State Farm Mutual Automobile Insurance Co. v. Hernandez Auto Painting & Body Works, Inc.

719 S.E.2d 597, 312 Ga. App. 756
CourtCourt of Appeals of Georgia
DecidedNovember 21, 2011
DocketA11A0962, A11A0963
StatusPublished
Cited by10 cases

This text of 719 S.E.2d 597 (State Farm Mutual Automobile Insurance Co. v. Hernandez Auto Painting & Body Works, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals of Georgia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
State Farm Mutual Automobile Insurance Co. v. Hernandez Auto Painting & Body Works, Inc., 719 S.E.2d 597, 312 Ga. App. 756 (Ga. Ct. App. 2011).

Opinion

Miller, Presiding Judge.

Hernandez Auto Painting and Body Works, Inc. (“Hernandez Auto”) sued State Farm Mutual Automobile Insurance Company and several of its employees (collectively, “State Farm”), alleging in its complaint that State Farm steered individuals away from having repairs completed at Hernandez Auto, in violation of the Georgia Motor Vehicle Accident Reparations Act (MVARA), OCGA § 33-34-6 (a), (b), and that, in doing so, State Farm committed “trade libel/ injurious falsehood” (hereinafter, “trade libel”). State Farm moved to dismiss the lawsuit for failure to state a claim based on the grounds that there was no private cause of action under the MVARA, and that Georgia law did not recognize the tort of trade libel. The trial court granted State Farm’s motion with respect to the MVARA claim, and it denied the motion with regard to the trade libel claim. 1

In Case No. A11A0962, we granted State Farm’s application for an interlocutory appeal of the trial court’s denial of its motion to dismiss Hernandez Auto’s trade libel claim. We reverse because Georgia does not recognize the tort of trade libel.

In Case No. A11A0963, Hernandez Auto cross-appeals from the trial court’s grant of State Farm’s motion to dismiss the MVARA claim. We affirm because the MVARA does not provide a private cause of action.

“When reviewing the grant of a motion to dismiss for failure to state a claim, we review the dismissal de novo, construing the *757 complaint’s allegations and all possible inferences therefrom in favor of the plaintiff.” (Citation omitted.) Daly v. Mueller, 279 Ga. App. 168 (630 SE2d 799) (2006).

So viewed, the record evidence shows that Hernandez Auto filed the instant action in state court after a similar suit in federal court was dismissed for failure to state a claim. 2 In the present state court suit, Hernandez Auto claimed that State Farm “continuously and systematically” steered potential customers away from Hernandez Auto, and to repair shops with whom State Farm had negotiated rates “below reasonable market value.” Hernandez Auto alleged that its reputation was harmed, and that it suffered economic damage when State Farm made disparaging and false remarks to insured individuals about the quality of Hernandez Auto’s services, the reasonableness of its hourly rates, and the behavior of its owner.

Case No. Al 1A0962

1. State Farm argues that the trial court erred by denying its motion to dismiss Hernandez Auto’s trade libel claim because such is not a recognized tort under Georgia law. State Farm also argues that this Court should not recognize a cause of action for trade libel because it would be duplicative of other, well-established torts, such as general defamation and tortious interference with contract. We agree.

On appeal, Hernandez Auto points to section 623A of the Restatement (Second) of Torts in support of its trade libel claim, which provides as follows:

One who publishes a false statement harmful to the interests of another is subject to liability for pecuniary loss resulting to the other if (a) he intends for publication of the statement to result in harm to interests of the other having a pecuniary value, or either recognizes or should recognize that it is likely to do so, and (b) he knows that the statement is false or acts in reckless disregard of its truth or falsity.

Restatement (Second) of Torts § 623A (1977). The Restatement also extends this section to apply “to the publication of matter disparaging the quality of another’s land, chattels or intangible things, that the publisher should recognize as likely to result in pecuniary loss to the other through the conduct of a third person in respect to the other’s interests in the property.” (Emphasis supplied.) Id. § 626. *758 The commentary of the Restatement (Second) indicates that the particular form of injurious falsehood that involves disparagement of quality of another’s land or intangible things is commonly called “trade libel,” and that the purpose of the “action for injurious falsehood is to protect [the] economic interests of the injured party against pecuniary loss. . . .” Id. §§ 623A cmt. (g), 626 cmt.

The trial court’s order relied upon this Court’s decision in Eason Publications v. Atlanta Gazette, 141 Ga. App. 321 (233 SE2d 232) (1977), to conclude that Hernandez Auto had a cause of action for trade libel. That case, however, is inapposite. In Eason, this Court held that Georgia’s libel statute, now codified as OCGA § 51-5-1, did not preclude a corporation, as opposed to an individual, from bringing a libel action against a rival competitor based on allegations that the rival maliciously published false information to advertisers that injured the standing and business reputation of the plaintiff and exposed it to ridicule in the business and public communities. Id. at 321, 323. We reasoned that the Georgia legislature intended for the state’s defamation law to be consistent with common law, which provided corporations a cause of action for libel. Id. at 322-323 (referring to Restatement, Torts, § 561 (1), for common law definition of libel). Unlike the present case, Eason did not involve, nor was there any discussion of, trade libel or injurious falsehood. See generally id.

Review of Georgia authority reveals only one instance where trade libel was specifically discussed, in dicta, as a potential cause of action. See Ga. Society of Plastic Surgeons v. Anderson, 257 Ga. 710, 714-715 (4) (363 SE2d 140) (1987). In Anderson, the Supreme Court of Georgia pretermitted consideration of whether Georgia law recognized a cause of action “for damages resulting from disparagement of goods and services (i.e., trade libel),” because, assuming that damages would lie for trade libel, it substantially overlapped with plaintiffs claim of personal defamation. Id. The Supreme Court of Georgia noted that, while the torts of defamation and injurious falsehood, or trade libel, protect different interests, they overlap, particularly in cases of disparagement of the plaintiffs business or product. Id. at 714.

The Supreme Court of Georgia explained in Anderson:

If the statement reflects merely upon the quality of what the plaintiff has to sell or solely on the character of his business, then it is injurious falsehood alone. Although it might be possible to imply some accusation of personal incompetence or inefficiency in nearly every imputation directed against a business or a product, the courts have insisted that something more direct than this is required for *759 defamation. On the other hand, if the imputation fairly implied is that the plaintiff is dishonest or lacking in integrity or that he is perpetrating a fraud upon the public by selling something that he knows to be defective, the personal defamation may be found.

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719 S.E.2d 597, 312 Ga. App. 756, Counsel Stack Legal Research, https://law.counselstack.com/opinion/state-farm-mutual-automobile-insurance-co-v-hernandez-auto-painting-gactapp-2011.