SHOREN VENTURES LLC v. FREIDA ROTHMAN LLC.

CourtDistrict Court, D. New Jersey
DecidedSeptember 27, 2023
Docket2:21-cv-15544
StatusUnknown

This text of SHOREN VENTURES LLC v. FREIDA ROTHMAN LLC. (SHOREN VENTURES LLC v. FREIDA ROTHMAN LLC.) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
SHOREN VENTURES LLC v. FREIDA ROTHMAN LLC., (D.N.J. 2023).

Opinion

NOT FOR PUBLICATION

UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

: : Civil Action No. 21-15544 (SRC) SHOREN VENTURES LLC d/b/a PREMIERE CREATIVE, : : OPINION & ORDER Plaintiff, : : v. : : FREIDA ROTHMAN LLC, : : Defendant. :

CHESLER, District Judge

This matter comes before the Court on Plaintiff’s motion for summary judgment and Defendant’s motion for partial summary judgment. The Court has reviewed the papers and proceeds to rule on the motions without oral argument, pursuant to Federal Rule of Civil Procedure 78. For the reasons that follow, Plaintiff’s motion for summary judgment will be denied, and Defendant’s motion for partial summary judgment will be granted, in part, and denied, in part. I. BACKGROUND Plaintiff’s complaint contains two counts, styled “Breach of Contract/Book Account/Unjust Enrichment” (Count One) and “Collection/Attorney’s Fees” (Count Two). Compl. at ¶¶ 7-33. On or about November 4, 2020, the parties entered into an agreement pursuant to which Plaintiff would provide digital marketing services to Defendant. Id., Ex. A at 1. The marketing services largely pertain to two areas: (1) strategies for the acquisition and retention of subscribers and customers for email marketing and (2) management of pay-per-click (“PPC”) advertising campaigns to “fine tune and improve the CTR (click thru rate) and thus reduce [Defendant’s] price per click.” Id. at 2-3. Two sets of “annual fees” are listed for email marketing services, one of which is struck through. Id. at 2. The struck-through set lists fees of

$35,000 and $300,000; the set to its right fees of $16,500 and $120,000. Id. The agreement calls for Defendant to pay Plaintiff annual and startup fees for PPC advertising services, as well as 10% commissions on “Klaviyo Emails and Flows”1 and “Google PPC” for any month in which Defendant’s revenues in either category were three times higher than Plaintiff’s “monthly agency fees.” Id. at 2-3, 5. Furthermore, Plaintiff was to spend a minimum of $15,000 per month on “Google PPC” services, “plus or minus 10%, for 12 months, totaling $180,000.”2 The agreement provides for a monthly payment schedule running from November 2020 to October 2021. Id. at 4. Central to the parties’ agreement is Defendant’s return on advertising spend (“ROAS”), calculated monthly by dividing Defendant’s revenue by Plaintiff’s fees. Indeed, the agreement

grants Defendant a right to early termination if the ROAS fails to meet certain benchmarks: Termination of Annual Agreement after the Start up Phase: FreidaRothman requires a weighted average ROAS of 2.0 over the first three months of this agreement. If the ROAS is below 2.0 after month three of the agreement, FreidaRothman reserves the right to terminate the Annual agreement as detailed in the Premier Creative Terms & Conditions. …

1 Klaviyo is, according to Plaintiff, “an automated e-mail system which engages customers to return to a website following a visit through which a purchase did not immediately occur.” Abbot Cert. at ¶ 17.

2 Id. at 7-8. The agreement further provides that, “[i]n the event[] the ROAS falls or appears to be falling below 3.0, Premiere may not chose to reduce the monthly Google PPC spend in order to secure their 3.0 ROAS commission without approval from FreidaRothman. Likewise FreidaRothman may not reduce the $15,000/month Google budget to limit Premiere from achieving their 3.0 ROAS Agency Commission.” Id. Termination of Annual Agreement after the First Three Months and Beyond: At any time during the 1st year agreement, if the trailing three months, starting at month 3 falls below schedule the three month rolling average, FreidaRothman reserves the right to terminate this Annual agreement as detailed in Premiere Creative Terms & Conditions upon written notice with 30 days.

Id. at 6. The minimum “weighted average” ROAS climbs from 200% in month three, to 233% in month four, 266% in month five, and 300% for months six through twelve. Id. The agreement grants Defendant the “right to exclude any revenues generated by [its] third party network of stylists” from monthly revenue calculations. Id. at 7. The remainder of the agreement consists of a “Terms and Conditions” section in which Plaintiff is the “Seller” and Defendant the “Buyer.” Paragraph four addresses payment of invoices, late fees, and credits: Invoices are due upon receipt. The first time that an invoice is paid late, the Buyer shall be charged a late fee in an amount equal to ten percent (10%) of that invoice. For each time thereafter that an invoice is paid late, the Buyer shall be charged a late fee in an amount equal to fifteen percent (15%) of that invoice. Buyer shall be responsible for all costs and expenses, including without limitation attorneys' fees, collection fees, court costs, collection agency's fees, and disbursements incurred by Seller to collect any amounts due from Buyer under this Agreement. In the event that Seller has provided credits or barter on invoices to Buyer and Buyer fails to pay such invoices when due, Buyer forfeits such credit and the full amount shall be due and payable without setoff or deduction.

Id. at 9. Paragraphs 8.1 and 8.2 concern each party’s termination rights. Paragraph 8.1 is partially struck through: This Agreement may be paid in monthly installments but cannot be cancelled and fees are non-refundable. In the event that Buyer provides notice of its intent to terminate this Agreement prior to expiration of the Term, such notice of termination shall not relieve Buyer of the obligations to pay in full all sums due and owing to Seller as set forth in the Quote for the entire Term. …

Seller may terminate this Agreement at any time upon thirty (30) days advance written notice ("Termination for Convenience") to Buyer or immediately upon notice in the event of Default. … The following shall constitute an event of Default: (a) failure to pay all or any part of any invoice when due, (b) failure to observe or faithfully perform any of its obligations under this Agreement, or (c) [bankruptcy or insolvency]. If Buyer is unable to or fails to commence taking reasonable steps to cure an event of Default within thirty (30) days of the date of Seller's notice, then this Agreement shall terminate immediately and all sums due or about to become due from Buyer to Seller shall become immediately due and payable. …

Id. at 11-12. Moreover, paragraph thirteen states that “Buyer agrees to indemnify, defend and hold harmless the Seller … from and against any claim, liability, obligation, loss, damage, judgment, cost or expense, including reasonable attorney’s fees suffered or sustained that in any way relates to … any breach or default by Buyer under any representation, warranty, covenant or other provision of this Agreement.” Id. at 13. II. DISCUSSION Federal Rule of Civil Procedure 56(a) sets the standard the Court must apply to the parties’ motions for summary judgment. Rule 56(a) provides that a “court shall grant summary judgment if the movant shows that there is no genuine issue as to any material fact and the movant is entitled to judgment as a matter of law.” Fed. R. Civ. P. 56(a); see also Celotex Corp. v. Catrett, 477 U.S. 317, 322-23 (1986) (construing the similarly worded Rule 56(c), predecessor to the current summary judgment standard set forth in Rule 56(a)).

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SHOREN VENTURES LLC v. FREIDA ROTHMAN LLC., Counsel Stack Legal Research, https://law.counselstack.com/opinion/shoren-ventures-llc-v-freida-rothman-llc-njd-2023.