Starks v. TULA Life, Inc.

CourtDistrict Court, D. Nebraska
DecidedJuly 26, 2023
Docket8:23-cv-00004
StatusUnknown

This text of Starks v. TULA Life, Inc. (Starks v. TULA Life, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Nebraska primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Starks v. TULA Life, Inc., (D. Neb. 2023).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEBRASKA

KATIE STARKS,

Plaintiff, 8:23-CV-4

vs. MEMORANDUM AND ORDER ON TULA LIFE, INC., MOTION TO DISMISS

Defendant.

I. INTRODUCTION Katie Starks has sued TULA Life, Inc., (TULA) for defamation, breach of contract, tortious interference with a business relationship, false light invasion of privacy, and intentional infliction of emotional distress. Filing 1. This matter is before the Court on TULA’s Motion to Dismiss. Filing 6. For the reasons stated herein, the Court grants TULA’s Motion.1 II. BACKGROUND Katie Starks, an Omaha resident, is a health, beauty, and lifestyle blogger who promoted beauty products on her website and Instagram profile. Filing 1 at 1, 3. Prior to January of 2022, Starks promoted skincare products from TULA, a New York skincare company, pursuant to an influencer agreement with TULA. Filing 1 at 8; Filing 6-1.2 The influencer agreement gave TULA

1 Tula’s request for oral argument is denied as the Court does not hold oral arguments on straightforward motions to dismiss. Cf. NECivR 56.1 (“Generally, the Court does not hear oral argument on summary judgment motions.”). 2 The influencer agreement between Starks and TULA—which TULA included in its Motion to Dismiss—is not attached to Starks’s Complaint. Nevertheless, the Court can consider it without converting TULA’s Motion into a motion for summary judgment because Starks alleges its existence, references it as the basis of her breach-of-contract claim, and does not question the authenticity of the agreement attached to TULA’s Motion. See Zean v. Fairview Health Servs., 858 F.3d 520, 526 (8th Cir. 2017) (“In a case involving a contract, the court may examine the contract documents in deciding a motion to dismiss.” (quoting Stahl v. U.S. Dep’t of Agric., 327 F.3d 697, 700 (8th Cir. 2003))); Ashanti v. City of Golden Valley, 666 F.3d 1148, 1151 (8th Cir. 2012) (explaining that a court can consider documents “necessarily embraced by the pleadings, includ[ing] documents whose contents are alleged in a complaint and whose authenticity no party questions, but which are not physically attached to the pleading”); see also Goel v. Bunge, Ltd., 820 F.3d 554, 559 (2d Cir. 2016) (observing the common practice of plaintiffs neglecting to attach contracts to complaints when it would “undermine the legitimacy” of a claim). the broad right to immediately terminate the agreement if Starks became “involved in or the subject of adverse publicity” or if Starks “engage[d] in conduct that would” (1) “disparage, denigrate, [or] portray in an unfavorable light [Starks or TULA],” (2) bring Starks, TULA, or TULA’s products “into public disrepute, contempt or scandal,” or (3) “injure the success of [TULA or TULA’s products].” Filing 6-1 at 7.

During the COVID-19 pandemic in 2021, Starks took to social media to express her disagreement with Omaha’s mask mandate policy for schools. Filing 1 at 3–6. According to the Complaint, on one of Stark’s videos criticizing mask mandates, people left comments comparing wearing masks to the Holocaust. Filing 1 at 7, 28. Starks alleges that she has never made such a comparison or implied that she held this view. Filing 1 at 7. Shortly after posting the video on her Facebook profile, in mid-January of 2022, companies began contacting Starks and severing ties with her. Filing 1 at 7. On January 14, 2022, a TULA representative contacted Starks by email to terminate the influencer agreement with her. Filing 1 at 8, 33. The representative explained that Starks had “engaged in conduct that would disparage,

denigrate, or portray an unfavorable light on the TULA brand across [Starks’s] Instagram page and Facebook page.” Filing 1 at 33. The Complaint suggests that TULA allegedly terminated the influencer agreement by misattributing the comments comparing mask mandates with the Holocaust to Starks. Filing 1 at 9, 13. Starks alleges that, when customers began contacting TULA to express disappointment with TULA ending its relationship with Starks, TULA would respond with the following message: At TULA, we have zero tolerance for racism or hate within our community & regularly reevaluate our brand partnerships to ensure all our partners are aligned with our values. We have publicly committed ourselves as an ally to underrepresented communities & take this commitment seriously. As a brand, we do not “talk politics” on our social media or anywhere else, and we would not part ways with a partner solely due to their political stance out of respect for a range of political beliefs. However, when it comes to human rights, TULA is actively anti-racist & confidently speaks out against injustice.

Filing 1 at 8, 40. On January 29, 2022, TULA posted a similar statement on its Instagram page:

As a brand, we would not part ways with a partner solely due to their political stance, out of respect for a range of political beliefs. However, when it comes to human rights, TULA is actively anti-racist & confidently speaks out against injustice.

We, as a team and a brand, have zero tolerance for racism or hate within our community. We have publicly committed ourselves as an ally to underrepresented communities & take this commitment seriously.

Filing 1 at 9, 38. Starks characterizes these messages as labeling her “a racist” and implying that she made “hateful and racist remarks.” Filing 1 at 10, 12. According to Starks, because of TULA’s statements, she has suffered emotional harm and a loss of income. Filing 1 at 12. On January 5, 2023, Starks sued TULA in this Court. Filing 1. In her Complaint, Starks brings claims for defamation, breach of contract, tortious interference with a business relationship, false light invasion of privacy, and intentional infliction of emotional distress. Filing 1 at 12–17. TULA filed its Motion to Dismiss on March 29, 2023. Filing 6. III. ANALYSIS A. Applicable Standards TULA moves under Federal Rule of Civil Procedure 12(b)(6). When faced with a motion to dismiss under Rule 12(b)(6), a court evaluates whether the complaint contains “sufficient factual matter to ‘state a claim to relief that is plausible on its face.’” Edwards v. City of Florissant, Missouri, 58 F.4th 372, 376 (8th Cir. 2023) (quoting Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009)). Plausibility means that the plaintiff pleads facts that allow the court “‘to draw the reasonable inference that the defendant is liable for the misconduct alleged.’” Christopherson v. Bushner, 33 F.4th 495, 499 (8th Cir. 2022) (quoting Iqbal, 556 U.S. at 678). Threadbare recitals of elements, conclusory statements, and “factual allegations lacking enough specificity to raise a right to relief above the speculative level are insufficient to support a reasonable inference that the defendant is liable.” Richardson v. BNSF Ry. Co., 2 F.4th 1063, 1068 (8th Cir. 2021) (internal quotation marks and citations omitted). When a complaint “pleads facts that are merely consistent with a

defendant's liability, it stops short of the line between possibility and plausibility.” Christopherson, 33 F.4th at 499. In ruling on a Rule 12(b)(6) motion, a court must “accept ‘the facts alleged in the complaint as true and draw[] all reasonable inferences in favor of the nonmovant.’” Bauer v. AGA Serv. Co., 25 F.4th 587, 589 (8th Cir. 2022) (quoting Pietoso, Inc. v. Republic Servs., Inc., 4 F.4th 620, 622 (8th Cir. 2021)). B.

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Starks v. TULA Life, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/starks-v-tula-life-inc-ned-2023.