consumer confusion and succeeded.
See Warner Bros., supra,
720 F.2d at 246-47. While it is clear that the defendants were influenced by the “Miami Vice” television series,
see
Tr. at 69-71, and that defendants expected that the success of the t-shirts would, in part, be attributable to the popularity of the television series,
see id.
at 38-39, 45, the evidence does not support plaintiffs’ argument that the defendants copied plaintiffs’ marks with the intent to create consumer confusion.
Since de
fendants did not intend to copy plaintiffs’ television series so as to cause a likelihood of consumer confusion, the presumption that consumer confusion will occur is inapplicable.
Compare, Dallas Cowboys Cheerleaders, Inc. v. Pussycat Cinema, Ltd.,
467 F.Supp. 366 (S.D.N.Y.1979),
aff'd,
604 F.2d 200 (2d Cir.1979). Moreover, even assuming
arguendo
that the presumption of consumer confusion arose on the facts of this case, that presumption has been rebutted by the differences between the t-shirts and the television series and by the absence of any survey evidence.
Cf. Nintendo, supra,
746 F.2d at 117.
II. IRREPARABLE INJURY AND BALANCE OF HARDSHIPS
Since plaintiffs have failed to establish a probability of success on the merits, plaintiffs must establish sufficiently serious questions going to the merits making it a fair ground for litigation, irreparable injury, and a balance of hardships tipping decidedly in their favor to succeed in their preliminary injunction motion.
See Dallas Cowboys, supra,
604 F.2d at 206-07.
Plaintiffs have not demonstrated irreparable injury. The Court will not presume irreparable injury in the absence of a showing of a probability of success on the merits.
Cf. Windsor Industries, Inc. v. U.S. Diamond Imports,
549 F.Supp. 415, 416-17 (S.D.N.Y.1982). Plaintiffs have failed to produce any evidence that the t-shirts have harmed plaintiffs’ licensing program or the good will associated with plaintiffs’ marks. Moreover, it appears that any losses suffered by plaintiffs as a result of the sale of the t-shirts, if proven, would be compensable in money damages after a full adjudication of plaintiffs’ claims.
Accord, Casey, supra,
622 F.Supp. at 206.
Plaintiffs have also failed to establish a balance of hardships tipping decidedly in their favor. If anything, the hardships test favors defendants, since an injunction will prevent defendants from selling their inventory, whereas plaintiffs have not offered any evidence, as noted above, to indicate that plaintiffs will suffer any similar hardships if the injunction is denied.
CONCLUSION
For all the foregoing reasons, plaintiffs’ motion for a preliminary injunction is denied. All parties shall appear before the Court for a Pre-Trial Conference on June 20, 1986 at 10:00 A.M.
It is SO ORDERED.