Shenzhen Aji Fashion Technology Co. Ltd. v. WhaleCo Inc.

CourtDistrict Court, N.D. Illinois
DecidedJune 5, 2024
Docket1:23-cv-14043
StatusUnknown

This text of Shenzhen Aji Fashion Technology Co. Ltd. v. WhaleCo Inc. (Shenzhen Aji Fashion Technology Co. Ltd. v. WhaleCo Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Shenzhen Aji Fashion Technology Co. Ltd. v. WhaleCo Inc., (N.D. Ill. 2024).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS

Shenzhen Aji Fashion Technology Co. Ltd.,

Plaintiff, No. 23 CV 14043

v. Honorable Nancy L. Maldonado

WhaleCo Inc., et al.,

Defendants.

Memorandum Opinion and Order

Plaintiff Shenzhen Aji Fashion Technology Co. Ltd. (“Shenzhen”) brings this lawsuit against Defendant WhaleCo, Inc. (“WhaleCo”) asserting federal claims for trademark infringement, copyright infringement, and unfair competition under state law. (Dkt. 1.) Shenzhen is a Chinese business that operates an e-commerce website, Rosegal.com, where it sells its trademarked “Rosegal” clothing items and accessories. WhaleCo owns and operates the online marketplace, Temu.com. Shenzhen alleges that WhaleCo works in concert with the independent online sellers on Temu.com to sell counterfeit Rosegal products without authorization, thereby infringing on Shenzen’s intellectual property rights. In addition to WhaleCo, Shenzhen names four of these individual online sellers operating on Temu.com as defendants (the “Store Defendants”).1 Pending before the Court is WhaleCo’s motion to transfer venue to the U.S. District Court for the District of Massachusetts pursuant to 28 U.S.C. §§ 1404(a) and 1406(a). For the reasons stated below, the Court grants WhaleCo’s motion. In short, the Court agrees with WhaleCo that the District of Massachusetts is the more convenient forum for this suit, irrespective of whether venue within the Northern District of Illinois is also proper. The case will therefore be transferred.

1 Shenzhen identifies these seller defendants as OYIJIA, ALUBO, Necoo, and OversizeLAPA. (Dkt. 1 ¶¶ 4–7.) Background In reviewing a motion to transfer venue, the Court generally accepts the well-pled allegations in the Complaint as true, though the Court may also consider supplemental evidentiary materials outside the Complaint. Esposito v. Airbnb Action, LLC, 538 F. Supp. 3d 844, 846 (N.D. Ill. 2020) (citing Deb v. SIRVA, Inc., 832 F.3d 800, 808–09 (7th Cir. 2016)). The Court must

resolve all factual conflicts and draw all reasonable inferences in the plaintiff’s favor. Harris v. comScore, Inc., 825 F. Supp. 2d 924, 926 (N.D. Ill. 2011) (citations omitted). The Court will set the relevant background below with these principles in mind. Shenzhen is a Chinese business operating through its retail e-commerce website Rosegal.com. (Dkt. 1 ¶ 2.)2 Since 2013, Shenzhen has been in the business of designing, distributing, and selling various clothing items and accessories on an international basis, including within the United States. (Id. ¶ 11.) Shenzhen holds a U.S. trademark registration in its “Rosegal” brand name, which it uses in connection with the marketing and sale of various clothing products through the Rosegal website. (Id. ¶¶ 12–13.) Shenzhen asserts that it has invested significant time

and money in growing and protecting its trademark, which grants it exclusive rights to use and display the Rosegal brand name for the sale of its products. (Id. ¶ 21.) Additionally, Shenzhen states that it produces its own marketing materials, including product photos, which it uses to sell its clothing products. (Id. ¶ 23.) Shenzhen alleges that it has valid copyrights in its original marketing materials and product photos, giving it the exclusive right to use and distribute those materials, and prepare any derivative works. (Id. ¶ 25.) The product photos produced by Shenzhen include the trademarked Rosegal name in watermarks on the images. (Id. ¶ 24.)

2 In citations to the docket, page numbers are taken from the CM/ECF headers. WhaleCo is a Delaware corporation with its principal place of business in Boston, Massachusetts. (Id. ¶ 3 ; Dkt. 9 ¶ 3.) WhaleCo operates the international e-commerce marketplace Temu.com, where a variety of discounted products can be purchased. (Dkt. 1 ¶¶ 3, 26.) Individual sellers may register an account to source and supply WhaleCo with products for sale on Temu.com, though according to Shenzhen, WhaleCo retains control over setting retail prices and determining

what media is displayed as part of a seller’s product listings. (Id. ¶¶ 27–29.) Shenzhen alleges that, in around June and July of 2023, it discovered that the four Store Defendants were offering unauthorized Rosegal clothing items for sale on their individual Temu.com stores. (Id. ¶¶ 31–34.) The listings, which used Shenzhen’s original Rosegal product images, were not authorized or licensed by Shenzhen, and the Store Defendants obscured the Rosegal watermarks on the product images. (Id.) Shenzhen claims that it sent notices to WhaleCo about the unauthorized listings, but that WhaleCo took no action to address the issue. (Id. ¶ 34.) In fact, rather than taking down the infringing product posts, Shenzhen alleges that WhaleCo deactivated the Temu.com accounts of other sellers that did have a license from Shenzhen to sell

Rosegal merchandise. (Id. ¶ 35.) In response to WhaleCo’s failure to take down the Store Defendants’ product postings, and its deactivation of the accounts of authorized Rosegal sellers, Shenzhen initiated the instant lawsuit in this District on September 24, 2023. (See id.) Shenzhen alleges that WhaleCo has worked in concert with the Store Defendants to improperly use Shenzhen’s trademark and copyrighted photos to offer unauthorized and unlicensed Rosegal clothing products for sale. (Id. ¶ 36.) Shenzhen’s eight-count complaint asserts a number of claims under federal law for trademark infringement, copyright infringement, and unfair competition. (Id. ¶¶ 39–55, 60–99.) The complaint also includes a state law claim for violation of the Illinois Uniform Deceptive Trade Practices Act, 815 ILCS § 510, et seq. (Id. ¶¶ 56–59.) On October 31, 2023, WhaleCo responded to the Complaint by filing the instant motion to transfer venue to the U.S. District Court for the District of Massachusetts pursuant to 28 U.S.C. § 1404(a) and 1406(a). (Dkt. 7.) In terms of the allegations in the Complaint specifically related to venue, Shenzhen claims that venue is proper in the Northern District of Illinois because all the Defendants directly target

their business activities toward consumers in Illinois and this District, and have shipped “at least one” infringing product to residents of Illinois. (Id. ¶ 10.) Shenzhen goes on to allege that Defendants operate a commercial, fully-interactive online marketplace through which residents of Illinois and this judicial District in particular can purchase products being offered under counterfeit and unauthorized versions of Shenzhen’s trademarks. (Id.). Shenzhen claims that all the Defendants have targeted sales of products to Illinois and this District by selling infringing products on the Temu.com marketplace and offering shipping to addresses within Illinois and this District. (Id.) WhaleCo responds to Shenzhen’s allegations regarding venue by citing several additional

facts as presented in a declaration from one of its Senior Attorneys, Chrstine Casaceli, which it attaches in support of its motion to transfer. (Dkt. 9.) Casaceli states that WhaleCo is a Delaware corporation that maintains its headquarters in Boston, Massachusetts, and that the Boston headquarters “serves as the functional locus of the U.S operation” of Temu.com. (Id.

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Shenzhen Aji Fashion Technology Co. Ltd. v. WhaleCo Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/shenzhen-aji-fashion-technology-co-ltd-v-whaleco-inc-ilnd-2024.