Sprouse v. Clay Communication, Inc.

211 S.E.2d 674, 158 W. Va. 427, 95 A.L.R. 3d 622, 1 Media L. Rep. (BNA) 1695, 1975 W. Va. LEXIS 204
CourtWest Virginia Supreme Court
DecidedFebruary 4, 1975
Docket13463
StatusPublished
Cited by100 cases

This text of 211 S.E.2d 674 (Sprouse v. Clay Communication, Inc.) is published on Counsel Stack Legal Research, covering West Virginia Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sprouse v. Clay Communication, Inc., 211 S.E.2d 674, 158 W. Va. 427, 95 A.L.R. 3d 622, 1 Media L. Rep. (BNA) 1695, 1975 W. Va. LEXIS 204 (W. Va. 1975).

Opinion

Neely, Justice:

In the fall of 1968 James M. Sprouse was a practicing attorney in Charleston, West Virginia, and the Democratic Party candidate for Governor of the State of West Virginia. Approximately two weeks before the November election the Charleston Daily Mail published a series of articles implying that James M. Sprouse had engaged in real estate transactions in Pendleton County, West Virginia, of such a nature as to cast aspersions upon Sprouse’s integrity. The articles implied that enormous profits would inure to Sprouse’s benefit as a result of “inside” information which Sprouse acquired through his Democratic Party affiliation concerning plans of the United States Government to establish a national park at Seneca Rocks in Pendleton County. A complete text of the articles in question in reproduced in the appendix to this opinion and it is suggested that the articles be read in their entirety at this point in order fully to understand the application of the intricate law of libel to the facts of this case.

*431 The plaintiff, James M. Sprouse, recovered a jury award in the Circuit Court of Fayette County for $250,000 actual damages and $500,000 punitive damages against Clay Communications, Inc., owner of the Charleston Daily Mail, a newspaper of general circulation in numerous West Virginia counties. The defendant, Clay, strenuously argued that under New York Times Co. v. Sullivan, 376 U.S. 254 (1964) and its progeny, the defendant is not liabel for the statements made about Sprouse even though they were false because Sprouse did not prove actual malice, as that term is judicially defined in the law of libel by New York Times.

This appeal presents a question of first impression in the United States with regard to the law of libel in light of New York Times v. Sullivan, supra. The basic issue concerns whether evidence indicating that a newspaper foreswore its role as an impartial reporter of facts and joined with political partisans in an overall plan or scheme to discredit the character of a political candidate is relevant in determining whether the newspaper acted in reckless and willful disregard of the truth when it published grossly exaggerated, defamatory headlines which were unsupported by the factual recitations in the body of the story. This Court holds that once an overall plan or scheme to injure has been established, an unreasonable deviation between headlines and the remainder of the presentation is in and of itself evidence of actual malice, which, along with other evidence, supports a jury verdict for libel.

In addition to defendant’s First Amendment defenses including an allegation that the damages are excessive, defendant also assigns myriad procedural errors among which the Court considers three to be fairly raised. The first assignment of error raises the question of whether venue was properly laid in Fayette County; the second assignment presents the question of whether a previous action begun in Kanawha County alleging the same set of facts and dismissed under Rule 12(b)(6) W. Va. RCP was an effective bar to the present action in Fayette *432 County; and, the third assignment of error concerns the failure of the trial court to give two jury instructions. 1 This Court finds that there was no reversible error committed, and further finds that although the $750,000 damage award is excessive, the plaintiff proved libel in this case. Accordingly, the judgment is reversed in part and affirmed in part and the case is remanded to the Circuit Court of Fayette County with instructions to enter judgment for $250,000 actual damages plus interest and costs and to strike as a matter of law the award of $500,000 punitive damages.

I

Under the mandate of New York Times v. Sullivan, supra, it is incumbent upon an appellate court in determining the validity of a libel judgment both to consider the law and to make an independent evaluation of the evidence to insure First Amendment protection to publishers. A candidate for political office is governed by the same stringent rules with regard to recovery as a public official. Monitor Patriot Co. v. Roy, 401 U.S. 265 *433 (1970). In order for a political candidate to recover for libel against a newspaper it is necessary that the candidate prove actual malice, i.e., prove either that the newspaper published false or misleading defamatory statements knowing that they were false or misleading, or that the newspaper published such statements with a reckless and willful disregard for their truth. Monitor Patriot Co. v. Roy, supra.

In the law of libel the word “malice” has an entirely different connotation from its general meaning in other areas of tort law. Cantrell v. Forest City Publishing, 95 S. Ct. 465 (1974). In libel actions “malice” does not connote the mere dislike of one party for another or the intent of one party to injure another. It is acknowledged, for example, that a political campaign necessarily involves intent on the part of one political group to “injure” opposition candidates by depriving them of elective office. In libel law “malice” has a much narrower definition and requires not only a deliberate intent to injure, but also an intent to injure through the publication of false or misleading defamatory statements known by the publisher or its agents to be false, or an intent to injure through publication of such defamatory statements with reckless and willful disregard for their truth.

Consequently, in order for the evidence in this case to withstand appellate review it is necessary that the plaintiff, Sprouse, demonstrate that the defendant Daily Mail knew that the defamatory material contained in the articles it printed was false or for plaintiff to demonstrate that the Daily Mail was reckless and willful in its indifference to the truth of the printed material. In this regard the case sub judice is unique in the annals of reported libel cases because it primarily involves the deliberate use of misleading words in oversized headlines rather than outright false statements. For example, the use of the headline words “land grab,” “dummy firm,” “bonanza,” “disclosed,” and “cleanup” are not libel per se and are all susceptible to varying interpretations. Obviously, the discovery of a five dollar bill on the *434 sidewalk by a vagabond is a “bonanza,” while a similar discovery on the part of a senior executive is not a “bonanza.” However, there is one headline over a story quoting plaintiffs opponent, Arch A. Moore, Jr., “Dummy Firm Seen Proving Corruption,” which is probably libel per se.

The defendant argues that most of the material published was true in that: (1) Sprouse was the president of a New York corporation; (2) the corporation was engaged in land dealings in Pendleton County; (3) the corporation was making profits; and (4) the owner of Seneca Rocks was offered a small sum for his property.

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211 S.E.2d 674, 158 W. Va. 427, 95 A.L.R. 3d 622, 1 Media L. Rep. (BNA) 1695, 1975 W. Va. LEXIS 204, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sprouse-v-clay-communication-inc-wva-1975.