Sage Global Services Limited v. 4th Paradigm (Beijing) Technology Co., Ltd.

District Court, N.D. California·Decided July 30, 2025·No. 5:23-cv-04534·Unknown

Opinion

SAGE GLOBAL SERVICES LIMITED, et Case No. 5:23-cv-04534-BLF al., Plaintiffs, ORDER GRANTING DEFENDANT'S MOTION TO DISMISS FOR LACK OF v. PERSONAL JURISDICTION 4TH PARADIGM (BEIJING) [Re: ECF No. 61]

Defendant.

Before the Court is Defendant 4th Paradigm (Beijing) Technology Co., Ltd.’s (“4th Paradigm”) motion to dismiss Plaintiffs Sage Global Services Limited’s (“Sage Global”) and Sage Software, Inc.’s (“Sage Software”) (collectively, “Sage”) First Amended Complaint for lack of personal jurisdiction. ECF 61 (“Mot.”). Sage filed an Opposition. ECF 64 (“Opp.”). 4th Paradigm filed a Reply. ECF 65 (“Reply”). The Court has considered the moving and responding papers, the relevant portions of the record, and arguments made by the parties following the completion of jurisdictional discovery on May 29, 2025. For the reasons described below, the Court GRANTS 4th Paradigm’s motion to dismiss for lack of personal jurisdiction. A. The Parties and Their Marks Plaintiff Sage Global is a British private limited company with its principal place of business in Newcastle, United Kingdom. ECF 58 (“FAC”) ¶ 7. Plaintiff Sage Software is a Virginia corporation with its principal place of business in Atlanta, Georgia. Id. ¶ 8. Sage employs approximately 500 people in California, with over 300 based in its San Jose office. Id. ¶ 46. In 2024, for over 10% of Sage’s sales revenue in the United States. Id. Sage owns the SAGE trademark (“SAGE Mark”) and has used the SAGE Mark in connection with its software and Artificial Intelligence (“AI”) products and services throughout the United States for over thirty years. Id. ¶¶ 11, 13. Defendant 4th Paradigm is a Chinese company with its principal place of business in China. Id. ¶ 9. According to Sage, 4th Paradigm markets and sells products that incorporate the SAGE Mark. Id. ¶ 20. Sage alleges that 4th Paradigm has marketed and sold its products to businesses throughout California and the United States. Id. ¶ 21. B. Procedural Background On September 1, 2023, Sage filed its original Complaint against 4th Paradigm for infringing the SAGE Mark. ECF 1. 4th Paradigm filed a motion to dismiss Sage’s complaint for lack of personal jurisdiction. ECF 32. On November 26, 2024, the Court granted 4th Paradigm’s motion to dismiss for lack of personal jurisdiction without prejudice and granted Sage’s request to conduct jurisdictional discovery. ECF 55. On March 31, 2025, after completing jurisdictional discovery, Sage filed its First Amended Complaint. ECF 58 (“FAC”). In the FAC, Sage asserts four claims against 4th Paradigm: 1) federal trademark infringement in violation of 15 U.S.C. § 1114(1), FAC ¶¶ 51-58; 2) unfair competition and false designation of origin in violation of 15 U.S.C. § 1125(a)(1)(A), id. ¶¶ 59-67; 3) California common law trademark infringement, id. ¶¶ 68-72; and 4) California unfair competition in violation of California State Law, Cal. Bus. & Prof. Code §§ 17200 et seq., id. ¶¶ 73-75. C. 4th Paradigm and California Contacts Facts Alleged in the FAC In the FAC, Sage has alleged the following facts in support of personal jurisdiction: 1. 4th Paradigm has directed and targeted its actions at California and its residents, including targeting large research institutions such as Stanford University for collaboration and the development of its products. Id. ¶ 5. 2. 4th Paradigm has marketed and sold its software solutions and services to businesses 3. At 4th Paradigm’s offices in Beijing, China, which it occupied until August 2024, 4th Paradigm maintained a wall displaying the names and trademarks of dozens of 4th Paradigm’s customers and contacts around the world, including the United States. Id. ¶ 22. 4. 4th Paradigm has business relationships or agreements with numerous companies or subsidiaries of companies that are based in the United States and has provided products and services under the SAGE Mark to customers in the United States. ECF 58, ¶ 23. Those companies include Yum China Holdings, Inc. (who owns KFC and Pizza Hut and has offices in the United States), the National Basketball Association, Starbucks, Burger King, Kérastase, Budweiser, and Mazda. Id. ¶ 23. 5. In January 2020, 4th Paradigm attended the Consumer Electronics Show (the “CES Event”) in Las Vegas, Nevada. Id. ¶ 24. At the CES Event, 4th Paradigm showcased its “Prophet Sage” platform and “SageOne” software systems. Id. 4th Paradigm also unveiled its graphical interactive AI tool “SageExpress.” Id. At the CES Event, 4th Paradigm marketed and promoted its products and services under the SAGE mark. Id. ¶ 25. 4th Paradigm’s attendance at the CES Event received news coverage. Id. ¶ 26. 6. In December 2020, 4th Paradigm announced an agreement (“Yescom Agreement”) with Yescom USA Inc. (“Yescom”), a California based e-commerce business, through which 4th Paradigm would sell to Yescom software platforms and products that would enable Yescom to provide marketing services for millions of consumers in the United States. ECF 58, ¶ 27. Sage alleges that, under the Yescom Agreement, 4th Paradigm agreed to complete the installation and deployment of 4th Paradigm’s Sage EE platform for use by Yescom in California. ECF 58, ¶ 28. 7. 4th Paradigm received significant investments from investment firms and financial institutions in the United States, including Goldman Sachs and California-based Sequoia Capital. Id. ¶¶ 5, 29. 8. In August 2020, 4th Paradigm participated in the Association for Computing Machinery’s Knowledge and Data Mining Cup (the “KDD Cup”), held in San Diego, California. Id. ¶ 30. At the KDD Cup, 4th Paradigm co-sponsored a competition with Stanford University and Google. Id. 4th Paradigm’s participation in this event is promoted on its website. Id. 9. In 2022, 4th Paradigm submitted an application for a competition hosted by the Industrial Designers Society of America (“IDSA”), a United States based industry group. Id. ¶ 31. 4th Paradigm’s Sage AIOS operating system received recognition on IDSA’s website. Id. ¶ 31. 10. In March 2023, the U.S. Department of Commerce’s Bureau of Industry and Security blacklisted 4th Paradigm and added 4th Paradigm to its “Entity List.” Id. ¶ 32. 11. In June 2024, 4th Paradigm’s CEO, Dai Wenyuan, attended an interview with Bloomberg TV about the launch of 4th Paradigm’s “Sage platform 5.0,” or Sage AIOS. Id. ¶ 33. During the interview, 4th Paradigm’s CEO stated that 4th Paradigm has more than 130 customers that are “Fortune 500 and listed companies,” including Starbucks, Burger King and KFC. Id. ¶ 33. Sage alleges that many of these customers use 4th Paradigm products and services that incorporate the SAGE Mark in the United States and 4th Paradigm itself does not know where its customers have deployed 4th Paradigm products incorporating the SAGE Mark. Id. ¶ 33. 12. Sage alleges that at least three businesses that have purchased products from 4th Paradigm that incorporate the SAGE Mark left reviews on a website by Gartner, Inc. (“Gartner”), a third-party technological research and management consulting firm, stating that they have deployed the product in the United States. Id. ¶ 34. Evidence from Jurisdictional Discovery 4th Paradigm submitted the following evidence obtained through jurisdictional discovery that shows the following: 1. 4th Paradigm received investments from Sequoia Capital China and Goldman Sachs Asia team. See ECF 61-4, Rutowski Decl., Ex. C., Deposition of Chai Yifei, at 46:15- 47:15. 2. 4th Paradigm does not work with any American research institutions. Id. at 47:16-48:5. 3. 4th Paradigm has never issued a product license in the United States under the Sage mark. Id. at 44:10-13. 4. 4th Paradigm never delivered any products under the Sage mark to any customers in California or the United States. Id.

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Sage Global Services Limited v. 4th Paradigm (Beijing) Technology Co., Ltd., (N.D. Cal. 2025).

Sage Global Services Limited v. 4th Paradigm (Beijing) Technology Co., Ltd. (Sage Global Services Limited v. 4th Paradigm (Beijing) Technology Co., Ltd.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

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