Seifer v. PHE, Inc.

196 F. Supp. 2d 622, 2002 U.S. Dist. LEXIS 12624, 2002 WL 783841
CourtDistrict Court, S.D. Ohio
DecidedMarch 19, 2002
DocketC-3-01-70
StatusPublished
Cited by7 cases

This text of 196 F. Supp. 2d 622 (Seifer v. PHE, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Seifer v. PHE, Inc., 196 F. Supp. 2d 622, 2002 U.S. Dist. LEXIS 12624, 2002 WL 783841 (S.D. Ohio 2002).

Opinion

DECISION AND ENTRY OVERRULING, AS MOOT, DEFENDANTS’ MOTION TO DISMISS (DOC. # 12); DEFENDANTS’ MOTION TO DISMISS AMENDED COMPLAINT (DOC. # 22) SUSTAINED IN PART AND OVERRULED IN PART

RICE, Chief Judge.

The instant btigation arises out the marketing of a series of educational video tapes, known as the “Better Sex Video Series.” 1 Plaintiff Judith Seifer is a registered nurse and has received a doctoral degree in human sexuahty. She is a certified sex therapist with a national reputation as such and as an expert on issues of human sexuality.

In 1990, Plaintiff was approached by The Learning Corporation, a corporation which produces sex educational materials, and its President, Stephen Kapelow, with the idea of preparing and marketing a series of educational videos to be known as the Better Sex Video Series (“BSVS”). In December of 1990, Dr. Seifer entered into an agreement with the Learning Corporation, in which she would edit the screenplay and provide narration for Volumes One through Three of the BSVS. In October of 1991, she entered into a second agreement with The Learning Corporation, in which she agreed to appear in video footage to be used in or in connection with the BSVS and several related videos. Plaintiff further agreed to assist in marketing the series by appearing on television or radio talk shows and in video footage. Plaintiff alleges that she authorized only the Learning Corporation to use *624 her name and likeness in connection with marketing and promoting the BSVS.

In April of 1991, the Learning Corporation negotiated an agreement with Defendant Townsend Enterprises, Inc. (“Townsend”), 2 a corporation which is engaged in the business of the production, marketing, sales and distribution of explicit sexual videos, magazines and related merchandise, pursuant to which Townsend received an exclusive license to market and to distribute the BSVS. The agreement purported to convey to Townsend the right to use Plaintiffs name and likeness to promote the videos. Plaintiff alleges that this grant was in excess of the rights of the Learning Corporation and was unlawful. Sometime in 1991, Townsend and Defendants PHE, Inc., and Adam & Eve Communications, Inc., began marketing the videos in connection with their “adult” mail order business. Dr. Seifer’s name and likeness were repeatedly employed in advertisements for the BSVS and for other products which appeared in catalogs, and in advertisements promoting explicit adult videos, magazines, and related merchandise.

In July of 1992, Plaintiff became aware of the misuse of her name and likeness and contacted the Learning Corporation. She was referred to Townsend. Plaintiff demanded that Townsend and the other Defendants cease and desist from using her name and likeness to market the BSVS alongside sexually explicit videos, magazines, and related merchandise. Thereafter, Plaintiff began discussions with representatives of Townsend regarding when and in what context her name might be used to market the BSVS. Townsend repeatedly indicated that it would not use her name or likeness without her express approval. Contrary to their repeated representations, Defendants have continuously marketed the BSVS together with sexually explicit materials, and have used Dr. Seifer’s name and likeness to promote the series.

On February 18, 2001, Plaintiff initiated this litigation in this Court, invoking the Court’s diversity jurisdiction, against PHE, Inc., Townsend Enterprises, Inc., and Adam & Eve Communications, Inc., setting forth three claims for relief, to wit: (1) a state law claim for violation of her right to privacy, based on Defendants’ misappropriation of her name, reputation, and prestige without her consent, (2) a state law claim for fraud; and (3) a state law claim for breach of contract. On June 15, 2001, Defendants filed a Motion to Dismiss each of Plaintiffs claims, pursuant to Fed. R.Civ.P. 12(b)(6) (Doc. # 12). In response, Plaintiff filed an Amended Complaint (Doc. # 21), in which she sought to address the purported deficiencies in her original pleading.

Pending before the Court is Defendants’ Motion to Dismiss Plaintiffs’ Amended Complaint, pursuant to Rule 12(b)(6) (Doc. #22), as well as their original Motion to Dismiss (Doc. # 12). For the reasons assigned, Defendants’ Motion to Dismiss her Amended Complaint is OVERRULED in PART and SUSTAINED in PART. Because Defendants have filed a renewed motion directed to Plaintiffs amended pleading, their original motion (Doc. # 12) is OVERRULED as MOOT.

*625 I. Standard Governing Rule 12(b)(6) Motions

When considering a motion to dismiss pursuant to Rule 12(b)(6), the court must “construe the complaint in the light most favorable to the plaintiff, accept all factual allegations as true, and determine whether the plaintiff undoubtedly can prove no set of facts in support of his claims that would entitle him to relief.” Cline v. Rogers, 87 F.3d 176, 179 (6th Cir.)(citing In re DeLorean Motor Co., 991 F.2d 1236, 1240 (6th Cir.1993), cert. denied, 519 U.S. 1008, 117 S.Ct. 510, 136 L.Ed.2d 400 (1996); see also Conley v. Gibson, 355 U.S. 41, 45-46, 78 S.Ct. 99, 2 L.Ed.2d 80 (1957); Barrett v. Harrington, 130 F.3d 246 (6th Cir.1997), cert. denied, 523 U.S. 1075, 118 S.Ct. 1517, 140 L.Ed.2d 670 (1998))(“In considering a motion to dismiss for failure to state a claim, the Court is required to take as true all factual allegations in the complaint.”); Lamb v. Phillip Morris, Inc., 915 F.2d 1024, 1025 (6th Cir.1990), cert. denied, 498 U.S. 1086, 111 S.Ct. 961, 112 L.Ed.2d 1048 (1991). However, the Court need not accept as true a legal conclusion couched as a factual allegation. Papasan v. Attain, 478 U.S. 265, 286, 106 S.Ct. 2932, 92 L.Ed.2d 209 (1986). A well-pleaded allegation is one that alleges specific facts and does not merely rely upon conclusory statements. The Court is to dismiss the complaint “only if it is clear that no relief could be granted under any set of facts that could be proved consistent with the allegations.” Hishon v. King & Spalding, 467 U.S. 69, 73, 104 S.Ct. 2229, 81 L.Ed.2d 59 (1984).

II. Defendants’ Motion to Dismiss (Doc. #22)

A. Claim for Misappropriation of Name and Likeness (Invasion of Privacy)

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Cite This Page — Counsel Stack

Bluebook (online)
196 F. Supp. 2d 622, 2002 U.S. Dist. LEXIS 12624, 2002 WL 783841, Counsel Stack Legal Research, https://law.counselstack.com/opinion/seifer-v-phe-inc-ohsd-2002.