The Miss America Organization v. Mattel, Inc.

945 F.2d 536, 20 U.S.P.Q. 2d (BNA) 1273, 13 I.T.R.D. (BNA) 1842, 1991 U.S. App. LEXIS 22448
CourtCourt of Appeals for the Second Circuit
DecidedSeptember 25, 1991
Docket1865
StatusPublished
Cited by2 cases

This text of 945 F.2d 536 (The Miss America Organization v. Mattel, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Second Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
The Miss America Organization v. Mattel, Inc., 945 F.2d 536, 20 U.S.P.Q. 2d (BNA) 1273, 13 I.T.R.D. (BNA) 1842, 1991 U.S. App. LEXIS 22448 (2d Cir. 1991).

Opinion

945 F.2d 536

13 ITRD 1842, 60 USLW 2212, 1991
Copr.L.Dec. P 26,806,
20 U.S.P.Q.2d 1273

The MISS AMERICA ORGANIZATION; Kenner Products, a division
of Tonka Corporation, Plaintiffs-Appellants,
v.
MATTEL, INC.; Nicholas F. Brady, Secretary of the U.S.
Treasury; Carol Hallett, Commissioner of U.S.
Customs; Anthony Liberta, New York
Regional Commissioner, U.S.
Customs, Defendants-Appellees.

No. 1865, Docket 91-6111.

United States Court of Appeals,
Second Circuit.

Argued June 24, 1991.
Decided Sept. 25, 1991.

Carol F. Simken, New York City (Weiss Dawid Fross Zelnick & Lehrman, P.C., of counsel), for plaintiff-appellant Miss America Organization.

Sara L. Shudofsky, Asst. U.S. Atty., S.D.N.Y. (Otto G. Obermaier, U.S. Atty. for S.D.N.Y., Richard M. Schwartz, Asst. U.S. Atty., S.D.N.Y., of counsel), for defendant-appellee Nicholas F. Brady.

Arthur J. Levine, Washington, D.C. (Laurence R. Hefter, Thomas W. Winland, Mark Traphagen, Finnegan, Henderson, Farabow, Garrett & Dunner, Washington, D.C., Thomas I. Sheridan, III, Richards & O'Neil, New York City, of counsel), for defendant-appellee Mattel, Inc.

Donald E. DeKieffer, Washington, D.C. (J. Kevin Horgan, Pillsbury, Madison & Sutro, of counsel), filed a brief on behalf of The Intern. Anticounterfeiting Coalition, Inc. as amicus curiae.

Before CARDAMONE, MINER and MAHONEY, Circuit Judges.

CARDAMONE, Circuit Judge:

The substantial legal issues presented by this appeal arise from a dispute over five 11 1/2 inch glamorous but--according to their maker--wholesome, high fashion dolls: "Blair," "Justine," "Tonya," "Devon," and "Raquel." The dolls, manufactured in China for plaintiffs, Kenner Products, a division of Tonka Corporation, and the Miss America Organization, a non-profit corporation that conducts the well-known beauty pageants, are the subject of this litigation because Mattel, Inc., the owner of the copyright on the ubiquitous "Barbie" doll, believes some of the five named dolls infringed its copyright. Not only important legal issues but also high economic stakes are packaged in these petite plastic figures. The "Barbie" doll is the best selling toy doll in the world--96 percent of three to eleven year old girls in the United States own at least one. In the past 30 years 600 million Barbie dolls have been sold--one is sold every two seconds--and, in 1990 alone 26 million of them were sold, earning gross revenues for Mattel of $740 million.

When Kenner began importing its "Miss America" line of dolls into the United States, Mattel asked U.S. Customs to detain them. Kenner and the Miss America Organization responded by suing Mattel and United States Customs in federal court. This appeal comes from the April 24, 1991 order of the United States District Court for the Southern District of New York, 760 F.Supp. 1107, (Sand, J.), denying plaintiffs' motion for a preliminary injunction that sought to order Mattel, Inc., Nicholas Brady, the Secretary of the United States Treasury, Carol Hallett, the Commissioner of United States Customs, and Anthony Liberta, the New York Regional Commissioner for United States Customs (defendants) to cease interfering with the importation and sale of their dolls in the U.S.--particularly from detaining shipments at the border--for Mattel to submit all its claims to the district court, and to withdraw requests for action before other judicial or administrative bodies. The district court held that the plaintiffs' failure to exhaust their administrative remedies in United States Customs, where proceedings in this matter are ongoing, precludes judicial intervention.

While this matter was sub judice the Intellectual Property Rights Branch of the United States Customs Service determined in an administrative decision dated August 6, 1991 that the overall appearances of three of the Kenner dolls' heads were "substantially similar" to the head of Superstar Barbie and, therefore, the dolls infringed Mattel's copyright. The plaintiffs have several avenues to obtain relief from the agency decision. Under the regulations, after Customs initiates its process for seizure and forfeiture the plaintiffs may petition for administrative relief and, if denied, for administrative reconsideration. See 19 U.S.C. §§ 1607, 1618; 19 C.F.R. §§ 133.51(a), 162.32(a), 171. Alternatively, if the plaintiffs timely appear and post bond, they may be entitled to judicial review of the Customs decision through a judicial forfeiture proceeding in the federal district court where the property was seized, in this case, the United States District Court for the Northern District of Ohio. See 19 U.S.C. § 1608; 19 C.F.R. § 162.47. In light of these developments, we asked the parties to respond to this administrative ruling. The parties responded and requested that this panel render a decision. We conclude that the case is not moot because the administrative proceedings remain ongoing, and therefore proceed to decide this appeal.

BACKGROUND

The factual background of this case is not complicated. Together, Kenner and The Miss America Organization developed the Miss America line of fashion dolls, the profits from which were to go to Kenner and to fund Miss America pageant scholarships, the largest scholarship foundation in the world for young women. The venture began in May, 1990 when a designer at Kenner sketched four different drawings from which its sculptors created seven doll heads. Kenner selected three of them for the line of dolls. One of these heads was used for two dolls--"Devon" and "Tonya." Another head was used for "Blair," and the third was used for "Justine" and "Raquel." Kenner began manufacture of the dolls in China, and introduced them at a Toy Fair in New York in February, 1991. It has received over ten million dollars in customer orders and began placing the dolls in retail stores on February 21, 1991. Four television commercials were aired in April of 1991 and numerous other advertisements tied in with the Miss America Pageant were produced.

On March 11, prior to the airing of the commercials, Mattel contacted Customs and sought an exclusion order on the ground that two of the Miss America dolls--"Devon" and "Tonya"--were copies of the "Barbie" doll and therefore infringed on Mattel's copyright. Customs decided to detain further shipments of the dolls on "suspicion" of infringement; it reaffirmed its finding of suspicion on April 10.

On March 28, 1991 Kenner and the Miss America Organization sued Mattel in federal district court, seeking a judgment declaring that the dolls did not infringe Mattel's copyright, and a permanent injunction barring Mattel from further interference with their importation, distribution, or marketing. The complaint also asserted claims for misuse of copyright, unfair competition, and tortious interference with prospective economic advantage. Plaintiffs amended their complaint on April 12, 1991 to add United States Customs as a defendant and moved at the same time for the preliminary injunction, the denial of which is the subject of this appeal.

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945 F.2d 536, 20 U.S.P.Q. 2d (BNA) 1273, 13 I.T.R.D. (BNA) 1842, 1991 U.S. App. LEXIS 22448, Counsel Stack Legal Research, https://law.counselstack.com/opinion/the-miss-america-organization-v-mattel-inc-ca2-1991.