Tropicana Products v. Vero Beach Groves
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Bluebook
Tropicana Products v. Vero Beach Groves, (1st Cir. 1993).
Opinion
USCA1 Opinion
March 17, 1993 [NOT FOR PUBLICATION]
UNITED STATES COURT OF APPEALS
FOR THE FIRST CIRCUIT
___________________
No. 92-1985
TROPICANA PRODUCTS, INC.,
Plaintiff, Appellee,
v.
VERO BEACH GROVES, INC.,
Defendant, Appellant.
__________________
APPEAL FROM THE UNITED STATES DISTRICT COURT
FOR THE DISTRICT OF MASSACHUSETTS
[Hon. Robert E. Keeton, U.S. District Judge]
___________________
___________________
Before
Torruella, Cyr and Boudin,
Circuit Judges.
______________
___________________
Steven J. Comen, William R. Moore, Michael C. Fee and
________________ __________________ ________________
Hinckley, Allen & Snyder on Motion in Opposition to Motion for
_________________________
Costs and Attorneys' Fees, for appellant.
Robert F. Sylvia, Steven J. Comen, Michael C. Fee, William
________________ _______________ _______________ _______
R. Moore and Hinckley, Allen & Snyder on Further Opposition to
_________ _________________________
Motion for Costs and Attorneys' Fees, for appellant.
R. Mark McCareins, W. Gordon Dobie, John M. Bowler, Winston
__________________ _______________ ______________ _______
& Strawn, Gary R. Greenberg, Goldstein & Manello, P.C., and
_________ ___________________ ___________________________
Steven B. Gold on Motion for Costs and Attorneys' Fees and
_______________
Memorandum in Support, for appellee.
__________________
__________________
Per Curiam. Tropicana Products, Inc. is seeking
__________
to recover double costs, expenses, and attorneys' fees
against both Vero Beach Groves, Inc. and its counsel,
Hinckley, Allen & Snyder, under Fed. R. App. Proc. Rules 38
and 39 and 28 U.S.C. 1927 for bringing an allegedly
frivolous appeal. We deny the motion for double costs,
attorneys' fees and sanctions under Rule 38 and 28 U.S.C.
1927, but award Tropicana its costs under Rule 39.
I. Background
__________
In May 1992, Tropicana sued Vero Beach for damages
and preliminary and permanent injunctive relief, claiming
that it had violated and continued to violate a prior consent
judgment of the district court and section 43(a) of the
Lanham Act, 15 U.S.C. 1125(a), by its print advertisements
and television commercials comparing Tropicana's pasteurized
orange juice with Vero Beach's non-pasteurized, fresh-
squeezed orange juice. The advertising in question depicted
a carton of Tropicana Pure Premium orange juice atop an open
gas flame next to a carton of Vero Beach's Honestly Fresh
Squeezed orange juice chilling on a block of ice. The
accompanying text stated that ". . . Tropicana cooks their
juice before they package it. So when you see the word
'pasteurized' on their carton, you know it has been cooked.
Honestly Fresh Squeezed orange juice is never cooked. That's
why we can call it fresh squeezed . . . ."
-2-
After a hearing, the district court granted
Tropicana a temporary restraining order, determining that the
statement that Tropicana "cooked" its orange juice, together
with the picture of its orange juice over an open flame,
misrepresented the nature of Tropicana's flash pasteurization
process. After a further hearing, the court on July 23
granted Tropicana's request for a preliminary injunction. At
that time, a full trial on Tropicana's request for a judgment
of contempt and a permanent injunction had already been
scheduled for November 23.
On August 6, Vero Beach appealed the preliminary
injunction. Its initial brief was due September 24, but
approximately one week before the due date Vero Beach sought
an extension of time in which to file the brief. It
requested the extension because it wished to await the
results of settlement discussions through the Civil Appeals
Management Program (CAMP) which were scheduled for October 5.
Two days after the CAMP hearing had failed to produce a
settlement, Hinckley, Allen moved to withdraw as counsel in
the district court proceedings because Vero Beach had not
paid it any legal fees since the suit had begun. It also
filed a motion requesting the district court to stay
discovery and postpone the trial on the merits to permit Vero
Beach time to find new counsel. On October 30, Vero Beach
-3-
filed a second motion to extend the time for filing briefs so
that it could seek substitute counsel.
On November 2, the district court granted Hinckley,
Allen's motion to withdraw and informed Vero Beach that
corporations could not litigate pro se in this circuit so
that it would have to accept a default judgment if it did not
find new counsel. The district court also denied Vero
Beach's motion to stay discovery and continue the trial. In
a letter to Tropicana dated November 10 and forwarded to the
district court, Vero Beach stated that it would accept a
default judgment given its deteriorating financial condition
and the fact that it could not proceed pro se. On November
23, the court entered a default judgment against Vero Beach,
finding that it had willfully violated the consent judgment
and permanently enjoining it from any false or deceptive
advertising or any comparative advertising relating to any
Tropicana product.
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