Star Watch Case Co. v. Mido G. Schaeren & Co., S.A., by Change of Name From Societe Anonyme Mido, by Mesne Assignments From Mido Societe Anonyme

347 F.2d 894, 52 C.C.P.A. 1770
Court of Customs and Patent Appeals·Decided October 12, 1965·No. Patent Appeal 7342·Published·Cited by 2 cases

Opinions

MARTIN, Judge.

This appeal is from a decision of the Trademark Trial and Appeal Board, 139 USPQ 18, dismissing appellant’s petition to cancel1 appellee’s registration for trademark and dismissing appellant’s opposition 2 to the application to register another mark by appellee.

Mido G. Schaeren & Co., by change of name from Societe Anonyme Mido (Mido), appellee, has filed an application 3 to register on the Principal Register the following mark for watches and parts of watches:

Hereinafter we shall refer to the mark sought to be registered as OCEAN * STAR. Ownership of Swiss registration No. 174,598 issued March 9, 1959 is alleged. Mido also listed ownership of the registered mark OCEANSTAR4 in its application, and filed notice of reliance thereon for the purpose of overcoming appellant’s pleading of likelihood of confusion and abandonment of the mark sought to be registered.

Registration is opposed by the Star Watch Case Co. (Star), appellant, which has registrations of “STAR W. C. CO.,” within a border design, for watch cases, and of “STAR WATCH CASE COMPANY” in combination with a five-pointed star, for “solid-gold and gold-filled watch cases.”5 Appellant also attempts to rely on several registrations to a star design, the outline of a five-pointed star, which were registered6 subsequent to appellee’s first mark OCEANSTAR, but which allege dates of first use prior to 1944, the date of appellee’s Swiss registration.6a

Star moved to strike appellee’s notice of reliance on OCEANSTAR in part because that mark differed from the one sought to be registered. In the alternaative Star requested suspension of the opposition pending the filing of a petition by it to cancel the registration of OCEANSTAR and requested a consolidation with the opposition to OCEAN * STAR. The Patent Office denied the motion to strike, noting that the OCEANSTAR registration “is relevant to the question of possible damage to the opposer [appellant],” and gave appellant a limited time within which to [896] file a petition for cancellation “failing which, the opposition will be dismissed.” The petition was timely filed and Mido pleaded the affirmative defenses of laches and estoppel in answer to the cancellation petition. In this consolidated proceeding appellant relies solely on its registrations.

Both appellee’s registered mark and that sought to be registered are for, inter alia, “parts of watches” which appellee admits in the answer to petition for cancellation include watch cases and watch casings, the primary line of goods of appellant. Thus the goods are identical for present purposes.

Mido apparently presented the testimony of the president of Mido Watch Company of America, a wholly owned subsidiary of appellee and distributor for “MIDO” watches in the United States. That testimony is not of record, but the board summarized it in its decision as follows (139 USPQ at 19):

* * * The witness, who has been the president of his company since its organization in December 1941, testified that all the watches it sells bear the mark “MIDO” and in most cases an additional mark. The witness testified further that his company received shipments of watches marked “OCEANSTAR” beginning in 1944, with shipments being of “vast quantities” starting in 1959. This witness gave no actual figures as to shipments or sales of watches under the mark “OCEANSTAR” excepting that since 1959 the shipments of such watches have “run into thousands.” “OCEANSTAR” watches have been advertised during the years 1959 and 1960 and this advertising has been directed to the trade and the public through the means of national magazine advertising, newspaper advertising, counter cards, folders and broad sides. In this regard, “OCEANSTAR” watches have been solely featured or featured in conjunction with other “MIDO” watches. It is estimated that advertising costs in 1959 and 1960 approximated one hundred and seventy thousand dollars and two hundred thousand dollars respectively.

The board, in dismissing both the opposition and cancellation, considered the registration of OCEANSTAR and the mark sought to be registered, OCEAN * STAR, “exactly the same for all practical purposes,” although noting that between the two “there are minor differences.” Thus the board considered Mido to be “ * * * entitled to the presumptions afforded by said registration [of OCEANSTAR] not only in the cancellation proceedings but also in the opposition proceeding.” Assistant Commissioner Fay, in a concurring opinion, cited authority for that point with regard to opposition proceedings. On that basis the board considered only the two marks of appellant which were registered prior to 1948, STAR W. C. CO. and WATCH STAR ★ CASE, in determining whether COMPANY there would be likelihood of confusion. The board held that Mido’s “marks are sufficiently dissimilar from each of op-poser’s [Star’s] marks as to obviate likelihood of confusion.”

The board also considered that Star had constructive notice of Mido’s “use of ‘OCEANSTAR’” by virtue of the registration, and that the delay of more than twelve years in bringing the cancelation proceeding “constitutes such laches as to estop opposer from now asserting that it would be injured by the continued existence of ‘OCEANSTAR’ on the registry * *

With regard to the board’s holding that “for all practical purposes” OCEAN-STAR and OCEAN * STAR are the same, appellant urges that to be error since:

* * * In the first place, can it be said that the “single word” mark “OCEANSTAR” and the composite mark “OCEAN * STAR” are “exactly the same” to the extent that adjudication on the basis of one of [897] the marks would constitute res judicata as to the other? The alleged dates of first use of the respective marks are different. The design feature is present in the later mark but not in the earlier. The words “OCEAN” and “STAR” are presented as separate words in the later marks, whereas, “OCEANSTAR” is presented as a “single word” in the earlier. * * *

Appellant notes that during the prosecution of appellee’s mark OCEANSTAR, appellant’s two earlier registrations7 were cited as references. Appellee made the following statements in answer to the examiner’s citation of Ex parte Lauritzen Malt Co., 153 O.G. 1082, 1910 C.D. 63, in which the mark “North Star” was held anticipated by “Star,” as a basis for the refusal of the registration of OCEANSTAR over appellant’s earlier registrations:

The applicant [Mido] submits that the cited decision ex parte Lauritzen does not apply to the present case since in the expression NORTH STAR the word “North” qualifies the word “Star”.
The applicant’s trademark, however, consists of a single word, the dominant portion of which [is] the prefix “Ocean” since the suffix “Star” may be considered to be a laudatory description of applicant’s product.

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Star Watch Case Co. v. Mido G. Schaeren & Co., S.A., by Change of Name From Societe Anonyme Mido, by Mesne Assignments From Mido Societe Anonyme, 347 F.2d 894, 52 C.C.P.A. 1770 (ccpa 1965).

347 F.2d 894 (Star Watch Case Co. v. Mido G. Schaeren & Co., S.A., by Change of Name From Societe Anonyme Mido, by Mesne Assignments From Mido Societe Anonyme) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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