Snarr v. Cento Fine Foods Inc.

CourtDistrict Court, N.D. California
DecidedDecember 23, 2019
Docket4:19-cv-02627
StatusUnknown

This text of Snarr v. Cento Fine Foods Inc. (Snarr v. Cento Fine Foods Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Snarr v. Cento Fine Foods Inc., (N.D. Cal. 2019).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 DEREK SNARR, et al., Case No. 19-cv-02627-HSG

8 Plaintiffs, ORDER ON DEFENDANT'S MOTION TO DISMISS 9 v. Re: Dkt. No. 40 10 CENTO FINE FOODS INC., 11 Defendant.

12 Pending before the Court is Defendant’s motion to dismiss Plaintiffs’ Amended 13 Complaint, for which briefing is complete. Dkt. No. 40 (“Mot.”), 45 (“Opp.”), 51 (“Reply”). For 14 the reasons articulated below, the Court DENIES Defendant’s motion to dismiss. 15 I. BACKGROUND 16 On July 22, 2019, Lead Plaintiffs Derek Snarr, J. Michael Duca, and Candace Goulette 17 filed an amended class action complaint on behalf of a putative California and nationwide class, 18 alleging violations of California’s Unfair Competition Law (“UCL”), Consumers Legal Remedies 19 Act (“CLRA”), and False Advertising Law (“FAL”), as well as two common law claims. Dkt. No. 20 39 (“FAC”). Plaintiffs’ claims are based on Defendant Cento Fine Foods, Inc.’s packaging and 21 labeling representations regarding its “Certified San Marzano” tomato products (the “Products”). 22 Id. ¶ 1. 23 According to Plaintiffs, “[t]he term ‘San Marzano’ refers to canned tomatoes unique to a 24 specific region of Italy which have been grown, harvested, and processed according to specific 25 guidelines.” Id. ¶ 20. The tomatoes must be grown specifically in the “Agro Sarnese-Nocerino” 26 region of Campania, Italy and “must have a Denominazione di Origine Protetta (“D.O.P.”) 27 marking” from the Consortium, which is “the only entity which can certify and approve a San 1 Lead Plaintiffs each allege that they purchased at least one Cento “Certified San Marzano” 2 Product from a grocery store in 2019, relying on the “Certified” marking on Defendant’s label. 3 See id. ¶¶ 75–76, 79, 81, 86, 88. Because Defendant’s Products do not have a D.O.P. marking nor 4 meet other criteria of “true San Marzano tomatoes,” Plaintiffs allege that “Defendant’s Products 5 are not ‘San Marzano tomatoes,” “despite the Product packaging, which indicates to reasonable 6 consumers that the tomatoes contained in Defendant’s Products are authentic San Marzano 7 tomatoes.” Id. ¶ 54. Specifically, Plaintiffs allege that “Defendant attempts to confuse consumers 8 by stating that its tomatoes are grown in the Campania region of Italy” and by stating “that its 9 production facility is located in the Sarnese-Nocerino region,” because it is specifically the Agro 10 Sarnese-Nocerino region where true San Marzano tomatoes must be grown. Id. ¶¶ 48–49. 11 Additionally, Defendant’s use of the word “Certified” on the label “does not disclose that the 12 [Product] is not, in fact, a certified D.O.P. ‘San Marzano’ tomato.” Id. ¶ 63. 13 Based on these facts, Plaintiffs assert the following five causes of action against 14 Defendant: (1) California Business and Professional Code section 17200 (UCL); (2) California 15 Civil Code section 1750 (CLRA); (3) California Business and Professional Code section 17500 16 (FAL); (4) unjust enrichment; and (5) breach of express warranty. Id. ¶ 18–23. 17 II. REQUEST FOR JUDICIAL NOTICE 18 Before turning to the substance of the motion, the Court considers Defendant’s request that 19 the Court take judicial notice of seven documents under the doctrine of incorporation by reference. 20 Dkt. No. 41. “[A] defendant may seek to incorporate a document into the complaint ‘if the 21 plaintiff refers extensively to the document or the document forms the basis of the plaintiff’s 22 claim.’” Khoja v. Orexigen Therapeutics, Inc., 899 F.3d 988, 999 (9th Cir. 2018) (quoting United 23 States v. Ritchie, 342 F.3d 903, 907 (9th Cir. 2003)). 24 Defendant first requests judicial notice of statements contained on the Frequently Asked 25 Questions (“FAQ”) page of its website. See Dkt. No. 40 at 5 n.1. Plaintiff does not oppose 26 Defendant’s request and, in fact, expressly provides the link to the page in the FAC. FAC ¶ 61 27 n.3. Accordingly, the Court GRANTS Defendant’s request to take notice of the FAQ page. 1 Act Notice and Demand,” dated May 15, 2019. Dkt. No. 40-4. Plaintiffs again do not oppose 2 notice of the letter, and instead note that it “is explicitly referenced in the [FAC] and is directly 3 relevant to Plaintiffs’ claims under the CLRA.” Dkt. No. 46 at 2 n.1. The Court agrees and 4 GRANTS Defendant’s request to take judicial notice of the letter. 5 Defendant also seeks notice of the product label “utilized at all times relevant to this 6 lawsuit” of Cento San Marzano Certified Peeled Tomatoes. Dkt. No. 40-3 (“Ciccotelli Ex. B.”). 7 Plaintiffs oppose Defendant’s request arguing that the label differs from the one included in the 8 FAC. Because the Court must draw all inferences in Plaintiffs’ favor at this stage, the Court 9 DENIES Defendant’s request to take notice of Ciccotelli Ex. B. 10 Defendant next requests judicial notice of its trademark for the “San Marzano” design, 11 Dkt. No. 40-6, and the abandoned “Pomodoro San Marzano Dell’Agro Sarnese-Nocerino” 12 trademark application. Dkt. No. 40-7. Neither document is specifically noted in the FAC nor 13 relevant to the Court’s analysis. Therefore, Defendant’s request as to those exhibits is DENIED 14 AS MOOT. Similarly, Defendant’s Agri-Cert certification in Italian and English, Dkt. Nos. 40-2, 15 40-8, is not relevant to the Court’s analysis and notice as to both exhibits is DENIED AS MOOT. 16 III. LEGAL STANDARD 17 Federal Rule of Civil Procedure (“Rule”) 8(a) requires that a complaint contain “a short 18 and plain statement of the claim showing that the pleader is entitled to relief.” Fed. R. Civ. P. 19 8(a)(2). A defendant may move to dismiss a complaint for failing to state a claim upon which 20 relief can be granted under Rule 12(b)(6). “Dismissal under Rule 12(b)(6) is appropriate only 21 where the complaint lacks a cognizable legal theory or sufficient facts to support a cognizable 22 legal theory.” Mendiondo v. Centinela Hosp. Med. Ctr., 521 F.3d 1097, 1104 (9th Cir. 2008). To 23 survive a Rule 12(b)(6) motion, a plaintiff must plead “enough facts to state a claim to relief that is 24 plausible on its face.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007). A claim is facially 25 plausible when a plaintiff pleads “factual content that allows the court to draw the reasonable 26 inference that the defendant is liable for the misconduct alleged.” Ashcroft v. Iqbal, 556 U.S. 662, 27 678 (2009). 1 R. Civ. P. 9(b) (“In alleging fraud or mistake, a party must state with particularity the 2 circumstances constituting fraud or mistake.”). A plaintiff must identify “the who, what, when, 3 where, and how” of the alleged conduct, so as to provide defendants with sufficient information to 4 defend against the charge. Cooper v. Pickett, 137 F.3d 616, 627 (9th Cir. 1997). 5 In reviewing the plausibility of a complaint, courts “accept factual allegations in the 6 complaint as true and construe the pleadings in the light most favorable to the nonmoving party.” 7 Manzarek v. St. Paul Fire & Marine Ins. Co., 519 F.3d 1025, 1031 (9th Cir. 2008).

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