Shenzhen Zongheng Domain Network Co., Ltd. v. Amazon.com Services LLC

District Court, S.D. New York·Decided November 7, 2023·No. 1:23-cv-03334·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

SHENZHEN ZONGHENG DOMAIN NETWORK CO., LTD., Petitioner, Case No. 23-cv-03334 (JLR) -against- OPINION AND ORDER AMAZON.COM SERVICES LLC and AMAZON.COM, INC., Respondents.

JENNIFER L. ROCHON, United States District Judge: Shenzhen Zongheng Domain Network Co., Ltd. (“Petitioner”) filed a petition in New York state court to vacate an arbitration award in favor of Respondents Amazon.com Services LLC and Amazon.com, Inc. (collectively, “Amazon” or “Respondents”) that was timely removed to this Court. See generally ECF No. 1-1 (“Petition” or “Pet.”). This Court denied Petitioner’s motion to remand. ECF No. 28. Petitioner now moves to vacate the arbitration award that was entered in favor of Amazon. ECF No. 26 (“Am. Mot. to Vacate”). Amazon opposes this motion and filed a cross-motion to confirm the arbitration award. ECF No. 29 (“Mot. to Confirm”). For the reasons stated below, the Court DENIES the petition to vacate the arbitration award and GRANTS the cross-motion to confirm the award. BACKGROUND1 A. The Business Services Agreement Petitioner Shenzhen Zongheng Domain Network Co., Ltd., a Chinese corporation, was a

1 The facts are drawn from the Petition, and the Declaration of John M. Magliery in Opposition to the Motion to Vacate the Arbitration Award and in Support of the Cross-Motion to Confirm the Arbitration Award and supporting exhibits. ECF No. 30 (“Magliery Decl.”), ECF Nos. 30-1 to 30-17 (“Exs.”). third-party seller on Amazon.com in March 2017. Pet. ¶¶ 1, 20. To sell products on Amazon.com, Petitioner was required to, and did, agree to the terms and conditions set forth in Amazon’s Business Solutions Agreement (“BSA”). Id. ¶ 20; see also id. at 56-97 (“BSA”). The BSA requires sellers on the Amazon platform to use their authorized names and to

ensure that information provided “at all times remains accurate, complete, and valid.” BSA § 2. The agreement also provides that Amazon “may at any time require [the seller] to provide any financial, business or personal information [Amazon may] request to verify [the seller’s] identity.” Id. § P-4. The BSA incorporates the Customer Product Reviews Policies, which forbid sellers from offering “a third party a financial award, discount, free products, or other compensation, in exchange for a review on their product or their competitor’s products.” Magliery Decl., Ex. D at 1-2; BSA at 14 (incorporating all “Program Policies”). The Customer Product Reviews Policies also prohibit sellers from inserting “a positive Amazon review or an incentive in exchange for a review into product packaging or shipping box.” Magliery Decl., Ex. D at 2. Amazon has a

“zero-tolerance policy” for customer review violations, and, if there are any attempts to manipulate customer reviews, reserves its right to take immediate action, including but not limited to “[i]mmediate and permanent withdrawal of the seller’s selling privileges on Amazon and withholding of funds.” Id. Section 2 of the BSA permits Amazon to withhold payments to sellers if there has been any fraudulent activity. It states in boldface type: “If we determine that your account . . . has been used to engage in deceptive, fraudulent, or illegal activity . . . , or to repeatedly violate our Program Policies, then we may in our sole discretion permanently withhold any payments to you.” BSA § 2. Section 3 of the BSA also authorizes Amazon to terminate the agreement and a seller’s account if Amazon determines that: “(a) [it has] materially breached the Agreement and failed to cure within 7 days of a cure notice . . . ; (b) [its] account has been, or our controls identify that it may be used for deceptive or fraudulent, or illegal activity; or (c) [its] use of the Services has

harmed, or our controls identify that it might harm, other sellers, customers, or Amazon’s legitimate interests.” Id. § 3. The BSA also contains an arbitration clause, in boldface type, where Amazon and the seller agree that “any dispute with Amazon or its Affiliates or claim relating in any way to this Agreement or your use of the Services will be resolved by binding arbitration as described in this paragraph, rather than in court.” Id. § 18 (emphasis omitted). Arbitrations shall be conducted under the BSA using the commercial rules of the American Arbitration Association (“AAA”). Id. Finally, the BSA provides that it is governed by Washington state law and the Federal Arbitration Act. Id. at 13. B. The Underlying Dispute and Arbitration Petitioner asserts that on June 19, 2021, Amazon accused Petitioner of manipulating

customer reviews of Petitioner’s products. Pet. ¶ 22. In response, Amazon deactivated Petitioner’s seller accounts and seized Petitioner’s sale proceeds. Id. ¶¶ 22, 26. Petitioner appealed to Amazon directly, see id. ¶ 23, but on September 20, 2021, Amazon denied the appeal claiming that Petitioner “had engaged in deceptive, fraudulent, or illegal activity,” id. ¶ 24. Pursuant to the arbitration clause in the BSA, Petitioner filed an arbitration demand with the AAA on November 30, 2021, seeking the release of its sales proceeds. Pet. ¶ 29; Magliery Decl., Ex. E. The AAA appointed Judge Carol Heckman (ret.) as the Arbitrator. See Magliery Decl., Ex. F. The parties filed briefs and evidence and the Arbitrator issued her decision on January 23, 2023. See Magliery Decl., Ex. A (“Award”). The Arbitrator’s Award details the facts alleged by Amazon leading up to the dispute. Amazon initially suspended Petitioner’s account on March 23, 2020, claiming that Petitioner had not provided accurate and complete information on the parties operating the account and engaged in review abuse by placing inserts in its shipments and offering gift cards in exchange

for positive reviews. Award at 3. Petitioner allegedly admitted to this conduct and Amazon reinstated the account after Petitioner promised to stop. See id. According to Amazon, Petitioner nevertheless continued its review abuse by acting under another storefront name, Horomas, and when Amazon discovered this, it suspended the Horomas account on March 28, 2021. Id. Again, a representative of Horomas admitted to Amazon that it had engaged in such conduct. Id. Amazon later suspended a third account under the control of Petitioner that sold the same products on May 27, 2021 and again a representative admitted to the conduct. Id. Petitioner’s account at issue in the instant case was blocked on June 18, 2021 for abuse of product reviews. Id. at 4. Amazon withheld over $524,000 in U.S. dollars and $8,000 in Canadian funds,

representing about two weeks of Petitioner’s funds awaiting disbursement. Id. As a condition to considering release of the funds, Amazon required that Petitioner pass an identify-verification interview. Id. Petitioner was invited to participate in the interview on April 20, 2022 and two individuals appeared. Id. According to Amazon, they failed to provide information to Amazon showing that they owned or operated Petitioner’s account and Amazon refused to release the funds. Id. After deductions for refunds and inventory changes, Amazon ultimately retained $107,120.55 in U.S. dollars. Id. at 5. Petitioner argued before the Arbitrator that it did not engage in any fraudulent behavior because the product manufacturer, not the Petitioner, had put the insert card soliciting reviews into the packaging. See id. at 5-6. The Arbitrator disagreed, relying on a message from Petitioner that detailed the improper review solicitation, apologized, and promised not to repeat the conduct. See id. at 6. The Arbitrator also found convincing evidence that Petitioner used a false identity to mask the account’s true operators, based on the identity interview and the

deposition of Mr. Chen, Petitioner’s ostensible owner. Id. at 7.

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Shenzhen Zongheng Domain Network Co., Ltd. v. Amazon.com Services LLC, (S.D.N.Y. 2023).

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