SECURITIES AND EXCHANGE COMMISSION v. Fierro

CourtDistrict Court, D. New Jersey
DecidedJune 29, 2023
Docket3:20-cv-02104
StatusUnknown

This text of SECURITIES AND EXCHANGE COMMISSION v. Fierro (SECURITIES AND EXCHANGE COMMISSION v. Fierro) is published on Counsel Stack Legal Research, covering District Court, D. New Jersey primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
SECURITIES AND EXCHANGE COMMISSION v. Fierro, (D.N.J. 2023).

Opinion

*NOT FOR PUBLICATION*

UNITED STATES DISTRICT COURT DISTRICT OF NEW JERSEY

SECURITIES AND EXCHANGE COMMISSION, Plaintiff, Civ. Action No. 20-02104 (GC) OPINION JOHN D. FIERRO, et al., Defendants.

CASTNER, District Judge: This matter comes before the Court on cross motions for summary judgment, respectively filed by Defendants John D. Fierro (“Fierro”) and JDF Capital, Inc. (‘JDI’’) (collectively, “Defendants’”) and Plaintiff Securities and Exchange Commission (the “SEC”). (ECF Nos. 30, 31.) Separately, Defendants also bring a Motion in Limine with respect to evidence related to the SEC’s pursuit of a disgorgement remedy. (ECF No. 29.) The Court has carefully considered the parties’ submissions and decides the Motions without oral argument pursuant to Federal Rule of Civil Procedure 78 and Local Civil Rule 78.1. For the reasons stated herein, the SEC’s Motion for Summary Judgment is GRANTED; Defendants’ Motion for Summary Judgment and Motion in Limine are DENIED. L BACKGROUND AND PROCEDURAL HISTORY In this civil action, the SEC charges Defendants with acting as unregistered securities dealers in violation of Section 15(a)(1) of the Securities Exchange Act of 1934 (“Exchange Act’), 15 U.S.C. § 780(a)(1). (See Compl. 4, ECF No. 1.) The SEC further charges that Fierro is a

control person of JDF under Exchange Act Section 20(a), 15 U.S.C. § 78t(a), and that Fierro is, therefore, liable for JDF’s violations of Section 15(a)(1). (See id.) The undisputed factual circumstances giving rise to this lawsuit, as revealed through discovery, are set forth in the submissions of the parties in accordance with Local Civil Rule 56.1. (See Defendants’ Statement of Material Facts (“Defs.” SOMF’”), ECF No. 30-1; SEC Statement of Material Facts (“SEC SOME”), ECF No. 31-2.) A. The Convertible Notes Fierro, a New Jersey resident, is the President and sole owner of JDF, a New York corporation, which maintains an office located in Freehold, New Jersey. (SEC SOMF {¥f 3-5.) JDF’s business consists of buying and selling securities for its own account. Ud. § 10, Ex. 1 at 123:10-15.) From January 2015 through November 2017 (the “Relevant Period”), Defendants purchased securities called convertible notes from penny stock issuers. Ud. § 11.) After a brief holding period, Defendants would convert the notes to stock at a discounted rate and then sell the stock for a profit. 7d. § 14-24.) Neither Fierro nor JDF registered with the SEC as a securities dealer or associated with a registered dealer during the Relevant Period. Ud. { 6.) To assist its convertible notes activities, JDF employed one employee, Donna Principe, who later became a consultant for the company. (/d. § 7, Ex. 1 at 44:3-7, 45:17-23.) Principe’s duties included processing paperwork for convertible notes, conversion of the notes, and placing orders to sell stock from the converted notes. Ud. § 8, Ex. 1 at 49:9-15, Ex. 4 at 28:17—19.) In addition, JDF also paid independent contractors, including Marshall Pickett, Robert Fierro (Fierro’s nephew), and Will Arzenis, to solicit issuers to sell it convertible notes { 9.) The convertible notes that Defendants purchased were mostly issued by early-stage microcap companies with limited sources of capital. (See Defs.’ SOMF { 7.) Fierro negotiated the

terms of the convertible notes and signed contracts with the issuers to memorialize the terms. (See SEC SOMF 12.) In general, the note issuers promised to pay JDF a designated sum of principal and interest within a certain time frame.' (/d. § 13, Exs. 6-8.) The notes also contained an original issue discount (“OID”), which was a fee equal to approximately 10% of the face value of the note that issuer was required to pay to JDF. (/d. 9 14, Ex. 6 at § 1.2, Ex. 7 at § 1.3.) As the holder of the notes, JDF retained the option to demand that the sums owed under the notes be paid in the form of the issuer’s stock, known as “converting the notes.” U/d. 15.) It was Defendants’ practice to hold the convertible notes for at least six months before converting them, in order to comply with SEC Rule 144, which creates a procedure for selling otherwise restricted securities. Ud. § 16.) Defendants converted notes by submitting written conversion notices, signed by Fierro, to the issuer of the note or its transfer agent.? (Id. 4 17, Ex. 9.) Upon conversion, Defendants received issuer stock at a substantial discount from the market price, which typically ranged between 35% and 50% less than the lowest closing price for the stock during the 10 to 25 trading days preceding the conversion request.’ (/d. §§ 20-21.) JDF deposited the stock converted from the notes into one of its 15 brokerage accounts. (/d. § 22.) Fierro, or an employee acting under his supervision, then quickly sold the stock to lock in any gains. Ud. § 24.) As such, the conversions operated as the main profit source for JDF during the Relevant Period. Ud. §J 18-19.) When evaluating whether to purchase convertible notes from certain issuers, Defendants

Issuers of exemplary convertible notes in the record include: SBARz International Inc.; Pocket Games, Inc.; and Sparta Commercial Services, Inc. (See SEC SOMF § 13, Exs. 6-8.) * The record includes exemplary, executed conversion notices, signed by Fierro, for the stock of Solar Wind Energy Tower, Inc. (See SEC SOMF § 17, Ex. 9.) 3 The convertible notes capped conversions to ensure that Defendants did not own 5% or 10% of the issuer’s stock at any point in time to avoid triggering certain SEC filing requirements for insiders. (See SEC SOMF { 23.)

considered a range of factors, including the liquidity of the issuer’s existing stock, the volume at which it traded in the market, and the issuer’s other outstanding convertible debt.’ (/d. 26.) In addition to the convertible notes, some issuers also sold Defendants warrants, which were similarly convertible into issuer stock. Ud. § 28, Ex. 4 at 152:9, Ex. 13.) B. Defendants’ Profits and Promotional Activities During the Relevant Period, Defendants purchased convertible notes from more than 20 different penny stock issuers, converted those notes into stock, and sold nearly 6.5 billion newly issued shares into the public market. (See SEC SOMF 4 29-30.) Fierro and a JDF employee under his supervision used telephone, email, and text messages to place orders to sell stock from the converted notes. (/d. ¢ 35.) The stock that Defendants converted and sold was newly issued by the relevant companies, as Defendants obtained nearly all the stock they sold directly from the issuers, through note conversions, and not from purchases in the secondary market. § 37, Ex. 4 at 123:13-14.) With respect to the ten highest grossing stocks in the Relevant Period, Defendants converted $3,069,981 of principal, interest, and OID due under the convertible notes into discounted shares of newly issued stock, and ultimately sold approximately 5.7 billion shares into the public market. Ud. § 31.) Defendants’ gross proceeds from the sales amounted to $5,395,076 and gains of $2,325,095. Ud. § 32.) For marketing and publicity purposes, JDF maintained a website, jdfcap.com. Ud. 739, Ex. 11.) Fierro paid a web designer and writer to create the website and its content, and Fierro approved all the content that appeared on the site. (/d. §§ 40-42, Ex. 14 at {J 7, 9.) The website stated that JDF provided “Direct Capital Investment,” described as: “We structure transactions that are both

4 As set forth infra, Defendants’ website lists a range of questions for potential convertible notes issuers to answer. (See SEC SOMF 26, Ex. 11.)

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SECURITIES AND EXCHANGE COMMISSION v. Fierro, Counsel Stack Legal Research, https://law.counselstack.com/opinion/securities-and-exchange-commission-v-fierro-njd-2023.