Stokely USA, Inc. v. Commissioner

100 T.C. No. 29, 100 T.C. 439, 1993 U.S. Tax Ct. LEXIS 29
CourtUnited States Tax Court
DecidedMay 24, 1993
DocketDocket No. 4385-91
StatusPublished
Cited by7 cases

This text of 100 T.C. No. 29 (Stokely USA, Inc. v. Commissioner) is published on Counsel Stack Legal Research, covering United States Tax Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Stokely USA, Inc. v. Commissioner, 100 T.C. No. 29, 100 T.C. 439, 1993 U.S. Tax Ct. LEXIS 29 (tax 1993).

Opinion

OPINION

Ruwe, Judge:

Respondent determined deficiencies in petitioner’s corporate income tax as follows:

TYE Deficiency
Mar. 31, 1983 . $62,931
Mar. 31, 1984 . 75,201
Mar. 31, 1985 . 74,037
Mar. 31, 1986 . 11,106
Total . 223,275

The only issue we must decide to resolve this case is whether a lump sum that petitioner paid to purchase certain trademarks may be amortized pursuant to section 1253(d)(2)(A).1

This case was submitted fully stipulated. The stipulation of facts and attached exhibits are incorporated herein by this reference.

Petitioner was incorporated in 1920 under the name Oconomowoc Canning Co. When it filed the petition in this case, petitioner was a Wisconsin corporation with its principal office in Oconomowoc, Wisconsin. Petitioner is in the business of processing, canning, and marketing canned and frozen vegetables, fruits, tomato products, and juices. Its principal products are canned corn, beans, peas, and beets. Petitioner’s net sales during 1983 through 1989 were as follows:

Fiscal year
Net Sales
1983 . $43,900,000
1984 . 105,200,000
1985 . 131,400,000
1986 . 139,700,000
1987 . 159,800,000
1988 . 188,800,000
1989 . 214,600,000

During the years in issue, roughly half of petitioner’s net sales (and 26 percent of total sales) were made under the trademarks and trade names Stokely’s or Stokely’s Finest. Products sold by petitioner under the Stokely trademarks and trade names carry a higher price than those sold under its other labels and generate a higher unit profit margin for petitioner.

Petitioner initially obtained the right to use the Stokely’s Finest trademarks and trade names in a 1983 license agreement with Stokely-Van Camp, Inc. (SVC),2 an unrelated Indiana corporation that also owned the rights to other trademarks and trade names, including Stokely’s, Stokely-Van Camp’s Finest, and Van Camp’s. In 1983, petitioner also purchased production facilities related to the Stokely’s Finest trademarks that it licensed from SVC. All svc’s trademarks, trade names, and registrations included rights of use for a variety of canned and frozen food products, including pork and beans. Petitioner was also interested in obtaining svc’s pork and beans product lines and related trademarks; however, SVC specifically retained its Stokely-Van Camp’s and Van Camp’s trademarks and trade names and prohibited petitioner from using the Stokely’s Finest trademarks on pork and beans products. At no time prior to its negotiations with SVC did petitioner produce pork and beans products. As of June 1983, svc’s share of the market for canned pork and beans in the United States was about 33 percent, totaling about $150 million annually in sales.

In September 1983, the Quaker Oats Co. (Quaker Oats) acquired all the assets of SVC. Petitioner’s management expressed to Quaker Oats its interest in acquiring additional rights in the Stokely’s finest trademarks3 and rights to the Stokely’s4 and Stokely-Van Camp’s finest5 trademarks.

Quaker Oats’ management informed petitioner of the company’s interest in such a transaction, but stated that it would not transfer any trademark containing the name Van Camp’s; nor would it transfer its pork and beans product lines. Quaker Oats’ management further informed petitioner that Quaker Oats desired to protect the Van Camp’s trademark as used for pork and beans and that any agreement regarding the Stokely trademarks must include a restriction on the use of those trademarks for pork and beans products because of the close connection in the public mind between the Van Camp’s and Stokely’s names. Quaker Oats’ management believed that the Van Camp’s trademark would be seriously diluted, and Quaker Oats’ pork and beans sales would be materially and adversely affected, if petitioner were allowed to use the Stokely trademarks for pork and beans products. The current label used by Quaker Oats on pork and beans products includes the Van Camp’s name and, in small type, the name “Stokely”. On November 16, 1983, petitioner made an offer of $1,250,000 for the right to acquire ownership of the Stokely’s Finest trademarks, a trademark called “Shellie”, and the Stokely-Van Camp’s Finest trademark. Quaker Oats refused to consider transferring rights in any trademarks that included the name Van Camp’s.

Petitioner and Quaker Oats eventually agreed to the transfer of certain trademarks owned by Quaker Oats. On November 5, 1984, Quaker Oats transferred to the Quaker Oats Foundation (the foundation), a private foundation controlled by Quaker Oats, the trademarks that it intended to transfer to petitioner. On November 15, 1984, the foundation and petitioner entered into a trademark transfer agreement pursuant to which, for a lump-sum payment of $1,584,500, the foundation:

[transferred], [sold] and [assigned] to * * * [petitioner] * * * THE FOUNDATION’S right, title and interest, both statutory and at common law, in The Trademarks and the registrations thereof, subject to * * * [certain restrictions] * * * including the right to sue for and collect damages for any past infringement * * *.

The trademarks referred to in the agreement were Stokely’s, Shellie, Bavarian Style, and the two Stokely’s finest trademarks (the Stokely trademarks). Also under the agreement, petitioner’s royalty obligations to SVC for the latter two trademarks were canceled.6 The restrictions mentioned in the agreement were as follows: (1) Because of prior agreements with SVC, petitioner’s rights were subject to the rights of two other companies in various Stokely trademarks; (2) United Foods, Inc., held the exclusive right to use the Stokely’s and Stokely’s Finest trademarks on frozen foods sold in the United States during 1983, 1984, and 1985; (3) Stokely-Van Camp of Canada, Inc., held the exclusive right and license to use in Canada, and the nonexclusive right and license to use in certain specified European countries, the trademarks Stokely’s, Stokely’s Finest, Stokely-Van Camp’s, and Van Camp’s; and (4) the agreement also contained the following restrictions:

2.1 [Petitioner] shall not use The Trademarks on * * * [pork and beans, and products containing beans and wieners (such wieners being composed of either beef, pork, chicken or poultry or a combination thereof) for] * * * [20 years]. * * *
2.2 [Petitioner], and its successors and assigns shall never use the trademark “VAN CAMP” on any products either as part of or apart from The Trademarks.
sH H* H*

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Stokely USA, Inc. v. Commissioner
100 T.C. No. 29 (U.S. Tax Court, 1993)

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Bluebook (online)
100 T.C. No. 29, 100 T.C. 439, 1993 U.S. Tax Ct. LEXIS 29, Counsel Stack Legal Research, https://law.counselstack.com/opinion/stokely-usa-inc-v-commissioner-tax-1993.