Starre v. March CA2/2

CourtCalifornia Court of Appeal
DecidedJuly 1, 2021
DocketB304980
StatusUnpublished

This text of Starre v. March CA2/2 (Starre v. March CA2/2) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Starre v. March CA2/2, (Cal. Ct. App. 2021).

Opinion

Filed 7/1/21 Starre v. March CA2/2 NOT TO BE PUBLISHED IN THE OFFICIAL REPORTS

California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

SECOND APPELLATE DISTRICT

DIVISION TWO

RAVEN STARRE, B304980

Plaintiff and Appellant, (Los Angeles County Super. Ct. No. v. BC687258)

BROOKE MARCH et al.,

Defendants and Respondents.

APPEAL from a judgment of the Superior Court of Los Angeles County, Teresa A. Beaudet, Judge. Affirmed.

MLG, Jonathan A. Michaels, Robert B. Smith, Kseniya Y. Stupak, and Afnan Shukry for Plaintiff and Appellant. Jason M. Stone and Kelly P. Sorensen for Defendants and Respondents Brooke March, Scott Cervine, Amy Sheely, Beth Bayard, Debra Artura, and Steven Cervine.

Hanger, Steinberg, Shapiro & Ash, Marc S. Shapiro, and Kristina M. Parido for Defendant and Respondent Nancy Johnson. ****** A multilevel marketing guru solicited money from several people to fund a yearlong reality TV show where participants would vie to be the first to gross $1 million in that year. The guru abandoned the show after 10 days of filming and did not return any of the funding. After some of the participants sent emails demanding refunds and after a former intern went rogue and created a website that falsely accused the guru of being a pedophile, she sued the participants for libel and intentional infliction of emotional distress. The trial court granted summary judgment to the participants because the undisputed facts established that they were not responsible for the libelous website and because the emails demanding a refund did not constitute “outrageous” conduct capable of supporting a claim for emotional distress. We affirm the judgment. FACTS AND PROCEDURAL BACKGROUND I. Facts A. Plaintiff’s expertise with the multilevel marketing industry Raven Starre (plaintiff) makes a living in the “multilevel marketing” industry. Within that industry, a person earns income by (1) keeping a percentage of the product sales she makes to customers, and (2) taking a percentage of the product

2 sales made by people in her “downline”—that is, sales made by the people she recruits to sell the same product. Plaintiff is so experienced in this industry that she conducts seminars on how to succeed. B. Plaintiff’s first reality TV venture fails In mid-2014, plaintiff came up with a new and different way to make money. She would coproduce a yearlong reality TV show where she would mentor 12 contestants on how to make a million dollars in the multilevel marketing industry in a year. The show would be called “One Year To A Millionaire,” and even had its own snazzy acronym, “1Y2M.” Plaintiff recruited several participants for the show. Each paid a “participation fee” of $25,000, although some ended up paying in excess of $25,000. The parties dispute what the participants were to get for their money. The participants thought that they were paying (1) to participate in a yearlong show, and (2) for one year of plaintiff’s mentorship with a multilevel marketing business. Plaintiff thought the participants were making a “non-refundable” payment for the “opportunity to be a participant in the show and [to] receive [her] transformational coaching.” (Italics added.) At some point after the participants paid their “fee,” plaintiff required them to sign a “Participation Agreement & Release,” in which the participants (1) acknowledged that their earlier payment was “non- refundable,” (2) agreed never to sue plaintiff and to release her from any and all liability, and (3) capped any recovery against her at a maximum of $30,000 in actual damages. The show filmed for 10 days in December 2014 before plaintiff, in January 2015, scrapped the concept because it would

3 be “impossible” to earn one million dollars in a single year from multilevel marketing. Plaintiff had received $336,000 in participation fees, and had allocated $60,000 to herself as her “fee.” C. Plaintiff’s second reality TV venture fails At the same January 2015 meeting where plaintiff decided to scrap the 1Y2M reality TV show, she suggested using the participation fee money on a new and different TV project. The project would be a talk show about women’s issues, where “women [would] talk[] about real raw topics.” The concept was called “RAWomyn.” Plaintiff persuaded several of the participants in 1Y2M to contribute additional funds for the RAWomyn project. Less than a month later, the RAWomyn show also “failed.” D. The fallout Plaintiff did not refund nearly any of the $25,000 participation fees for 1Y2M or the further contributions for the RAWomyn project and did not provide a year’s worth of mentoring, although she continued to “offer. . . coaching and mentoring.” 1. Plaintiff’s March 7 emails When several of the participants started to ask for a refund of their participation fees because the TV shows had failed and because plaintiff was not mentoring them, plaintiff sent out two group emails on March 7, 2015. In the first email, plaintiff apologetically declared that she “would like to take responsibility for th[e] fiasco” and promised to send each email recipient a settlement offer. In the second email sent just four hours later, plaintiff warned the same group that she had “screen shots” of the participants’ “public” and “private Facebook, Twitter and

4 other social media conversations,” and “strongly advise[d]” them “not to use [her] name . . . in any libel [sic] or slanderous way.” 2. The participants’ responsive emails Between March 7 and March 31, 2015, five of the 1Y2M participants—Brooke March (March), Debra Artura (Artura), Nancy Johnson (Johnson), Mika Shoemaker (Shoemaker), and Beth Bayard (Bayard)—sent responsive emails to plaintiff. In their emails sent on March 7 and March 8, respectively, March and Artura spelled out how much money they had given plaintiff, demanded to be “pa[id] back” and, if a refund was not forthcoming, indicated “[t]he world will know exactly what you are up to and what you have done.” In their emails sent on March 26, March 27 and March 31, respectively, Johnson, Shoemaker and Bayard also spelled out the amount each had given plaintiff, demanded a refund of those amounts and, if a refund was not forthcoming, indicated that their “next steps” included filing a “criminal complaint” with the Federal Trade Commission, the Internal Revenue Service, the California Attorney General and/or the local police. 3. Discussion of possible website In June 2015, Johnson posted a message to a Facebook group that included March, Bayard, Shoemaker and Peter Kirkpatrick (Kirkpatrick). In that message, Johnson suggested “launch[ing] a website—something like ravenstarrewarning.com where we each . . . tell our factual and non-libelous story and . . . use the tools of search engine optimization to assure that anyone searching for info on [plaintiff] finds that site.” To Johnson, the website would “warn others away from [plaintiff]” so that plaintiff “will not have gotten away with scamming us without recourse.”

5 There was no discussion of launching a website containing any false information. What is more, none of the participants counseled anyone else to create such a website. 4. Website created by “rogue” intern Kirkpatrick had worked as an intern during the 10 days that 1Y2M filmed. On his own and without the participation of anyone else, he launched a website under the domain name www.RavenStarreScam.com (the website).

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Starre v. March CA2/2, Counsel Stack Legal Research, https://law.counselstack.com/opinion/starre-v-march-ca22-calctapp-2021.