ThermoLife International LLC v. Neogenis Labs Incorporated

CourtDistrict Court, D. Arizona
DecidedNovember 2, 2020
Docket2:18-cv-02980
StatusUnknown

This text of ThermoLife International LLC v. Neogenis Labs Incorporated (ThermoLife International LLC v. Neogenis Labs Incorporated) is published on Counsel Stack Legal Research, covering District Court, D. Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
ThermoLife International LLC v. Neogenis Labs Incorporated, (D. Ariz. 2020).

Opinion

Case 2:18-cv-02980-DWL Document 113 Filed 11/02/20 Page 1 of 34

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA 8 9 ThermoLife International LLC, No. CV-18-02980-PHX-DWL 10 Plaintiff, ORDER 11 v. 12 NeoGenis Labs Incorporated, 13 Defendant. 14 NeoGenis Labs, Incorporated, 15 Counter-Claimant, 16 v. 17 ThermoLife International, LLC and Ronald L. Kramer, 18 Counter-Defendants. 19 20 21 INTRODUCTION 22 ThermoLife International, LLC (“ThermoLife”) and Human Power of N Company 23 (formerly known as NeoGenis Labs, Inc.) (“HumanN”) each hold patents related to the use 24 of nitrate technology. In this action, ThermoLife alleges that HumanN has engaged in false 25 advertising and false marking by, among other things, marking three of its nitrate-related 26 products with inapplicable patent numbers, in violation of state and federal law. (Doc. 68.) 27 HumanN denies ThermoLife’s allegations and has asserted an array of counterclaims 28 against ThermoLife and its founder, Ronald L. Kramer (“Kramer”). (Doc. 83.) The Case 2:18-cv-02980-DWL Document 113 Filed 11/02/20 Page 2 of 34

1 counterclaims are based in part on a previous, unsuccessful lawsuit that ThermoLife filed 2 against HumanN, in part on a press release that Kramer issued after this lawsuit was filed, 3 and in part on ThermoLife’s alleged interference with HumanN’s business relationship 4 with Amazon.com. 5 Now pending before the Court is ThermoLife’s and Kramer’s motion to dismiss the 6 counterclaims and to strike certain factual allegations within HumanN’s pleading. (Doc. 7 97.) For the following reasons, the motion to dismiss will be granted in part and denied in 8 part and the motion to strike will be denied. 9 BACKGROUND 10 I. Underlying Facts 11 ThermoLife and HumanN are entities operating in the sphere of nitrate 12 supplementation and technology. Kramer is ThermoLife’s founder. 13 The following allegations, which are assumed to be true for purposes of 14 ThermoLife’s motion to dismiss unless contradicted by matters properly subject to judicial 15 notice, are derived from HumanN’s counterclaims. (Doc. 83 at 36-64.) HumanN licenses 16 patents from the University of Texas related to nitric oxide (“N-O”) technology. (Id. ¶ 16.) 17 “Relying on its patented N-O technology,” HumanN has created an array of products, 18 including a nutritional supplement called Neo40 and functional foods called BeetElite and 19 SuperBeets. (Id. ¶¶ 17, 19.) 20 In March 2016, HumanN received a demand letter from ThermoLife alleging that 21 Neo40 infringed a patent, U.S. Patent No. 9,180,140 (“the ’140 patent”), that was licensed 22 by ThermoLife. (Id. ¶ 43.) The demand letter was accompanied by an infringement review 23 that purported to show that Neo40 infringed the ’140 patent. (Id. ¶ 45.) 24 In fact, HumanN “never practiced” the ’140 patent and thus couldn’t have infringed 25 it. (Id. ¶ 44.) Additionally, the infringement review contained a claim chart that “directly 26 negat[ed] ThermoLife’s claims of infringement.” (Id. ¶ 45.) Specifically, the ’140 patent 27 covers administration of specific doses of an inorganic nitrate or nitrite “with a result of 28 improved physical performance during exercise and reduced oxygen consumption (VO2),”

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1 yet the study ThermoLife cited to support its infringement allegation “found that Neo40 2 did not reduce oxygen consumption and, in fact, increased it.” (Id. ¶¶ 46, 49.) 3 HumanN responded to ThermoLife’s demand letter by explaining why Neo40 did 4 not infringe the ’140 patent. (Id. ¶ 50.) Nonetheless, ThermoLife sued HumanN in June 5 2016 for patent infringement. (Id.) The litigation was stayed in September 2016, however, 6 when the U.S. Patent & Trademark Office (the “PTO”) instituted proceedings to reexamine 7 the ’140 patent. (Id. ¶ 51.) 8 In December 2016, while the ’140 patent was being reexamined, Kramer sent a letter 9 to HumanN to “open a dialogue for possible resolution” of the litigation. (Id. ¶ 52.) 10 Kramer “threatened to bring a false advertising suit” if HumanN did not, among other 11 things, settle the litigation. (Id. ¶ 53.) Kramer also threatened another infringement suit 12 based on two additional patents if “HumanN did not . . . negotiate a deal.” (Id.) And, at 13 some point during the interactions between ThermoLife and HumanN, Kramer and 14 ThermoLife “promise[d] to stifle competition for HumanN if HumanN agree[d] to a sub- 15 license, and alternatively threatened to drive HumanN out of business entirely if it [did] 16 not.” (Id. ¶ 42.) 17 In January 2018, ThermoLife voluntarily dismissed its infringement suit related to 18 the ‘140 patent. (Id. ¶¶ 54, 62.) Nevertheless, ThermoLife continued to “demand that 19 HumanN sub-license a patent it did not practice.” (Id. ¶ 62.) 20 ThermoLife also took other steps to disrupt HumanN’s business relationships. (Id. 21 ¶¶ 64, 69.) In March 2019, ThermoLife told Amazon that HumanN’s products infringed 22 another of ThermoLife’s patents (the ‘531 patent). (Id.) In response, Amazon took down 23 some of HumanN’s product listings. (Id. ¶ 71.) This caused HumanN to expend 24 “significant efforts to restore its product pages,” rendered HumanN “unable to sell three of 25 its top selling products on Amazon” for one month, and diminished HumanN’s seller 26 ranking. (Id. ¶¶ 72-73.) 27 HumanN declined to pursue a license from ThermoLife. (Id. ¶ 66.) This litigation 28 followed. (Id.) After filing suit, ThermoLife issued a press release entitled “ThermoLife

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1 Serves HumanN A Beet Down For Selling Falsely Advertised And Misbranded Products 2 Including SuperBeets, BeetElite, And Neo40.” (Id. ¶ 74.) HumanN alleges this press 3 release contained false or misleading representations. (Id.) 4 II. Procedural History 5 On September 20, 2018, ThermoLife initiated this action by filing a complaint 6 alleging that HumanN (1) falsely marked products in violation of 35 U.S.C. § 292, (2) 7 falsely advertised products in violation of the Lanham Act, 15 U.S.C. § 1125(a)(1)(B), and 8 (3) engaged in unfair competition in violation of Arizona law. (Doc. 1.) The case was 9 eventually assigned to Judge Holland. (Doc. 12.) 10 On January 9, 2019, HumanN filed a motion to dismiss for failure to state a claim. 11 (Doc. 24.) HumanN argued, among other things, that ThermoLife had not established a 12 competitive or commercial injury sufficient to confer standing for its false marking and 13 false advertising claims. (Id. at 7-10.) 14 On April 1, 2019, the Court granted HumanN’s motion to dismiss but also granted 15 ThermoLife leave to amend. (Doc. 40.)1 16 On April 26, 2019, ThermoLife filed its First Amended Complaint (“FAC”), 17 asserting the same three claims against HumanN. (Doc. 43.) 18 On May 24, 2019, HumanN moved to dismiss the FAC for failure to state a claim. 19 (Doc. 49.) 20 On September 4, 2019, the Court granted in part and denied in part HumanN’s 21 motion to dismiss the FAC. (Doc. 63.) The Court held that ThermoLife had failed to allege 22 a competitive injury in its claims concerning a product called “N-O Indicator Strips” 23 because ThermoLife did not begin efforts to enter the nitric-oxide test strip market until 24 after it commenced this lawsuit. (Id. at 9-10, 19, 25.) The Court did not give ThermoLife 25 leave to amend this facet of its claims. (Id. at 11-12, 19.) The Court also dismissed 26 ThermoLife’s false advertising and unfair competition claims as to allegations that (1) 27 1 28 HumanN raised other arguments for dismissal based on plausibility of the claims, which the Court declined to consider. (Doc. 40 at 16 n.42.)

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ThermoLife International LLC v. Neogenis Labs Incorporated, Counsel Stack Legal Research, https://law.counselstack.com/opinion/thermolife-international-llc-v-neogenis-labs-incorporated-azd-2020.