Shell v. Shell Oil Co.

216 F. Supp. 2d 634, 2002 U.S. Dist. LEXIS 15808, 2002 WL 1905891
CourtDistrict Court, S.D. Texas
DecidedJuly 30, 2002
DocketCivil Action H-01-3366
StatusPublished
Cited by4 cases

This text of 216 F. Supp. 2d 634 (Shell v. Shell Oil Co.) is published on Counsel Stack Legal Research, covering District Court, S.D. Texas primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Shell v. Shell Oil Co., 216 F. Supp. 2d 634, 2002 U.S. Dist. LEXIS 15808, 2002 WL 1905891 (S.D. Tex. 2002).

Opinion

MEMORANDUM AND ORDER

ATLAS, District Judge.

The Court has before it Defendants’ Motion to Dismiss Plaintiffs’ Petroleum Marketing Practices Act (“PMPA”) Claims [Doe. #42] (“Defendants’ Motion”). Defendants’Motion has been fully briefed and is ripe for determination. 1 Having consid *635 ered the parties’ briefs and applicable legal authorities, the Court concludes Defendants’ Motion should be granted.

1. FACTUAL AND PROCEDURAL BACKGROUND

Plaintiffs originally brought this action for injunctive relief, damages and declaratory relief for violations of the Petroleum Marketing Practices Act (“PMPA”), 15 U.S.C. §§ 2801-2806, against Defendants Shell Oil Company (“Shell”), Equilon Enterprises, L.L.C. (“Equilon”), Motiva Enterprises, L.L.C. (“Motiva”) and Equiva Services, L.L.C. (“Equiva”) in the United States District Court for the Central District of California. On September 18, 2001, the California court granted Defendants’ Motion to Transfer Venue and transferred the case to the Southern District of Texas.

The named Plaintiffs are gasoline service station dealers operating Shell-branded gasoline stations in California, Texas and New York under franchise agreements with either Equilon (for the California and Texas stations), or Motiva (for the New York station). These Plaintiffs have sued on behalf of themselves and others similarly situated who have received, or will receive in the future, renewal franchise agreements consisting of “Retail Facility Leases,” “Retail Sales Agreements,” and other related documents. 2

Plaintiffs allege that the Retail Facility Leases and Retail Sales Agreements contain unlawful waivers, forfeitures, penalties, limitations of liability, reductions of the applicable statute of limitations governing claims against Defendants, unconscionable penalties in the form of liquidated damages, commercially unreasonable and excessive transfer fees and unreasonable restraints on alienation of the franchisee’s interest in the franchise in the form of a unilateral consent clause giving Equilon, Motiva, or Equiva the unilateral right to approve or disapprove of a proposed sale or conveyance of the franchisee’s interest in the franchises. Plaintiffs further allege that all of these provisions are not offered in good faith or in the normal course of business, but instead are designed to eliminate lessee-dealers in favor of company-operated stations, and thus violate the PMPA.

Plaintiffs contend that their allegations support a cause of action under the PMPA because the cover letter accompanying the renewal franchise agreements (attached as Exhibit E to the First Amended Complaint (“Cover Letter”)) constitutes a “constructive termination” of their franchise relationship. The Cover Letter states:

If you do not sign and return the Lease and other enclosed documents in a timely manner, be advised that Equilon will issue without further warning a non-rescindable notice of non-renewal pursuant to the terms of the Petroleum Marketing Practices Act.

II. LEGAL STANDARDS

A. Motion to Dismiss Pursuant to Rule 12(b)(6)

A district court may not dismiss a complaint under Rule 12(b)(6) “unless it appears beyond doubt that the plaintiff can prove no set of facts in support of his claim which would entitle to relief,” Manguno v. *636 Prudential Property and Cas. Ins. Co., 276 F.3d 720, 725 (5th Cir.2002) (quoting Conley v. Gibson, 355 U.S. 41, 45-46, 78 S.Ct. 99, 2 L.Ed.2d 80 (1957)). Thus, the Court must determine whether the complaint states any valid claim for relief in the light most favorable to the plaintiff and with every doubt resolved in the plaintiffs behalf. Collins v. Morgan Stanley Dean Witter, 224 F.3d 496, 498 (5th Cir.2000). The complaint must be liberally construed in favor of the plaintiff, and all facts pleaded in the complaint must be taken as true. Manguno, 276 F.3d at 725. However, the plaintiff must plead specific facts, not mere conclusory allegations or unwarranted deductions of fact, in order to avoid dismissal for failure to state a claim. Collins, 224 F.3d at 498.

B. PMPA Standards

The PMPA regulates the termination and non-renewal of franchise relationships. 15 U.S.C. § 2801 et seq. Section 2802(a) of the PMPA prohibits termination or non-renewal of franchises except as provided in § 2802(b). 3 Section 2802(b) mandates that a franchisor may terminate a franchise or may decline to renew any franchise relationship only when (1) the notification requirements of 15 U.S.C. § 2804 are met, 4 and (2) the termination or non-renewal is based on specified grounds. See 15 U.S.C. § 2802(b)(1). One specific reason a franchisor may fail to renew a franchise is that the franchisee refuses to agree to changes or additions to a new franchise agreement and:

(i) such changes or additions are the result of determinations made by the franchisor in good faith and in the normal course of business; and
(ii) such failure is not the result of the franchisor’s insistence upon such changes or additions for the purpose of converting the leased marketing premises to operation by employees or agents of the franchisor for the benefit of the franchisor or otherwise preventing the renewal of the franchise relationship.

Id. § 2802(b)(3)(A).

The PMPA serves dual purposes. First, the PMPA increases “the bargaining strength of individual franchisees in the petroleum industry” by limiting and regulating the circumstances under which a franchisor may terminate or fail to renew a petroleum franchise. Halder v. Standard Oil Co., 642 F.2d 107, 109-10 (5th Cir.1981). Second, the PMPA gives franchi *637 sors the ability to exercise their business judgment and modify their franchise agreements without undue interference from the courts. See Chestnut Hill Gulf, Inc. v. Cumberland Farms, Inc., 940 F.2d 744

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Bluebook (online)
216 F. Supp. 2d 634, 2002 U.S. Dist. LEXIS 15808, 2002 WL 1905891, Counsel Stack Legal Research, https://law.counselstack.com/opinion/shell-v-shell-oil-co-txsd-2002.