Star Houston, Inc.// Cross-Appellant,Volvo Cars of North America, LLC N/K/A Volvo Car USA, LLC v. Volvo Cars of North America, LLC N/K/A Volvo Car USA, LLC, and Board of the Texas Department of Motor Vehicles// Star Houston, Inc., and Board of the Texas Department of Motor Vehicles

CourtCourt of Appeals of Texas
DecidedMay 25, 2023
Docket03-21-00239-CV
StatusPublished

This text of Star Houston, Inc.// Cross-Appellant,Volvo Cars of North America, LLC N/K/A Volvo Car USA, LLC v. Volvo Cars of North America, LLC N/K/A Volvo Car USA, LLC, and Board of the Texas Department of Motor Vehicles// Star Houston, Inc., and Board of the Texas Department of Motor Vehicles (Star Houston, Inc.// Cross-Appellant,Volvo Cars of North America, LLC N/K/A Volvo Car USA, LLC v. Volvo Cars of North America, LLC N/K/A Volvo Car USA, LLC, and Board of the Texas Department of Motor Vehicles// Star Houston, Inc., and Board of the Texas Department of Motor Vehicles) is published on Counsel Stack Legal Research, covering Court of Appeals of Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

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Star Houston, Inc.// Cross-Appellant,Volvo Cars of North America, LLC N/K/A Volvo Car USA, LLC v. Volvo Cars of North America, LLC N/K/A Volvo Car USA, LLC, and Board of the Texas Department of Motor Vehicles// Star Houston, Inc., and Board of the Texas Department of Motor Vehicles, (Tex. Ct. App. 2023).

Opinion

TEXAS COURT OF APPEALS, THIRD DISTRICT, AT AUSTIN

NO. 03-21-00239-CV

Appellant, Star Houston, Inc. // Cross-Appellant, Volvo Cars of North America, LLC n/k/a Volvo Car USA, LLC

v.

Appellees, Volvo Cars of North America, LLC n/k/a Volvo Car USA, LLC and the Board of the Texas Department of Motor Vehicles // Cross-Appellees, Star Houston, Inc. and the Board of the Texas Department of Motor Vehicles

FROM THE 250TH DISTRICT COURT OF TRAVIS COUNTY NO. D-1-GN-21-000052, THE HONORABLE KARIN CRUMP, JUDGE PRESIDING

OPINION

Appellant Star Houston, Inc. and cross-appellant Volvo Car USA, LLC each appeal

a Final Order of the Motor Vehicle Board. Star and Volvo had engaged in an administrative

proceeding during which Star protested Volvo’s termination of Star’s Volvo franchise and Star

in what it termed “counterclaims” alleged that several Volvo Dealer Incentive Programs each

violated several provisions of Occupations Code chapter 2301. Star and Volvo petitioned for

judicial review of the Final Order in Travis County district court. See Tex. Occ. Code

§ 2301.751(a). Star’s and Volvo’s suits for judicial review were consolidated into one suit, but

before trial, Volvo removed the appeal and cross-appeal of the Final Order to this Court. See id.

§ 2301.751(b). And in both the trial court and this Court, the Motor Vehicle Board—the body that

governs the Department of Motor Vehicles, see Tex. Transp. Code §§ 1001.001–.002, 1001.021, 1001.0221—has appeared as a responding party (either defendant, appellee, or cross-appellee, as

the case may be) to defend the Final Order.

In two issues, Volvo maintains that the Board erred by concluding that two of

the Dealer Incentive Programs—CSI and SSI—violated each of Occupations Code sections

2301.467(a)(1) and 2301.468. In three issues of its own, Star maintains that all six of the Dealer

Incentive Programs violated Occupations Code sections 2301.468, 2301.467(a)(1) and (a)(2),

2301.476(c)(2), 2301.451, 2301.473(2)(C), and 2301.478(b).1 Also, the Board brings a standing

challenge to Volvo’s cross-appeal of the Final Order. We conclude that Volvo has standing to

bring its cross-appeal and affirm the Final Order.

BACKGROUND

Star had been a Volvo dealer for decades, operating under a 1970 franchise

agreement with Volvo Car USA, the brand’s U.S. distributor. But for some time, Star’s sales of

Volvo cars had lagged behind those of virtually every other Volvo dealer in the same region and

behind other dealers’ sales in the same region selling cars of similar brands.2 Volvo personnel met

with Star personnel, including Star’s owner, over many years to suggest steps Star could take to

improve its sales numbers and overall business to Volvo’s satisfaction. But the two sides never

settled on a mutually agreed approach.

For both Star and its other franchised dealers, Volvo operates incentive programs

under which the dealers can take certain actions in exchange for bonus payments or other boons

1 Star does not contest the Board’s approval in the Final Order of Volvo’s termination of Star’s Volvo franchise. 2 Volvo considers itself as competing in the same market segment as Mercedes-Benz, BMW, Audi, Lexus, Acura, and Infiniti.

2 from Volvo. Six such programs—the Dealer Incentive Programs—are at issue here. Although

Star sometimes benefitted from some of the Programs, overall Star usually did not take the actions

that the Programs incentivized and so regularly did not receive as much in bonus money as other

Volvo dealers received. The six Dealer Incentive Programs are CSI, SSI, the Facility Investment

and Support Initiative (FISI), Volvo 360, Retailer Standards, and Factory Options / Package

Bonus / Sales Mix.

CSI and SSI

The CSI and SSI programs use customer-survey results to reward dealers. When a

customer buys a car from a dealer or takes a car to the dealer for service, the customer is afterward

asked to complete a survey. Although the surveys usually include dozens or more questions, for

purposes of CSI and SSI bonus payments, only four of the questions matter, and these are the

“enabler questions.” The enabler questions for customers who bought cars concern the customer’s

opinion about the dealer’s facilities, whether the customer would recommend the dealer to others,

whether the customer was satisfied with the features and controls of the car, and whether the dealer

has reached out to the customer since the latter took delivery of the car. The enabler questions for

customers who brought cars to the dealer for service concern the customer’s opinion of the waiting

area, whether the customer was satisfied with the explanation of the work done, whether the

customer was satisfied with the condition of the car after it was serviced, and whether the customer

received any follow-up from the dealer. The questions on the surveys that are not treated as enabler

questions cover a host of other topics about the customer’s satisfaction, but only the enabler

questions are scored for bonus purposes. The customer does not necessarily know which questions

are the enabler questions.

3 For the enabler questions, the customer is asked to give the dealer a score from one

to ten (or sometimes one to five), with the highest number reflecting highest customer satisfaction.

But not all scores are included in the bonus-computation process. Volvo uses a method called

“top-box scoring”—only the highest scores (nines or tens out of ten or fives out of five) are credited

to the dealer receiving such scores; any score that is not a top-box score counts as a zero.

High-scoring dealers receive CSI or SSI bonuses, but Star’s non-top-box scores on the CSI and

SSI surveys—particularly because of Star’s dated facilities—meant that it only rarely achieved

CSI or SSI bonus payments.

FISI

For dealers who conform their facilities to Volvo’s specifications for brand image

and exclusivity, Volvo would pay the dealers a bonus under the FISI program. Volvo capped FISI

bonus payments at 50% of the costs that the dealer spent on the facilities improvements that earned

them the FISI bonuses.

Volvo 360

The Volvo 360 program was used to recycle the fleet of formerly leased Volvos

into used-car sales. To receive Volvo 360 bonuses, dealers needed to buy a certain number of

Volvos that had been returned after their leases had ended, certify a certain percentage of those

cars as “certified pre-owned,” and sell all of the certified cars. Volvo 360 used an auction system

under which the dealer who had originated the lease had the right to bid first to buy the formerly

leased car at a certain price. If that dealer refused, other Volvo dealers could bid to buy the car.

4 Retailer Standards

Retailer Standards represented Volvo’s effort to incentivize certain business

practices in its dealer community. To earn these bonuses, dealers needed to submit a yearly

business plan and monthly financial statements, achieve quarterly training-certification goals,

use and adhere to the Dealer.com website and communication standard, use an approved

lead-management system, subscribe to a particular online scheduling platform, and display pricing

for basic services online.

Factory Options / Package Bonus / Sales Mix

Star frequently received this category of bonuses. It did so by selling Volvo-brand

options as part of sales of new cars.

History of this dispute

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Star Houston, Inc.// Cross-Appellant,Volvo Cars of North America, LLC N/K/A Volvo Car USA, LLC v. Volvo Cars of North America, LLC N/K/A Volvo Car USA, LLC, and Board of the Texas Department of Motor Vehicles// Star Houston, Inc., and Board of the Texas Department of Motor Vehicles, Counsel Stack Legal Research, https://law.counselstack.com/opinion/star-houston-inc-cross-appellantvolvo-cars-of-north-america-llc-nka-texapp-2023.