Stop-N-Go of Madison, Inc., and Rockford Stop-N-Go, Inc. v. Uno-Ven Co., and Pdv Midwest Refining, LLC

184 F.3d 672, 1999 U.S. App. LEXIS 15619, 1999 WL 487148
CourtCourt of Appeals for the Seventh Circuit
DecidedJuly 13, 1999
Docket98-3941
StatusPublished
Cited by18 cases

This text of 184 F.3d 672 (Stop-N-Go of Madison, Inc., and Rockford Stop-N-Go, Inc. v. Uno-Ven Co., and Pdv Midwest Refining, LLC) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Stop-N-Go of Madison, Inc., and Rockford Stop-N-Go, Inc. v. Uno-Ven Co., and Pdv Midwest Refining, LLC, 184 F.3d 672, 1999 U.S. App. LEXIS 15619, 1999 WL 487148 (7th Cir. 1999).

Opinion

*674 FLAUM, Circuit Judge.

Stop-N-Go of Madison, Inc., and Rockford Stop-N-Go, Inc. (together, “Stop-N-Go”) operate a chain of convenience stores and retail gas stations in Southern Wisconsin and Northern Illinois. In 1996, Uno-Ven Company (“Uno-Ven”), a refiner and distributor of “76” brand gasoline, sought to become Stop-N-Go’s exclusive supplier by promising to aggressively market the “76” brand in the Midwest and by paying $1 million in advance incentives. Stop-N-Go accepted the offer and terminated its existing fuel supply contract with Francois Oil Company (“Francois”). Less than a year later, however, Uno-Ven lost the rights to the “76” brand, effectively terminating all its supply agreements. Stop-N-Go then sued claiming, among other things, that Uno-Ven had fraudulently induced it to enter the exclusive agreement and had tortiously interfered with the Francois contract. The district court granted summary judgment in favor of Uno-Ven on both theories, holding that the evidence did not support the alleged misrepresentation. We now affirm.

Background

Stop-N-Go

Approximately thirty-four of Stop-N-Go’s convenience stores in Wisconsin and Illinois sell gasoline. Prior to 1996, these stores sold gas under different brand names, including CITGO, distributed by Francois, “76”, distributed by Uno-Ven, and Mobil. During the Fall of 1995, Stop-N-Go began negotiating with Francois about converting all or most of its stations to the CITGO brand, and by February, 1996, the parties agreed that Francois would supply CITGO to nineteen of Stop-N-Go’s stations for five years.

Soon after, Uno-Ven representatives asked Stop-N-Go to consider converting all of its stations to the “76” brand. During these discussions, W.A. DeVore, a marketing executive for Uno-Ven, indicated that the company was planning to aggressively promote the “76” brand in Stop-N-Go’s market. He also offered to make advance incentive payments in lieu of future rebates if the retailer converted all its stations to the “76” brand. The incentive package totaled nearly $1 million, and according to DeVore, was the largest incentive Uno-Ven had ever paid to a retailer. Finally, when asked about Stop-N-Go’s potential liability were it to breach the Francois contract, a Uno-Ven representative allegedly responded that she had never seen a distributor sue for lost profits before.

On May 6, 1996, Stop-N-Go and Uno-Ven signed a Marketer Sales Agreement (“MSA”) requiring the retailer to convert all of its gas stations to the “76” brand and making Uno-Ven their exclusive supplier. Accordingly, on June 7, 1996, Stop-N-Go notified Francois that it was terminating the earlier supply agreement.

Uno-Ven

Understanding what transpired next requires some knowledge of Uno-Ven’s structure and operations. It was formed in 1989 as a partnership between two major oil companies: the Unocal Corporation of California (“Unocal”), a large publicly traded corporation and owner of the “76” trademark, and Petróleos de Venezuala, S.A. (“PDV”), a company owned by the government of Venezuela. 1 Uno-Ven was overseen by a six-member Executive Committee (three from each partner), and run day-to-day by full-time partnership employees. All major decisions had to be approved by an unanimous Executive Committee. The partnership agreement allowed either partner to sell its share if the other approved. However, in the event of “substantial disagreement”, Unocal, but not PDV, had the right to sell its *675 interest to a third party (subject to PDV’s right of last refusal). This disparity is explained by the fact that if PDV ever left Uno-Ven, it would trigger the termination of the partnership’s key asset — the long term crude oil supply agreement (“CSA”).

The CSA required a PDV subsidiary to supply crude oil for twenty years to Uno-Ven for refining at its Lemont, Illinois facility. PDV’s subsidiary then paid Uno-Ven a fixed rate which was meant to reflect the value of the refining process. However, due to unexpected changes in the U.S. refining industry, the fixed rate was significantly higher than the market price for refining services. As a result, the CSA acted as a subsidy to Uno-Ven and primarily benefitted Unocal. According to Unocal, the value of the subsidy could have been as high as $1 billion over the life of the CSA.

Not surprisingly, the CSA was a source of friction between the partners. PDV repeatedly tried to get Uno-Ven to either re-negotiate the agreement, or, in an effort to mitigate its unfavorable terms, re-tool the Lemont facility so that it could accept heavier Venezuelan crude oil. Unocal refused to vote for these proposals. Similarly, when Uno-Cal attempted to increase the cash disbursements from the partnership, PDV blocked the efforts.

Although the CSA subsidy guaranteed that Uno-Ven showed a profit, the Executive Committee feared that it made the partnership’s management complacent. Compensation was tied to profitability which meant the day-to-day management had little incentive to make Uno-Ven an efficient operation so long as the CSA insured artificially high profits. In January 1996, the partnership hired a new President, David Tippeconnic, and a new Vice-President of Marketing, W.A. De-Vore, and charged them with adding value to Uno-Ven independent of the CSA. Part of their mission was to increase sales by aggressively marketing the “76” brand in the Midwest, and recruiting as many stations (like Stop-N-Go’s) as possible.

Sale of Uno-Ven Partnership Interest

The disagreements between Unocal and PDV over the CSA led to sporadic attempts to sell one or both of the partners’ interests in Uno-Ven. Starting in 1992, an oil company owned by the government of Kuwait inquired about purchasing the entire partnership, but discussions quickly ended. In early 1995, CITGO sought unsuccessfully to purchase Unocal’s interest. Later that year, the partnership negotiated with Amoco Oil Company (“Amoco”) for the sale of all the partnership assets. Unocal, however, insisted that it would not sell for less than $1 billion, a figure which included its share of the partnership plus certain related assets it owned in the Midwest. Amoco balked at the price and negotiations ceased. Also in 1995, PDV’s Eduardo Blanco began discussing the purchase of Unocal’s interest in Uno-Ven. But Unocal continued to insist that its share of the partnership would only be sold in conjunction with its other Midwest assets for $1 billion. Because PDV believed Unocal’s interest in Uno-Ven was only worth $200 million, no agreement was reached.

However, two events occurred in 1996 which made an agreement between Unocal and PDV for the sale of the partnership assets more likely. First, the Venezuelan government announced that it would be opening some of its oil fields to outside exploration. Because Unocal was a major oil exploration company, and PDV, as a state entity, would effectively be deciding who could participate, Unocal had an incentive to remain on good terms with its partner. Specifically, it did not want to create the impression that it was taking advantage of the CSA subsidy. In October 1996, Unocal indicated for the first time that it would be willing to consider selling its partnership interest apart from the other assets.

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Bluebook (online)
184 F.3d 672, 1999 U.S. App. LEXIS 15619, 1999 WL 487148, Counsel Stack Legal Research, https://law.counselstack.com/opinion/stop-n-go-of-madison-inc-and-rockford-stop-n-go-inc-v-uno-ven-co-ca7-1999.