Traverse City Convention & Visitors Bureau v. Golden Swan Mgt LLC

CourtMichigan Court of Appeals
DecidedFebruary 13, 2025
Docket365541
StatusPublished

This text of Traverse City Convention & Visitors Bureau v. Golden Swan Mgt LLC (Traverse City Convention & Visitors Bureau v. Golden Swan Mgt LLC) is published on Counsel Stack Legal Research, covering Michigan Court of Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Traverse City Convention & Visitors Bureau v. Golden Swan Mgt LLC, (Mich. Ct. App. 2025).

Opinion

If this opinion indicates that it is “FOR PUBLICATION,” it is subject to revision until final publication in the Michigan Appeals Reports.

STATE OF MICHIGAN

COURT OF APPEALS

TRAVERSE CITY AREA CONVENTION FOR PUBLICATION AND VISITORS BUREAU, doing business as February 13, 2025 TRAVERSE CITY TOURISM CORP., 2:46 PM

Plaintiff/Counterdefendant-Appellee,

v No. 365541 Grand Traverse Circuit Court GOLDEN SWAN MANAGEMENT, LLC, LC No. 2022-036134-CZ

Defendant/Counterplaintiff-Appellant.

Before: PATEL, P.J., and MURRAY and YATES, JJ.

PER CURIAM.

Defendant/counterplaintiff, Golden Swan Management, LLC (defendant), appeals as of right the trial court’s order granting two motions for summary disposition filed by plaintiff/counterdefendant, Traverse City Area Convention and Visitors Bureau (plaintiff), denying defendant’s motion for partial summary disposition, and directing that defendant pay assessments, interest, delinquency charges, costs, and attorney fees under the Community Convention or Tourism Marketing Act, MCL 141.871 et seq. (CCTMA). Because the plain language of the CCTMA does not require that a combination of buildings be contiguous or in a single location, and plaintiff substantially complied with the CCTMA’s notice requirement, we affirm.

I. FACTUAL AND PROCEDURAL BACKGROUND

The CCTMA, enacted as 1980 PA 395 and amended by 1984 PA 59, was intended to promote convention business and tourism within various Michigan municipalities. Under the act, a qualifying nonprofit corporation may establish a convention and tourism marketing program and impose an assessment upon owners of tourist lodging facilities to pay for the marketing program. OAG, 1995-1996, No. 6867 (August 25, 1995).

Plaintiff filed a notice under the CCTMA to establish an assessment district for municipalities “in and around Grand Traverse County,” which was approved and became effective on April 1, 1985. Plaintiff originally charged owners of lodging facilities a 2% assessment of

-1- overnight room charges to pay for marketing activities. By 2021, this assessment had increased to 5%.

On May 22, 2021, Trevor Tkach, plaintiff’s president and chief executive officer, sent an e-mail message to Katy Bertodotto, a managing member of defendant, stating that it appeared from defendant’s internet site that defendant managed nearly 30 short-term rental units. Tkach noted that the threshold for membership was 10 units, and referred Bertodotto to Whitney Waara, plaintiff’s chief operating officer, to “facilitate the onboarding process.” Bertodotto asserted in response that the properties defendant managed were individually owned, and that defendant was “legally unable to lock their properties into a contract without their consent.” Waara explained that the manager of 10 or more lodging rooms was an “owner” under the CCTMA, managers of 10 or more units were required to participate, and “with this notice, the requirement to begin collecting the assessment is immediate.”

Plaintiff subsequently filed this action alleging that defendant was the “owner” of a transient facility, as defined by MCL 141.872(k), because defendant managed a building or combination of buildings that contained 10 or more rooms used in the business of providing lodging to transient guests. Plaintiff alleged that it had demanded payment from defendant on May 25, 2021, but did not receive that payment, and requested that the trial court enter a judgment “for the amount of the assessments due Plaintiff, for all months for which they are delinquent, including the interest and delinquency charges set forth in the act, plus statutory costs, interest and attorney fees,” and an order “requiring Defendant to supply its use tax returns to the Plaintiff’s accountant.”

Defendant then filed its own complaint (hereafter, counterclaim), in a separate case against plaintiff (Case No. 2022-36170-CZ), asserting estoppel by laches and a violation of its equal protection rights.1 Defendant later amended the complaint to include a request that the trial court declare there was no benefit to defendant sufficient to support an assessment against defendant, and the trial court entered an order consolidating the two cases “for trial purposes and all related discovery thereto.”

After filing its counterclaim, defendant moved for summary disposition of plaintiff’s complaint under MCR 2.116(C)(8), asserting that under the CCTMA, no assessment may be imposed on the owner of a transient facility until notice of the marketing program has been mailed to the owner by registered or certified mail. In response, plaintiff asserted that it had sent a copy of the marketing notice to defendant by certified mail on April 28, 2022, and that MCL 141.873 refers only to mailing notice of the marketing program at the time that notice of a marketing program is filed with the director for approval. The trial court denied the motion, concluding that “the registered/certified mail requirement of the Act is intended to ensure actual receipt and not to qualify the right to sue on manner of delivery or proof of delivery.” Because defendant did not dispute that it had received actual notice, and presented no evidence of prejudice resulting from

1 This complaint is not included in the lower-court file. However, defendant’s answer, filed after the two cases were consolidated, indicates that defendant sought a declaratory judgment and alleged estoppel by laches and an equal-protection claim. We refer to this complaint as defendant’s counterclaim, because the trial court and the parties treated it, and sometimes referred to it, as a counterclaim.

-2- the manner of that notice, the trial court ruled that plaintiff had not failed to state a claim on which relief can be granted.

Defendant then moved for summary disposition under MCR 2.116(C)(10), asserting that it was not required to collect or pay assessments under the CCTMA, and that the CCTMA was void for vagueness. Four days after defendant filed that motion, plaintiff filed its own motion for summary disposition pursuant to MCR 2.116(C)(8) and (10), contending that there were “no questions of fact that the Act applies to Defendant and Defendant has been liable to pay the assessment since May 2021.” And in a subsequent motion for summary disposition under MCR 2.116(C)(8) and (10), plaintiff asserted that there were “no questions of fact that: 1. The Equitable Doctrine of laches does not bar Plaintiff’s claim; and 2. The Equal Protection Clause does not apply to this case.”

The trial court concluded that the plain language of the CCTMA supported plaintiff’s interpretation: a “facility” may include a combination of buildings under common management, and the CCTMA does not require combinations of buildings to be in the same location, as long as they are located within the assessment district. The trial court therefore granted plaintiff’s first motion for summary disposition and denied defendant’s request for declaratory relief. The trial court also affirmed its earlier denial of defendant’s motion for summary disposition pursuant to MCR 2.116(C)(8), concluding that defendant had adequate notice of the marketing program and did not demonstrate any prejudice resulting from the manner of notice. In addition, the trial court found that the eight-month delay in plaintiff’s collection efforts was insufficient to warrant application of the doctrine of laches, that defendant had failed to prove sufficient prejudice to warrant application of laches, and that plaintiff was entitled to summary disposition pursuant to MCR 2.116(C)(8) and (10).

In sum, the trial court denied defendant’s motion for partial summary disposition and granted plaintiff’s first and second motions pursuant to MCR 2.116(C)(8) and (10).

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Traverse City Convention & Visitors Bureau v. Golden Swan Mgt LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/traverse-city-convention-visitors-bureau-v-golden-swan-mgt-llc-michctapp-2025.