SmileDirectClub, LLC v. Delta Dental Plans Ass'n

2022 IL App (1st) 220208-U
Appellate Court of Illinois·Decided December 8, 2022·No. 1-22-0208·Unpublished

Opinion

2022 IL App (1st) 220208-U No. 1-22-0208

Order filed December 8, 2022 Fourth Division

NOTICE: This order was filed under Supreme Court Rule 23 and is not precedent except in the limited circumstances allowed under Rule 23(e)(1).

IN THE

APPELLATE COURT OF ILLINOIS FIRST DISTRICT

SMILEDIRECTCLUB, LLC, and SMILE OF TENNESSEE, ) Appeal from the P.C., ) Circuit Court of ) Cook County.

Plaintiffs-Appellants, )

)

v. ) No. 20 L 6973 )

DELTA DENTAL PLANS ASSOCIATION, ) Honorable ) Michael F. Otto,

Defendant-Appellee. ) Judge, presiding.

PRESIDING JUSTICE LAMPKIN delivered the judgment of the court.

Justices Hoffman and Martin concurred in the judgment.

ORDER

¶1 Held: Plaintiffs’ amended complaint alleging civil conspiracy to defame, disparage, and tortiously interfere with plaintiffs’ business relations was properly dismissed with prejudice based on plaintiffs’ failure to sufficiently allege malice and thereby defeat defendant’s qualified privilege regarding the challenged statements.

¶2 Following the dismissal of six counts of their seven-count, third amended complaint, plaintiffs SmileDirectClub, LLC (SDC) and Smile of Tennessee, P.C. (Smile PC) voluntarily dismissed their remaining count and appealed only the dismissal of four counts of their claims

against defendant Delta Dental Plans Association (Delta Dental) for civil conspiracy to defame, disparage, and tortiously interfere with plaintiffs’ business relations.

¶3 On appeal, plaintiffs argue that they made sufficient allegations of malice based on Delta Dental’s knowledge of the falsity and/or reckless disregard of the truth of statements about the do- it-yourself nature of plaintiffs’ clear aligner therapy for purposes of defeating Delta Dental’s qualified privilege regarding plaintiffs’ civil conspiracy claims based on the underlying torts of defamation, disparagement and tortious interference with plaintiffs’ business relations.

¶4 For the reasons that follow, we affirm the judgment of the circuit court. 1

¶5 I. BACKGROUND

¶6 According to the well-pleaded facts of the pleadings and reasonable inferences drawn therefrom, and the external submissions of the parties, plaintiff SDC, an oral care company, offers dental support organization services and a “med tech platform” that enable licensed dentists and orthodontists to treat patients with mild to moderate malocclusion with clear aligner therapy using a teledentistry platform. Plaintiff Smile PC is a professional corporation that does business by and through licensed dentists and orthodontists and contracts with SDC to allow these dentists and orthodontists to access SDC’s teledentistry platform to treat their patients.

¶7 Defendant Delta Dental is a nonprofit association of 39 member companies that provide Delta Dental-branded dental insurance and dental plan administrative services to insureds and employers throughout the United States and Puerto Rico. Delta Dental, by and through its affiliated

1 In adherence with the requirements of Illinois Supreme Court Rule 352(a) (eff. July 1, 2018), this appeal has been resolved without oral argument upon the entry of a separate written order.

member companies, provides insurance for approximately 75 million people nationwide, and approximately 25% of SDC’s customers were insured by Delta Dental affiliates.

¶8 Plaintiffs offered the dental service of aligner therapy as a remote alternative to traditional in-office orthodontics. They advertised their product in part by emphasizing the convenience they provided to customers by offering a dental care solution that did not require visits to a traditional dentist’s office. To begin the service, customers bought kits that SDC sold on its website. Using the kits, the customers created an impression of their teeth. In the alternative, the customers could visit retail locations to have scans taken of their teeth by a lab technician. After either approach, a lab technician used the information gathered about the customer’s teeth to create a plan for further dental work. After the plan was reviewed and approved by an SDC-affiliated dentist, plaintiffs manufactured plastic aligners and shipped the product to their customers along with instructions for use. After the customer received the aligners, the customer uploaded photos of the aligners on their teeth for review by an SDC-affiliated dentist. Customers were instructed to check in with an SDC-affiliated dentist at least once every sixty days.

¶9 In 2017, the American Dental Association (ADA) passed resolution 50, which “strongly discourage[d] the practice of do-it-yourself orthodontics because of the potential harm to patients.” The ADA expressed concern over the lack of sufficient, active participation by a licensed dentist in the various phases of orthodontic treatment, which normally require a dentist to perform an initial oral exam, obtain and review periodontal and radiographic studies of gums, teeth and bones, plan the patient’s course of treatment, conduct periodic progress assessments, and make a final assessment and decide on stabilizing measures.

¶ 10 In 2019, the ADA filed a citizen petition with the Federal Drug Administration (FDA) asserting that SDC’s aligner therapy violated the Federal Food, Drug & Cosmetic Act (21 U.S.C. § 301 et seq.), by evading the requirement that clear aligners be “by prescription only” because “SDC has virtually eliminated from the process any substantive participation by a dentist in a customer’s teeth straightening treatment even with respect to the all-important comprehensive oral examination that should precede prescribing treatment in every instance.” The ADA argued that the aligner therapy skirted the “by prescription only” requirement by shifting too much responsibility to the consumer, creating a risk of serious complications and injury. Citing the affidavit of a licensed dentist filed in support of its citizen petition, the ADA explained that SDC’s process “fails to meet the standard of care for a comprehensive oral examination and does not provide a basis upon which a valid prescription for orthodontic care can be written.”

¶ 11 The ADA argued that self-made dental impressions were “almost inherently of little clinical value” because it was “difficult for a trained, experienced professional to make good dental impressions of a patient’s teeth even in the controlled environment of an office equipped to take and retake such impressions, and it is important to be able to see and examine the patient while the impressions are being taken.” The self-made photos and scans made at SDC’s retail shops suffered from the same lack of clinical value as the self-administered impression kits because the photos might not properly show the position and alignment of the customer’s molars due to lighting issues and the photographer’s skill level. Another shortcoming of SDC’s aligner therapy process was that, in lieu of a comprehensive, in-person oral exam by a licensed dentist, SDC invited its customers to simply “self-certify” that nothing was wrong with their teeth and gums and that they had been thoroughly examined by their own dentist. The customer was not asked to provide any

of their dental records or any other evidence of oral health, nor was an SDC dentist obligated to verify the accuracy of the information in the customer’s self-certification.

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