Salata Holding Company LLC v. Chepri LLC

CourtDistrict Court, S.D. Ohio
DecidedMay 17, 2021
Docket2:20-cv-04529
StatusUnknown

This text of Salata Holding Company LLC v. Chepri LLC (Salata Holding Company LLC v. Chepri LLC) is published on Counsel Stack Legal Research, covering District Court, S.D. Ohio primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Salata Holding Company LLC v. Chepri LLC, (S.D. Ohio 2021).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF OHIO EASTERN DIVISION

SALATA HOLDING COMPANY, LLC, : Plaintiff, Case No. 2:20-cv-4529

Judge Sarah D. Morrison v. Chief Magistrate Judge Elizabeth

P. Deavers

CHEPRI, LLC, :

Defendant.

OPINION AND ORDER This matter is before the Court for consideration of Defendant Chepri, LLC’s Motion to Dismiss. (Mot. to Dismiss, ECF No. 8.) Plaintiff Salata Holding Company, LLC has filed its response (Resp., ECF No. 10), and Chepri replied (Reply, ECF No. 12). For the reasons set forth below, Chepri’s Motion to Dismiss is GRANTED IN PART and DENIED IN PART I. FACTUAL BACKGROUND All well-pled factual allegations in the Complaint (Compl., ECF No. 1) are considered as true for purposes of the Motion to Dismiss. See Gavitt v. Born, 835 F.3d 623, 639–40 (6th Cir. 2016). The following summary draws from the allegations in the Complaint, and the documents integral to and incorporated therein. A. Engagement Salata is a “fast-casual dining brand and franchisor” with approximately 85 locations across the country. (Compl., ¶ 7.) Its restaurants offer online ordering

through a website and mobile app. (Id.) In 2019, “Salata sought to modernize and improve its consumer-facing technology suite, including its online ordering system, customer loyalty program, and mobile app.” (Id., ¶ 9.) Salata engaged Chepri to assist in that effort. (Id., ¶ 10.) On September 27, 2018, Chepri submitted a formal proposal for Salata’s consideration, describing its experience and capabilities relevant to the envisioned “digital experience platform” (“DEP”) (the “Proposal”). (Compl. Ex. A, ECF No. 1-1,

PAGEID # 26–48.) The Proposal first identifies programming languages, database technologies, and third-party e-commerce services with which the Chepri team has experience. (Id., PAGEID # 28.) It then details Chepri’s “process” for completing a development project. (Id., PAGEID # 30.) The Proposal then becomes specific to the Salata engagement, outlining its scope: [Salata] has engaged Chepri to build out their website . . . and integrate them with Olo’s API for online ordering, DineEngineCMS and Paytronix/Punchh loyalty/rewards processing. Chepri will take [Salata’s] artwork, direction and apply it to our user experience (UX) design and front-end framework. The goal is to enhance the customer ordering experience, increase online ordering by keeping the online ordering experience under the [Salata] domain, improved ordering flow, custom up-sells/cross-sells by product and improved awareness of the [Salata] brand. Chepri will custom develop the website and Online Ordering System UX using the Olo API with Agile/Scrum methodologies according to the client’s goals, and priority of features. At the end of the project, [Salata] deliverables will include online ordering experience integrated under the [Salata] domain, integrated with Olo and Paytronix/Punchh Advanced Loyalty Single Sign On (SSO). . . . The scope of work for the web project includes all planning, execution, implementation, and training for [Salata]. Chepri will be responsible for the design of the new web service based on content provided by [Salata] feedback also provided by [Salata]. Each stage of the project will require approval from [Salata] point of contact before moving on to the next stage. Chepri will provide resources for designing, building, testing, and implementing the new [Salata] ordering platform. (Id., PAGEID # 31.) The Proposal goes on to list project requirements and responses to questions posed by Salata. (Id., PAGEID # 32–40.) Finally, the Proposal estimates a project timeline and associated costs. (Id., PAGEID # 42–47.) Attached to the Proposal is a document titled Terms of Service (“TOS”). (Id., PAGEID # 49–51.) Section 1. of the TOS provides: Subject to the terms and conditions set forth herein, Chepri, LLC aka DineEngine, an Ohio Limited Liability Company (“Chepri”) agrees to provide the services as contained and outlined in the associated project breakdown above to the client. By both approving this document and providing an electronic signature, Client or Salata Holdings, LLC (1) agrees to pay the amount(s) set forth in the Payment Terms above, 2) confirms the accuracy of the Associated Project Costs, and 3) agrees to the following terms. (Id., PAGEID # 49.) Ten standard contracting provisions follow, including with respect to payment, termination, intellectual property rights, the parties’ representations and warranties, etc. (Id.) The TOS bears the signature of a Salata representative, dated November 5, 2018. (Id., PAGEID # 50.) The Proposal also makes reference to a Master Service Agreement (“MSA”), under which Chepri would provide Salata with continuing service and support in exchange for a monthly retainer. (See, e.g., id., PAGEID # 34.) In the Proposal, Chepri “suggest[s] an annual [MSA] with a minimum allocation of 16 to 24 hours per month,” and later provides a link to a standard MSA. (Id., PAGEID # 34, 48. See also Compl. Ex. B, ECF No. 1-2.)

B. Development After the engagement was finalized, the parties began work developing Salata’s re-designed DEP. In mid-February 2019, Salata provided digital artwork to Chepri for use on the platform. (Compl., ¶ 34.) By early April, Salata became concerned that Chepri’s work had been delayed, and so engaged third-party consultant ExOpSol to help “shepherd” the project through to completion. (Id., ¶ 28.) A series of botched encounters followed:

• On April 10, a Chepri representative told Salata that the project would be completed in early May with Olo certification by May 10. (Id., ¶ 30.) On a call the next day, an Olo representative informed Salata that certification would take three to six weeks. (Id., ¶ 31.) • On April 11, Salata learned that Chepri was unaware that it had access to Olo’s “Sandbox” development environment, and that Chepri had not yet initiated conversations with Paytronix about integration. (Id., ¶¶ 31–32.) • On April 19, Chepri and Salata had a call to discuss Chepri’s failure to meet the UX design deadline. (Id., ¶ 34.) The delay was allegedly caused by Chepri’s failure to upload the digital artwork that Salata provided months earlier. (Id.) • On April 30, Olo confirmed that Chepri had accessed Olo’s Sandbox development environment. (Id., ¶ 35.) • On May 3, Chepri represented that its development work was 55–75% complete. (Id., ¶ 36.) • On May 9, Chepri began discussing integration with Paytronix. (Id., ¶ 37.) C. Site Launch In late-July, the parties decided to work towards a “rolling” launch of the platform. (Id., ¶ 41.) During a roll-out for select locations the following week,

however, it was discovered that group ordering was unavailable. (Id., ¶ 42.) Chepri then advised that group ordering would be unavailable until all locations had launched. (Id.) The re-designed website and online ordering system launched in full on September 19, 2019. (Id., ¶ 44.) “Immediately upon launch, the online ordering site crashed for approximately one-half hour . . . , during which time no customers could access the site.” (Id.) Group ordering was still unavailable, and the website did not

allow customers to split payments or save payment options, despite those features being identified as requirements. (Id., ¶¶ 42, 45.) Over the next month, the site crashed six more times. (Id., ¶¶ 46–57.) Salata further alleges that, even when the site was working, the system had significant flaws in its functionality. (Id., ¶ 58.) D. Post-Launch Support After the September 19 launch, Salata submitted various support requests to Chepri. Salata alleges that Chepri “de-prioritiz[ed]” its support requests to pressure

Salata into signing an MSA.

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