Schoenadel v. YouGov America, Inc.

CourtDistrict Court, S.D. New York
DecidedFebruary 3, 2025
Docket1:22-cv-10236
StatusUnknown

This text of Schoenadel v. YouGov America, Inc. (Schoenadel v. YouGov America, Inc.) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Schoenadel v. YouGov America, Inc., (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK TRACY SCHOENADEL, Plaintiff, 22-cv-10236 (AS) -against-

YOUGOV AMERICA INC., OPINION AND ORDER Defendant.

ARUN SUBRAMANIAN, United States District Judge: Tracy Schoenadel was an executive at YouGov America Inc. She sued YouGov after she resigned, alleging that because of her gender, the company passed her over for a promotion, denied her compensation, and diminished her responsibilities. Schoenadel says that YouGov’s misconduct worsened after she complained about bias, forcing her to resign. Schoenadel brings claims for gender discrimination and retaliation under federal, state, and local law, as well as a claim under the New York Labor Law for an unpaid bonus. YouGov moves for summary judgment and to strike portions of Schoenadel’s evidence. For the following reasons, the motions are DENIED. BACKGROUND YouGov America Inc. is a data-and-analytics company with six locations across the United States. Dkt. 99 ¶¶ 1, 3. Its parent is YouGov PLC, a UK-based company. Id. ¶ 2. Schoenadel joined YouGov in 2015 in a sports-focused role, reporting directly to Frank Saez. Id. ¶¶ 8, 9. In 2020, she was named “Global Head of New Business Sales” by Sundip Chahal, the PLC’s chief operating officer, and was responsible for YouGov’s new-business sales in both the US and UK. Id. ¶¶ 36, 38; see also Dkt. 75-40 at 20. Schoenadel also retained her sports role. Dkt. 99 ¶ 36. As Global Head of New Business Sales, Schoenadel was part of YouGov’s senior leadership. Id. ¶ 39. Not only did her salary increase, but she also became eligible for “two separate incentive compensation structures.” Id. ¶ 43. The parties disagree over the specifics of these incentives. YouGov says Schoenadel was entitled to “a discretionary bonus and potential commission bonus for her Sports role and potential commission for her New Business role.” Dkt. 77 ¶ 7. Schoenadel says that she was entitled to a nondiscretionary sports bonus equal to 2% of the overall sports profit-and-loss margin. Dkt. 94 ¶ 94. For the new-business position, the parties agree that Schoenadel’s compensation structure allowed her to receive a bonus equaling one percent of US new-business sales if her department hit seventy percent of its quarterly sales target, but they disagree over whether Schoenadel became merely “eligible” for these commissions or whether YouGov was required to pay them. See id. ¶ 13; Dkt. 77 ¶ 8. In July 2020, Schoenadel became eligible for a third incentive: the PLC’s Long Term Incentive Plan. Dkt. 99 ¶ 49. LTIP was “a share-based incentive arrangement under which the Remuneration Committee of PLC [could] approve the grant of share-based awards to selected key employees.” Id. ¶ 50. The program covered a four-year period, from 2019 through October 2023, and eligible employees had three award opportunities during that time. Id. LTIP awards were based on performance, and the PLC’s board retained discretion to reduce or cancel an award. See id. ¶¶ 51, 54. In her new-business role, Schoenadel was responsible for forecasting new-business sales for 2021. Id. ¶ 75. Halfway through the fiscal year, YouGov leadership met to discuss whether any reforecasting was necessary. Id. ¶ 107. YouGov says that despite a shortfall in the first half of the year, Schoenadel assured leadership that the unit would likely hit its numbers. Id. ¶¶ 106, 111. That spring, YouGov reorganized. Dkt. 77 ¶ 17. In the shake-up, Schoenadel told Saez that she wanted to be named either the global “Deputy Chief Revenue Officer” or “Chief Executive Officer of the Americas,” which Saez relayed to Chahal. Dkt. 94 ¶ 58; Dkt. 90-50. Steven Shakespeare, the PLC’s CEO, traveled to the US, where he met individually with Scott Horowitz (who at the time reported to Schoenadel), Ray Martin (who was then chief client officer), and Schoenadel to discuss their future roles. See Dkt. 94 ¶¶ 49–50; Dkt. 92 ¶ 66; Dkt. 75-38 at 161–63; see also Dkt. 99 ¶¶ 41, 48. Schoenadel says that he spent thirty minutes with her and a day or two with Horowitz and Martin. See Dkt. 94 ¶ 50; Dkt. 92 ¶ 66; Dkt. 75-38 at 161–63. She also says that Shakespeare promised her during their meeting that she would have global client servicing responsibilities. Dkt. 94 ¶ 50. Shortly after, YouGov appointed Schoenadel chief customer officer (CCO) for YouGov. Id. ¶ 53. Meanwhile, Martin got the position Schoenadel wanted—CEO of the Americas—and Horowitz was appointed “Chief Resource Officer of the Americas.” Dkt. 99 ¶ 167; Dkt. 92 ¶¶ 66, 68. Chahal (COO), Alexander McIntosh (CFO), and Shakespeare (CEO) were the decisionmakers on the CEO of the Americas role. Dkt. 99 ¶ 168. According to Schoenadel, the responsibilities that Shakespeare promised her when they met were “quickly taken away” and given to men. Dkt. 94 ¶ 178. On July 11, 2021, Schoenadel emailed Saez and Horowitz, complaining that the “responsibilities [she] discussed with [Shakespeare] for the CCO position seem[ed] to be diminishing, assigned to others, placing [Schoenadel] in a probable position of irrelevance,” and that it was “generating an uneasy feeling for [Schoenadel], a sense of being misguided, [and] perhaps some bias.” Dkt. 98-126. Saez forwarded this complaint to Chahal. Id. In the summer of 2021, Schoenadel agreed—on YouGov’s behalf—to an NDA with a potential client. Dkt. 99 ¶ 269. She didn’t get the legal department’s sign-off first, which YouGov says violated its policies. Id.; see also Dkt. 77 ¶ 40. For her part, Schoenadel says that she attended a training where she was instructed that “employees executing NDAs should use their discretion when considering having it reviewed by Legal.” Dkt. 94 ¶ 132. Following the close of the fiscal year in August 2021, YouGov leadership held a meeting with US management to review that year’s sales numbers. Dkt. 99 ¶¶ 207, 210. YouGov says New Business’s sales for the year fell below the company’s target. Dkt. 77 ¶ 27. Schoenadel says that she was singled out for criticism during this meeting and that McIntosh (the CFO) told everyone on the call that she had cost him his bonus. Dkt. 75-37 at 206. Various YouGov leaders, including Shakespeare, McIntosh, Chahal, and Saez, held follow-up meetings with Schoenadel where they addressed the shortfall and other performance concerns. Dkt. 99 ¶¶ 224–25. For example, they critiqued the “timing, size and scale” of a July 2021 new- business sales team meeting held in New York City as “tone deaf.” Id. ¶ 222. (Schoenadel says she wasn’t responsible for organizing this meeting. Dkt. 94 ¶ 103.) They also raised concerns to Schoenadel about her compliance with YouGov’s policies, and specifically her execution of the NDA without legal review. Dkt. 99 ¶ 228. Schoenadel says that Saez told her to “put [her] head down and continue to work,” and that YouGov was a “man’s world.” Dkt. 94 ¶ 213. Schoenadel says that she was also denied her sports bonus because of the new-business budget shortfall. Id. ¶ 98. According to Schoenadel, she “had an agreement with Saez, to whom [she] reported, that [she] would receive an annual Sports bonus equal to 2% of the Sports profit and loss margin.” Id. ¶ 94. (As evidence of this agreement, she points to an email between her and Saez in which she memorialized this understanding. Dkt. 98-75.) Saez had approved the bonus for previous years, but when he told her she was not going to receive it that year, he said it was because McIntosh “hated [her] guts.” Dkt. 94 ¶¶ 95, 216. By September 2021, Schoenadel and Horowitz (the CRO of the Americas) were talking about leaving YouGov. Dkt. 99 ¶ 357. On October 2, 2021, Schoenadel texted Horowitz that she had “made the decision . . . to resign after [she] g[o]t [her] bonus.” Id. ¶ 358. Around this time, Horowitz and Schoenadel were in touch with two of YouGov’s competitors, Playfly and SponsorUnited. Id. ¶¶ 359, 369.

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Schoenadel v. YouGov America, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/schoenadel-v-yougov-america-inc-nysd-2025.