Shamsky v. Garan, Inc.

167 Misc. 2d 149, 632 N.Y.S.2d 930, 1995 N.Y. Misc. LEXIS 498
CourtNew York Supreme Court
DecidedJuly 26, 1995
StatusPublished
Cited by5 cases

This text of 167 Misc. 2d 149 (Shamsky v. Garan, Inc.) is published on Counsel Stack Legal Research, covering New York Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Shamsky v. Garan, Inc., 167 Misc. 2d 149, 632 N.Y.S.2d 930, 1995 N.Y. Misc. LEXIS 498 (N.Y. Super. Ct. 1995).

Opinion

[151]*151OPINION OF THE COURT

Martin Schoenfeld, J.

"Remembering and appreciating the time, which was not so very long ago, I have found myself wondering more and more about the ball players. They are retired athletes now, but not old. They are scattered wide, but joined by a common memory. How are the years with them? What past do they remember? Have they come at length to realize what they had?” (Roger Kahn, The Boys of Summer.)

This action by members of the 1969 World Series Champion New York Mets presents an interesting issue of apparent first impression: whether the sale of clothing emblazoned with a group portrait of a legendary Major League Baseball team, without the permission of the individual players thereon, violates their rights to publicity under New York Civil Rights Law §§ 50, 51. For the reasons set forth herein, the court finds that such activity does violate those rights.

BACKGROUND

In 1969 the New York Mets won the Baseball "World Series”, undoubtedly America’s most fabled annual sporting event. Prior thereto, each of the plaintiffs had entered into what is known as a "Uniform Players Contract” with Metropolitan Baseball Club, Inc. (the Mets Ballclub), owner of the team. These contracts contained the following provision as paragraph 3 (c) thereof: "The Player agrees that his picture may be taken for still photographs, motion pictures or television at such times as the Club may designate and agrees that all rights in such pictures shall belong to the Club and may be used by the Club for publicity purposes * * * The player further agrees that during the playing season he will not make public appearances, participate in radio or television programs or permit his picture to be taken * * * or sponsor commercial products without the written consent of the Club, which shall not be withheld except in the reasonable interests of the Club”.

In the fall of 1990 defendant Garan, Inc. (Garan), a Virginia corporation licensed to do business in New York, began selling a greyish cotton shirt, described as a "three-quarter sleeve Jersey” (the jersey) with a formal, posed photograph (the 1969 Mets Team Photo) of the New York Mets team of 1969 (The Miracle Mets) on the front and various drawings and statistical facts spread on both sides as well as on the sleeves. The 1969 Mets Team Photo includes 27 Mets players, their manager [152]*152and coaches. Plaintiffs Art Shamsky, Tommy Agee, Bud Harrelson, Tug McGraw, and others, are mentioned by name in connection with various exploits and/or statistics during their "miracle” season and championship. In several instances the players’ numbers are discernable.

Defendant’s art director states as follows: "I decided to create a line of jerseys [etc.] that would tie into the public’s interest in baseball memorabilia. The concept of the program was to select well known teams of the past and create a jersey on which a vintage team picture would appear on the front along with the team name and logo and other relevant facts and statistics relating to the team * * * Keeping with this nostalgic feeling of the clothes, we named the line 'Long Gone.’ ”

The "Long Gone” phrase is used on the jersey itself, as is the phrase "Cooperstown Collection”. The jerseys are manufactured in Louisiana and are shipped directly to the customer.

Defendant did not receive the consent of plaintiffs to manufacture and distribute the jersey. It distributed, in New York and elsewhere, a shirt "approved and licensed by Major League Baseball bearing photographs of the 1969 World Champion New York Mets Baseball Team * * * which photographs were used by defendant under authority from the National Baseball Hall of Fame and Museum, Inc.” Defendant states that it pays a significant fee to Major League Baseball Properties, Inc., the licensing agent for Major League Baseball, for nonexclusive permission to use the Mets’ team name and logo.

Roy Howell, former manager of defendant’s "Long Gone” line, states that the 1969 Mets Team Photo was purchased from the National Baseball Hall of Fame and Museum, Inc. According to Howell the Hall of Fame owns the copyright to the 1969 Mets Team Photo and conveyed to defendant the right to "commercial use” thereof. He assumes that the Hall of Fame received the photo and the copyright from the Mets Ballclub.

Plaintiffs have submitted an affidavit from the Mets Ball-club’s General Counsel stating: "Any use of the plaintiffs’ names, images or likeness pursuant to paragraph 3 (c) of the Uniform Player’s Contract they each executed * * * could only be granted under a license from the New York Mets. Neither the New York Mets nor its authorized agent has issued a license to, or otherwise permitted [defendant] to use any of the plaintiffs’ names, images or likenesses.”

THE PLEADINGS

Plaintiffs commenced the instant action seeking injunctive relief for violations of their rights to publicity under Civil [153]*153Rights Law §§50, 51; compensatory and punitive (exemplary) damages for these violations; damages for conversion; and an accounting. Defendant’s answer denies that consent is needed from plaintiffs to sell the jersey, and sets forth several affirmative defenses, including that the complaint fails to state a cause of action and that the claims are preempted by Federal law.

THE INSTANT MOTION AND CROSS MOTIONS

Plaintiffs now seek summary judgment as to liability on their first three causes of action. Defendant cross-moves to dismiss the complaint on the grounds that plaintiffs lack standing and are preempted by Federal copyright law; to dismiss the first three causes of action to the extent that liability is predicated on defendant’s activities taking place "without” the State of New York; and to dismiss the fourth and fifth causes of action for failure to state causes of action.

DISCUSSION

Civil Rights Law

Civil Rights Law § 50 provides as follows: "A person * * * or corporation that uses for advertising purposes, or for the purposes of trade, the name, portrait or picture of any living person without having first obtained the written consent of such person * * * is guilty of a misdemeanor.”

Civil Rights Law § 51 provides as follows: "Any person whose name, portrait or picture is used within this state for advertising purposes or for the purposes of trade without the written consent first obtained * * * may maintain an equitable action * * * against the person * * * or corporation so using [his/ her] name, portrait or picture, to prevent and restrain the use thereof; and may also sue and recover damages for any injuries sustained by reason of such use and if the defendant shall have knowingly used such person’s name, portrait or picture in such manner as is * * * declared to be unlawful by section fifty of this article, the jury, in its discretion, may award exemplary damages.” A brief description of the well-known history of these provisions is set forth in Stephano v News Group Publs. (64 NY2d 174, 182 [1984]): "The statutes have their origin in this court’s 1902 decision in Roberson v Rochester Folding Box Co. (171 NY 538). In that case it was held that a young woman whose picture had been used by the defendant on flour advertisements without her consent could not recover for a violation of her right to privacy because no such right was [154]*154recognized at common law.

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Bluebook (online)
167 Misc. 2d 149, 632 N.Y.S.2d 930, 1995 N.Y. Misc. LEXIS 498, Counsel Stack Legal Research, https://law.counselstack.com/opinion/shamsky-v-garan-inc-nysupct-1995.