Spigot, Inc. v. Hoggatt

District Court, M.D. Florida·Decided April 23, 2020·No. 2:18-cv-00764·Unknown

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA FORT MYERS DIVISION

SPIGOT, INC., POLARITY TECHNOLOGIES LTD., and EIGHTPOINT TECHNOLOGIES LTD.,

Plaintiffs,

v. Case No: 2:18-cv-764-FtM-29NPM

JEREMY MATTHEW HOGGATT and MEDIAVO, INC.,

Defendants.

OPINION AND ORDER This matter comes before the Court on defendants’ Motion to Dismiss For Lack of Personal Jurisdiction, For Improper Venue and, Alternatively, for Failure to State a Claim Upon Which Relief Can Be Granted (Doc. #89), filed on January 31, 2020, following a period of jurisdictional discovery. Plaintiffs filed an Opposition (Doc. #90) on February 14, 2020. On January 17, 2020, plaintiffs filed the First Amended Complaint (Doc. #88), which asserts two claims: (1) violation of the Florida Uniform Trade Secrets Act (“FUTSA”), §§ 688.001-.009, Fla. Stat. (Count One); and (2) violation of the Defend Trade Secrets Act (“DTSA”), 18 U.S.C. § 1836 (Count Two). Defendants argue that dismissal is proper because (1) the Court lacks personal jurisdiction over either defendant, (2) venue is improper in Florida, and (3) plaintiffs fail to state a claim against either defendant. (Doc. #89, pp. 13-22.) Plaintiffs respond that each 1 of these arguments is without merit. (Doc. #90, pp. 17-20.) For the reasons set forth below, with one exception the motion is denied. I. According to the First Amended Complaint (Doc. #88): Plaintiff Spigot, Inc. (Spigot) is a Nevada corporation with its principal office located in Fort Myers, Florida; plaintiff Polarity Technologies Ltd. is a Cyprus company with its principal place of business in Cyprus; and plaintiff Eightpoint Technologies Ltd. is a Cayman Islands company with its principal place of business in the Cayman Islands (Id. ¶¶ 1-3) (collectively plaintiffs.) Defendant Mediavo, Inc. (Mediavo) is a Delaware

corporation with its principal place of business in Kansas City, Missouri, and defendant Jeremy Hoggatt (Hoggatt) is a resident of Missouri and the founder and Chief Executive Officer of Mediavo (Id. ¶¶ 4-5) (collectively defendants.) This action arises from trade secrets and business strategies developed by a non-party formerly known as Adknowledge, Inc. (Adknowledge) and purchased by plaintiffs in September, 2016. (Id.

1 The cited page numbers in the motion and response refer to the Court’s computer-generated page number at the top of the document, not the page number on the bottom of the document. p. 1.) Adknowledge was formed in 2002 and has become one of the world’s largest privately held digital advertising networks and software development companies. (Id. ¶ 13.) Adknowledge operated

various interconnected Business Channels (business units) through which proprietary information was shared. (Id.) Two of the Business Channels are relevant to this case: the Apps Channel, which focused on creating, designing, and developing proprietary software and web browser applications and extensions for desktop computers and mobile phones; and the Email Channel, which focused on monetizing emails and email list management. (Id. ¶¶ 13-17.) Adknowledge’s Apps Channel developed certain trade secrets, including a Life Time Value (“LTV”) model, an LTV power curve, an LTV multiplier, proprietary desktop extension products, confidential business strategies, confidential advertising and marketing strategies, and confidential affiliate business methods.

(Id. p. 2, ¶¶ 21-29.) Using these trade secrets, Adknowledge monetized nontraditional segments and verticals and developed a niche customer list of affiliates and publishers. (Id. ¶¶ 30, 31.) Adknowledge took great measures to protect these trade secrets from disclosure, including confidentiality and non- disclosure agreements, internal guidelines, and unique user names and passwords. (Id. ¶ 33.) Hoggatt joined Adknowledge as Director of Engineering in 2009, was promoted to Vice President in February, 2011, and was again promoted in November, 2011 to General Manager in charge of the Email Channel. (Id. ¶¶ 18-20, 42.) Hoggatt was privy to and accessed the Adknowledge trade secrets by virtue of the receipt of

certain types of emails and attendance at certain types of meetings. (Id. p. 2, ¶¶ 43-45, 49-50.) On September 21, 2016, plaintiffs executed an Asset Purchase Agreement in which they purchased certain assets from Adknowledge and its subsidiary, including the Apps Channel Trade Secrets. (Id. p. 2, ¶¶ 32, 35-37.) Included in the Asset Purchase Agreement was a non-competition clause which precluded use of the trade secrets being acquired by plaintiffs. (Id. ¶¶ 39-40.) After the purchase, all of the Apps Channel Adknowledge employees left Adknowledge and joined Spigot, continuing to work on the purchased assets. (Id. ¶ 38.) Hoggatt was bound by the non-compete provision, but did not join Spigot as an employee. (Id. ¶ 38, 41.)

In October, 2017, Hoggatt left Adknowledge to form Mediavo, a digital marketing company that directly competes with plaintiffs by distributing desktop extensions to internet users. (Id. ¶¶ 42, 51, 54.) Prior to leaving Adknowledge, Hoggatt is alleged to have “aggregated” and “improperly collected” the trade secrets, confidential strategies and customer lists at issue, and now he and Mediavo are using these items to the detriment of plaintiffs. (Id. ¶¶ 60-66, 73, 80-83, 92-94.) II. Typically, the Court would address the personal jurisdiction issue first, since “[a] court without personal jurisdiction is

powerless to take further action.” Posner v. Essex Ins. Co., Ltd., 178 F.3d 1209, 1214 n.6 (11th Cir. 1999). Plaintiffs, however, have asserted personal jurisdiction over defendants based in part on operating a business in Florida and on “tortious acts” defendants allegedly committed within Florida. (Doc. #88, ¶¶ 6- 7.) A determination that the First Amended Complaint fails to state a claim, as defendants argue, would affect personal jurisdiction. PVC Windoors, Inc. v. Babbitbay Beach Constr., N.V., 598 F.3d 802, 808 (11th Cir. 2010) (“In Florida, before a court addresses the question of whether specific jurisdiction exists under the long-arm statute, the court must determine ‘whether the allegations of the complaint state a cause of action.’” (quoting

Wendt v. Horowitz, 822 So. 2d 1252, 1260 (Fla. 2002)). The Court therefore begins with defendants’ Rule 12(b)(6) argument. A. Motion to Dismiss Legal Standards Under Federal Rule of Civil Procedure 8(a)(2), a Complaint must contain a “short and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). This obligation “requires more than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not do.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007) (citation omitted). To survive dismissal, the factual allegations must be “plausible” and “must be enough to raise a right to relief above the speculative level.” Id. at 555l; see also Edwards v.

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