Sunderland v. PharmaCare U.S., Inc.

CourtDistrict Court, S.D. California
DecidedSeptember 12, 2025
Docket3:23-cv-01318
StatusUnknown

This text of Sunderland v. PharmaCare U.S., Inc. (Sunderland v. PharmaCare U.S., Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sunderland v. PharmaCare U.S., Inc., (S.D. Cal. 2025).

Opinion

1 2 3 4 5 6 7 8 9 UNITED STATES DISTRICT COURT 10 SOUTHERN DISTRICT OF CALIFORNIA 11 12 LINDA SUNDERLAND and BENJAMIN Case No.: 3:23-cv-01318-JES-AHG BINDER, individually and on behalf of all 13 those similarly situated, ORDER: 14 Plaintiffs, (1) GRANTING IN PART AND 15 v. DENYING IN PART MOTION FOR 16 CLASS CERTIFICATION; and PHARMACARE U.S., INC.,

17 Defendant. (2) DENYING MOTION TO 18 EXCLUDE TESTIMONY OF J. MICHAEL DENNIS AND COLIN 19 WEIR; and 20 (3) GRANTING PLAINTIFFS 21 MOTION TO FILE DOCUMENTS 22 UNDER SEAL

23 [ECF Nos. 68, 84, 95] 24 25 Before the Court are several motions filed by the parties: (1) Plaintiffs’ motion for 26 class certification (“Motion;” ECF No. 68); (2) Defendant’s motion to exclude the 27 testimony of Plaintiffs’ experts J. Michael Dennis and Colin Weir (ECF No. 84); and (3) 28 Plaintiffs’ motion to file documents under seal (ECF No. 95). Given the various related 1 and overlapping issues raised in these motions, the Court granted the parties’ request for 2 consolidated briefing. ECF No. 67. Per the consolidated schedule, the parties filed 3 respective oppositions and replies to these motions. ECF Nos. 84, 94, 97. On January 15, 4 2025, the Court held oral arguments. After due consideration, and for the reasons stated 5 below, the Court GRANTS IN PART AND DENIES IN PART the motion for class 6 certification and DENIES Defendant’s motion to exclude Plaintiffs’ experts. 7 I. BACKGROUND 8 On July 18, 2023, Plaintiffs filed this putative class action against Defendant 9 PharmaCare U.S., Inc. (“Defendant” or “PharmaCare”)1, asserting consumer protection 10 and breach of warranty claims based on its Sambucol product, a dietary supplement that is 11 alleged to contain a proprietary extract of black elderberry. ECF No. 1. The claims are as 12 follows: (1) California’s Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code § 13 17200 et seq.; (2) California’s False Advertising Law (“FAL”), Cal. Bus. & Prof. Code § 14 17500 et seq.; (3) California’s Consumer Legal Remedies Act, Cal. Civ. Code § 1750 et 15 seq.; (4) New York’s General Business Law (“GBL”), N.Y. Gen. Bus. Law §§ 349, 350; 16 and (5) Breach of Express Warranties. Id. 17 A. The Products 18 Black elderberry is a flowering plant that produces clusters of black berries. ECF 19 No. 68-1 at 11. Elderberry has become a popular dietary supplement in recent years, 20 partially due to increased popularity of “natural remedies” in the marketplace. ECF No. 1 21 at ¶ 2. A method of producing elderberry extract is described in U.S. Patent No. 4,742,046, 22 filed by Madeline Bliah, also known as Madeline Mumcuoglu (“Dr. Mumcuoglu”). ECF 23 No. 68-3 at ¶¶ 6-7, Exs. A, B. Dr. Mumcuoglu started an Israeli company to market her 24 elderberry extract product and trademarked the name “Sambucol” for use with her 25 26

27 1 The Court previously granted Defendant PharmaCare Laboratories Pty Ltd.’s motion to dismiss for lack 28 1 company. ECF No. 68-3, Ex. C; Ex. F at ¶ 4. The Sambucol trademark eventually became 2 owned by Defendant’s parent company. ECF No. 147-3, Exs. D, E. 3 Each of Defendant’s products at issue in this case contain black elderberry extract. 4 Specifically, the following eight products are at issue: 5 1. Elderberry Original Syrup 6 2. Sambucol Black Elderberry Sugar Free 7 3. Sambucol Black Elderberry Syrup for Kids 8 4. Sambucol Black Elderberry Effervescent Tablets 9 5. Sambucol Black Elderberry Chewable Tablets 10 6. Sambucol Black Elderberry Pastilles 11 7. Sambucol Black Elderberry Daily Immune Drink Powder 12 8. Sambucol Black Elderberry Advance Immune Syrup 13 (collectively, the “Products”). ECF No. 79 at 11. 14 Plaintiffs’ claims arise from allegations regarding statements made on the labels of 15 the Products, which they allege to be false and misleading. The labels on the Products vary, 16 but include some combination of the following statements: 17 - “Virologist Developed” 18 - “Developed by Dr Madeleine Mumcuoglu” 19 - “Developed by a world-renowned virologist, Sambucol® is the unique black 20 elderberry extract that has been used in scientific studies. By using a proprietary method of extraction, only Sambucol® can guarantee consistent, immune 21 supporting properties in every serving.” 22 - “Developed by a world-renowned virologist, Sambucol®’s unique 23 manufacturing process preserves and maximizes the naturally occurring health 24 benefits of the Black Elderberry.” 25 - “Developed by a world-renowned virologist, Sambucol® has been trusted by millions worldwide. Sambucol can be taken every day for continuous immune 26 support.” 27

28 1 (collectively, “Challenged Misrepresentations”). These statements are made on the labels 2 of the Products at differing locations. See ECF No. 68-12 to 68-14, Exs. CC-RRR. 3 B. Plaintiffs’ Allegations 4 Plaintiffs allege Defendant, through the Challenged Misrepresentations, falsely 5 advertised the Products as “unique,” “proprietary,” and “virologist developed” to increase 6 demand, build brand trust, and gain a competitive advantage, causing economic harm to 7 consumers. ECF No. 1 at ¶¶ 25-40. Plaintiffs allege the Products refer to Dr. Mumcuoglu 8 and her patented elderberry extract formula, but the extract used in the Products was not 9 derived from her formula. ECF No. 68-1 at 14. Instead, Plaintiffs allege the Products are 10 based on elderberry juice. Id. Further, Plaintiffs allege Defendant originally included Dr. 11 Mumcuoglu’s name on some of the Products’ labels, but this reference was removed and 12 “there is currently no connection between Dr. Mumcuoglu and Defendant[] or the current 13 version of the Elderberry Products.” ECF No. 1 at ¶ 32. 14 C. Named Plaintiffs and Proposed Classes 15 There are two named Plaintiffs in the class. Plaintiff Binder is a resident and citizen 16 of California. Id. at ¶ 15. He claims to have purchased the Original Syrup over a four-year 17 stretch, with his last purchase in June 2023. Id. at ¶ 16. Plaintiff Sunderland is a resident 18 and citizen of New York. Id. at ¶ 10. She claims to have purchased the Chewable Tablets 19 over a two-year stretch, with her last purchase in March 2023. Id. at ¶ 11. Both Plaintiffs 20 Binder and Sunderland allege they saw and relied on the Challenged Misrepresentations 21 that the elderberry ingredient was unique, proprietary, and developed by a virologist. Id. at 22 ¶¶ 12, 17. They both claim to wish to continue purchasing the Products in the future but 23 are unable to rely on Defendant’s representations in deciding whether to do so. Id. at ¶¶ 14, 24 19. 25 Plaintiffs seek to certify two classes: (1) a California class of all “persons in 26 California who, before March 31, 2023, purchased the Products for personal or household 27 use and not for resale;” and (2) a New York class of all “persons in New York who, before 28 1 March 31, 2023, purchased the Products for personal or household use and not for resale.” 2 ECF No. 68-1 at 11. 3 II. MOTION TO EXCLUDE EXPERTS 4 Concurrent with the pending motion for class certification, Defendant filed a motion 5 to exclude experts that Plaintiffs rely upon in their class certification argument. Since 6 resolution on this motion affects the evidence that the Court will rely upon in deciding the 7 motion for class certification, the Court addresses this motion first, as a threshold matter. 8 A. Legal Standard 9 Federal Rule of Evidence

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Sunderland v. PharmaCare U.S., Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/sunderland-v-pharmacare-us-inc-casd-2025.