Sarkhan Nabiyev v. Closet World, Inc.

CourtDistrict Court, C.D. California
DecidedNovember 16, 2023
Docket2:23-cv-02218
StatusUnknown

This text of Sarkhan Nabiyev v. Closet World, Inc. (Sarkhan Nabiyev v. Closet World, Inc.) is published on Counsel Stack Legal Research, covering District Court, C.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sarkhan Nabiyev v. Closet World, Inc., (C.D. Cal. 2023).

Opinion

O 1

2 3 4

5 6 7 8 United States District Court 9 Central District of California

11 SARKHAN NABIYEV et al., Case № 2:23-cv-02218-ODW (PDx)

12 Plaintiffs, ORDER DENYING 13 v. 14 C LOSET WORLD, INC. et al., MOTION TO DISMISS [25]

15 Defendants.

16 I. INTRODUCTION 17 Plaintiffs Sarkhan Nabiyev and Sevinj Mirzatagi bring this putative class action 18 against Defendants Closet World, Inc. and Home Organizers Inc. for allegedly 19 violating California false advertising laws by misleading consumers with deceptive 20 advertisements featuring falsely discounted home organization products. (First Am. 21 Compl. (“FAC”), ECF No. 19.) Defendants now move to dismiss Plaintiffs’ FAC for 22 failure to state a claim under Federal Rule of Civil Procedure (“Rule”) 12(b)(6). (Mot. 23 Dismiss FAC (“Motion” or “Mot.”), ECF No. 25.) For the following reasons, the 24 Court DENIES Defendants’ Motion in its entirety.1 25 26 27

28 1 Having carefully considered the papers filed in connection with the Motion, the Court deemed the matter appropriate for decision without oral argument. Fed. R. Civ. P. 78; C.D. Cal. L.R. 7-15. 1 II. BACKGROUND 2 The following facts are taken from Plaintiffs’ FAC. See Ashcroft v. Iqbal, 3 556 U.S. 662, 678 (2009) (holding that well-pleaded factual allegations are accepted 4 as true for purposes of a motion to dismiss). 5 A. Defendants’ Business Model and Operations 6 Closet World, Inc. and Home Organizers, Inc. own and operate a nationwide 7 home organization business where they “make, sell, and market home organizing 8 products including, but not limited to, custom closets, garages, storage solutions, and 9 home offices” (the “Products”). (FAC ¶ 8.) To market their Products, Defendants 10 engage in various advertising techniques such as online advertisements and mailing 11 physical paper advertisements directly to consumers. (Id. ¶¶ 10–12.) The 12 advertisements promote Defendants’ product line and simultaneously offer apparent 13 “limited-time” discount sales to consumers who elect to contract with and purchase 14 Defendants’ Products. (Id.) These online and paper advertisements typically offer 15 “40%” or “50%” discounts on the quoted price, as well as other incentives such as free 16 installation and financing plans. (Id. ¶¶ 26, 32.) 17 B. Plaintiffs Contract with Defendants 18 In or around July 2022, Nabiyev and his mother, Mirzatagi, received a mailed 19 advertisement promoting discounts for 50% off Defendants’ Products. (Id. ¶ 51.) At 20 the time of receipt, Nabiyev and Mirzatagi lived in the same Los Angeles residence. 21 (Id.) Upon receiving the mailed advertisement, Nabiyev scheduled an in-home 22 consultation with Defendant Closet World, resulting in an initial quote promising 50% 23 off all quoted products. (Id. ¶¶ 53–55.) 24 On July 17, 2022, Nabiyev and Mirzatagi contracted with Defendants to 25 purchase two closets, a custom office, and various other home organizer products for 26 their Los Angeles residence. (Id. ¶ 56.) Nabiyev paid the initial deposit with his 27 credit card and the remaining balance was financed using Mirzatagi’s approved credit. 28 1 (Id. ¶ 57.) Payments toward the balance were drawn from a joint bank account shared 2 by Nabiyev and Mirzatagi, with Nabiyev as the first listed account holder. (Id.) 3 C. Plaintiffs’ Allegations 4 On May 1, 2023, Plaintiffs filed the FAC. (Id.) Plaintiffs allege the advertised 5 “limited-time” sales and discounts are, in reality, fake promotions offered 6 continuously throughout the year. (Id. ¶¶ 12, 25–30, 40.) Additionally, Plaintiffs 7 contend the regular list prices of Defendants’ products are fabricated, because the 8 purported list prices are always discounted. (Id. ¶¶ 31–35.) Furthermore, Plaintiffs 9 assert the fake discounts and falsely inflated list prices are designed to induce 10 consumers to purchase products that consumers would not normally be inclined to 11 purchase. (Id. ¶¶ 12–14, 59.) Plaintiffs allege that they relied on the false 12 representations described above and would not have contracted with Defendants had 13 Plaintiffs known the representations were untrue. (Id. ¶¶ 58–59.) 14 Plaintiffs bring nine causes of action individually and on behalf of a proposed 15 class, for: (1) Violation of California’s False Advertising Law; (2) Violation of 16 California’s Consumer Legal Remedies Act; (3) Violation of California’s Unfair 17 Competition Law; (4) Breach of Contract; (5) Breach of Express Warranty; (6) Breach 18 of Implied Warranty; (7) Breach of Quasi-Contracts; (8) Negligent 19 Misrepresentations; and (9) Intentional Misrepresentations with regard to falsely 20 discounted home organization product prices. (Id. ¶¶ 76–165.) 21 Defendants now move this Court to dismiss certain claims in the FAC pursuant 22 to Rule 12(b)(6) for failure to state a claim upon which relief can be granted. 23 III. LEGAL STANDARD 24 A court may dismiss a complaint under Rule 12(b)(6) for lack of a cognizable 25 legal theory or insufficient facts pleaded to support an otherwise cognizable legal 26 theory. Balistreri v. Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 1988). To 27 survive a dismissal motion, a complaint need only satisfy the minimal notice pleading 28 requirements of Rule 8(a)(2)—a short and plain statement of the claim. Porter v. 1 Jones, 319 F.3d 483, 494 (9th Cir. 2003). The factual “allegations must be enough to 2 raise a right to relief above the speculative level.” Bell Atl. Corp. v. Twombly, 3 550 U.S. 544, 555 (2007). That is, the complaint must “contain sufficient factual 4 matter, accepted as true, to state a claim to relief that is plausible on its face.” Iqbal, 5 556 U.S. at 678 (internal quotation marks omitted). 6 The determination of whether a complaint satisfies the plausibility standard is a 7 “context-specific task that requires the reviewing court to draw on its judicial 8 experience and common sense.” Id. at 679. A court is generally limited to the 9 pleadings and must construe all “factual allegations set forth in the complaint . . . as 10 true and . . . in the light most favorable” to the plaintiff. Lee v. City of Los Angeles, 11 250 F.3d 668, 679 (9th Cir. 2001). However, a court need not blindly accept 12 conclusory allegations, unwarranted deductions of fact, and unreasonable inferences. 13 Sprewell v. Golden State Warriors, 266 F.3d 979, 988 (9th Cir. 2001). 14 IV. DISCUSSION 15 Defendants seek to dismiss Plaintiffs’ causes of action one through five, eight, 16 and nine, asserting: (A) Plaintiffs have not pleaded these causes of action with the 17 required particularity; (B) Plaintiffs lack Article III and statutory standing; 18 (C) Defendants’ advertisements are not deceptive on their face; (D) Plaintiff failed to 19 meet specific procedural requirements under California false advertising laws; 20 (E) Plaintiffs either were not damaged or are not party to the contract, and Plaintiff did 21 not rely on the alleged advertisements when purchasing Defendants’ products. (See 22 generally Mot.) The Court addresses each of Defendants’ arguments in turn. 23 A. Rule 9(b) Required Particularity 24 Defendants’ assert that Plaintiffs fail to plead the first, second, third and ninth 25 causes of action with the required particularity under Rule 9(b).

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