Shared Partnership v. Meta Platforms, Inc.

District Court, N.D. California·Decided September 23, 2024·No. 3:22-cv-02366·Unknown

Opinion

1 2 3 4 5 6 7 UNITED STATES DISTRICT COURT 8 NORTHERN DISTRICT OF CALIFORNIA 9 SHARED PARTNERSHIP, 10 Case No. 22-cv-02366-RS Plaintiff, 11 v. ORDER DENYING MOTION TO 12 DISMISS SECOND AMENDED META PLATFORMS, INC., COMPLAINT, DENYING REQUEST 13 FOR JUDICIAL NOTICE, AND Defendant. GRANTING ADMINISTRATIVE 14 MOTION TO SEAL

16 I. INTRODUCTION 17 Plaintiff Shared.com (“Shared”) is an online content creator that was deeply engaged in the 18 Facebook advertising ecosystem for many years. This suit arose following a series of alleged 19 incidents that effectively barred Shared from using, advertising on, and monetizing its engagement 20 with the social media platform. 21 Pursuant to Federal Rule of Civil Procedure 12(b)(6), Meta Platforms, Inc. moves to 22 dismiss Shared’s Fourth and Fifth Causes of Action in its Second Amended Complaint (“SAC”). 23 Meta relies upon the applicable statute of limitations, the economic loss rule, and additionally 24 contends that Shared’s averments in its SAC are insufficient to state a claim. For the reasons 25 below, Meta’s motion to dismiss is denied and Shared’s Administrative Motion to Consider 26 Whether Another Party’s Material Should Be Sealed (“sealing motion”) is granted. 1 Pursuant to 27 1 Civil Local Rule 7-1(b), the motion is suitable for disposition without oral argument, and the 2 hearing set for September 26, 2024 is vacated. 3 II. BACKGROUND2 4 Shared is a Canada-based publisher of original online content. In addition to operating its 5 own website, Shared ran several Facebook pages from 2006 to 2020.3 During this period, Shared 6 engaged with two of Facebook’s advertising features and amassed 25,000,000 followers across 7 its Facebook pages. First, Shared used Facebook’s “Instant Articles” monetization program to 8 embed Shared content into the Facebook news feed. Second, starting in 2008, Shared used 9 Facebook’s “self-service” advertising, a service that allowed Shared to purchase ads which, in 10 turn, drove traffic to its own website. Shared spent approximately $53,000,000 CAD on Facebook 11 advertising from 2006 to 2020, as well as $3,500,000 CAD from 2016 to 2020 to optimize its 12 content for social media platforms. 13 Issues arose when Shared lost access to the Instant Articles monetization program at least 14 three times between April and November of 2018. Shared’s lack of advance notice for these 15 terminations and Facebook’s delayed payment (by roughly four months) of Instant Articles 16 revenue violated Shared’s understanding of the Facebook Audience Network Terms (“FAN 17 Terms”). The FAN Terms indicated Facebook would make “good faith efforts” to notify 18 publishers before withdrawing their access to the Instant Articles program and would pay 19 publishers revenue from Instant Articles within 21 days after the month in which the transaction 20 occurred. Facebook’s failure to pay within the FAN Term window and its terminations of access 21 to the Instant Articles program without advance notice caused Shared to lose revenue and lay off 22

23 Because this order does not rely on Exhibits A and B and the corresponding references made in 24 Shared’s opposition, Shared’s request is denied as moot. 25 2 The factual background of this case is based on the well-pled allegations in Shared’s Second Amended Complaint, which are taken as true for the purposes of this motion. See Knievel v. 26 ESPN, 393 F.3d 1068, 1072 (9th Cir. 2005). 27 3 Meta is Facebook’s parent company. 1 more than 20 employees in 2018. 2 Shared also encountered difficulties while using Facebook’s self-serve advertising feature. 3 Shared used these services pursuant to one or more contracts set forth in the Self-Serve Ad Terms 4 and Commercial Terms, which combined to form the services purchase contract between Shared 5 and Facebook. Shared was also required to comply with Facebook’s Advertising Policies, which 6 were extrinsic to the contract. Facebook on multiple occasions rejected ads Shared purchased 7 through Facebook’s self-service feature. Facebook’s Advertising Policies between 2016 and June 8 2021 stated in the “Edit Your Ads” provision that advertisers would be informed why particular 9 ads were rejected and how they could bring their ads into compliance with Facebook policy. 10 Shared alleges it did not receive sufficient details as to why its ads were rejected or how to bring 11 its ads into compliance with the Advertising Policies. At multiple points, Shared would attempt to 12 re-run an ad that Facebook had previously approved, only to have that ad rejected without detailed 13 explanation. 14 These issues culminated in October 2020 when Facebook unpublished Shared’s pages, 15 suspended Shared’s ability to advertise on Facebook, and disabled several personal profiles 16 belonging to Shared employees. Such action is warranted under the Facebook Terms of Service 17 when accounts repeatedly breach Facebook policies. Shared avers it had not, to its knowledge, 18 violated any Facebook policies. 19 Shared brought this suit in July of 2022. Meta now moves to dismiss Plaintiff’s Fourth 20 Cause of Action for intentional misrepresentation and Fifth Cause of Action for negligent 21 misrepresentation. 22 III. MOTION TO DISMISS 23 A. Legal Standard 24 A complaint must contain “a short and plain statement of the claim showing that the 25 pleader is entitled to relief.” Fed. R. Civ. P. 8(a)(2). While “detailed factual allegations” are not 26 required, a complaint must have sufficient factual allegations to state a claim that is “plausible on 27 its face.” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (citing Bell Atl. Corp. v. Twombly, 550 U.S. 1 544, 555, 570 (2007)). A claim is facially plausible “when the plaintiff pleads factual content that 2 allows the court to draw the reasonable inference that the defendant is liable for the misconduct 3 alleged.” Id. (citing Twombly, 550 U.S. at 556). This standard asks for “more than a sheer 4 possibility that a defendant has acted unlawfully.” Id. 5 Claims sounding in fraud must meet a higher specificity standard. See Fed. R. Civ. P. 9(b) 6 (“In alleging fraud or mistake, a party must state with particularity the circumstances constituting 7 fraud or mistake.”). Such averments “must be accompanied by ‘the who, what, when, where, and 8 how’ of the misconduct charged,” such that they are “specific enough to give defendants notice of 9 the particular misconduct.” Kearns v. Ford Motor Co., 567 F.3d 1120, 1124 (9th Cir. 2009) 10 (quoting Vess v. Ciba-Geigy Corp. USA, 317 F.3d 1097, 1106 (9th Cir. 2003) and Bly-Magee v. 11 California, 236 F.3d 1014, 1019 (9th Cir. 2001)). Knowledge may be pleaded generally under 12 Rule 9(b), but the complaint “must set out sufficient factual matter from which a defendant’s 13 knowledge of a fraud might reasonably be inferred.” United States ex rel. Anita Silingo v. 14 WellPoint, Inc., 904 F.3d 667, 679–80 (9th Cir. 2018). 15 A Rule 12(b)(6) motion to dismiss tests the sufficiency of the claims alleged in the 16 complaint. Dismissal under Rule 12(b)(6) may be based on either the “lack of a cognizable legal 17 theory” or on “the absence of sufficient facts alleged under a cognizable legal theory.” See 18 Conservation Force v.

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Shared Partnership v. Meta Platforms, Inc., (N.D. Cal. 2024).

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