State v. Heckel

24 P.3d 404, 143 Wash. 2d 824, 2001 Wash. LEXIS 388
Washington Supreme Court·Decided June 7, 2001·No. No. 69416-8·Published·Cited by 46 cases

Opinion

Owens, J.

The State of Washington filed suit against Oregon resident Jason Heckel, alleging that his transmissions of electronic mail (e-mail) to Washington residents violated Washington’s commercial electronic mail act, chapter 19.190 RCW (the Act). On cross-motions for summary judgment, the trial court dismissed the State’s suit against Heckel, concluding that the Act violated the dormant Commerce Clause of the United States Constitution. This court granted the State’s request for direct review. We hold that the Act does not unduly burden interstate commerce. We reverse the trial court’s dismissal of the State’s suit, vacate the order on attorney fees, and remand this matter for trial.

FACTS

As early as February 1996, defendant Jason Heckel, an Oregon resident doing business as Natural Instincts, began sending unsolicited commercial e-mail (UCE), or “spam,” over the Internet.1 In 1997, Heckel developed a 46-page on-line booklet entitled “How to Profit from the Internet.” [827] The booklet described how to set up an on-line promotional business, acquire free e-mail accounts, and obtain software for sending bulk e-mail. From June 1998, Heckel marketed the booklet by sending between 100,000 and 1,000,000 UCE messages per week. To acquire the large volume of e-mail addresses,2 Heckel used the Extractor Pro software program, which harvests e-mail addresses from various on-line sources and enables a spammer to direct a bulk-mail message to those addresses by entering a simple command. The Extractor Pro program requires the spammer to enter a return e-mail address, a subject line,3 and the text of the message to be sent. The text of Heckel’s UCE was a lengthy sales pitch that included testimonials from satisfied purchasers and culminated in an order form that the recipient could download and print. The order form included the Salem, Oregon, mailing address for Natural Instincts. Charging $39.95 for the booklet, Heckel made 30 to 50 sales per month.

In June 1998, the Consumer Protection Division of the Washington State Attorney General’s Office received complaints from Washington recipients of Heckel’s UCE mes[828] sages. The complaints alleged that Heckel’s messages contained misleading subject lines and false transmission paths.4 Responding to the June complaints, David Hill, an inspector from the Consumer Protection Division, sent Heckel a letter advising him of the existence of the Act. The Act provides that anyone sending a commercial e-mail message from a computer located in Washington or to an e-mail address held by a Washington resident may not use a third party’s domain name without permission,5 misrepresent or disguise in any other way the message’s point of origin or transmission path, or use a misleading subject line.6 RCW 19.190.030 makes a violation of the Act a per se violation of the Consumer Protection Act (CPA), chapter 19.86 RCW.

[829] Responding to Hill’s letter, Heckel telephoned Hill on or around June 25, 1998. According to Hill, he discussed with Heckel the provisions of the Act and the procedures bulk e-mailers can follow to identify e-mail addressees who are Washington residents. Nevertheless, the Attorney General’s Office continued to receive consumer complaints alleging that Heckel’s bulk e-mailings from Natural Instincts appeared to contain misleading subject lines, false or unusable return e-mail addresses, and false or misleading transmission paths. Between June and September 1998, the Consumer Protection Division of the Attorney General’s Office documented 20 complaints from 17 recipients of Heckel’s UCE messages.

On October 22, 1998, the State filed suit against Heckel, stating three causes of action. First, the State alleged that Heckel had violated RCW 19.190.020(1)(b) and, in turn, the CPA, by using false or misleading information in the subject line of his UCE messages. Heckel used one of two subject lines to introduce his solicitations: “Did I get the right e-mail address?” and “For your review—HANDS OFF!” Clerk’s Papers (CP) at 6, 92, 113. In the State’s view, the first subject line falsely suggested that an acquaintance of the recipient was trying to make contact, while the second subject line invited the misperception that the message contained classified information for the particular recipient’s review.

As its second cause of action, the State alleged that Heckel had violated RCW 19.190.020(1)(a), and thus the CPA, by misrepresenting information defining the transmission paths of his UCE messages. Heckel routed his spam through at least a dozen different domain names without receiving permission to do so from the registered owners of those names. For example, of the 20 complaints the Attorney General’s Office received concerning Heckel’s spam, 9 of the messages showed “13.com” as the initial ISP to transmit his spam. CP at 44, 113. The 13.com domain name, however, was registered as early as November 1995 to another individual, from whom Heckel had not sought or [830] received permission to use the registered name. In fact, because the owner of 13.com had not yet even activated that domain name, no messages could have been sent or received through 13.com.

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State v. Heckel, 24 P.3d 404, 143 Wash. 2d 824, 2001 Wash. LEXIS 388 (Wash. 2001).

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