Sportvision, Inc v. MLB Advanced Media L.P.

CourtDistrict Court, S.D. New York
DecidedApril 23, 2020
Docket1:18-cv-03025
StatusUnknown

This text of Sportvision, Inc v. MLB Advanced Media L.P. (Sportvision, Inc v. MLB Advanced Media L.P.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sportvision, Inc v. MLB Advanced Media L.P., (S.D.N.Y. 2020).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

SPORTVISION, INC. and SPORTSMEDIA TECHNOLOGY CORPORATION,

Plaintiffs, MEMORANDUM OPINION & ORDER - against - 18 Civ. 3025 (PGG) MLB ADVANCED MEDIA, LP,

Defendant.

PAUL G. GARDEPHE, U.S.D.J.:

Plaintiffs Sportvision, Inc. and SportsMEDIA Technology Corp. (“SMT”) bring this action against Defendant MLB Advanced Media, LP (“Advanced Media”), asserting claims for patent infringement, misappropriation of trade secrets, and breach of contract. (Am. Cmplt. (Dkt. No. 26)) Plaintiffs’ claims arise from the parties’ abandoned joint venture to “capture, collect, market and disseminate” pitch data from Major League Baseball (“MLB”) games using Plaintiffs’ PITCHf/x technology. (See id. ¶ 107) Defendant Advanced Media has moved to compel arbitration of Plaintiffs’ misappropriation of trade secrets and breach of contract claims, and moved to dismiss Plaintiff’s patent infringement claim. (Def. Mot. (Dkt. No. 43)) For the reasons stated below, Defendant’s motions will be denied. BACKGROUND1 I. THE PARTIES As alleged in the Amended Complaint, Sportvision creates “innovative graphic enhancements of sports objects and graphic visualizations of sports elements” (Am. Cmplt. (Dkt.

No. 26) ¶ 3), and SMT develops “real-time on-screen graphics, tickers, clock-and-score, virtual insertions[,] and social media integration for live televised sport and entertainment events.” (Id. ¶ 50) On October 4, 2016, SMT acquired all of Sportvision’s outstanding stock. (Id. ¶ 53) Defendant Advanced Media is a limited partnership of MLB club owners, which manages and directs MLB’s digital properties. (Id. ¶¶ 54-55) II. THE PITCHf/x SYSTEM AND THE ENDEAVOR CONTRACT In 1999, ESPN and Sportvision engineers collaborated on an idea to create a new system capable of (1) generating and inserting a virtual strike zone graphic, custom-sized for each batter, during broadcasts of MLB games; and (2) generating and inserting a virtual pitch location graphic showing the location of where the last pitch crossed home plate relative to the

virtual strike zone. (Id. ¶ 64) ESPN called this proposed on-air enhancement the “K-Zone.” (Id. ¶ 66) After approximately eighteen months, Sportvision completed development of the K-Zone system, and ESPN began using it on July 1, 2001. (Id. ¶¶ 68, 71) For the next five years, ESPN was the only MLB broadcaster with the right to use the K-Zone system. (Id. ¶ 75) During that time, the use of the K-Zone in ESPN broadcasts enjoyed positive fan reception, but the system had inherent limitations. (Id. ¶ 77) In particular, the technology was limited to

1 The following facts are drawn from the Amended Complaint and are presumed true for purposes of resolving Defendant’s motion to dismiss. See Kassner v. 2nd Ave. Delicatessen, Inc., 496 F.3d 229, 237 (2d Cir. 2007). tracking the flight of the pitch over home plate only. Moreover, because the pitch tracking technology had an inherent one second delay before the system reported the location of the pitch, K-Zone’s Virtual Pitch Location Reveals were available only on replays. (Id.) Sportvision engineers resolved to create a faster, more complete, baseball tracking system. (Id.)

Sportvision engineers worked to “develop and then patent a new and sophisticated camera-based pitch tracking system that could track detailed information along the entire trajectory of a pitch, i.e., from the pitchers’ release point through to the catchers’ mitt.” (Id. ¶ 96) On March 11, 2008, Patent No. 7,341,530 (“the ‘530 Patent”) – entitled “Virtual Strike Zone” – was issued. (Id. ¶¶ 78-79, Ex. A) ESPN and Sportvision each held an undivided joint ownership interest in the ‘530 Patent until October 4, 2016, when SMT acquired Sportvision, and Sportvision assigned its interest to SMT. (Id. ¶¶ 80-81) SMT became the sole owner of the ‘530 Patent on February 1, 2017, when ESPN assigned its interest in the ‘530 Patent to SMT. (Id. ¶¶ 82-83) “The claims of the ‘530 Patent are directed to systems and methods that determine the location of the strike zone and add a graphical image of the strike zone to a video or other image

of a baseball game.” (Id. ¶ 84) Sportvision alleges that the “graphical renderings of strike zones and pitches through Sportvision’s K-Zone system practice at least claim 31” of the ‘530 Patent. (Id. ¶ 90) Sportvision called its new, full pitch path tracking system “PITCHf/x.” PITCHf/x is capable of deriving the location, angle, amount of break, speed at release, and speed as the ball crosses home plate. (Id. ¶¶ 97-98) PITCHf/x also can predict the location of where a pitch will cross home plate to within one-inch accuracy before it happens, which allowed Sportvision to build a system that could insert pitch location graphics into live video. (Id. ¶¶ 99-100) Sportvision engineers also designed and developed a database system to store all of PITCHf/x pitch path data, and designed a distribution interface system to make the pitch data available in a variety of formats to serve different data consumption uses. (Id. ¶ 101) While PITCHf/x was being developed, ESPN’s use of the K-Zone system increased the market demand for all forms of MLB pitch data, as well as the market demand for

a broadcast alternative to K-Zone that could be used by other MLB broadcasters. (Id. ¶ 95) Accordingly, to maximize monetization of its new technology, in 2005 Sportvision proposed to Advanced Media that Sportvision would (1) permanently install a PITCHf/x system in every MLB Stadium; (2) operate the PITCHf/x system for every MLB game; (3) record the pitch path trajectory for every pitch thrown in every MLB game; and (4) make the pitch data in various formats available to a variety of users and use cases, including live pitch data graphic renderings, replay pitch data graphic renderings, and post-game digital summaries and reports. (Id. ¶ 102) After Sportvision’s presentation, Sportvision and Advanced Media began negotiating and finalizing the structure and terms of an agreement that contemplated installing the PITCHf/x system and Sportvision rendering systems in every MLB stadium. (Id. ¶ 104)

On February 7, 2006, Sportvision and Advanced Media entered into a contract to “work together on an endeavor to capture, collect, market and disseminate pitch data” in MLB games using the PITCHf/x system (the “Contract”). (Id. ¶ 107) The Contract lists four primary objectives: (1) to design, assemble, install league-wide, and operate the PITCHf/x system to capture data on pitches at MLB games; (2) to provide PITCHf/x system data to MLB-associated entities at no charge; (3) to generate revenue by selling PITCHf/x system data rendering services to MLB broadcasters; and (4) to generate revenue by selling PITCHf/x system data to data subscribers. (Id.) Plaintiffs describe the parties’ business arrangement as follows: Advanced Media agreed to (1) pay all expenses associated with the first objective, in exchange for permission to perform the second objective and a share in the revenue generated by the third and fourth objectives. (Id. ¶ 109) Plaintiffs agreed to supply the patents, intellectual property, and expertise

needed to perform the first objective, in exchange for a share in the revenue generated by the third and fourth objectives. (Id.) Plaintiffs allege that the Contract ran through 2019, but that Advanced Media abandoned the parties’ joint venture after the 2016 baseball season, hiring Ryan Zander, Sportvision’s former Executive Vice President and General Manager of Baseball Products, to develop a competing system – the PITCHcast system – using Sportvision’s trade secrets. (Id.

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Sportvision, Inc v. MLB Advanced Media L.P., Counsel Stack Legal Research, https://law.counselstack.com/opinion/sportvision-inc-v-mlb-advanced-media-lp-nysd-2020.