SmileDirectClub, LLC v. Delta Dental Plans Ass'n

2022 IL App (1st) 220208-U
CourtAppellate Court of Illinois
DecidedDecember 8, 2022
Docket1-22-0208
StatusUnpublished

This text of 2022 IL App (1st) 220208-U (SmileDirectClub, LLC v. Delta Dental Plans Ass'n) is published on Counsel Stack Legal Research, covering Appellate Court of Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
SmileDirectClub, LLC v. Delta Dental Plans Ass'n, 2022 IL App (1st) 220208-U (Ill. Ct. App. 2022).

Opinion

2022 IL App (1st) 220208-U No. 1-22-0208 Order filed December 8, 2022 Fourth Division

NOTICE: This order was filed under Supreme Court Rule 23 and is not precedent except in the limited circumstances allowed under Rule 23(e)(1). ______________________________________________________________________________ IN THE APPELLATE COURT OF ILLINOIS FIRST DISTRICT ______________________________________________________________________________ SMILEDIRECTCLUB, LLC, and SMILE OF TENNESSEE, ) Appeal from the P.C., ) Circuit Court of ) Cook County. Plaintiffs-Appellants, ) ) v. ) No. 20 L 6973 ) DELTA DENTAL PLANS ASSOCIATION, ) Honorable ) Michael F. Otto, Defendant-Appellee. ) Judge, presiding.

PRESIDING JUSTICE LAMPKIN delivered the judgment of the court. Justices Hoffman and Martin concurred in the judgment.

ORDER

¶1 Held: Plaintiffs’ amended complaint alleging civil conspiracy to defame, disparage, and tortiously interfere with plaintiffs’ business relations was properly dismissed with prejudice based on plaintiffs’ failure to sufficiently allege malice and thereby defeat defendant’s qualified privilege regarding the challenged statements.

¶2 Following the dismissal of six counts of their seven-count, third amended complaint,

plaintiffs SmileDirectClub, LLC (SDC) and Smile of Tennessee, P.C. (Smile PC) voluntarily

dismissed their remaining count and appealed only the dismissal of four counts of their claims No. 1-22-0208

against defendant Delta Dental Plans Association (Delta Dental) for civil conspiracy to defame,

disparage, and tortiously interfere with plaintiffs’ business relations.

¶3 On appeal, plaintiffs argue that they made sufficient allegations of malice based on Delta

Dental’s knowledge of the falsity and/or reckless disregard of the truth of statements about the do-

it-yourself nature of plaintiffs’ clear aligner therapy for purposes of defeating Delta Dental’s

qualified privilege regarding plaintiffs’ civil conspiracy claims based on the underlying torts of

defamation, disparagement and tortious interference with plaintiffs’ business relations.

¶4 For the reasons that follow, we affirm the judgment of the circuit court. 1

¶5 I. BACKGROUND

¶6 According to the well-pleaded facts of the pleadings and reasonable inferences drawn

therefrom, and the external submissions of the parties, plaintiff SDC, an oral care company, offers

dental support organization services and a “med tech platform” that enable licensed dentists and

orthodontists to treat patients with mild to moderate malocclusion with clear aligner therapy using

a teledentistry platform. Plaintiff Smile PC is a professional corporation that does business by and

through licensed dentists and orthodontists and contracts with SDC to allow these dentists and

orthodontists to access SDC’s teledentistry platform to treat their patients.

¶7 Defendant Delta Dental is a nonprofit association of 39 member companies that provide

Delta Dental-branded dental insurance and dental plan administrative services to insureds and

employers throughout the United States and Puerto Rico. Delta Dental, by and through its affiliated

1 In adherence with the requirements of Illinois Supreme Court Rule 352(a) (eff. July 1, 2018), this appeal has been resolved without oral argument upon the entry of a separate written order.

-2- No. 1-22-0208

member companies, provides insurance for approximately 75 million people nationwide, and

approximately 25% of SDC’s customers were insured by Delta Dental affiliates.

¶8 Plaintiffs offered the dental service of aligner therapy as a remote alternative to traditional

in-office orthodontics. They advertised their product in part by emphasizing the convenience they

provided to customers by offering a dental care solution that did not require visits to a traditional

dentist’s office. To begin the service, customers bought kits that SDC sold on its website. Using

the kits, the customers created an impression of their teeth. In the alternative, the customers could

visit retail locations to have scans taken of their teeth by a lab technician. After either approach, a

lab technician used the information gathered about the customer’s teeth to create a plan for further

dental work. After the plan was reviewed and approved by an SDC-affiliated dentist, plaintiffs

manufactured plastic aligners and shipped the product to their customers along with instructions

for use. After the customer received the aligners, the customer uploaded photos of the aligners on

their teeth for review by an SDC-affiliated dentist. Customers were instructed to check in with an

SDC-affiliated dentist at least once every sixty days.

¶9 In 2017, the American Dental Association (ADA) passed resolution 50, which “strongly

discourage[d] the practice of do-it-yourself orthodontics because of the potential harm to patients.”

The ADA expressed concern over the lack of sufficient, active participation by a licensed dentist

in the various phases of orthodontic treatment, which normally require a dentist to perform an

initial oral exam, obtain and review periodontal and radiographic studies of gums, teeth and bones,

plan the patient’s course of treatment, conduct periodic progress assessments, and make a final

assessment and decide on stabilizing measures.

-3- No. 1-22-0208

¶ 10 In 2019, the ADA filed a citizen petition with the Federal Drug Administration (FDA)

asserting that SDC’s aligner therapy violated the Federal Food, Drug & Cosmetic Act (21 U.S.C.

§ 301 et seq.), by evading the requirement that clear aligners be “by prescription only” because

“SDC has virtually eliminated from the process any substantive participation by a dentist in a

customer’s teeth straightening treatment even with respect to the all-important comprehensive oral

examination that should precede prescribing treatment in every instance.” The ADA argued that

the aligner therapy skirted the “by prescription only” requirement by shifting too much

responsibility to the consumer, creating a risk of serious complications and injury. Citing the

affidavit of a licensed dentist filed in support of its citizen petition, the ADA explained that SDC’s

process “fails to meet the standard of care for a comprehensive oral examination and does not

provide a basis upon which a valid prescription for orthodontic care can be written.”

¶ 11 The ADA argued that self-made dental impressions were “almost inherently of little

clinical value” because it was “difficult for a trained, experienced professional to make good dental

impressions of a patient’s teeth even in the controlled environment of an office equipped to take

and retake such impressions, and it is important to be able to see and examine the patient while the

impressions are being taken.” The self-made photos and scans made at SDC’s retail shops suffered

from the same lack of clinical value as the self-administered impression kits because the photos

might not properly show the position and alignment of the customer’s molars due to lighting issues

and the photographer’s skill level. Another shortcoming of SDC’s aligner therapy process was

that, in lieu of a comprehensive, in-person oral exam by a licensed dentist, SDC invited its

customers to simply “self-certify” that nothing was wrong with their teeth and gums and that they

had been thoroughly examined by their own dentist. The customer was not asked to provide any

-4- No. 1-22-0208

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Fritz v. Johnston
807 N.E.2d 461 (Illinois Supreme Court, 2004)
Adco Services, Inc. v. Bullard
628 N.E.2d 772 (Appellate Court of Illinois, 1993)
Zdeb v. Baxter International, Inc.
697 N.E.2d 425 (Appellate Court of Illinois, 1998)
Green v. Rogers
917 N.E.2d 450 (Illinois Supreme Court, 2009)
Pekin Insurance v. Phelan
799 N.E.2d 523 (Appellate Court of Illinois, 2003)
Stone v. McCarthy
511 N.E.2d 780 (Appellate Court of Illinois, 1987)
Edwards v. University of Chicago Hospitals & Clinics
484 N.E.2d 1100 (Appellate Court of Illinois, 1985)
HPI Health Care Services, Inc. v. Mt. Vernon Hospital, Inc.
545 N.E.2d 672 (Illinois Supreme Court, 1989)
Dark v. United States Fidelity & Guaranty Co.
529 N.E.2d 662 (Appellate Court of Illinois, 1988)
Lykowski v. Bergman
700 N.E.2d 1064 (Appellate Court of Illinois, 1998)
Kolegas v. Heftel Broadcasting Corp.
607 N.E.2d 201 (Illinois Supreme Court, 1992)
Layne v. Builders Plumbing Supply Co.
569 N.E.2d 1104 (Appellate Court of Illinois, 1991)
Mittelman v. Witous
552 N.E.2d 973 (Illinois Supreme Court, 1990)
Kean v. Wal-Mart Stores, Inc.
919 N.E.2d 926 (Illinois Supreme Court, 2009)
J. Maki Construction Co. v. Chicago Regional Council of Carpenters
882 N.E.2d 1173 (Appellate Court of Illinois, 2008)
Zedella v. Gibson
650 N.E.2d 1000 (Illinois Supreme Court, 1995)
Lexmark International, Inc. v. Transportation Insurance
761 N.E.2d 1214 (Appellate Court of Illinois, 2001)
Hnilica v. Rizza Chevrolet, Inc.
893 N.E.2d 928 (Appellate Court of Illinois, 2008)
Kuwik v. Starmark Star Marketing & Administration, Inc.
619 N.E.2d 129 (Illinois Supreme Court, 1993)

Cite This Page — Counsel Stack

Bluebook (online)
2022 IL App (1st) 220208-U, Counsel Stack Legal Research, https://law.counselstack.com/opinion/smiledirectclub-llc-v-delta-dental-plans-assn-illappct-2022.