Trouble v. Wet Seal, Inc.

179 F. Supp. 2d 291, 69 U.S.P.Q. 2d (BNA) 1603, 2001 U.S. Dist. LEXIS 20846, 2001 WL 1606895
CourtDistrict Court, S.D. New York
DecidedDecember 14, 2001
Docket99 CV. 10997(VM)
StatusPublished
Cited by65 cases

This text of 179 F. Supp. 2d 291 (Trouble v. Wet Seal, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Trouble v. Wet Seal, Inc., 179 F. Supp. 2d 291, 69 U.S.P.Q. 2d (BNA) 1603, 2001 U.S. Dist. LEXIS 20846, 2001 WL 1606895 (S.D.N.Y. 2001).

Opinion

DECISION AND ORDER

MARRERO, District Judge.

Plaintiff Agnés Troublé (hereinafter “Troublé”), brought this action against Defendant, The Wet Seal, Inc. (hereinafter “Wet Seal”), alleging that Wet Seal: (1) infringed upon her trademark rights, in violation of Section 32(1) of the Lanham Act, 15 U.S.C. § 1114(1); (2) diluted her trademark in violation of New York General Business Law § 368 — d; and (3) engaged in unfair competition in violation of common law. Fact discovery concluded on December 15, 2000 and expert discovery concluded on March 15, 2001. Now before the Court are several motions in limine, four filed by Troublé and one omnibus motion filed by Wet Seal. For the reasons stated below, both Troublé’s and Wet *295 Seal’s motions are granted in part and denied in part.

I. FACTUAL BACKGROUND

Troublé is a French citizen and fashion designer who sells a variety of ready-to-wear clothing, perfume and cosmetics under the registered trademark “Agnes b.”. Defendant Wet Seal is Delaware corporation, with its principal place of business in El Toro, California. Since 1997, Wet Seal has marketed and sold a line of clothing and accessories for young women under the name and mark “Arden B.”.

On November 2, 1999, Troublé filed this action alleging that Wet Seal’s use of the “Arden B.” mark infringed upon Troublé’s trademark rights in violation of federal and state law. Subsequently, Troublé filed a First Amended Complaint and later a Second Amended Complaint (hereinafter “Compl.”). The three versions of the complaint contain similar allegations: that Wet Seal’s mark was confusingly similar to Troublé’s “Agnes b.” trademark, that customers were confused, and that Troublé was economically injured as a result. Through the course of discovery, the parties exchanged documents, served and answered interrogatories, and took depositions. In addition, both parties retained a number of experts, some of whom produced reports for use in this case. Sometime in mid-1999, the Chief Operating Officer of Troublé’s stores in this country instructed employees to record, in writing, instances when a customer appeared confused between Troublé’s trademark and Wet Seal’s mark. In the instant set of motions, Wet Seal contests the admissibility of these written recordings (hereinafter the “confusion logs”).

Upon completion of discovery and in preparation for trial, Troublé and Wet Seal filed a proposed joint pretrial order, as well as a number of motions in limine, contesting, inter alia, the admissibility of documents and deposition testimony obtained in discovery and the scope of legal theories and claims which may be properly asserted in the case.

II. DISCUSSION

A. WET SEAL’S MOTION TO BAR TROUBLÉ FROM ASSERTING A “REVERSE CONFUSION CLAIM”

Under § 1114 of the Lanham Act, a plaintiff in a trademark infringement action must show that defendant (1) without consent, (2) used in commerce, (3) a reproduction, copy or colorable imitation of plaintiffs registered mark, as part of the sale or distribution of goods or services, and (4) that such a use is likely to cause confusion to customers. See Gruner + Jahr USA Publishing, et al. v. Meredith Corp., 991 F.2d 1072, 1075 (2d Cir.1993) (citing 15 U.S.C. § 1114(l)(a)). The central issue in many trademark infringement cases is whether a similarity of marks creates a likelihood of confusion to customers. See Lang v. Retirement Living Publishing Co., Inc., 949 F.2d 576, 579 (2d Cir.1991). To establish a likelihood of confusion, a plaintiff must establish that “numerous ordinary prudent purchasers are likely to be misled or confused as to the source of the product in question because of the entrance in the marketplace of defendant’s mark.” Gruner, 991 F.2d at 1077 (citing Western Pub. Co. v. Rose Art Industries, Inc., 910 F.2d 57, 59 (2d Cir.1990)). Subsumed under the likelihood of confusion analysis are two types of potential confusion that may support a claim of infringement: forward confusion and reverse confusion. See Banff, Ltd. v. Federated Department Stores, Inc., 841 F.2d 486, 490 (2d Cir.1988). Forward confusion is the misimpression that the senior user, in this case Troublé, is the source of the junior user’s goods, in this case Wet Seal’s *296 ready-to-wear clothing. See id. (citing 2 T. McCarthy, Trademarks and Unfair Competition § 23:1(E) (2d ed.1984)). Reverse confusion is the misimpression that the junior user is the source of the senior user’s goods. See id.

In this case, Wet Seal contends that Troublé has improperly altered the underpinning legal theory of her case after the close of discovery. It asserts that in the three versions of her complaint and through the course of discovery, Troublé consistently framed her allegations as a forward confusion trademark infringement claim. Wet Seal maintains that at the close of expert discovery, Troublé suddenly indicated that she would also pursue her claims on a theory of reverse confusion.

Generally, a complaint that gives “full notice” of the circumstances giving rise to the plaintiffs claim for relief “need not also correctly plead the legal theory or theories and statutory basis supporting the claim.” Simonton v. Runyon, 232 F.3d 33, 36 (2d Cir.2000) (quoting Marbury Management, Inc. v. Kohn, 629 F.2d 705, 712 n. 4 (2d Cir.1980)). However, it is inappropriate for a plaintiff to assert entirely new claims after the close of discovery, since this would “inevitably prejudice the defendant.” Beckman v. United States Postal Service, 79 F.Supp.2d 394, 407 (S.D.N.Y.2000).

Here, the Court finds that Troublé has given Wet Seal full notice of her trademark infringement claim. As the court in Banff noted, allegations of forward confusion and reverse confusion do not form distinct claims — they are alternative theories that can be used separately or together in a trademark infringement claim under the Lanham Act. See Banff, 841 F.2d at 490-91. In addition, although the complaint alleges forward confusion — that Wet Seal designed its mark with intention of “benefitting from the valuable reputation and goodwill” of Troublé’s trademark (Comply 21), it also alleges that customers were confused about the affiliation between Troublé’s stores and Wet Seal’s clothing (Comply 19). As a result, Trou-blé’s complaint can be read to encompass both theories. Accordingly, Wet Seal’s motion in limine to bar Troublé from asserting instances of reverse confusion is denied.

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179 F. Supp. 2d 291, 69 U.S.P.Q. 2d (BNA) 1603, 2001 U.S. Dist. LEXIS 20846, 2001 WL 1606895, Counsel Stack Legal Research, https://law.counselstack.com/opinion/trouble-v-wet-seal-inc-nysd-2001.