Sarkhan Nabiyev v. Closet World, Inc.

District Court, C.D. California·Decided November 16, 2023·No. 2:23-cv-02218·Unknown

Opinion

O

United States District Court Central District of California

SARKHAN NABIYEV et al., Case № 2:23-cv-02218-ODW (PDx)

Plaintiffs, ORDER DENYING v. C LOSET WORLD, INC. et al., MOTION TO DISMISS [25]

Defendants.

I. INTRODUCTION Plaintiffs Sarkhan Nabiyev and Sevinj Mirzatagi bring this putative class action against Defendants Closet World, Inc. and Home Organizers Inc. for allegedly violating California false advertising laws by misleading consumers with deceptive advertisements featuring falsely discounted home organization products. (First Am. Compl. (“FAC”), ECF No. 19.) Defendants now move to dismiss Plaintiffs’ FAC for failure to state a claim under Federal Rule of Civil Procedure (“Rule”) 12(b)(6). (Mot. Dismiss FAC (“Motion” or “Mot.”), ECF No. 25.) For the following reasons, the Court DENIES Defendants’ Motion in its entirety.1

1 Having carefully considered the papers filed in connection with the Motion, the Court deemed the matter appropriate for decision without oral argument. Fed. R. Civ. P. 78; C.D. Cal. L.R. 7-15. The following facts are taken from Plaintiffs’ FAC. See Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (holding that well-pleaded factual allegations are accepted as true for purposes of a motion to dismiss). A. Defendants’ Business Model and Operations Closet World, Inc. and Home Organizers, Inc. own and operate a nationwide home organization business where they “make, sell, and market home organizing products including, but not limited to, custom closets, garages, storage solutions, and home offices” (the “Products”). (FAC ¶ 8.) To market their Products, Defendants engage in various advertising techniques such as online advertisements and mailing physical paper advertisements directly to consumers. (Id. ¶¶ 10–12.) The advertisements promote Defendants’ product line and simultaneously offer apparent “limited-time” discount sales to consumers who elect to contract with and purchase Defendants’ Products. (Id.) These online and paper advertisements typically offer “40%” or “50%” discounts on the quoted price, as well as other incentives such as free installation and financing plans. (Id. ¶¶ 26, 32.) B. Plaintiffs Contract with Defendants In or around July 2022, Nabiyev and his mother, Mirzatagi, received a mailed advertisement promoting discounts for 50% off Defendants’ Products. (Id. ¶ 51.) At the time of receipt, Nabiyev and Mirzatagi lived in the same Los Angeles residence. (Id.) Upon receiving the mailed advertisement, Nabiyev scheduled an in-home consultation with Defendant Closet World, resulting in an initial quote promising 50% off all quoted products. (Id. ¶¶ 53–55.) On July 17, 2022, Nabiyev and Mirzatagi contracted with Defendants to purchase two closets, a custom office, and various other home organizer products for their Los Angeles residence. (Id. ¶ 56.) Nabiyev paid the initial deposit with his credit card and the remaining balance was financed using Mirzatagi’s approved credit. (Id. ¶ 57.) Payments toward the balance were drawn from a joint bank account shared by Nabiyev and Mirzatagi, with Nabiyev as the first listed account holder. (Id.) C. Plaintiffs’ Allegations On May 1, 2023, Plaintiffs filed the FAC. (Id.) Plaintiffs allege the advertised “limited-time” sales and discounts are, in reality, fake promotions offered continuously throughout the year. (Id. ¶¶ 12, 25–30, 40.) Additionally, Plaintiffs contend the regular list prices of Defendants’ products are fabricated, because the purported list prices are always discounted. (Id. ¶¶ 31–35.) Furthermore, Plaintiffs assert the fake discounts and falsely inflated list prices are designed to induce consumers to purchase products that consumers would not normally be inclined to purchase. (Id. ¶¶ 12–14, 59.) Plaintiffs allege that they relied on the false representations described above and would not have contracted with Defendants had Plaintiffs known the representations were untrue. (Id. ¶¶ 58–59.) Plaintiffs bring nine causes of action individually and on behalf of a proposed class, for: (1) Violation of California’s False Advertising Law; (2) Violation of California’s Consumer Legal Remedies Act; (3) Violation of California’s Unfair Competition Law; (4) Breach of Contract; (5) Breach of Express Warranty; (6) Breach of Implied Warranty; (7) Breach of Quasi-Contracts; (8) Negligent Misrepresentations; and (9) Intentional Misrepresentations with regard to falsely discounted home organization product prices. (Id. ¶¶ 76–165.) Defendants now move this Court to dismiss certain claims in the FAC pursuant to Rule 12(b)(6) for failure to state a claim upon which relief can be granted. A court may dismiss a complaint under Rule 12(b)(6) for lack of a cognizable legal theory or insufficient facts pleaded to support an otherwise cognizable legal theory. Balistreri v. Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 1988). To survive a dismissal motion, a complaint need only satisfy the minimal notice pleading requirements of Rule 8(a)(2)—a short and plain statement of the claim. Porter v. Jones, 319 F.3d 483, 494 (9th Cir. 2003). The factual “allegations must be enough to raise a right to relief above the speculative level.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007). That is, the complaint must “contain sufficient factual matter, accepted as true, to state a claim to relief that is plausible on its face.” Iqbal, 556 U.S. at 678 (internal quotation marks omitted). The determination of whether a complaint satisfies the plausibility standard is a “context-specific task that requires the reviewing court to draw on its judicial experience and common sense.” Id. at 679. A court is generally limited to the pleadings and must construe all “factual allegations set forth in the complaint . . . as true and . . . in the light most favorable” to the plaintiff. Lee v. City of Los Angeles, 250 F.3d 668, 679 (9th Cir. 2001). However, a court need not blindly accept conclusory allegations, unwarranted deductions of fact, and unreasonable inferences. Sprewell v. Golden State Warriors, 266 F.3d 979, 988 (9th Cir. 2001). Defendants seek to dismiss Plaintiffs’ causes of action one through five, eight, and nine, asserting: (A) Plaintiffs have not pleaded these causes of action with the required particularity; (B) Plaintiffs lack Article III and statutory standing; (C) Defendants’ advertisements are not deceptive on their face; (D) Plaintiff failed to meet specific procedural requirements under California false advertising laws; (E) Plaintiffs either were not damaged or are not party to the contract, and Plaintiff did not rely on the alleged advertisements when purchasing Defendants’ products. (See generally Mot.) The Court addresses each of Defendants’ arguments in turn. A. Rule 9(b) Required Particularity Defendants’ assert that Plaintiffs fail to plead the first, second, third and ninth causes of action with the required particularity under Rule 9(b). The Court finds Plaintiffs’ fraud-based claims meet the requisite Rule 9(b) threshold for particularity. Rule 9(b) provides: “In alleging fraud or mistake, a party must state with particularity the circumstances constituting fraud or mistake.” Fed. R. Civ. P. 9(b). The

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Sarkhan Nabiyev v. Closet World, Inc., (C.D. Cal. 2023).

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