S&M Brands, Inc. v. Stein

2020 NCBC 23
CourtNorth Carolina Business Court
DecidedMarch 24, 2020
Docket17-CVS-6894
StatusPublished

This text of 2020 NCBC 23 (S&M Brands, Inc. v. Stein) is published on Counsel Stack Legal Research, covering North Carolina Business Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
S&M Brands, Inc. v. Stein, 2020 NCBC 23 (N.C. Super. Ct. 2020).

Opinion

S&M Brands, Inc. v. Stein, 2020 NCBC 23.

STATE OF NORTH CAROLINA IN THE GENERAL COURT OF JUSTICE SUPERIOR COURT DIVISION COUNTY OF WAKE 17 CVS 6894

S&M BRANDS, INC., Plaintiff,

v. ORDER AND OPINION ON CROSS- MOTIONS FOR SUMMARY JOSH STEIN, in his official capacity as the Attorney General of the State JUDGMENT of North Carolina, and the STATE OF NORTH CAROLINA,

Defendants.

THIS MATTER comes before the Court on Plaintiff’s Motion for Partial

Summary Judgment (“Plaintiff’s Motion,” ECF No. 122), and Defendants’ Motion for

Summary Judgment (“Defendants’ Motion,” ECF No. 117) (collectively, the

“Summary Judgment Motions”).

THE COURT, having considered the Summary Judgment Motions, the

evidentiary materials and briefs filed in support of and in opposition to the Summary

Judgment Motions, the arguments of counsel at the hearing, the applicable law, and

other appropriate matters of record, CONCLUDES, that the Plaintiff’s Motion should

be GRANTED, in part, and DENIED, in part, and that the Defendants’ Motion should

be GRANTED, in part, and DENIED, in part, for the reasons set forth below.

Troutman Sanders LLP, by Christopher G. Browning, Jr. and Bryan M. Hayne,s for Plaintiff S&M Brands, Inc.

The North Carolina Department of Justice, by Gary D. Wilson, Lauren M. Clemmons, and Laura H. McHenry, for Defendants Josh Stein and the State of North Carolina.

McGuire, Judge. I. FACTS AND PROCEDURAL BACKGROUND

1. “The Court does not make findings of fact when ruling upon a motion for

summary judgment. But to provide context for its ruling, the Court may state either

those facts that it believes are not in material dispute or those facts on which a

material dispute forecloses summary adjudication.” Ehmann v. Medflow, Inc., 2017

NCBC LEXIS 88, at *6 (N.C. Super. Ct. Sept. 26, 2017).

A. The Parties

2. At all times relevant to this action, Plaintiff S&M Brands, Inc.

(“Plaintiff”) was a small, regional manufacturer of tobacco products, including

cigarettes, based in Keysville, Virginia. Plaintiff sold its products primarily in the

southeastern United States, including North Carolina. On or about March 7, 2019,

Plaintiff sold its cigarette business and ceased manufacturing cigarettes. (See ECF

No. 100.) The sale did not include any rights or other interests in Plaintiff’s escrow

account payments that are at issue in this lawsuit. (ECF No. 108, at p. 3 n.2.)

Plaintiff has confirmed that it “does not, at this time, intend to sell cigarettes to

distributors and retailers for resale in North Carolina on or after May 1, 2019.”

(Plaintiff’s Objections and Responses to Defendants’ Discovery Requests in Reopened

Discovery, ECF No. 111.3 at Exhibit 3, p. 4.)

3. Defendant Josh Stein is the Attorney General of Defendant State of

North Carolina (“Attorney General”; collectively, Josh Stein and the State of North

Carolina are “Defendants”). Plaintiff alleges that at all times, Stein acted under color of State authority and sues Stein only in his official capacity. (ECF No. 36, at ¶¶ 13–

14.)

B. The Master Settlement Agreement

4. In or around 1994, numerous states sued the then existing four major

tobacco companies—Philip Morris, R.J. Reynolds, Brown & Williamson, and Lorillard

(“Big Four”)—alleging that they had deceived the public about the dangers of smoking

cigarettes and had engaged in other unlawful conduct designed to mislead consumers.

(Id. at ¶¶ 21–24.) The lawsuit made claims for, inter alia, antitrust, fraud,

racketeering, and conspiracy. (Id.)

5. In November 1998, forty-six states, including North Carolina and the

District of Columbia and five United States territories (the “MSA States”) settled the

lawsuit with the Big Four. (Id. at ¶ 26.) Four states (Florida, Minnesota, Mississippi,

and Texas) had previously settled separately with the Big Four. (Id.)

6. Effective November 23, 1998, the Big Four and the MSA States executed

a Master Settlement Agreement (the “MSA”). (Master Settlement Agreement, ECF

No. 36.1–36.3; hereinafter referred and cited to as “MSA” followed by a section

number.) Under the terms of the MSA, the Big Four (in the MSA, the Big Four are

for some purposes referred to as the “Original Participating Manufacturers” and will

hereinafter in this Order be referred to collectively as the “OPMs”) agreed to make

annual settlement payments to the Settling States in perpetuity. The settlement

payments are first made into a national escrow fund and are then distributed to the

Settling States according to each state’s “allocable share” of the payments as set forth in the MSA (“Allocable Share”). The settlement payments made by the OPMs are

determined by the OPMs’ respective shares of the cigarette market in the United

States, the District of Columbia, and Puerto Rico (defined in the MSA as “Market

Share”) during a sales year.1 In other words, to the extent an OPM increases its

Market Share in a given year, its settlement payment obligation increases. (ECF No.

36, at ¶ 33.) The revenues generated from the OPMs’ sales, however, are not

considered in determining their payment obligations. (Id.) Plaintiff alleges that

under this method, the OPMs are discouraged from “trying to increase revenue by

lowering prices” because increasing sales, and thus Market Share, would cause

higher settlement payments. (Id.) Instead, Plaintiff alleges that the MSA payment

scheme encourages the OPMs to raise prices as a means of increasing revenue

without increasing Market Share. (Id.)

7. In the MSA, the OPMs also agreed to substantial restrictions on their

marketing, advertising, lobbying, and trade association activities. Additionally, the

OPMs agreed to relinquish any challenges to state laws and rules regarding tobacco.

(Id. at ¶ 34.) In exchange, the MSA States released the OPMs from certain claims

arising out of the OPM’s past conduct.

8. The MSA permits cigarette manufacturers who were not sued by the

MSA States to voluntarily sign the MSA along with the OPMs. Manufacturers who

signed the MSA after the OPMs are known as “Subsequent Participating

1 As used herein, the term “sales year” refers to the calendar year in which the tobacco manufacturer sold the cigarettes for which they are required to make a payment. The term “payment year” refers to the year following the sales year in which the manufacturer is required to make the payment by April 15. Manufacturers” (“SPMs”). SPMs are bound by the same payment obligations, in

perpetuity, and the same restrictions on their activities, as the OPMs (collectively,

the OPMs and SPMs are referred to as the “Participating Manufacturers” (“PMs”)).

As an incentive for cigarette manufacturers to voluntarily join the MSA, the MSA

provides that SPMs that signed the MSA within ninety days2 of the MSA’s execution

and had a Market Share of cigarette sales in 1997 or 1998 were “grandfathered”

under the MSA, and are only required to make settlement payments to the extent

that the SPM’s Market Share for a given year exceeds its 1998 Market Share or 125%

of its 1997 Market Share. (MSA § IX(i).) If the SPM either signed the MSA more

than ninety days after the MSA’s execution or had no Market Share in 1997 or 1998,

that SPM must make yearly payments based on its Market Share for the year at issue

without the benefit of subtracting a grandfathered Market Share. Section IX(i) of the

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