Sage Global Services Limited v. 4th Paradigm (Beijing) Technology Co., Ltd.

CourtDistrict Court, N.D. California
DecidedJuly 30, 2025
Docket5:23-cv-04534
StatusUnknown

This text of Sage Global Services Limited v. 4th Paradigm (Beijing) Technology Co., Ltd. (Sage Global Services Limited v. 4th Paradigm (Beijing) Technology Co., Ltd.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Sage Global Services Limited v. 4th Paradigm (Beijing) Technology Co., Ltd., (N.D. Cal. 2025).

Opinion

1 2 3 UNITED STATES DISTRICT COURT 4 NORTHERN DISTRICT OF CALIFORNIA 5 SAN JOSE DIVISION 6 7 SAGE GLOBAL SERVICES LIMITED, et Case No. 5:23-cv-04534-BLF al., 8 Plaintiffs, ORDER GRANTING DEFENDANT'S 9 MOTION TO DISMISS FOR LACK OF v. PERSONAL JURISDICTION 10 4TH PARADIGM (BEIJING) [Re: ECF No. 61] 11 TECHNOLOGY CO., LTD.,

12 Defendant.

13 14 Before the Court is Defendant 4th Paradigm (Beijing) Technology Co., Ltd.’s (“4th 15 Paradigm”) motion to dismiss Plaintiffs Sage Global Services Limited’s (“Sage Global”) and Sage 16 Software, Inc.’s (“Sage Software”) (collectively, “Sage”) First Amended Complaint for lack of 17 personal jurisdiction. ECF 61 (“Mot.”). Sage filed an Opposition. ECF 64 (“Opp.”). 4th Paradigm 18 filed a Reply. ECF 65 (“Reply”). The Court has considered the moving and responding papers, the 19 relevant portions of the record, and arguments made by the parties following the completion of 20 jurisdictional discovery on May 29, 2025. For the reasons described below, the Court GRANTS 4th Paradigm’s motion to dismiss for lack of personal jurisdiction. 21 22 I. BACKGROUND A. The Parties and Their Marks 23 Plaintiff Sage Global is a British private limited company with its principal place of business 24 in Newcastle, United Kingdom. ECF 58 (“FAC”) ¶ 7. Plaintiff Sage Software is a Virginia 25 corporation with its principal place of business in Atlanta, Georgia. Id. ¶ 8. Sage employs 26 approximately 500 people in California, with over 300 based in its San Jose office. Id. ¶ 46. In 2024, 27 1 for over 10% of Sage’s sales revenue in the United States. Id. 2 Sage owns the SAGE trademark (“SAGE Mark”) and has used the SAGE Mark in 3 connection with its software and Artificial Intelligence (“AI”) products and services throughout the 4 United States for over thirty years. Id. ¶¶ 11, 13. 5 Defendant 4th Paradigm is a Chinese company with its principal place of business in China. 6 Id. ¶ 9. According to Sage, 4th Paradigm markets and sells products that incorporate the SAGE 7 Mark. Id. ¶ 20. Sage alleges that 4th Paradigm has marketed and sold its products to businesses 8 throughout California and the United States. Id. ¶ 21. 9 B. Procedural Background 10 On September 1, 2023, Sage filed its original Complaint against 4th Paradigm for infringing 11 the SAGE Mark. ECF 1. 4th Paradigm filed a motion to dismiss Sage’s complaint for lack of 12 personal jurisdiction. ECF 32. On November 26, 2024, the Court granted 4th Paradigm’s motion to 13 dismiss for lack of personal jurisdiction without prejudice and granted Sage’s request to conduct 14 jurisdictional discovery. ECF 55. 15 On March 31, 2025, after completing jurisdictional discovery, Sage filed its First Amended 16 Complaint. ECF 58 (“FAC”). In the FAC, Sage asserts four claims against 4th Paradigm: 1) federal 17 trademark infringement in violation of 15 U.S.C. § 1114(1), FAC ¶¶ 51-58; 2) unfair competition 18 and false designation of origin in violation of 15 U.S.C. § 1125(a)(1)(A), id. ¶¶ 59-67; 3) California 19 common law trademark infringement, id. ¶¶ 68-72; and 4) California unfair competition in violation 20 of California State Law, Cal. Bus. & Prof. Code §§ 17200 et seq., id. ¶¶ 73-75. 21 C. 4th Paradigm and California Contacts 22 Facts Alleged in the FAC 23 In the FAC, Sage has alleged the following facts in support of personal jurisdiction: 24 1. 4th Paradigm has directed and targeted its actions at California and its residents, 25 including targeting large research institutions such as Stanford University for 26 collaboration and the development of its products. Id. ¶ 5. 27 2. 4th Paradigm has marketed and sold its software solutions and services to businesses 1 3. At 4th Paradigm’s offices in Beijing, China, which it occupied until August 2024, 4th 2 Paradigm maintained a wall displaying the names and trademarks of dozens of 4th 3 Paradigm’s customers and contacts around the world, including the United States. Id. ¶ 4 22. 5 4. 4th Paradigm has business relationships or agreements with numerous companies or 6 subsidiaries of companies that are based in the United States and has provided products 7 and services under the SAGE Mark to customers in the United States. ECF 58, ¶ 23. Those companies include Yum China Holdings, Inc. (who owns KFC and Pizza Hut and 8 has offices in the United States), the National Basketball Association, Starbucks, Burger 9 King, Kérastase, Budweiser, and Mazda. Id. ¶ 23. 10 5. In January 2020, 4th Paradigm attended the Consumer Electronics Show (the “CES 11 Event”) in Las Vegas, Nevada. Id. ¶ 24. At the CES Event, 4th Paradigm showcased its 12 “Prophet Sage” platform and “SageOne” software systems. Id. 4th Paradigm also 13 unveiled its graphical interactive AI tool “SageExpress.” Id. At the CES Event, 4th 14 Paradigm marketed and promoted its products and services under the SAGE mark. Id. ¶ 15 25. 4th Paradigm’s attendance at the CES Event received news coverage. Id. ¶ 26. 16 6. In December 2020, 4th Paradigm announced an agreement (“Yescom Agreement”) with 17 Yescom USA Inc. (“Yescom”), a California based e-commerce business, through which 18 4th Paradigm would sell to Yescom software platforms and products that would enable 19 Yescom to provide marketing services for millions of consumers in the United States. 20 ECF 58, ¶ 27. Sage alleges that, under the Yescom Agreement, 4th Paradigm agreed to 21 complete the installation and deployment of 4th Paradigm’s Sage EE platform for use by 22 Yescom in California. ECF 58, ¶ 28. 23 7. 4th Paradigm received significant investments from investment firms and financial 24 institutions in the United States, including Goldman Sachs and California-based Sequoia 25 Capital. Id. ¶¶ 5, 29. 26 8. In August 2020, 4th Paradigm participated in the Association for Computing 27 Machinery’s Knowledge and Data Mining Cup (the “KDD Cup”), held in San Diego, 1 California. Id. ¶ 30. At the KDD Cup, 4th Paradigm co-sponsored a competition with 2 Stanford University and Google. Id. 4th Paradigm’s participation in this event is 3 promoted on its website. Id. 4 9. In 2022, 4th Paradigm submitted an application for a competition hosted by the Industrial 5 Designers Society of America (“IDSA”), a United States based industry group. Id. ¶ 31. 6 4th Paradigm’s Sage AIOS operating system received recognition on IDSA’s website. 7 Id. ¶ 31. 10. In March 2023, the U.S. Department of Commerce’s Bureau of Industry and Security 8 blacklisted 4th Paradigm and added 4th Paradigm to its “Entity List.” Id. ¶ 32. 9 11. In June 2024, 4th Paradigm’s CEO, Dai Wenyuan, attended an interview with 10 Bloomberg TV about the launch of 4th Paradigm’s “Sage platform 5.0,” or Sage AIOS. 11 Id. ¶ 33. During the interview, 4th Paradigm’s CEO stated that 4th Paradigm has more 12 than 130 customers that are “Fortune 500 and listed companies,” including Starbucks, 13 Burger King and KFC. Id. ¶ 33. Sage alleges that many of these customers use 4th 14 Paradigm products and services that incorporate the SAGE Mark in the United States 15 and 4th Paradigm itself does not know where its customers have deployed 4th Paradigm 16 products incorporating the SAGE Mark. Id. ¶ 33. 17 12. Sage alleges that at least three businesses that have purchased products from 4th 18 Paradigm that incorporate the SAGE Mark left reviews on a website by Gartner, Inc. 19 (“Gartner”), a third-party technological research and management consulting firm, 20 stating that they have deployed the product in the United States. Id. ¶ 34. 21 Evidence from Jurisdictional Discovery 22 4th Paradigm submitted the following evidence obtained through jurisdictional discovery 23 that shows the following: 24 1. 4th Paradigm received investments from Sequoia Capital China and Goldman Sachs 25 Asia team.

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Bluebook (online)
Sage Global Services Limited v. 4th Paradigm (Beijing) Technology Co., Ltd., Counsel Stack Legal Research, https://law.counselstack.com/opinion/sage-global-services-limited-v-4th-paradigm-beijing-technology-co-ltd-cand-2025.