Shor-Line Rambler, Inc. v. American Motors Sales Corp.

543 F.2d 601, 23 Fed. R. Serv. 2d 216, 1976 U.S. App. LEXIS 6499
CourtCourt of Appeals for the Seventh Circuit
DecidedOctober 28, 1976
Docket75-1302
StatusPublished

This text of 543 F.2d 601 (Shor-Line Rambler, Inc. v. American Motors Sales Corp.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Shor-Line Rambler, Inc. v. American Motors Sales Corp., 543 F.2d 601, 23 Fed. R. Serv. 2d 216, 1976 U.S. App. LEXIS 6499 (7th Cir. 1976).

Opinion

543 F.2d 601

1976-2 Trade Cases 61,130

SHOR-LINE RAMBLER, INC., d/b/a Shor-Line Motors, Inc., an
Illinois Corporation, and George E. Schoenbacher,
Plaintiffs-Appellees and Cross-Appellants,
v.
AMERICAN MOTORS SALES CORP., a Delaware Corporation,
Defendant-Appellant and Cross-Appellee.

Nos. 75-1302, 75-1342.

United States Court of Appeals,
Seventh Circuit.

Argued Dec. 1, 1975.
Decided Oct. 28, 1976.

Francis B. Stine, S. John Templeton, Chicago, Ill., for Shor-Line.

James B. O'Shaughnessy, Chicago, Ill., for American Motors.

Before CASTLE, Senior Circuit Judge, SPRECHER, Circuit Judge, and CAMPBELL, Senior District Judge.*

CAMPBELL, Senior District Judge.

This action was brought in the district court by Shor-Line Rambler, Inc., d/b/a Shor-Line Motors, Inc. and its owner George E. Schoenbacher (hereafter jointly referred to as "Shor-Line") against American Motors Sales Corporation (hereafter, "American Motors") under the Automobile Dealers' Day in Court Act, 15 U.S.C. §§ 1221-1225. Shor-Line, which had been an American Motors dealer in Evanston, Illinois until its franchise was terminated in July 1972, alleged that, in terminating the Shor-Line franchise, defendant violated those provisions of the Act which authorize a dealer to bring an action against a manufacturer who fails "to act in good faith in performing or complying with any of the terms or provisions of the franchise, or in terminating, canceling, or not renewing the franchise" (15 U.S.C. § 1222).

The jury returned a verdict for Shor-Line in the amount of $334,000, of which $238,000 represented the loss of future profits. Although the trial judge denied American Motors' post-trial motion for a new trial, he also found that the jury had failed to reduce lost future profits to their present value in disregard of the court's instructions. Accordingly, the court conditioned its denial of defendant's motion for a new trial upon plaintiff's acceptance of a remittitur, reducing the loss of future profits to $161,000 and the total verdict to $257,000. Shor-Line timely accepted the remittitur and judgment was entered accordingly.

American Motors appeals from the judgment as entered and Shor-Line appeals from the order of the trial court "compelling" its acceptance of the remittitur by conditioning its denial of a new trial upon said acceptance. The two appeals have been consolidated for hearing and decision in this Court.

The Appeal of American Motors

The essential issue presented by American Motor's appeal is whether the jury's verdict as to liability and damages is supported by the manifest weight of the evidence. For the reasons stated below, we conclude that the jury's verdict is supported by the evidence and accordingly we affirm.

The evidence showed that between 1959 and 1972 Schoenbacher owned an American Motors franchise known as Shor-Line Rambler, Inc., located in Evanston, Illinois. Between 1959 and 1967, the dealership's used car lot was located across the street from the showroom on rented property. Shor-Line lost the lease on this lot in 1967 and moved its used car inventory to the second floor of its showroom. The second floor had previously been used for storage of new cars.

Shor-Line's financial history was less than prosperous. Between 1960 and 1965, Shor-Line's average annual profits were $14,000. American Motors suffered serious financial difficulties between 1966 and 1971 and Shor-Line suffered with them. Shor-Line's losses during this time amounted to approximately $75,000. During this latter period, Shor-Line's bank credit for floor plan financing was reduced from $150,000 to $15,000.

Despite its financial difficulties, Shor-Line's franchise was consistently renewed between 1959 and 1971. The last renewal was in 1971 and was to extend to March 17, 1973. At the time of this last renewal, American Motors personnel reported to their home office that the floor space available at Shor-Line was adequate and that the present location and appearance of the facility were satisfactory.

The early 1970's was a time of change for American Motors. With the introduction of new models ("Gremlin" and "Hornet") American Motors began producing cars with market appeal that were competitive with other lines. Further, in 1972 American Motors initiated the "Buyer Protection Plan" which included a comprehensive one year or 12,000 mile warranty. Its sales increased substantially.

In February of 1972 Schoenbacher was requested to attend a Sales and Profit Conference held at the American Motors Zone Office. Present at the meeting was the American Motors' Regional Manager, the Zone Manager, the Assistant Zone Manager, the Zone Business Manager, and the District Manager. Schoenbacher was instructed that he had ninety days to:

(1) Attain his planning potential of 360 cars;

(2) Increase his wholesale credit line and maintain a 60-unit new car inventory;

(3) Acquire a used car lot and new car storage facilities;

(4) Hire a full-time sales manager;

(5) Hire and train four additional salesmen;

(6) Participate in American Motors' Loaner Program;

(7) Participate in American Motors' Corporate Identity Program.

Subsequent to the meeting, Schoenbacher was also informed by the Assistant Zone Manager that Shor-Line's facilities were sub-standard and Schoenbacher should attempt to negotiate a lease on certain other facilities that were then available.

Schoenbacher introduced evidence that he attempted to comply with the requirements. Within the ninety days he signed up for the Loaner Program and the Corporate Identity Program, and hired a general manager. He also investigated the possibility of acquiring the suggested facilities, but apparently concluded that they were financially beyond his capabilities.

On May 18, 1972, the Zone Office recommended that Shor-Line's franchise be terminated because of Schoenbacher's failure to meet American Motors' demands. Shor-Line then brought this action, alleging in part that American Motors terminated the dealership in bad faith as part of a plan to reduce the number of its small dealerships. In essence, Shor-Line alleged that the demands were arbitrary, unreasonable, and impossible to comply with. American Motors offered contrary evidence but the jury found for Shor-Line. As noted above the trial judge reviewed the evidence and wrote an extensive opinion denying American Motors' post verdict motions for judgment notwithstanding the verdict, and for a new trial.

Upon our review of the evidence and the record in this case we likewise conclude that the jury's verdict for Shor-Line was not contrary to the manifest weight of the evidence. Rather, as found by the trial judge, the verdict was abundantly supported by evidence which established that Shor-Line had suffered faithfully through the hard years with American Motors and that as recently as 1971, American Motors had reported that Shor-Line's facilities were adequate.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Cite This Page — Counsel Stack

Bluebook (online)
543 F.2d 601, 23 Fed. R. Serv. 2d 216, 1976 U.S. App. LEXIS 6499, Counsel Stack Legal Research, https://law.counselstack.com/opinion/shor-line-rambler-inc-v-american-motors-sales-corp-ca7-1976.