Ultem Publications, Inc. v. Arrow Publications, Inc.

166 Misc. 645, 2 N.Y.S.2d 933, 1938 N.Y. Misc. LEXIS 1367
CourtNew York Supreme Court
DecidedMarch 18, 1938
StatusPublished
Cited by1 cases

This text of 166 Misc. 645 (Ultem Publications, Inc. v. Arrow Publications, Inc.) is published on Counsel Stack Legal Research, covering New York Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Ultem Publications, Inc. v. Arrow Publications, Inc., 166 Misc. 645, 2 N.Y.S.2d 933, 1938 N.Y. Misc. LEXIS 1367 (N.Y. Super. Ct. 1938).

Opinion

Cotillo, J.

When this case was tried the court was of the opinion that the only question involved was the alleged unfair competition of the defendant in publishing a magazine in simulation of that of the plaintiff both as to the name used and the set-up of the magazine itself. Both litigants are publishers of magazines bearing a name the outstanding feature of which is the word “ stocking.” Neither one caters to the stocking trade and neither one is recognized or considered by the trade to be a trade paper. Upon reading the minutes of the trial and after an examination of the exhibits consisting of the magazines themselves, an entirely new atmosphere was thrown around the case. A prudent caution required that this examination of the exhibits be made in my own room, and the examination compelled me to place the exhibits under lock and key in order to prevent them from falling into the hands of my young daughter. Why was this necessary? Only a detailed description of the two magazines themselves can supply the reason. Upon the trial copies of the plaintiff’s magazine, Silk Stocking Stories, for the months of January, February, March, April, May, June and July were marked in evidence. Each one of these issues bears on its cover the picture of a young and attractive woman in a state of dishabille, and permissible only in the sanctum of woman’s boudoir. Each picture features nakedness, particularly as to her lower limbs and the naked breasts. The table of contents partly published on the cover concerns stories each of which relates only to sex matters and bear names of double meaning, such as the “ Key to Cora,” “ Girl in Danger,” “ Promise Not to Love Me,” and Come and Get Me.” The type of fiction is that which has no literary merit and could only appeal to the type of person described in New Metropolitan Fiction, Inc., v. Dell Pub. Co. (19 F. [2d] 718). Each of the stories is written around and concern sex. The pictures in the body of the magazine are confined to pictures of girls clad with nothing but underwear and stockings, and make a featured display of their arms and breasts and thus there is an inordinate emphasis of these parts of the body.

But an examination of the magazines is necessary in view of the decision the court is here making. The January issue of the Silk Stocking Magazine reveals a cover upon which there is the picture of a girl, the main feature of which consists of her posing with her legs showing her bare skin between her hips and her stockings, her cloth[647]*647ing is of the scantiest and her breasts are exposed and emphasized. The cover also contains the names of three alleged pieces of fiction under the following names: “ Promise — Not to Love Me,” “ The Key to Cora ” and “ Girl in Danger.” The inside pages contain twenty-four pictures of girls in various stages of dishabille and posing in suggestive and lewd positions. The stories are suggestive of illicit love affairs and some contain outright suggestions of sexual affairs between unmarried persons. One in particular is the story called the “ Louse.” In this story the female character complains to her friend about the insult received at the hands of a man who after giving her a bedroom in his apartment did not attempt to enter the room, and to quote her own words: “You must be an awful fool, Isabelle. But if you’d been in that room instead of me you’d know exactly how I feel. I locked the door of course, but that — that louse, HE NEVER EVEN TRIED THE HANDLE.” The last part of this sentence was printed in capital letters. In the story, “ The Key to Cora,” the theme is about a young girl passing the night in her bedroom with an unmarried male, after a bet had been made as to her virtue. In “ Promise Not to Love Me ” the author uses as the basis of his story “ the whirlwind, glorious temptations of youth had their way ” through the excess use of alcohol. “ Girl in Danger ” is a description of petting parties. Under the title “ Sheer Nonsense ” the magazine prints jokes and sayings each having a double-edged meaning and salacious ideas, such as “ We heard of an old maid who sued a hotel for mental cruelty. They gave her a room between two honeymooning couples.” One of the two advertisements contained in this issue is that advertising Sex Harmony and Eugenics, with such statements as to “ know the amazing truth about sex and love,” “ attract the opposite sex ” and “ The Forbidden Secrets of Sex are Daringly Revealed.” Also set forth in this advertisement is “ What Every Man Should Know,” with the following subtitles, “ The Sexual Embrace,” “ Secrets of the Honey-Moon,” “ Mistakes of Early Marriage,” “ Venereal Diseases,” “ How to Regain Virility,” “ Sexual Starvation,” “ Glands and Sex Instincts,” “ The Truth About Abuse,” also “ What Every Woman Should Know,” with these subtitles, “Joys of'Perfect Mating,” “ What to Allow a Lover to Do,” “ Intimate Feminine Hygiene,” “ Birth Control Chart,” “ How to Attract and Hold Men,” “ Sexual Slavery of Women ” and “ Sex Organs.” The other issues contain the same kind of filth and have the same set-up as to stories and pictures. In the April issue of the magazine the publishers set forth their policy as follows: “ Statement of Policy ” ■— “ The Editors know what happens to a girl who wears cotton stockings — Nothing.”

[648]*648The make-up of the defendant’s magazine differs from that of the plaintiff practically only in the matter of title. The front cover' and the pictures in the magazine itself contain the same type of undressed women in suggestive poses. The stories have the same general theme of sex and sex relations. They contain the same type' of double-meaning jokes and wisecracks. The pictures in both' magazines are for the purpose of merely appealing to neurotic and moronic minds minus even the doubtful virtue of being exotic. The defendant’s issue carries the same advertisement for “ Eugenics and Sex Harmony ” as that of the plaintiff’s magazine, including the topics mentioned above. The defendant differs in one respect from the plaintiff inasmuch as it carried a serial, each issue of the magazines containing the stories of adventures sought by a wealthy young man in his endeavors to find out what makes “ Girls tick.” His adventures consist of drinking to excess and indulging in moments of passion participated in by women, all of whom are either criminals or sex crazy.

The November issue, a typical example of defendant’s magazine, carries an advertisement of what is commonly termed exotic literature. The advertisement is entitled twelve dollars worth of thrills for ninety-eight cents and offers such gems of degenerate literature as “ Broadway Racketeers.” This book is described in the advertisement as describing the “ lusts of the racket mob.” Among the other books described are “ Replenishing Jessica,” a book concerned only with the multitudinous sex adventures of the heroine. “ The Time of Her Life,” a description of the adventures of a girl who inherited the mad love of pleasure from her mother, the “ Grass Widow.” Another disgusting book advertised in this issue is “ Playthings of Desire,” a story of passion. The very titles of the stories published in the defendant’s magazine are suggestive and moronic, such as “ Eresh Guy,” “ What Makes Girls Tick,” “ Sexes & Sevens,” “ Karen Becomes Exotic ” and Country Slicker.”

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Bluebook (online)
166 Misc. 645, 2 N.Y.S.2d 933, 1938 N.Y. Misc. LEXIS 1367, Counsel Stack Legal Research, https://law.counselstack.com/opinion/ultem-publications-inc-v-arrow-publications-inc-nysupct-1938.