The Fashion Exchange LLC v. Hybrid Promotions, LLC

CourtDistrict Court, S.D. New York
DecidedJuly 10, 2025
Docket1:14-cv-01254
StatusUnknown

This text of The Fashion Exchange LLC v. Hybrid Promotions, LLC (The Fashion Exchange LLC v. Hybrid Promotions, LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
The Fashion Exchange LLC v. Hybrid Promotions, LLC, (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

THE FASHION EXCHANGE LLC,

Plaintiff, 14-cv-1254 (SHS) v. OPINION & ORDER HYBRID PROMOTIONS, LLC, ET AL., Defendants. SIDNEY H. STEIN, U.S. District Judge. In September, 2024, following the Court’s grant of summary judgment in defendants’ favor, the Court granted defendants’ motion for the attorney’s fees and costs they had incurred in defending this decade-old action and directed defendants to submit an application for the Court to set the amount of the fee award. Fashion Exch. LLC v. Hybrid Promotions, LLC, No. 14-cv-1254, 2024 WL 4250359, at *5 (S.D.N.Y. Sep. 20, 2024). In response, defendants now seek an award of $1,159,166.12 from plaintiff The Fashion Exchange, LLC (“TFE”). (ECF No. 502.) As with defendants’ motion for attorney’s fees, TFE has neither opposed nor otherwise responded to the application. As set forth below, the Court awards defendants and their counsel, Tarter Krinsky & Drogin (“TKD”) $1,099,146.45 in attorney’s fees but denies defendants’ application for costs. I. BACKGROUND The history of this litigation is detailed in the Court’s Opinion granting defendants’ motion for attorney’s fees. Fashion Exch., 2024 WL 4250359, at *1–2. Over the course of the litigation, as the parties engaged in extensive motion practice and discovery proceedings, plaintiff made multiple motions for summary judgment, and at least eight motions seeking reconsideration or otherwise objecting to a court order— including, most strikingly, a motion to reconsider the denial of a motion to reconsider. (See ECF Nos. 239, 262, 308, 346, 351, 403, 442, 466.) In the process, plaintiff and its erstwhile counsel, Scott Zarin, Esq., were twice sanctioned by Magistrate Judge Ona T. Wang, first for obstructing a court-ordered Rule 30(b)(6) deposition, Fashion Exch. LLC v. Hybrid Promotions, LLC, No. 14-cv-1254, 333 F.R.D. 302 (S.D.N.Y. Sep. 26, 2019), and then for failing to preserve financial documents concerning royalties. Fashion Exch. LLC v. Hybrid Promotions, LLC, No. 14-cv-1254, 2019 WL 6838672 (S.D.N.Y. Dec. 16, 2019). At other times, this Court warned plaintiff and Zarin that further sanctions were a possibility if he continued to multiply the proceedings unreasonably and vexatiously. See Fashion Exch., 2024 WL 4250359, at *3. Ultimately, the Court granted summary judgment in favor of defendants and dismissed all of plaintiff’s remaining claims. Fashion Exch. LLC v. Hybrid Promotions, LLC, 697 F. Supp. 3d 86, 112 (S.D.N.Y. 2023), appeal dismissed, No. 23-7653, 2024 WL 4751743 (2d Cir. July 11, 2024). This motion for attorney’s fees and costs followed. Plaintiff did not oppose or otherwise respond to the motion. In fact, four days after the motion for attorney’s fees was filed, Zarin moved to withdraw as counsel for TFE. (ECF No. 476.) Following a short-lived appearance by new counsel (see ECF No. 497), no attorney has entered an appearance in this Court on behalf of TFE. As noted above, in the fall of 2024, the Court granted defendants’ motion for attorney’s fees pursuant to the Lanham Act, 15 U.S.C. § 1117(a), concluding that defendants were the prevailing parties in this litigation and that the case was “exceptional” due to “the unreasonable manner in which the case was litigated.” Fashion Exch., 2024 WL 4250359, at *2 (quoting Octane Fitness, LLC v. Icon Health & Fitness, Inc., 572 U.S. 545, 554 (2014)). The Court then directed defendants “to submit an application for the Court to set the amount of the fee award . . . to be supported by contemporaneous time records setting forth the basis for the amount sought.” Id. at *5. Defendants subsequently did so (ECF Nos. 502, 503) and also served a copy of their application on TFE. (ECF No. 505.) As of today, TFE has not responded to the motion and no attorney has filed a notice of appearance on its behalf. II. ATTORNEY’S FEE ANALYSIS A. Legal Standard Even though defendants’ fee application is uncontested, the Court will nevertheless assess the reasonableness of the request. See, e.g., Holiday Park Drive, LLC v. Newist Corp., No. 23-cv-2623, 2024 WL 4802751, at *6–11 (E.D.N.Y. Nov. 15, 2024); OZ Mgmt. LP v. Ozdeal Inv. Consultants, Inc., No. 09-cv-8665, 2010 WL 5538552, at *2–6 (S.D.N.Y. Dec. 6, 2010), report and recommendation adopted, 2011 WL 43459 (S.D.N.Y. Jan. 5, 2011). “Determining a ‘reasonable attorney’s fee’ is a matter that is committed to the sound discretion of a trial judge.” Perdue v. Kenny A. ex rel. Winn, 559 U.S. 542, 558 (2010); see, e.g., Jung v. Neschis, No. 01-cv-6993, 2008 WL 2414310, at *2 (S.D.N.Y. June 13, 2008) (“Courts have wide latitude in determining what constitutes reasonable attorneys’ fees.”); Gym Door Repairs, Inc. v. Total Gym Repairs, No. 15-cv-4244, 2023 WL 6519626, at *7 (S.D.N.Y. Mar. 31, 2023), report and recommendation adopted sub nom. Gym Door Repairs v. Total Gym Repairs, 2023 WL 6390156 (S.D.N.Y. Sep. 29, 2023). On the one hand, the United States Court of Appeals for the Second Circuit has explained that “this discretion is not unfettered, and when a prevailing party is entitled to attorneys’ fees, the district court must abide by the procedural requirements for calculating those fees articulated by this Court and the Supreme Court.” Millea v. Metro- N. R.R. Co., 658 F.3d 154, 166 (2d Cir. 2011). It is “essential that the judge provide a reasonably specific explanation for all aspects of a fee determination,” Perdue, 559 U.S. at 558. These procedural requirements include the calculation of a “lodestar—the product of a reasonable hourly rate and the reasonable number of hours required by the case,” Millea, 658 F.3d at 166, which creates a “presumptively reasonable fee.” Arbor Hill Concerned Citizens Neighborhood Ass’n v. County of Albany, 522 F.3d 182, 183 (2d Cir. 2008); see also Perdue, 559 U.S. at 552; Lilly v. City of New York, 934 F.3d 222, 227–34 (2d Cir. 2019) (discussing calculation of reasonable hourly rates and reasonable number of hours expended yielding a presumptively reasonable fee). “While the lodestar is not always conclusive, its presumptive reasonability means that, absent extraordinary circumstances, failing to calculate it as a starting point is legal error.” Millea, 658 F.3d at 166. On the other hand, “trial courts need not, and indeed should not, become green- eyeshade accountants. The essential goal in shifting fees (to either party) is to do rough justice, not to achieve auditing perfection. So trial courts may take into account their overall sense of a suit, and may use estimates in calculating and allocating an attorney’s time.” Fox v. Vice, 563 U.S. 826, 838 (2011). B. Calculation of Reasonable Rates “A reasonable hourly rate is typically defined as the rate that a ‘reasonable, paying client would be willing to pay.’” McKeon Rolling Steel Door Co. v. U.S. Smoke & Fire Corp., No. 23-cv-8720, 2025 WL 405475, at *2 (S.D.N.Y. Feb. 5, 2025) (quoting Arbor Hill, 522 F.3d at 184). The rates to which defendants’ counsel’s rates are to be compared are those of intellectual property lawyers in the Southern District of New York. See, e.g., id.; Sillam v. Labaton Sucharow LLP, No. 21-cv-6675, 2024 WL 3518521, at *3 (S.D.N.Y. July 24, 2024). Judge Wang has twice concluded in this action that the rates TKD charged for attorneys in this case were reasonable—once in 2019 and again in 2020. Fashion Exch. LLC v. Hybrid Promotions, LLC, No. 14-cv-1254, 2019 WL 5693374 (S.D.N.Y. Nov. 4, 2019); Fashion Exch. LLC v. Hybrid Promotions, LLC, No. 14-cv-1254, 2020 WL 4750600 (S.D.N.Y. Aug. 17, 2020).

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Related

Fox v. Vice
131 S. Ct. 2205 (Supreme Court, 2011)
Millea v. Metro-North Railroad
658 F.3d 154 (Second Circuit, 2011)
Octane Fitness, LLC v. Icon Health
134 S. Ct. 1749 (Supreme Court, 2014)
Lilly v. City of N.Y.
934 F.3d 222 (Second Circuit, 2019)

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The Fashion Exchange LLC v. Hybrid Promotions, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/the-fashion-exchange-llc-v-hybrid-promotions-llc-nysd-2025.