Sashital v. SEVA Beauty, LLC

CourtDistrict Court, N.D. Illinois
DecidedMarch 31, 2021
Docket1:20-cv-04692
StatusUnknown

This text of Sashital v. SEVA Beauty, LLC (Sashital v. SEVA Beauty, LLC) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sashital v. SEVA Beauty, LLC, (N.D. Ill. 2021).

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

MAHESH SASHITAL, MARK FERGUSON, ) and MICHAEL SCOTT DAVIS, individually ) and on behalf of the class described ) below, ) Plaintiffs, ) ) v. ) No. 20 C 4692 ) SEVA BEAUTY, LLC, and ) Judge Rebecca R. Pallmeyer KARI COMROV, ) ) Defendants. )

MEMORANDUM OPINION AND ORDER This lawsuit concerns beauty service franchises that allegedly were destined to fail. Plaintiffs Mahesh Sashital, Mark Ferguson, and Michael Scott Davis allege that Defendant Seva Beauty, LLC—a franchisor of beauty spas throughout the United States—and one of its former employees, Defendant Kari Comrov, induced them to enter franchise agreements by misrepresenting or omitting material information about the business. Plaintiffs sue Defendants on behalf of themselves and a putative class of similarly situated franchisees. As the court understands things, the parties are engaged in arbitration proceedings to resolve certain claims that clearly fall within the franchise agreements' arbitration clauses. In this forum, Plaintiffs seek injunctive and declaratory relief. Plaintiffs have moved for a temporary restraining order or a preliminary injunction that prohibits Defendant Seva from terminating their franchise agreements for nonpayment of weekly royalty fees. Defendants have moved to dismiss Plaintiffs' complaint under Rules 12(b)(1) and 12(b)(6), or, in the alternative, to compel arbitration. As explained here, the court denies Plaintiffs' motion and strikes Defendants' motion without prejudice to renewal. BACKGROUND

Plaintiffs filed this lawsuit on July 23, 2020 in the Circuit Court of Cook County, Illinois, Chancery Division. (See Verified Class Action Compl. ("Compl.") [1-1].) Defendants filed a notice of removal in this court on August 10, 2020, on the basis of diversity between the parties, see 28 U.S.C. § 1332(a). (Notice [1].) Plaintiffs then filed an emergency motion for a temporary restraining order (TRO), preliminary injunction, and/or declaratory judgment [5] on August 10, 2020. The court held a telephone hearing on the TRO motion on August 14, 2020. Soon after, Defendants filed a motion to dismiss the complaint or compel arbitration [16]. The following background is taken from the Verified Class Action Complaint, except where otherwise stated. A. The Fast-Casual Spa Business and the Alleged Fraud Defendant Seva is an Illinois limited liability company with its principal place of business in Puerto Rico. (Compl. ¶ 10.)1 Seva is a franchisor of "a system of fast casual spas" located throughout the United States. (Id. ¶ 1.) Seva's franchises provide beauty services like eyebrow threading, eyebrow waxing, and eyelash extensions. (Id. ¶¶ 42, 66.)2 By agreement between Seva and Walmart, Seva's franchises "primarily operate inside Walmart stores and rely on foot traffic from Walmart customers." (Id. ¶ 52.)3 Defendant Comrov was the director of operations at Seva at all relevant times. (See Pls.' TRO Mot. [5] ¶ 8.) She left her employment at Seva in April 2019 to join a competing franchisor. (See id. ¶ 38.) Defendant Comrov is a resident of Nevada. (Compl. ¶ 11.) Plaintiffs Sashital and Davis are current Seva franchisees. (Id. ¶ 6.) They are residents of Texas. (Id. ¶¶ 7, 9.) Plaintiff Ferguson is a former Seva franchisee. (See, e.g., Defs.' Mot. to Dismiss or Compel Arbitration ("Defs.' Mot.") [16] at 5.) Ferguson is a resident of Florida.

1 When Seva executed the franchise agreements with Plaintiffs, it had its principal place of business in Highland Park, Illinois. (Id. ¶ 10.)

2 In their opposition to Plaintiffs' motion for a TRO or preliminary injunction (hereinafter, "Plaintiffs' TRO Motion"), Defendants state that licensed estheticians perform these services. (See Defs.' Opp. to Mot. for TRO ("Defs.' TRO Opp.") [12] at 2.)

3 The terms of the agreement between Seva and Walmart are unclear. Plaintiffs allege that Seva refused their repeated requests to see the agreement, though Plaintiffs do not state when they made the requests. (See, e.g., id. ¶ 57.) (Compl. ¶ 8.) Plaintiffs allege that Defendants used fraudulent sales pitches to induce them (and others similarly situated) to sign franchise agreements with Seva. (See, e.g., id. ¶¶ 1-4.) Seva then earned millions of dollars in royalties from its franchisees, Plaintiffs allege. (See id. ¶ 4.) Defendants allegedly "present the 'Seva Beauty' franchise as a no-lose investment opportunity for significant passive income when, in reality, the business model is a no-win, except for a select few experienced retailers who have no need for franchise support." (Id. ¶ 1.) Plaintiffs allege that to sell franchises, Defendants "intentionally omitted financial information from its Franchise Disclosure Document (FDD)4 regarding the failures of the vast majority of Seva franchises and instead only provided limited financial information from a handful of its most profitable store locations." (Id. ¶ 26; see also id. ¶ 46 (alleging that Defendant Comrov told Plaintiffs that "[e]ach store will break even in the first six months" and that "earning $100,000+ per store is easy").) In addition, Defendants allegedly failed to disclose that it is challenging to run successful franchises in rural locations—where trained estheticians are in short supply—and misrepresented the amount of training required for novices. (See, e.g., id. ¶¶ 31-33, 42-44.) According to Plaintiffs, Defendants also failed to inform prospective franchisees that the handful of profitable franchises use fraudulent labor practices to avoid paying employee benefits and overtime. (See, e.g., id. ¶¶ 34-35.) Plaintiffs allege, too, that Defendants misrepresented the nature of Seva's relationship with Walmart. According to Plaintiffs, that relationship was "[t]he only value Seva provided relative to its competing franchisors." (Id. ¶ 53.) As referenced above, Seva's franchises are typically located within Walmart stores. Defendants allegedly told potential franchisees that Seva's relationship with Walmart was "solid" when in fact it was "falling apart" and Walmart was "refusing to renew [franchisees'] leases." (Id. ¶ 54.) Furthermore, Defendants allegedly promised potential

4 The court understands that prospective franchisees review this document before signing a franchise agreement. franchisees that they could "ensure profitability" by distributing leaflets to Walmart customers— but concealed that Walmart rules restrict franchisees from approaching customers or advertising in or near Walmart stores. (Id. ¶¶ 63-64.) Besides omitting material information from the franchise agreements and making intentional misstatements, Plaintiffs allege, Defendants prevented prospective franchisees from discovering what they were signing up for by handpicking the current franchisees with whom they could speak and coaching those handpicked franchisees on what to say. (See, e.g., id. ¶¶ 28-30.) According to Plaintiffs, "few Seva franchisees make any profit at all." (Id. ¶ 49.) Meanwhile, they "have an ongoing obligation to pay royalties to Seva." (Id. ¶ 75.) The Franchise Disclosure Document requires the franchisee to pay Seva a royalty of "6% of Gross Sales or $250" per week, "whichever is greater." (2016 FDD, Ex. A-4 to Compl. [1-1] at PageID #:116.) "Were it not for Seva's misrepresentations," Plaintiffs allege, "Plaintiffs and the Class would not have an ongoing obligation to pay" the royalties. (Compl. ¶ 75.) The COVID-19 pandemic has exacerbated the situation, Plaintiffs allege. Government shut-down orders have required many franchisees to shutter their stores, yet Seva continues to charge royalties. (Id.

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Bluebook (online)
Sashital v. SEVA Beauty, LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/sashital-v-seva-beauty-llc-ilnd-2021.