STATE OF NEW JERSEY VS. SEA SHELL RESORT AND BEACH CLUB (17-28, OCEAN COUNTY AND STATEWIDE)

CourtNew Jersey Superior Court Appellate Division
DecidedMay 30, 2019
DocketA-5702-17T4
StatusUnpublished

This text of STATE OF NEW JERSEY VS. SEA SHELL RESORT AND BEACH CLUB (17-28, OCEAN COUNTY AND STATEWIDE) (STATE OF NEW JERSEY VS. SEA SHELL RESORT AND BEACH CLUB (17-28, OCEAN COUNTY AND STATEWIDE)) is published on Counsel Stack Legal Research, covering New Jersey Superior Court Appellate Division primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
STATE OF NEW JERSEY VS. SEA SHELL RESORT AND BEACH CLUB (17-28, OCEAN COUNTY AND STATEWIDE), (N.J. Ct. App. 2019).

Opinion

NOT FOR PUBLICATION WITHOUT THE APPROVAL OF THE APPELLATE DIVISION This opinion shall not "constitute precedent or be binding upon any court." Although it is posted on the internet, this opinion is binding only on the parties in the case and its use in other cases is limited. R. 1:36-3.

SUPERIOR COURT OF NEW JERSEY APPELLATE DIVISION DOCKET NO. A-5702-17T4

STATE OF NEW JERSEY,

Plaintiff-Respondent,

v.

SEA SHELL RESORT AND BEACH CLUB,

Defendant-Appellant. __________________________

Argued May 16, 2019 – Decided May 30, 2019

Before Judges Simonelli, Whipple and Firko.

On appeal from Superior Court of New Jersey, Law Division, Ocean County, Municipal Appeal No. 17-28.

Joseph Anthony Martin argued the cause for appellant (Martin Law Firm, LLC, attorneys; Joseph Anthony Martin, on the brief).

Micci J. Weiss argued the cause for respondent (Cleary Giacobbe Alfieri Jacobs, LLC, attorneys; Bruce William Padula and Micci J. Weiss, on the brief).

PER CURIAM Defendant Sea Shell Resort and Beach Club appeals from the June 26,

2018 Law Division order denying its appeal from the municipal court's denial

of its motion to dismiss complaints alleging violations of the Borough of Beach

Haven's sign ordinance. On appeal, defendant contends the Law Division judge

erred in finding the sign ordinance applied to the two light-emitting diode (LED)

panels defendant installed on its building and the Borough did not selectively

enforce the sign ordinance against defendant. Defendant also contends the judge

erred in denying discovery. We reject these contentions and affirm.

I.

The Borough's sign ordinance provides, in pertinent part, that "[n]o signs,

billboards, advertising structures or similar items are permitted except as" set

forth in the ordinance. Beach Haven, N.J., Ordinances, Zoning-Signs,

Ordinance § 212-16A (1979). Ordinance §121-16B provides, in pertinent part:

B. Signs in the RC [Multifamily Residential] District:

....

(3) One lighted sign not to exceed [thirty-five] square feet in area for each motel or hotel is permitted. Such sign shall be attached to the building, but, if erected on or above the roof of the building, such sign shall be set back a minimum distance of five feet from the property line. Flashing signs are not permitted. . . .

A-5702-17T4 2 (4) No sign authorized herein shall be erected without first obtaining a permit therefor from the Building Administrator, who shall issue the same upon being satisfied that such sign will not violate this chapter and upon payment to him of the appropriate review fee; provided, however, that this subsection shall not apply to those signs allowed by [Ordinance § 212-16A(4)].[1]

Ordinance § 212-16D provides, in pertinent part:

D. Prohibited features.

(2) No neon sign or similar illuminated advertisements shall be of such color or located in such a fashion as to diminish or detract in any way from the effectiveness of any traffic signal or similar safety or warning device.

(4) No sign shall have flashing lights or exposed high-intensity illumination.

Ordinance § 212E provides:

E. Permit fee. No sign shall be erected pursuant to the terms of this section before paying a zoning fee of $25 to the Borough of Beach Haven. [Added 2-9-2009 by Ord. No. 2009-6]. (1) No sign board shall be displayed before paying a zoning fee of $50 annually, to coincide with mercantile license renewals, to the Borough of Beach Haven. . . .

1 Ordinance § 212-16A(4) does not apply here. A-5702-17T4 3 Beach Haven, N.J., Ordinances, Zoning-Definitions and Word Usage, §

212-3 defines "sign," in pertinent part, as "[a]ny device designated to inform or

attract the attention of persons not on the premises on which the sign is

located[.]"

Defendant is a family-owned and operated beach resort and facility

located on Atlantic Avenue in the Borough's RC district. Superstorm Sandy

destroyed the property. As part of rebuilding, defendant installed two LED

panels on the exterior of the building, one located on the southwest corner of the

building and the other on the northwest corner. Defendant referred to the LED

panels as low density LED informational panels. Defendant also installed nine

other lighted signs on the building.

Defendant claimed that prior to purchasing and installing the LED panels,

its owner, Thomas Hughes, spoke to Borough zoning officer William Greer, who

confirmed the LED panels would be permissible and "would not be a problem[.]"

Defendant further alleged that it purchased and installed the LED panels, at a

cost of more than $20,000, in reliance on Greer's representation.

Greer certified he never spoke to Hughes prior to defendant installing the

LED panels; Hughes never consulted with or advised him of his plan to install

LED panels; and Greer did not confirm the LED panels would be permissible.

A-5702-17T4 4 Greer also certified he did not become aware defendant had installed the LED

panels until he received the first of twenty-one complaints from adjacent

residents on June 9, 2017. The residents complained about the deleterious effect

of the brightly lit LED panels on the value and enjoyment of their properties and

on the nature of the historic district in which the properties were located. One

resident complained that the lighted LED panels changed colors and messages

repeatedly, often announcing the availability of beer and happy hour specials in

the resort. A picture of the LED panel on the front of the resort advertised: "Raw

Bar Happy Hour Open Daily."

On June 9, 2017 and June 12, 2017, Greer issued the following complaints

against defendant:

1. Complaint No. 1503-SC-000066: failure to obtain a sign permit in violation of Ordinance § 212-16B(4);

2. Complaint No. 1503-SC-000067 and Complaint No. 1503-SC-000070: installing more than one lighted sign in violation of Ordinance § 212-16B(3); and

3. Complaint No. 1503-SC-00069: failure to pay a sign permit fee in violation of Ordinance § 212-16E.

On June 28, 2017 defendant applied for a sign permit for the LED panels.

On July 5, 2017, Greer denied the application, finding the LED panels violated

A-5702-17T4 5 the sign ordinance. Thereafter, Greer issued Complaint No. 1503-SC-011161:

installing more than one lighted sign in violation of Ordinance § 212-16B(3).2

On July 31, 2017, defendant filed a motion in the municipal court to

dismiss the complaints, arguing the sign ordinance did not apply to its LED

informational panels. Defendant posited that LED panels did not exist when the

Borough passed the sign ordinance in 1979, and thus, the Borough could not

have contemplated or intended to regulate LED panels at the time.

Defendant also argued the sign ordinance clearly and unambiguously

prohibited only neon, flashing, and exposed high-intensity illumination signs,

the LED panels did not fall within these categories, and the sign ordinance did

not specifically include or prohibit LED panels. Defendant further argued that

reference to "lighted signs" in Ordinance § 212-16B(3) suggested the sign

ordinance was written for traditional wood signs or banners that are backlighted

or illuminated with directional lighting, and the LED panels do not fit within

this category of "signs." Defendant concluded that because the sign ordinance,

on its face, did not apply to or regulate the LED panels, defendant was not

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STATE OF NEW JERSEY VS. SEA SHELL RESORT AND BEACH CLUB (17-28, OCEAN COUNTY AND STATEWIDE), Counsel Stack Legal Research, https://law.counselstack.com/opinion/state-of-new-jersey-vs-sea-shell-resort-and-beach-club-17-28-ocean-njsuperctappdiv-2019.