ServFaces GmbH v. Truong

• Court: District Court, D. Nevada
• Decided: February 20, 2020
• Docket: 2:19-cv-01906
• Status: Unknown

Opinion

1 UNITED STATES DISTRICT COURT 2 DISTRICT OF NEVADA 3 SERVFACES GMBH, a German limited Case No. 2:19-cv-1906-APG-DJA liability company, 4 Plaintiff, ORDER

5 v.

6 TED TRUONG, d/b/a The Truong, an individual, 7 Defendant.

9 Plaintiff ServFaces GmbH has filed a motion for default judgment against defendant Ted 10 Truong. ECF No. 9. ServFaces requests $50,000 in statutory damages; transfer of the domain 11 name servfaceswc.com to ServFaces; a permanent injunction against Truong; attorney’s fees in 12 the amount of $9,345.00; and an award of costs. 13 FINDINGS OF FACT 14 ServFaces is a German company that provides surface coatings and cleaning agents to 15 customers in several countries, including in the United States. ECF No. 9 at 2. ServFaces is 16 wholly owned by servFaces Holding GmbH & Co. KG (“Holding Company”). Id. In late 2019 17 the Holding Company acquired the worldwide right to the ServFaces trademarks, including the 18 mark ServFaces as a standard character mark and the logo set out in U.S. Trademark Registration 19 No. 5,639,927 (the “SF Logo”) (collectively “ServFaces Trademarks”) by assignment from the 20 company’s founder Jörg Reents. Id. The Holding Company then assigned all rights to the 21 ServFaces Trademarks in the United States to plaintiff ServFaces, including the right to bring 22 trademark infringement actions and actions pursuant to the Anticybersquatting Consumer 23 Protection Act, 15 U.S.C. § 1125(d). Id. at 2-3. ServFaces has spent hundreds of thousands of 1 dollars promoting its products in the United States and has developed substantial goodwill and 2 recognition of the ServFace’s trademarks in the United States. Id at 3. 3 Defendant Ted Truong is an individual that markets and promotes products that compete 4 with ServFaces’s products, including at the annual SEMA Show in Las Vegas, Nevada. Id at 3. 5 The 2018 SEMA show was held October 30 – November 2, 2018 in Las Vegas, Nevada. Prior to

6 this show, on or about October 11, 2018, Truong registered the domain name 7 servfaceswestcoast.com. Id. 8 Truong introduced himself to representatives of ServFaces at the 2018 SEMA Show in 9 Las Vegas, Nevada. But ServFaces did not enter into any type of agreement with Truong, nor 10 was any specific agreement ever discussed. Id. After the show, Truong put up a counterfeit 11 website at servfaceswestcoast.com claiming he was a ServFaces Certified Dealer and directing 12 ServFaces’ potential customers to contact him. Id. 13 Truong registered the infringing domain name, servfaceswc.com, on January 15, 2019. Id. 14 On or about March 1, 2019, counsel for ServFaces sent a cease and desist letter to Truong

15 regarding his activity, including the counterfeit website servfaceswestcoast.com. Id. Truong did 16 not cease his infringing activity. Id. 17 On May 22, 2019, ServFaces filed a Uniform Domain Name Dispute Resolution Policy 18 (“UDRP”) complaint with the WIPO Arbitration and Mediation Center regarding the 19 servfaceswestcoast.com domain. Id at 4. On August 1, 2019, an Administrative Panel Decision 20 issued finding that Truong had registered and used the servfaceswestcoast.com domain in bad 21 faith and transferring the domain to ServFaces. Id. Prior to the WIPO Panel Decision, Truong 22 transferred or duplicated the infringing content of servfaceswestcoast.com to another infringing 23 domain name, servfaceswc.com. Id. The current content of the website located at 1 servfaceswc.com prominently uses the SF Logo and falsely declares Truong as the General 2 Manager and authorized contact for Plaintiff’s products. Id. Truong also created a Twitter 3 account at @TedTruong1 where he represented himself as being affiliated with ServFaces. Id. 4 Truong’s use of the ServFaces Trademarks has caused consumer confusion where 5 customers seeking the plaintiff’s products are instead directed to Truong’s fake website and

6 provided Truong’s contact information. Id. Truong’s use of the ServFaces Trademarks as well as 7 the confusingly similar domain name servfaceswc.com has and continues to damage the plaintiff. 8 Id. 9 The ServFaces Trademarks have become distinctive in the United States and around the 10 world for cleaners and protective coatings due to the significant and continued investment by 11 ServFaces. Id. 12 Truong has purposefully directed his activities at Nevada by: (i) regularly conducting 13 business in Nevada including at the annual Specialty Equipment Market Association (SEMA) 14 Show in Las Vegas; (ii) promoting the infringing trademarks all over the United States, including

15 in Nevada, (iii) operating an interactive website on the Internet that are accessible to residents of 16 Nevada; and (iv) upon information and belief, transacting business with residents of Nevada. Id. 17 at 8. 18 On December 4, 2019, the Clerk of the Court entered Truong’s default. ECF No. 8. 19 CONCLUSIONS OF LAW 20 This court has subject matter jurisdiction over this action under 15 U.S.C. §1121 (actions 21 arising under the Federal Trademark Act) and 28 U.S.C. § 1338(a) (acts of Congress relating to 22 trademarks). This court has specific personal jurisdiction over the Truong as Truong has 23 purposefully directed his activities at Nevada, ServFaces’s claims arise from Truong’s forum- 1 related activities, and the exercise of jurisdiction over the Truong is reasonable. Burger King 2 Corp. v. Rudzewicz, 471 U.S. 462, 472, 105 S. Ct. 2174, (1985); Dole Food Co. v. Watts, 303 3 F.3d 1104, 1110 (9th Cir. 2002). 4 Obtaining a default judgment is a two-step process. Eitel v. McCool, 782 F.2d 1470, 1471 5 (9th Cir. 1986). First, “[w]hen a party against whom a judgment for affirmative relief is sought

6 has failed to plead or otherwise defend, and that failure is shown by affidavit or otherwise, the 7 clerk must enter the party’s default.” Fed. R. Civ. P. 55(a). Federal Rule of Civil Procedure 8 55(b)(2) provides that “a court may enter a default judgment after the party seeking default 9 applies to the clerk of the court as required by subsection (a) of this rule.” 10 The choice whether to enter a default judgment lies within the discretion of the court. 11 Aldabe v. Aldabe, 616 F.3d 1089, 1092 (9th Cir. 1980). In the determination of whether to grant 12 a default judgment, the court should consider the seven factors set forth in Eitel: (1) the 13 possibility of prejudice to the plaintiff if default judgment is not entered; (2) the merits of the 14 claims; (3) the sufficiency of the complaint; (4) the amount of money at stake; (5) the possibility

15 of a dispute concerning material facts; (6) whether default was due to excusable neglect; and 16 (7) the policy favoring a decision on the merits. 782 F.2d at 1471–72. In applying the Eitel 17 factors, “the factual allegations of the complaint, except those relating to the amount of damages, 18 will be taken as true.” Geddes v. United Fin. Grp., 559 F.2d 557, 560 (9th Cir. 1977); see also 19 Fed. R. Civ. P. 8(d). 20 The first Eitel factor weighs in favor of default judgment in this case. Truong has failed 21 to respond or appear in the case, which prejudices ServFaces’s ability to pursue its claims on the 22 merits and seek recovery of damages. See PepsiCo, Inc. v. Cal. Sec. Cans, 238 F. Supp. 2d 1172, 23 1177 (C.D. Cal 2002) (“Potential prejudice to Plaintiffs favors granting a default judgment. If 1 Plaintiffs’ motion for default judgment is not granted, Plaintiffs will likely be without other 2 recourse for recovery.”). 3 The second and third Eitel factors likewise favor entry of default judgment in this case. 4 The complaint adequately alleges ServFaces’s trademark infringement and cybersquatting 5 claims. See Eitel, 782 F.2d at 1471. ServFaces has proven its trademark infringement and

6 cybersquatting claims and that transferring the domain name servfaceswc.com to ServFaces is 7 appropriate. 8 The fourth Eitel factor, which compares the amount of money at stake to the seriousness 9 of Truong’s conduct, supports entry of a default judgment. “If the sum of money at issue is 10 reasonably proportionate to the harm caused by the defendant’s actions, then default judgment is 11 warranted.” Landstar Ranger, Inc. v. Parth Enter., Inc., 725 F. Supp. 2d 916, 921 (N.D. Cal. 12 2010). For statutory damages, ServFaces requests $50,000 under 15 U.S.C. § 1117(d). The 13 statute sets a $1,000 minimum and a $100,000 maximum award for damages per domain name in 14 cases under the Anticybersquatting Consumer Protection Act. Id. In determining the appropriate

15 amount of statutory damages for cybersquatting, “courts generally consider a number of factors . 16 . . including the egregiousness or willfulness of the defendant’s cybersquatting, the defendant’s 17 use of false contact information[,] . . . and other behavior by the defendant evidencing an attitude 18 of contempt towards the court or the proceedings.” See Digby Adler Grp. LLC v. Image Rent a 19 Car, Inc., 79 F.Supp.3d 1095, 1108 (N.D. Cal. 2015) (quoting Verizon Cal. Inc. v. Onlinenic, 20 Inc., C 08–2832 JF (RS), 2009 WL 2706393 (N.D. Cal. Aug. 25, 2009)). 21 Here, ServFaces alleges sufficient facts for me to conclude that Truong’s acts of 22 cybersquatting were egregious and willful. In addition, this lawsuit was not filed as until several 23 other efforts were made by ServFaces, including sending Truong a cease and desist letter and 1 going through a WIPO proceeding regarding another domain servfaceswestcoast.com which was 2 ultimately transferred to ServFaces. I find that $50,000 in statutory damages is proportionate to 3 the harm caused by Truong’s willful actions and warranted to deter Truong from engaging in 4 further acts of infringement or cybersquatting actions. 5 ServFaces further requests an award of attorney’s fees. Section 1117(a) of the Lanham

6 Act authorizes an award of attorneys’ fees in exceptional cases. See 15 U.S.C. § 1117(a)(3). 7 While the term “exceptional” is not defined in the statute, attorneys’ fees are available in 8 infringement cases where the acts of infringement can be characterized as malicious, fraudulent, 9 deliberate, or willful. Playboy Enters., Inc. v. Baccarat Clothing Co., 692 F.2d 1272, 1276 (9th 10 Cir. 1982); Rio Properties, Inc. v. Rio Int’l Interlink, 284 F.3d 1007, 1023 (9th Cir. 2002). 11 The Ninth Circuit has held that infringement is “malicious, fraudulent, deliberate or 12 willful” in cases where the complaint pled willful infringement and the district court entered 13 default judgement. See King Taco Rest., Inc. v. King Taco Express, Inc., 2010 WL 2817200, at 14 *2 (D. Nev. July 16, 2010) citing Derek Andrew, Inc. v. Poof Apparel Corp., 528 F.3d 696, 702

15 (9th Cir.2008). Here, accepting the factual allegations of ServFaces’s complaint as true, this case 16 is exceptional and justifies an attorney’s fees award to ServFaces in the amount of $9,345.00. I 17 further award ServFaces its costs. 18 Thus, the fourth factor favors an entry of default judgment in the amounts set forth above. 19 See Eitel, 782 F.2d at 1471. 20 The fifth Eitel factor, the possibility of a dispute concerning material facts, favors 21 ServFaces. There is no dispute concerning the material facts of the case. ServFaces has 22 adequately pleaded trademark infringement and cybersquatting claims. Further, “[o]nce the 23 clerk enters a default, the well-pleaded factual allegations of the complaint are taken as true, 1 except for those allegations relating to damages.” O’Brien v. United States of America, no 2:07- 2 cv-00986-GMN-GWF, 2010 WL 3636171, at *1 (D. Nev. Sept. 9, 2010). Considering the well- 3 pleaded factual allegations, there are no disputes of material fact regarding Truong’s infringing 4 conduct. Accordingly, the fifth Eitel factor favors entry of default judgment. 5 The sixth Eitel factor considers excusable neglect. 782 F.2d at 1472. The factor favors

6 entry of default judgment when the defendant has been properly served or the plaintiff shows 7 that the defendant is aware of the lawsuit and failed to answer. Meadows v. Dominican Republic, 8 817 F.2d 517, 521 (9th Cir. 1987). Here, ServFaces properly served Truong, who has failed to 9 answer or otherwise appear. Accordingly, Truong’s failure to appear is not the result of 10 excusable neglect. See id. The sixth Eitel factor favors default judgment in this case. 11 The seventh Eitel factor considers the strong policy favoring case disposition on the 12 merits. Id. While public policy generally favors disposition on the merits, default judgment is 13 proper when a defendant deliberately chooses not to defend a case. PepsiCo, Inc., 238 F. Supp. 14 2d at 1177. Truong’s conduct in this case has made it impractical, if not impossible, to

15 adjudicate this case on the merits. Accordingly, default judgment is appropriate. See Eitel, 782 16 F.2d at 1472; PepsiCo, Inc., 238 F. Supp. 2d at 1177. 17 Based on the foregoing, I will grant ServFaces’s motion for default judgment. 18 ServFaces further requests a permanent injunction against Truong enjoining him from 19 further infringement of the ServFaces trademarks. The Ninth Circuit has articulated the 20 following four-factor test a plaintiff must satisfy in order to receive a permanent injunction: 21 “(1) that it has suffered an irreparable injury; (2) that remedies available at law, such as monetary 22 damages, are inadequate to compensate for that injury; (3) that, considering the balance of the 23 hardships between the Plaintiff and Truong, a remedy in equity is warranted; and (4) that the 1 public interest would not be disserved by a permanent injunction.” La Quinta Worldwide LLC v. 2 Q. R. T. M., S. A. de C. V., 762 F. 3d 867, 879 (9th Cir. 2014) (citation omitted). 3 Here, ServFaces has suffered an irreparable injury through Truong’s willful infringement. 4 In addition, the infringement is ongoing and remedies available at law are inadequate to 5 compensate for these ongoing injuries. In addition, ServFaces’s hardships outweigh any that

6 could be alleged by Truong as Truong will continue to tarnish and unlawfully trade on 7 ServFaces’s goodwill if a permanent injunction is not issued. Finally, the public interest will be 8 furthered by a permanent injunction because forbidding infringement will shield consumers 9 against the risk of further deception caused by Truong. 10 ServFaces has met each of these factors. I will enter a permanent injunction against 11 Truong preventing further infringement of ServFaces’s trademarks. 12 I HEREBY ORDER that plaintiff ServFaces’s motion for default judgment (ECF No. 9) 13 is GRANTED. The Clerk of Court is directed to ENTER JUDGMENT in favor of plaintiff 14 ServFaces GmbH and against defendant Ted Truong as follows:

15 a. Statutory damages in the amount of $50,000.00; 16 b. Attorney’s fees in the amount of $9,345.00. 17 c. Costs pursuant to an appropriately filed Bill of Costs; and 18 d. Post-judgment interest on the principal sum of the judgment at the statutory rate 19 from the date of entry of the judgment until paid in full. 20 I FURTHER ORDER GoDaddy.com, LLC to transfer the registration for the domain 21 name servfaceswc.com to plaintiff ServFaces GmbH or its designee. 22 I FURTHER ORDER that defendant Ted Truong is permanently enjoined and restrained 23 from using any reproduction, counterfeit, copy, or colorable imitation of the ServFaces 1} Trademarks including, without limitation: (i) by selling, offering for sale, distributing, 2|| promoting, or advertising any good or service in connection with such reproduction, counterfeit, copy, or colorable imitation of the ServFaces Trademarks; (ii) by displaying any unlawful reproduction, counterfeit, copy, or colorable imitation of the ServFaces Trademarks on any marketing material, business cards, websites, or social media platforms or (111) by displaying any unlawful reproduction, counterfeit, copy, or colorable imitation of the ServFaces Trademarks at 7|| any trade show in the United States, including but not limited to, at any future SEMA trade show. 9 Dated: February 20, 2020. LENRFuo- 10 ANDREW P.GORDON UNITED STATES DISTRICT JUDGE 11 12 13 14 15 16 17 18 19 20 21 22 23