Sealy, Incorporated, a Corporation v. Easy Living, Inc., a Corporation, and Danco, Inc., and Jack Ward Mattress, Inc., D/B/A Pacifica Mattress Company

743 F.2d 1378, 224 U.S.P.Q. (BNA) 364, 1984 U.S. App. LEXIS 18093
CourtCourt of Appeals for the Ninth Circuit
DecidedOctober 1, 1984
Docket83-5892, 83-6219
StatusPublished
Cited by144 cases

This text of 743 F.2d 1378 (Sealy, Incorporated, a Corporation v. Easy Living, Inc., a Corporation, and Danco, Inc., and Jack Ward Mattress, Inc., D/B/A Pacifica Mattress Company) is published on Counsel Stack Legal Research, covering Court of Appeals for the Ninth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sealy, Incorporated, a Corporation v. Easy Living, Inc., a Corporation, and Danco, Inc., and Jack Ward Mattress, Inc., D/B/A Pacifica Mattress Company, 743 F.2d 1378, 224 U.S.P.Q. (BNA) 364, 1984 U.S. App. LEXIS 18093 (9th Cir. 1984).

Opinion

POOLE, Circuit Judge:

This trademark infringement action was brought by Sealy, Incorporated against Jack Ward Mattress company, d/b/a Pacifica Mattress Company (“Pacifica”) and Dan-co, Inc. 1 Defendants counterclaimed under federal antitrust laws. Defendants appeal from the district court’s dismissal of their counterclaims, entry of a permanent injunction against them, and award to plaintiff of attorney’s fees. With the exception of the challenge to the award of attorney's fees, we find that none of appellant’s objections require reversal.

I. FACTS.

A. The Parties.

Sealy is an association of bedding manufacturers which owns and licenses the “Sealy” trademark. Sealy, Inc. establishes standards for the manufacture of bedding products to be sold under its name.

*1381 Danco, an organization of manufaeturer’s representatives, advertises and sells a variety of bedding products, including those of defendant-appellant Pacifica.

Pacifica, a bedding manufacturer located in San Diego, California, is wholly-owned by Ohio-Sealy Mattress Manufacturing Co. (“Ohio-Sealy”). Ohio-Sealy itself manufactures bedding and, unlike its subsidiary Pacifica, is a Sealy licensee. In 1971, OhioSealy sued Sealy, Inc. under federal antitrust laws, claiming that its licensing arrangement perpetuated practices held illegal i n United States v. Sealy, 388 U.S. 350, 87 S.Ct. 1847, 18 L.Ed.2d 1238 (1967). The long history of dissension between Sealy, Inc and Ohio-Sealy is recited m the antitrust counterclaim filed by Danco m this action. 2

B. The present case.

In May 1982, Danco began to offer genuine Sealy mattresses, acquired from an Ohio-Sealy subsidiary in Texas, together with non-Sealy Pacifica foundations made by Pacifica with identical fabric covering or “ticking.” The foundations bore no identifying labels. The mattress and foundation combination thus gave the impression of , . . , . i , ti , being a matched set, and at Danco s sug-gestión were advertised by some retailers as, a “Sealy Back-Saver and matching foundation.”

Sealy, Inc. brought this suit against Dan-co in August 1982, seeking an injunction against sale of the mixed Sealy-Pacifica bed sets. Pacifica was joined as a defendant in October 1982.

Soon after the suit was filed, Pacifica began attaching labels to the top of each non-Sealy matching foundation identifying it as a “Quality Foundation Manufactured by Pacifica Mattress Co.” The label was usually concealed, however, when the foundation was displayed in stores beneath a mattress. After Sealy moved for a preliminary injunction, Pacifica began to attach a second label to the sides of the foundation, and to distribute signs to retailers for display with the Sealy-Pacifica sets. The signs stated: “Sleep on two great names in bedding * * * Mattresses by SEA-LY/Foundations by PACIFICA.”

The district court entered & pre]iminary injunction in December 1982, and in April 1983> following a non-jury trial, entered a permanent injunction prohibiting defend-antg from gel]ing foundations covered with ticki gimi]ar or identical t that g , ^ unlegg each foundation wag ¿ be]]ed Mtl to disclaim association ^ geal and unlegg ora] disclosure was made at the retaü int.of.sale that the foundation is not of Sealy brand or manufacture.

district court dismissed defendants counterclaim for lack of standing.

On August 4, 1983, without á separate evidentiary hearing, the district court filed its judgment awarding plaintiffs $300,328 in attorney’s fees,

TT nrcoTTccTAM 11. DlbOUoolUJN.

a. Evidence of Contributory Infringement.

, , . Appellants argue that there was insuffi-cjent evidence of contributory infringement of Sealy>s trademark. We find that substantial evidence supported the district court>s finding of liability.

A manufacturer may be held liable for contributory trademark infringement even if it does not itself mislabel goods or deceive consumers. The Supreme Court stated in Inwood Laboratories v. Ives Laboratories, 456 U.S. 844, 854, 102 S.Ct. 2182, 2188, 72 L.Ed.2d 606 (1982):

*1382 [I]f a manufacturer or distributor intentionally induces another to infringe a trademark, or if it continues to supply its product to one whom it knows or has reason to know is engaging in trademark infringement, the manufacturer is contributorily responsible for any harm done as a result of the deceit.

The determination of contributory infringement thus turns on the defendant’s intent and his knowledge of the wrongful activities of his distributors. Compare In-wood Laboratories, supra, (no liability for manufacturer of generic drug sold in gelatin capsules identical to plaintiffs’ where defendant did not knowingly sell to infringing pharmacists) with Warner & Co. v. Lilly & Co., 265 U.S. 526, 530, 44 S.Ct. 615, 617, 68 L.Ed. 1161 (1924) (contributory infringement where defendant’s salesmen suggested to retailers that defendant’s “Quin-Coco” could be sold as plaintiff’s more expensive “Coco-Quinine”). A manufacturer may escape liability if it takes effective measures to prevent infringing uses by its distributors. Callman, Unfair Competition, Trademarks, and Monopolies, § 22.10 at n. 20.

The district court found that defendants foresaw and intended that Pacifica foundations would be passed off as Sealy products. The identical ticking and the advertisements offering the Pacifica product as a “matching foundation” for the Sealy mattress support this conclusion.

The district court also found that defendants’ remedial measures were inadequate. This finding is not clearly erroneous. The labels attached to the foundations could not easily be seen. Even if they were noticed, neither they nor the signs belatedly distributed to retailers explicitly denied that the Pacifica foundation was a Sealy product. Even a relatively sophisticated consumer might suppose that the “matching” Pacifica foundation was made under license from Sealy, Inc. Plaintiff’s witnesses testified at trial that retail salesmen made no attempt to correct their misunderstanding that the Sealy mattress and Pacifica foundation were both made by Sealy. Defendants’ measures did not overcome the misleading impression conveyed by the matching fabric ticking.

B. Exclusion of Evidence.

The district court excluded deposition testimony that would have shown that Sealy had never objected to Ohio-Sealy’s established east-coast practice of selling non-Sealy “polybox” foundations with matching ticking, similar to Pacifica’s, together with Sealy mattresses.

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743 F.2d 1378, 224 U.S.P.Q. (BNA) 364, 1984 U.S. App. LEXIS 18093, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sealy-incorporated-a-corporation-v-easy-living-inc-a-corporation-and-ca9-1984.