Souter v. Edgewell Personal Care Company

District Court, S.D. California·Decided September 6, 2022·No. 3:20-cv-01486·Unknown

Opinion

1 2 3 4 5 6 7 10 11 LAUREN SOUTER, individually, and on Case No.: 20-CV-1486 TWR (BLM) behalf of others similarly situated, 12 ORDER GRANTING WITH Plaintiff, 13 PREJUDICE DEFENDANTS’ v. MOTION TO DISMISS SECOND 14 AMENDED COMPLAINT EDGEWELL PERSONAL CARE 15 COMPANY; EDGEWELL PERSONAL (ECF No. 68) 16 CARE BRANDS, LLC; and EDGEWELL PERSONAL CARE, LLC, 17 Defendants. 18

19 20 Presently before the Court is Defendants Edgewell Personal Care Company; 21 Edgewell Personal Care Brands, LLC; and Edgewell Personal Care, LLC’s Motion to 22 Dismiss Plaintiff’s Second Amended Complaint (“Motion,” ECF No. 68). Plaintiff 23 Lauren Souter filed a Response in Opposition (“Opp’n,” ECF No. 69) and Defendants 24 filed a Reply in Support of the Motion (“Reply,” ECF No. 70). The Court heard oral 25 argument on the Motion on June 9, 2022. (See generally ECF No. 71.) Having carefully 26 considered Plaintiff’s Second Amended Complaint (“SAC,” ECF No. 63), the Parties’ 27 arguments, and the law, the Court GRANTS WITH PREJUDICE Defendants’ Motion. 28 / / / 2 Plaintiff initiated this putative class action against Defendants alleging misleading 3 representations associated with their antibacterial hand wipes, known as “Wet Ones,” 4 which Plaintiff purchased multiple times during the class period. (See SAC ¶¶ 1, 121.) 5 Plaintiff alleges that the misleading representations violate California’s Unfair 6 Competition Law (“UCL”), False Advertising Law (“FAL”) and the California Consumer 7 Remedies Act (“CLRA”). (See generally SAC.) Plaintiff further alleges breaches of 8 express warranty and quasi-contract. (Id.) Two representations are at issue: (1) that the 9 hand wipes kill 99.99 percent of germs (the “Efficacy Representations”); and (2) that the 10 hand wipes are “hypoallergenic” and “gentle” (the “Skin Safety Representations”). (See 11 id. ¶¶ 2, 13.) Plaintiff contends these representations are false and misleading and would 12 likely deceive reasonable consumers. (See id. ¶ 132.) When buying the hand wipes, 13 Plaintiff alleges that she relied on the Efficacy and Skin Safety Representations on the 14 product label. (See id. ¶ 143.) Had she known the truth, Plaintiff claims, she would not 15 have purchased the hand wipes or would have purchased them on different terms. (See 16 id.) 17 I. The Efficacy Representations 18 Plaintiff asserts that Defendants’ hand wipes do not kill 99.99 percent of germs, as 19 stated on the product label. (See SAC ¶ 26.) Plaintiff alleges that the active ingredient in 20 these hand wipes, benzalkonium chloride (“BAC”), is ineffective against certain viruses, 21 bacteria, and spores, which comprise more than 0.01 percent of germs found on hands. 22 (See id. ¶ 28.) Those diseases include pseudomonads, chlamydia, nonenveloped viruses, 23 coccidia, and clostridium difficile. (See id. ¶ 48.) Plaintiff also claims that the hand 24 wipes are ineffective against COVID-19. (See id. ¶ 67.) Plaintiff does not claim she 25 purchased Wet Ones with the intention to prevent the illnesses listed in the Second 26 Amended Complaint, or that Wet Ones failed to protect her from contracting any of the 27 listed illnesses. (See id. ¶ 42.) Instead, Plaintiff claims that had she known that the 28 / / / 1 Efficacy Representations were false, she would have paid less for Wet Ones or would not 2 have purchased them at all. (See id. ¶ 43.) 3 II. The Skin Safety Representations 4 Plaintiff additionally claims Defendants’ product label is false and misleading by 5 stating that the hand wipes are “hypoallergenic” and “specifically formulated to be tough 6 on dirt and germs, yet gentle on the skin.” (See SAC ¶ 100.) Contrary to this 7 representation, Plaintiff contends, the hand wipes contain “numerous irritating or 8 allergenic ingredients.” (See id. ¶ 102.) 9 Plaintiff does not claim that she or any of her family members suffered an allergic 10 reaction from using Wet Ones. (See id. ¶ 103.) Instead, Plaintiff claims that had she 11 known of the skin irritants and allergens in Wet Ones, she would have paid less for the 12 hand wipes or would not have purchased them at all. (See id. ¶ 104.) 14 Plaintiff filed her initial Complaint on July 31, 2020. (See generally ECF No. 1.) 15 On October 6, 2020, Defendants moved to dismiss Plaintiff’s Complaint on five grounds: 16 (1) lack of constitutional and statutory standing, (2) failure to satisfy the heightened 17 pleading standard under Federal Rule of Civil Procedure 9(b), (3) failure to satisfy the 18 reasonable consumer test, (4) primary jurisdiction, and (5) preemption. (See generally 19 ECF No. 22.) On June 7, 2021, the Court granted Defendants’ motion to dismiss with 20 leave to amend because Plaintiff failed to satisfy the reasonable consumer test. (See 21 generally ECF No. 54.) 22 Plaintiff filed her First Amended Complaint on July 7, 2021. (See generally ECF 23 No. 55.) On August 6, 2021, Defendants moved to dismiss on the same five grounds. 24 (See generally ECF No. 58.) On February 16, 2022, the Court granted Defendants’ 25 motion to dismiss with leave to amend because Plaintiff, again, did not satisfy the 26 reasonable consumer test. (See generally “Order,” ECF No. 62.) 27 Plaintiff filed the operative Second Amended Complaint on March 18, 2022. (See 28 ECF No. 63.) On April 8, 2022, Defendants filed the instant motion. (See ECF No. 68.) 2 I. Federal Rule of Civil Procedure 12(b)(6) 3 “A motion to dismiss under Federal Rule of Civil Procedure 12(b)(6) for failure to 4 state a claim upon which relief can be granted ‘tests the legal sufficiency of a claim.’” 5 Conservation Force v. Salazar, 646 F.3d 1240, 1241–42 (9th Cir. 2011) (quoting 6 Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001)). “A district court’s dismissal for 7 failure to state a claim under Federal Rule of Civil Procedure 12(b)(6) is proper if there is 8 a ‘lack of a cognizable legal theory or the absence of sufficient facts alleged under a 9 cognizable legal theory.’” Id. at 1242 (quoting Balistreri v. Pacifica Police Dep’t, 901 10 F.2d 696, 699 (9th Cir. 1988)). 11 “Under Federal Rule of Civil Procedure 8(a)(2), a pleading must contain a ‘short 12 and plain statement of the claim showing that the pleader is entitled to relief.’” Ashcroft 13 v. Iqbal, 556 U.S. 662, 677–78 (2009) (quoting Fed. R. Civ. P. 8(a)(2)). “[T]he pleading 14 standard Rule 8 announces does not require ‘detailed factual allegations,’ but it demands 15 more than an unadorned, the-defendant-unlawfully-harmed-me accusation.” Id. at 678 16 (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007)). In other words, “[a] 17 pleading that offers ‘labels and conclusions’ or ‘a formulaic recitation of the elements of 18 a cause of action will not do.’” Id. (quoting Twombly, 550 U.S. at 555). 19 “To survive a motion to dismiss, a complaint must contain sufficient factual 20 matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Id. 21 (quoting Twombly, 550 U.S. at 570).

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