Tempest v. Safeway, Inc.

CourtDistrict Court, N.D. California
DecidedJuly 16, 2025
Docket3:24-cv-06553
StatusUnknown

This text of Tempest v. Safeway, Inc. (Tempest v. Safeway, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Tempest v. Safeway, Inc., (N.D. Cal. 2025).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 MICHAEL TEMPEST, et al., Case No. 24-cv-06553-JSC

8 Plaintiffs, ORDER RE: MOTION TO COMPEL 9 v. ARBITRATION

10 SAFEWAY, INC., Re: Dkt. No. 33 Defendant. 11

12 13 Plaintiffs, members of Safeway, Inc.’s rewards program, seek to represent a class of 14 Safeway Rewards members who purchased wine advertised at a members-only price. (Dkt. No. 15 30-1 ¶ 83.) Plaintiffs allege Safeway “deceives its customers by offering false discounts on its 16 wine prices when, in fact, Safeway’s sale prices are not temporary at all but are instead Safeway’s 17 price of the wine that is always available to every consumer as part of its free [rewards] program 18 available at checkout.” (Dkt. No. 30-1 ¶ 29.) Now pending before the Court is Safeway’s motion 19 to compel arbitration. Having carefully considered the parties’ submissions, and with the benefit 20 of oral argument on July 3, 2025, the Court DENIES Safeway’s motion to compel arbitration. On 21 the record before the Court, no reasonable trier of fact could find Plaintiffs formed an agreement 22 to arbitrate with Safeway. 23 BACKGROUND 24 I. COMPLAINT ALLEGATIONS 25 Plaintiffs Michael Tempest, LaDiamond Harvey, Sarah McGregor Horner, Brionna 26 Brouhard, Kerry McCarty, Hillary Beam, and Christopher Lundt are residents of California, 27 Oregon, and the District of Columbia. (Id. ¶¶ 8-14.) All are members of Safeway’s “free 1 U.” (Id. ¶ 19.) “Members are eligible to receive purported price discounts on products available 2 for purchases in-store as long as they use their account number at checkout.” (Id. ¶ 21.) 3 Plaintiffs purchased wine that “was advertised as marked down from a reference price, as a 4 time-limited discount promotion for Safeway Rewards members.” (Id. ¶ 45.) Plaintiffs believed 5 they were “buying wine at a temporary discounted sale price and had therefore saved money on 6 the purchase by making it during the time-period for the sale that Safeway consistently included in 7 its shelf advertising.” (Id. ¶ 46.) In fact, Plaintiffs were “not actually buying wine at lower prices 8 than ordinarily offered—as the wine is always offered at the discount price to all consumers (who 9 can become members at check out for free).” (Id. ¶ 34.) 10 II. PROCEDURAL HISTORY 11 Plaintiffs filed suit in September 2024. (Dkt. No. 1.) In November 2024, Safeway moved 12 to compel arbitration. (Dkt. No. 20.) The Court granted the parties’ stipulation permitting 13 Plaintiffs to file an amended complaint, (Dkt. No. 26), which Plaintiffs did. (Dkt. No. 27.) 14 Plaintiffs subsequently filed the operative second amended complaint (“SAC”). (Dkt. No. 30.) 15 They bring claims on behalf of a putative nationwide class and California, Oregon, and D.C. 16 subclasses alleging violations of (1) California False Advertising Law, (2) California Unfair 17 Competition Law, (3) California Consumer Legal Remedies Act, (4) Oregon Unlawful Trade 18 Practices Act, and (5) District of Columbia Consumer Protection Procedures Act. (Id. at 26-38.) 19 Plaintiffs also allege breach of contract, unjust enrichment, and fraud. (Id. at 31-34.) 20 In April 2025, Safeway moved to dismiss the SAC and to compel arbitration. (Dkt. Nos. 21 32, 33.) 22 III. RELEVANT FACTS RE: TERMS OF USE 23 “In May 2024, all Safeway for U members were sent an e-mail notifying them that the 24 applicable Terms of Use had been updated as of May 6, 2024.” (Dkt. No. 33-1 ¶ 3.) The email’s 25 subject line read “We’ve Updated our Terms of Use.” (Dkt. No. 33-4 at 2.) The body of the email 26 included the following language: “Our Terms of Use contain important information about your 27 relationship with us, including that disputes between us will be arbitrated, instead of class actions 1 From: Safeway To ahbersonseraiteam 2 subject: PROOFS aero ermsandconditions -op— 19: We've Updated Our Terms of Use 3 4 SAFEWAY (9. At Albertsons Companies, we're committed to the best possible 5 experience for our customers. 6 terns apply to new customers nomedtely ahd are eftective fom May 6 2024 for ou continuing customers. Our Terms of Use contain important information about your 7 tact ations or untrle that disputes between us will be arbitrated, instead of g We encourage you to regularly review our Terms of Use.

10 Shop Safeway for U Sign In I f ®oevd 12 Ud.)

13 Greg Borup—the Director of Customer & Merchandising Insights at Albertson’s

v 14 || Companies, Inc., a parent company of Safeway—reviewed Albertson’s business records. (Dkt.

15 || No. 33-1 4] 1-2.) He attests the email described above “was successfully delivered to the email Q 16 address ... associated with an account belonging to Michael Tempest, on May 9, 2024. There

2 17 || was no error with transmission of the Email to the subject email address.” (/d. ¥ 4.) Mr. Borup

3 18 submits the same attestation for the other plaintiffs, stating the email was successfully delivered to 19 Ms. Harvey, Ms. McGregor Horner, Ms. Brouhard, Ms. McCarty, Ms. Beam, and Mr. Lundt 20 || between May 7 and May 9, 2024. Cd. 5-10.) 21 “By clicking anywhere within the hyperlink box, the user is automatically directed to the 22 Terms of Use,” which begin in bold font with notice of the arbitration provision: 23 ATTENTION: THESE TERMS OF USE CONTAIN A MANDATORY ARBITRATION PROVISION THAT, AS 24 FURTHER ADDRESSED IN SECTION 24BELOW AND OUR DISPUTE RESOLUTION TERMS REQUIRES THE USE 25 OF ARBITRATION ON AN INDIVIDUAL BASIS TO RESOLVE DISPUTES. THIS MEANS THAT YOU AND THE COMPANY 26 (AS DEFINED BELOW) ARE EACH GIVING UP THE RIGHT TO SUE EACH OTHER IN COURT OR IN CLASS ACTIONS OF ANY 27 KIND. IN ARBITRATION, THERE IS NO JUDGE OR JURY. 28 ((Dkt. No. 33-2 J 11; Dkt. No. 33-3 at 2.) Section 24, in turn, states “all claims arising from or

1 related to your account, access to or use of the company’s services, [and] purchases from the 2 company” are subject to dispute resolution terms that “contain procedures that apply to mass 3 arbitration” “unless you opt out or another section applies.” (Id. at 10.) The terms proceed to 4 describe the opt-out process. Customers can opt out of the arbitration provision “within 30 days of 5 their first purchase from the Company after the date of the Terms of Use (that date being May 6, 6 2024)” by going to a specified link or sending written notice. (Dkt. No. 33-2 ¶¶ 18-19.) 7 Kevin Michael, the Director of Loyalty & Division Support at Albertson’s, submitted a 8 declaration stating none of the plaintiffs opted out of the arbitration provision within the time 9 period provided. (Id. ¶¶ 1, 21.) “The first time Mr. Tempest made a purchase after the May 2024 10 Update was May 9, 2024.” (Id. ¶ 24.) The first purchases for Ms. Harvey, Ms. McGregor Horner, 11 Ms. Brouhard, Ms. McCarty, Ms. Beam, and Mr. Lundt were between May 7 and May 12, 2024. 12 (Id. ¶¶ 25-30.) No plaintiff opted out by their respective deadlines of June 6 through June 11, 13 2024. (Id. ¶¶ 24-30.) 14 Plaintiffs attest they were “made aware through Safeway’s November 12, 2024 motion to 15 compel arbitration of Safeway’s May 6, 2024 email and that Safeway had changed its terms and 16 conditions.” (Dkt. No. 40-1 ¶ 4.) At the direction of their counsel, Plaintiffs searched their email 17 inboxes. Three of them found the email from Safeway. (Dkt. No. 40-2 ¶ 9 (Ms. Harvey found the 18 email in her “promotions inbox”); Dkt. No. 40-3 ¶ 9 (Ms. McGregor Horner found the email in her 19 “junk folder”); Dkt. No. 40-7 ¶ 10 (Mr. Lundt “found an email from Safeway”).) Mr. Tempest, 20 Ms. Brouhard, and Ms. McCarty were “not able to find any emails from Safeway or Albertsons 21 from May 2024 regarding the terms and conditions for the Safeway for U rewards membership.” 22 (Dkt. No. 40-1 ¶ 9; Dkt. No. 40-4 ¶ 9; Dkt. No. 40-5 ¶ 9.) Ms.

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Tempest v. Safeway, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/tempest-v-safeway-inc-cand-2025.