Selker v. Xcentric Ventures, LLC

District Court, S.D. California·Decided March 1, 2023·No. 3:22-cv-00393·Unknown

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF CALIFORNIA

MARK SELKER, individually and on ) Case No.: 3:22-cv-00393-BEN-KSC behalf of all others similarly situated, ) ) ORDER: Plaintiffs, ) ) (1) GRANTING PLAINTIFF’S v. ) MOTION TO REMAND AND XCENTRIC VENTURES, LLC; and ) GRANTING-IN-PART PLAINTIFF’S ) REQUEST FOR ATTORNEYS’ DOES 1 through 300, inclusive, ) FEES; and

) ) (2) DENYING AS MOOT Defendants. ) DEFENDANT’S MOTION TO ) DISMISS AND COMPEL ) ARBITRATION ) ) [ECF Nos. 2, 6] Plaintiff Mark Selker, individually and on behalf of all others similarly situated brings this action against Defendant Xcentric Ventures, LLC, doing business as Ripoff Report for violations of California law. Before the Court is: (1) Plaintiff’s Motion to Remand and Request for Attorneys’ Fees; and (2) Defendant’s Motion to Dismiss and Compel Arbitration. The Motions were submitted on the papers without oral argument pursuant to Civil Local Rule 7.1(d)(1) and Rule 78(b) of the Federal Rules of Civil Procedure. ECF Nos. 9, 12. After considering the papers submitted, supporting documentation, and applicable law, the Court: (1) GRANTS Plaintiff’s Motion to Remand and GRANTS-IN-PART Plaintiff’s Request for Attorneys’ Fees; and (2) DENIES as moot Defendant’s Motion to Dismiss and Compel Arbitration. This case arises from a negative review of Plaintiff’s business, posted by an anonymous third-party, on a website run by Defendant. A. Statement of Relevant Facts Plaintiff is a citizen and resident of San Diego County and the state of California. ECF No. 1-2 (“Compl.”) at 3, ¶ 8.1 Plaintiff runs a fine art business. Id. at 10, ¶ 45. Defendant is a resident of both Arizona and Nevada. See id. at 4, ¶¶ 9–10. Defendant runs a website called Ripoff Report (“Ripoff”), “where users can submit negative reviews online about persons or businesses . . . .” Id. at 4, ¶ 9; 5, ¶ 18. The reviews/complaints are considered “Reports.” Id. at 5, ¶¶ 18–19. Ripoff requires users to create an account before posting a Report but “does not verify the identity of the users, and users can submit reports ‘anonymously,’ or under a fake name.” Id. at 5, ¶ 19. Ripoff’s “reports frequently appear on popular search engines, like www.google.com, when certain key terms are used.” Id. at 6, ¶ 22. 1 Unless otherwise indicated, all page number references are to the ECF-generated Ripoff has terms of service that limit or prohibit certain subject matter in Reports. Id. at 6, ¶ 21. Users cannot “post anything with the sole intention to harass or bully any particular individual, including but not limited to content that may be perceived as cyberharassment, cyberstalking, cyberbullying, or unclassified form of revenge post.” Id. (internal quotation marks omitted). “Ripoff also reserves the right to remove private personal information, and unsubstantiated allegations of serious criminal acts.” Id. However, “[n]o matter the circumstances, once a Report is submitted, R[ipoff] will not take it down” and instead, “only offers the victim – the subject of the Report – an opportunity to submit a rebuttal refuting all or a portion” thereof. Id. at 6, ¶ 23. By refusing to remove Reports, Ripoff “extorts money from the victims of false Reports by requiring them to pay exorbitant penalty payments . . . .” Id. Ripoff “promotes a so-called ‘VIP Arbitration Program’ to mitigate the impact of a Report,” and “VIP stands for ‘Voluntary, Impartial, and Private.’” Id. at 6, ¶ 24. Ripoff charges a non-refundable $2,000.00, per challenged Report, to initiate the VIP Arbitration Program—Ripoff receives $1,000.00 and the arbitrator receives $1,000.00. Id. at 6, ¶ 25. There is also a nonrefundable $250.00 “fee for each additional comment resulting from that Report.” Id. The full cost must be paid “before the VIP Arbitration Program can commence.” Id. “If the author of the Report defaults, does not respond, or the complainant’s evidence refuting the validity of the Report goes unchallenged, no portion of the $2,000 fee is reimbursed.” Id. The victim must also sign a standard form entitled “Ripoff Report VIP Arbitration Agreement” (the “Agreement”). Id. at 6–7, ¶ 26. By signing, the victim agrees to arbitration, and (among other things) agrees not to challenge the Agreement as a contract of adhesion or violative of any consumer protection or similar laws . . . .” Id. at 7, ¶ 26. The Agreement also contains a choice of law and forum selection clause, both of which name the state of Arizona. Id. Ripoff “appoints the arbitrator in its sole discretion, and assigns ‘cases to Arbitrators in Ripoff Report’s pool of professional Arbitrators,’” and “prohibits the victim from making any contact with the Arbitrator.” Id. at 7, ¶ 27. Ripoff also has additional fees that people and businesses can pay in exchange for Ripoff’s promise that it will mitigate the impact of a negative review. Id. at 7–8, ¶ 32. “On October 17, 2017, an individual by the name of ‘boba’ from Encinitas posted [an anonymous] [] Report about Plaintiff and Plaintiff’s business.” Id. at 8–9, ¶ 36. The Report states: Mark Selker rents a rooms [sic] a large home in Cielo Estates in Rancho Santa Fe, California and I was his landlord. He operates an art business called Mark Selker Fine Art and also is an aspiring movie maker. While in my home he caused a lot of problems with the other tenants making up stories about the home and causining [sic] genral [sic] unharmony in the household. Since he paid his rent on time I overlooked the problems but he was given notice immediately upon revealing that he had been accused of improper filming of a child during a recent relationship. This was information that he offered on his own and immediately regretted backtracking his story. Id. at 9, ¶ 37. The author of the Report also provided a link to Plaintiff’s business website and placed the report under the “Questionable Activities” and “Sex Offender” categories. Id. at 9, ¶ 38, 41. “Plaintiff does not know a ‘boba,’ and never rented a room, a residence, or had a landlord by the name of a ‘boba’ or anything similar sounding . . . .” Id. at 9, ¶ 42. Plaintiff alleges the Report insinuated that he “may have committed a crime against a minor, which was defamatory, false, and made with malice.” Id. at 9, ¶ 40. Plaintiff also alleges that “the Report was made solely for purposes of harassment and perceived cyberharassment, cyberstalking, and a form of a ‘revenge post.’” Id. Plaintiff alleges a number of harms that occurred after the Report was posted and as a result of the report, including but not limited to: (1) issues entering into leases with prospective tenants who were interested in renting rooms at the Rancho Sante Fe home he was residing in; (2) a decline in business sales to the point where Plaintiff was forced to change the name of his business and setup a new website and email; (3) the termination of his role at Alpha Strategem (a company that helps businesses increase sales and online presence), as well as a 28 percent reduction in his equity position there; and (4) issues in his personal life, especially with persons he met after the Report was posted. Id. at 9–10, ¶¶ 44–48. “When Plaintiff used certain search terms using his name, the Report would always appear as the very first result in popular search engines.” Id. at 10, ¶ 48. Plaintiff attempted to get the Report removed, but Ripoff demanded that he pay a fee and sign the Arbitration Agreement, or “pay for a service entitled ‘NoIndex’ at a cost of $5,500 to ‘de-index’ his Report from online search engines.” Id. at 49, ¶ 10. On January 22, 2018, Plaintiff’s attorney requested Ripoff to remove the “Sex Offender” category. Id. at 9, ¶ 43. Around January and February 2022, Ripoff offered the NoIndex service to Plaintiff for a discounted fee of $2,500.00. Id. at 10, ¶ 50. Plaintiff paid the fee and although the Report was de-indexed,

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