Scoma Chiropractic, P.A. v. National Spine and Pain Centers LLC

CourtDistrict Court, M.D. Florida
DecidedMay 11, 2023
Docket2:20-cv-00430
StatusUnknown

This text of Scoma Chiropractic, P.A. v. National Spine and Pain Centers LLC (Scoma Chiropractic, P.A. v. National Spine and Pain Centers LLC) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Scoma Chiropractic, P.A. v. National Spine and Pain Centers LLC, (M.D. Fla. 2023).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA FORT MYERS DIVISION

SCOMA CHIROPRACTIC, P.A., a Florida corporation, individually and as the representative of a class of similarly-situated persons, Plaintiffs, v. Case No: 2:20-cv-430-JLB-NPM NATIONAL SPINE AND PAIN CENTERS, LLC, a Delaware limited liability company, SPINE CENTER OF FL, LLC, and PAIN MANAGEMENT CONSULTANTS OF SOUTHWEST FLORIDA, P.L., Florida limited liability companies, Defendant.

ORDER Plaintiff Scoma Chiropractic, P.A. (“Scoma”) brings this case1 against Defendants National Spine and Pain Centers, LLC (“NSPC”), Spine Center of Florida (“SCF”), and Pain Management Consultants of Southwest Florida, P.L (“PMC”) alleging violations of the Telephone Consumer Protection Act of 1991, as amended by the Junk Fax Prevention Act of 2005, 47 U.S.C. § 227 (the “TCPA”). (Doc. 1). Before the Court is Scoma’s Motion for Summary Judgment seeking to

1 Scoma initially filed this case as a class action (Doc. 1) and on April 18, 2022, Scoma moved to certify the class. (Doc. 84). On November 3, 2022, however the Court denied Scoma’s Motion for Class Certification. (Doc. 141). recover for four alleged violations of the TCPA as to faxes it claims to have received from Defendants on April 2, 2020, April 16, 2020, April 21, 2020, and June 9, 2020. (Doc. 145). Defendants have responded and Scoma has replied. (Doc. 149; Doc.

152). For the reasons set forth below, Scoma’s Motion for Summary Judgment is GRANTED in part and DENIED in part. UNDISPUTED FACTS Scoma is a chiropractic office in Cape Coral, Florida, which is owned and operated by Dr. Louis Scoma. (Doc. 84-2 at 311–12; Doc. 98-5 at 2). NSPC is a Delaware company that provides human resources, finance, marketing, and

information technology services to its affiliated pain relief providers. (Doc. 84-2 at 5, 36). PMC is a pain management provider affiliated with NSPC and serving Southwest Florida in its Bonita Springs, Cape Coral, and Fort Myers offices. (Doc. 95-2 at 12, 26; Doc. 84-2 at 267). The medical services available in those PMC locations are provided by SCF. (Doc. 84-2 at 277). NSPC maintained an account with Interfax, a cloud-based fax platform through which users can send faxes. (Doc. 84-2 at 201–02; Doc. 104-1 at 14).

NSPC’s chief marketing officer, William Koleszar, had a login ID and password for Interfax and sent faxes for NSPC using Interfax. (Doc. 84-2 at 27, 29, 43–44). Sending “fax blasts” to providers was one of the techniques that the NSPC marketing team used “to engage referral sources.” (Doc. S-84-7 at 6). On April 6, 2020, for example, Mr. Koleszar sent an email to a colleague stating “[a] fax blast to 10,000+ referral sources was sent out last week and we plan to continue doing that each week for the foreseeable future.” (See id.) On April 3, 2020, NSPC and PMC sent an unsolicited fax advertisement to

Scoma. (Doc. 84-2 at 335–36; Doc. 144 at 3). The fax was related to scheduling in- office and telemedicine appointments for pain management. (Id. at 150). Dr. Scoma recalled receiving this fax and explained that he “took it and put it into [the office’s] fax folder.” (Id. at 335). Dr. Scoma knew the fax came from Defendants because “it had their name on the [ ] ad.” (Id.) Further, the parties have jointly stipulated that, for the purposes of Plaintiff’s individual TCPA claims, NSPC and

PMC—but not SCF—were the senders of such fax. (Doc. 144 at 3). And Dr. Scoma testified that the damage Scoma suffered because of the fax included “the tying up of the fax line.” (Doc. 84-2 at 339, 341–42). This unsolicited fax prompted Scoma to file this lawsuit. (Id. at 301). A. The Fax Logs During this litigation, Scoma subpoenaed NSPC’s fax records from Interfax via Interfax’s parent company, Upland Software. (Doc. 104-1 at 5, 15–16). Upland

Software produced a .csv—or comma-separated value—file, which contained fax logs for NSPC between August 22, 2016 and August 27, 2020. (Id. at 21; Doc. 84-2 at 108). Mark Hardin, a Director of Sales and Operations at Upland Software, testified that the faxes sent by NSPC were attributable to NSPC because they contained a user ID of “NSPC.” (Doc. 104-1 at 21–22). Mr. Hardin further testified that the fax logs attributable to Scoma were “retrieved from the system of record database of Interfax by using a query on the database to retrieve all of the transactions for this particular customer.” (Id. at 22–23). The fax logs contained data for each fax including a unique transaction number assigned by Interfax, the

user that submitted the transaction, the time the transaction was submitted, the fax number that the user requested to send the particular fax to, the subject of the fax, the time that it took to transmit the fax in seconds, and the status of the transaction, wherein “[z]ero represents successful transmission.” (Id. at 22–26). Mr. Hardin testified that it was very important for Upland to create fax logs that are accurate and reliable to maintain the integrity of the data, which is used as a

basis for charging Upland’s customers for the faxes they send. (Id. at 30). Robert Biggerstaff, Scoma’s expert, analyzed the fax log data and found “47,619 fully received error-free fax transmissions,” which were received by 11,193 unique fax numbers. (Doc. 84-2 at 177, 179–80). Mr. Hardin testified that this high rate of successful transmission was “possible,” and it would not be “unusual” for a fax log—even one with tens of thousands of rows of data—to “have all zero successful transmission statuses for those faxes.” (Doc. 104-1 at 39–40). Mr.

Biggerstaff defined “fully received” as meaning that “the receiving fax machine sent a positive acknowledgement in accordance with the fax protocols back to the sender, and then the sender processed that successfully.” (Doc. 84-5 at 131). This positive acknowledgement occurs at what Mr. Biggerstaff referred to as the “[p]ost-message procedure” phase of fax transmission. (Doc. 84-2 at 181). At this phase, “an end-of- fax instruction which indicates no more messages are left to be sent will cause the receiving device to confirm that message back to the sending device.” (Id. at 182). After this phase, “the sending device may transmit a disconnect signal,” which indicates that the fax transmission ends. (Id.) As Mr. Biggerstaff testified:

If you look at a paradigm of Point A to Point B to Point C . . . where Point A is the sending fax machine, Point B is the receiving fax machine or fax server, and then Point C is the human being who ultimately is the person you want their eyeballs to look at the fax, an online fax service or a fax server sits at Point B. And the positive confirmation in the logs [is] a record of the successful transmission without error between Point A and Point B. And . . . the faxes that I report on as fully received, error- free transmissions were fully received error-free transmissions received at Point B . . . It is irrelevant or doesn’t have anything to do with the subsequent, separate journey from Point B to Point C to reach the eyeballs of the individual who the sender wanted to see the fax transmission—or the image sent in the fax transmission.

(Doc. 84-5 at 136–37). According to Mr. Biggerstaff, “error-free fax transmission” does not require that a person––Point C in his “paradigm”––look at the fax, nor does it require that any paper or document or image be printed by a fax machine; instead, all that is required for successful fax transmission is that the fax data makes it from Point A, the sender’s fax machine, to Point B, the recipient’s fax machine. (Doc. 84-2 at 430, 437). As Mr. Biggerstaff stated in his report, “[a] fax transmission is a 2-way conversation between two fax machines.” (Doc. 84-2 at 183).

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Scoma Chiropractic, P.A. v. National Spine and Pain Centers LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/scoma-chiropractic-pa-v-national-spine-and-pain-centers-llc-flmd-2023.