Sullivan v. Associated Billposters & Distributors of United States

272 F. 323, 1919 U.S. Dist. LEXIS 631
CourtDistrict Court, S.D. New York
DecidedSeptember 30, 1919
StatusPublished
Cited by5 cases

This text of 272 F. 323 (Sullivan v. Associated Billposters & Distributors of United States) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sullivan v. Associated Billposters & Distributors of United States, 272 F. 323, 1919 U.S. Dist. LEXIS 631 (S.D.N.Y. 1919).

Opinion

AUGUSTUS N. HAND, District Judge.

These cases all come up on demurrers by certain of the defendants to the complaints. The common features of the various complaints are as follows:

The posting of bills or posters on billboards is a form of advertising necessary to the successful conduct of various branches of interstate and foreign commerce. This posting involves three different parties and two different transactions. There is the advertiser, who wishes to promote publicity in respect to his business; the lithographer, who manufactures the posters and sends them to the billposter to be placed; and the billposter, who affixes the poster to the billboard. The advertiser contracts with the lithographer to furnish the posters, who then sends them to the advertiser, who employs the billposters to place the posters on the billboards. Both the lithographers and advertisers [326]*326are usually located in different states from most of the billboards on which the posters are placed. The lithographers make, not only special forms of posters sold to advertisers, but also standard or stock forms, which they frequently sell directly to the billposters themselves. The purchase and sale of the posters form a large portion of interstate and foreign commerce.

In 1891 a number of billposters located in the various cities of the United States combined to monopolize and control the billposting business throughout the United States and Canada, and formed an association, which thereafter, in 1902, was incorporated and became the first of the defendants named in each of the above actions. All of its-officers and directors have participated in the combination. The measures adopted to control interstate and foreign trade and commerce were: (a) Membership confined to one billposter in each town; (b) rules preventing members of the association from dealing with any advertiser who furnished business to a nonmember; (c) agreed schedules of prices for billposting; (d) furnishing members with funds to buy competing plants; (e) since July, 1911, prohibiting members from accepting work from advertisers direct, and permitting them only to accept work through solicitors licensed by the association, who were to pay a fixed license fee of $1,000 and receive a commission of 16% per cent.; (f) threatening to discriminate against lithographers who furnished sample posters to independent billposters or to advertisers desiring to employ independents, by refusing to deal with such lithographers.

The plaintiffs in the Ramsay and Rankin Cases and the plaintiff’s assignor in the Sullivan Case were engaged in soliciting billposting business, and are alleged to have been injured in their business by the conduct of the defendants. All the defendants have been proprietors or managers of local billposting concerns in the United States or Canada, except the defendant Rogeman, who was secretary of the association, and certain of the defendants, who have been engaged in the business of soliciting and placing orders for billposters at various points throughout the United States.

As a result of the foregoing combination, the number of independent billposters in the United States is alleged to have been reduced to very few, and in most towns it is impossible for any advertiser to purchase posters and to have billposting done, except by members of the association, and interstate commerce in stock posters is stated to have been restrained.

Plaintiffs sue for 'treble damages under the Sherman Anti-Trust Act (Comp. St. §§ 8820-8823, SS^-SSSO). Demurrers are interposed to the complaints on the ground that they state no causes of action. Some of the demurring defendants have been engaged in the billpost-ing business, and others in soliciting that business, but all are alleged to have been engaged in the above illegal combination.

[1] It is strongly urged by the defendants that they have merely furnished additional facilities for advertising and have been neither engaged in interstate commerce nor have directly affected it. The direct result and intended purpose of the alleged combination, however, [327]*327was to prevent 'posters from being transported from state to state, except for erection on billboards by the defendants or their agents. Lithographers who dealt with any independent billposter could not deal with them. As a result, the defendants in the billposting business caused a continuous transmission of billposters from state to state, to be placed by members of the association in their respective localities. No advertiser could place his posters,, except through their agency. The members of the association were freed from the competition of independent billposters, for, if the advertiser, or the lithographer, dealt with an independent billposter, he could not deal with defendants. Lithographers, who allowed their posters to be placed by independents, would lose the privilege of having their posters placed by the defendants, and could only have their posters handled by independent billposters, who had become few in number and consequently offered limited facilities. The advertiser cannot have his billposters delivered for placing in the various states, unless he arranges his bill-posting through one of the defendants’ solicitors. He cannot even buy his posters from the lithographer, unless he deals with the billposters in the defendant association, for the lithographers cannot allow their posters to he placed by independent posting concerns, because of the risk of boycott by the association. The scheme is not only so devised as to define the agencies which must be employed in placing posters, but is so arranged as to prevent the possibility of purchasing posters from the leading lithographers unless the requisites of the association are met.

[2] Within the doctrine laid down by the Supreme Court in the case of Hopkins v. United States, 171 U. S. 578, 19 Sup. Ct. 40, 43 L. Ed. 290, this arrangement would not constitute a restraint of interstate commerce, in violation of the Sherman Act, if it was limited to preventing members of the association who had purchased posters from the lithographers from being employed by advertisers to post their bills who did not give all their billposting business to such members. But in the complaints under consideration it is stated that billposters not only put up posters for advertisers, but at times themselves purchased sample posters and sold them to, as well as placed them for, advertisers. An agreement among the defendants to purchase from no lithographer who sold sample posters to an independent billposter would clearly be in restraint of interstate commerce. It would be a direct interference with the sale and transmission of posters from one state to another and would violate the Sherman Act. Swift v. United States, 196 U. S. 375, 25 Sun. Ct. 276, 49 L. Ed. 518; Loewe v. Lawlor, 208 U. S. 274, 28 Sup. Ct. 301, 52 L. Ed. 488, 13 Ann. Cas. 815; Marienelli v. United Booking Offices (D. C.) 227 Fed. 165; United States v. Associated Billposters (D. C.) 235 Fed. 540. In Swift v. United States, supra, Mr. Justices Holmes, in commenting upon the case of Hopkins v. United States, supra, said (196 U. S. at page 397, 25 Sup. Ct. 280 [49 L. Ed. 518]):

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272 F. 323, 1919 U.S. Dist. LEXIS 631, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sullivan-v-associated-billposters-distributors-of-united-states-nysd-1919.