The Florida Bar v. Beach
This text of 699 So. 2d 657 (The Florida Bar v. Beach) is published on Counsel Stack Legal Research, covering Supreme Court of Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.
Opinion
THE FLORIDA BAR, Complainant,
v.
Roy L. BEACH, Respondent.
Supreme Court of Florida.
*658 John F. Harkness, Jr., Executive Director and John T. Berry, Staff Counsel, Tallahassee; and Rose Ann Digangi-Schneider and James W. Keeter, Bar Counsel, Orlando, for Complainant.
Roy L. Beach, Winter Park, pro se.
PER CURIAM.
We have for review the complaint of The Florida Bar and the referee's report regarding alleged ethical breaches by Roy L. Beach. We have jurisdiction. Art. V, § 15, Fla. Const.
The Bar filed a complaint against Beach in December 1995 alleging that Beach combined an insurance fraud with a "pyramid" scheme to market a sales plan that was both dishonest and illegal.[1] Circuit Judge Robert Young was appointed referee and hearings were held in October 1996. The referee entered his final report on March 18, 1997, detailing factual findings as to guilt and making recommendations as to discipline for the rule violations charged in the Bar's complaint.
FACTS
The referee's report reveals the following facts and determinations as to guilt. In August of 1993, respondent drafted and filed the articles of incorporation for American Family Benefits Group, Incorporated (AFBG), and served as AFBG's vice president, director and registered agent. The corporation was located in his law office in Orlando. Three others participated with respondent in forming the company and in its daily operations. The AFBG benefits program was set up to offer a participating new member a "free $70,000 life insurance policy," if the new member would allow AFBG to take out five $70,000 universal life insurance policies for the member. One policy was given to the member and the remaining four were owned by AFBG. AFBG then would immediately pledge the entire face amount of the four unpaid policies as collateral for a loan. Approximately thirty percent of the face value of the remaining policies, or $84,000, would be available to purchase an annuity to pay the premiums on all five policies as they became due and also pay "upline compensation" to the sponsoring AFBG member who recruited the new member for enrollment in *659 the AFBG program. In addition, AFBG would buy a $5,000 certificate of deposit to secure a credit card for the new member. Finally, the remainder of the loan proceeds would pay AFBG and cover the $99 membership fee for new members for whom it had been waived initially.
AFBG also offered members other benefits, including non-qualifying mortgages, car rentals, a long distance telephone program, a travel program, and a discount catalog sales program. These benefits, however, were not tied to a member's purchase of insurance and are not part of the allegations of wrongdoing in this case. Nevertheless, while access to these other benefits was not contingent upon the purchase of life insurance, evidence presented before the referee established that sponsoring members received upline compensation for a new member's enrollment in the life insurance package at a substantially greater rate (300 times greater) than when a new member only used AFBG's other benefit programs. Response to AFBG's promotions was overwhelming. Over 100,000 applications were received, and at one point the postal authorities assigned respondent's small office its own nine-digit zip code.
Respondent was actively involved in the formation, operation and promotion of AFBG. In addition to being an officer and director of the corporation, he served as counsel, checking the insurance code to gauge the AFBG program's compliance with it. Respondent also consulted a multilevel marketing attorney in another state for advice, drafted or approved some of AFBG's promotional materials, and represented AFBG in various regulatory proceedings.
The Bar contends that Beach's activities in connection with AFBG violated several provisions of the insurance code and therefore also constitute violations of the Rules Regulating the Florida Bar. Specifically, the Bar contends that Beach violated rule 3-4.3 by committing an act that is unlawful or contrary to honesty and justice; rule 4-8.4(c) by engaging in conduct involving dishonesty, fraud, deceit or misrepresentation; and rule 4-8.4(d) by engaging in conduct prejudicial to the administration of justice. The referee found that respondent's actions violated section 626.9521, Florida Statutes (1995), proscribing "unfair method of competition or an unfair or deceptive act or practice involving the business of insurance," id., and several provisions of section 626.9541, which generally proscribes falsity in advertising and other publications, misrepresentations in solicitations (known as "twisting" in the industry), making unlawful rebates, and offering free insurance. The referee found:
8. While it is clear that the insurance code was violated in several material respects, it does not follow, ipso facto, that the violations constitute dishonesty, fraud, misrepresentation or deceit. An individual analysis is required.
9. The Florida Bar's Complaint incorporates the Department of Insurance Immediate Final Order wherein it is alleged that the AFBG and consequently Respondent, violated certain provisions of the insurance code, to wit: § 626.9521 and §§ 626.9541(1) a, b, e, h, l, and n of Florida Statutes, 1995. The first section proscribes "unfair competition or an unfair or deceptive act or practice involving the business of insurance." The second sections generally proscribe falsity in advertising and other publications, misrepresentations in solicitations (known as "twisting" in the industry), making unlawful rebates, and offering free insurance.
10. The Respondent is guilty of violating several of the foregoing sections of Chapter 626, Florida Statutes, 1995:
A. The record is replete with offers of "free insurance."
B. There never was [a]n insurance company or underwriter ready and willing to write these policies. Claiming the insurance to be available was false and misleading. However, clear and convincing evidence that Respondent made these false statements with knowledge of their falsity is lacking.
C. There never was a bank ready and willing to extend credit on the "face value" of these unfunded insurance policies. Claiming that insurance was available, was false and misleading to the public. Moreover, no such funding was possible on the *660 face amount of the insurance policies because they would have had no cash value.
(Record references omitted). As noted by the referee, the record is replete with offers by AFBG of "free insurance," and other evidence established that there never was an insurance company or underwriter ready and willing to write the policies advertised; nor a bank willing to extend credit on the "face value" of these unfunded policies. Thus, the referee's finding that AFBG's and respondent's claims that the insurance was available were false and misleading is supported by the evidence.
However, as noted in his report, the referee did not find clear and convincing evidence to establish that respondent had made these claims with knowledge of their falsity. Thus, the referee recommended that Beach be found guilty of violating rule 3-4.3 because he committed acts as a lawyer that were contrary to honesty and justice by his reckless disregard for the truth. On the other hand, the referee recommended that respondent be found not
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699 So. 2d 657, 22 Fla. L. Weekly Supp. 490, 1997 Fla. LEXIS 1049, 1997 WL 417239, Counsel Stack Legal Research, https://law.counselstack.com/opinion/the-florida-bar-v-beach-fla-1997.