Scheibe v. Livwell Products LLC.

District Court, S.D. California·Decided July 7, 2023·No. 3:23-cv-00216·Unknown

Opinion

JACOB SCHEIBE, individually and on Case No. 23-cv-216-MMA (BLM) behalf of all others similarly situated, ORDER GRANTING IN PART AND Plaintiff, DENYING IN PART DEFENDANT’S v. MOTION TO DISMISS

LIVWELL PRODUCTS, LLC d/b/a [Doc. No. 3] Adapted Nutrition, a Maryland limited liability company, Defendant. On February 6, 2023, Jacob Scheibe (“Plaintiff”), on behalf of himself and all others similarly situated, filed a putative class action Complaint against Defendant Livwell Products, LLC d/b/a Adapted Nutrition (“Defendant”). Doc. No. 1 (“Compl.”). On March 6, 2023, Defendant filed a motion to dismiss Plaintiff’s Complaint in its entirety pursuant to Federal Rule of Civil Procedure 12(b)(6). Doc. No. 3. Plaintiff filed an opposition, Doc. No. 5, to which Defendant replied, Doc. No. 6. The Court found the matter suitable for determination on the papers and without oral argument pursuant to Federal Rule of Civil Procedure 78(b) and Civil Local Rule 7.1.d.1. See Doc. No. 7. For the reasons set forth below, the Court GRANTS IN PART and DENIES IN PART Defendant’s motion to dismiss. Defendant sells and manufactures a dietary supplement called Keto K1000 powder, which comes in a variety of flavors (the “Products”).2 Compl. ¶ 20. Plaintiff purchased the Products in October 2022 from Amazon.com while domiciled in San Diego, California. Id. ¶¶ 1, 18. Plaintiff alleges that Defendant’s “labelling claims are false” because the front labels state that the Products contain “nothing artificial” or that they contain “clean ingredients” while they actually contain “DL malic acid, a synthetic substance derived from petrochemicals.” Id. ¶¶ 22–24, 26. Further, Plaintiff claims that using the term “malic acid” instead of “DL malic acid” is in violation of federal and state law. Id. ¶¶ 34–42. Plaintiff bought Defendant’s Products in support of his personal fitness goals and “he prefers to consume only products that contain all-natural ingredients and flavorings.” Id. ¶¶ 18, 19. While the Products list “malic acid” on the back labels, Plaintiff alleges that “independent third-party laboratory testing” has revealed that the Products actually use DL malic acid. Id. ¶¶ 25, 26. Plaintiff further alleges that “the ingredients on the Products’ labels are declared in a way that is misleading and contrary to law, because Defendant designates the flavoring ingredients by the generic name, ‘malic acid,’ instead of by the specific name, ‘DL malic acid.’” Id. ¶ 33. According to Plaintiff, consumers such as Plaintiff would not have purchased Defendant’s Products, or would have paid a substantially reduced price, if they had known the truth. Id. ¶ 51 at 10.3 Plaintiff further alleges that he “may wish to rely on Defendant’s label representations and purchase the 1 Reviewing Defendant’s motion to dismiss, the Court accepts as true all facts alleged in the Complaint and construes them in the light most favorable to Plaintiff. See Snyder & Assocs. Acquisitions LLC v. United States, 859 F.3d 1152, 1157 (9th Cir. 2017). 2 Specifically, Plaintiff alleges that Defendant’s Products come in five flavors, but only lists four: watermelon, orange, lemonade, and raspberry lemon. Plaintiff further alleges he purchased each of these flavors. Compl. ¶¶ 18, 21. 3 Plaintiff’s Complaint contains multiple misnumbered paragraphs. All citations to duplicate paragraph Products in the future, but cannot currently do so.” Id. ¶ 70 at 14. Plaintiff asserts the following eight causes of action: (Count 1) violation of the Maryland Consumer Protection Act (“MCPA”), Md. Code Com. Law § 13-101 et seq., on behalf of a nationwide class; (Counts 2–4) violation of the California Unfair Competition Law (“UCL”), Cal. Bus. & Prof. Code § 17200 et seq., on behalf of a California class; (Count 5) violation of the California False Advertising Law (“FAL”), Cal. Bus. & Prof. Code § 17500 et seq., on behalf of a California class; (Count 6) violation of California’s Consumer Legal Remedies Act (“CLRA”), Cal. Civ. Code § 1750 et seq., on behalf of a California class; (Count 7) unjust enrichment, on behalf of a nationwide class; and (Count 8) breach of express warranty, on behalf of a nationwide class. Id. ¶¶ 49 at 14–70 at 22. “A motion to dismiss under Federal Rule of Civil Procedure 12(b)(6) for failure to state a claim upon which relief can be granted ‘tests the legal sufficiency of a claim.’” Conservation Force v. Salazar, 646 F.3d 1240, 1241–42 (9th Cir. 2011) (quoting Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001)). “A district court’s dismissal for failure to state a claim under Federal Rule of Civil Procedure 12(b)(6) is proper if there is a ‘lack of a cognizable legal theory or the absence of sufficient facts alleged under a cognizable legal theory.’” Id. at 1242 (quoting Balistreri v. Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 1988)). “Under Federal Rule of Civil Procedure 8(a)(2), a pleading must contain a ‘short and plain statement of the claim showing that the pleader is entitled to relief.’” Ashcroft v. Iqbal, 556 U.S. 662, 677–78 (2009) (quoting Fed. R. Civ. P. 8(a)(2)). “[T]he pleading standard Rule 8 announces does not require ‘detailed factual allegations,’ but it demands more than an unadorned, the-defendant-unlawfully-harmed-me accusation.” Id. at 678 (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007)). In other words, “[a] pleading that offers ‘labels and conclusions’ or ‘a formulaic recitation of the elements of a cause of action will not do.’” Id. (quoting Twombly, 550 U.S. at 555). “To survive a motion to dismiss, a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Id. (quoting Twombly, 550 U.S. at 570). “A claim has facial plausibility when the plaintiff pleads factual content that allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged.” Id. (citing Twombly, 550 U.S. at 556). “[W]here the well-pleaded facts do not permit the court to infer more than the mere possibility of misconduct, the complaint has alleged—but it has not ‘show[n]’—‘that the pleader is entitled to relief.’” Id. at 679 (second alteration in original) (quoting Fed. R. Civ. P. 8(a)(2)). Additionally, allegations of fraud or mistake require the pleading party to “state with particularity the circumstances constituting fraud or mistake.” Fed. R. Civ. P. 9(b). The co

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Scheibe v. Livwell Products LLC., (S.D. Cal. 2023).

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