SOBELOFF, Chief Judge.
This case is here for the second time. On the former appeal1 we held that, as a result of coercion by the Appellee Sinclair Refining Company, there existed between it and its gasoline dealers in the State of Maryland, one of whom was the Appellant Osborn, tying arrangements amounting to a per se violation of section 1 of the Sherman Act, 15 U.S.C.A. § 1. More specifically, we held that Sinclair required its gasoline dealers, as a condition for leasing service stations and purchasing gasoline from Sinclair, also to buy substantial quantities of Goodyear tires, batteries, and accessories (TBA), thus closing off a significant market to suppliers of competing brands of TBA.2 [569]*569It was further held that, under the principles of Northern Pac. Ry. Co. v. United States, 356 U.S. 1, 78 S.Ct. 514, 2 L.Ed. 2d 545 (1958), Sinclair had sufficient economic power in Maryland with respect to service stations and gasoline appreciably to restrain competition in TBA, and that a not insubstantial amount of commerce was affected.
Our holding that trade-restraining arrangements existed whereby Sinclair tied the sale of TBA to the lease of service stations and the sale of gasoline, rested upon the District Court’s unchallenged findings of basic facts regarding Sinclair’s conduct toward its dealers generally and toward Osborn particularly. For example, it was found that Sinclair maintained a policy against its dealers carrying sizeable stocks of TBA other than Goodyear; that when Sinclair took on new dealers, it would secure initial orders of Goodyear TBA simultaneously with the execution of leases and dealer sales agreements; that Sinclair impressed upon its sales personnel the desirability of dealers carrying 100% Goodyear TBA; that at annual sales meetings dealers were warned by Sinclair that it was dissatisfied with the dealers’ Goodyear TBA sales; that at one annual sales meeting Sinclair explicitly warned its dealers in Maryland that unless they purchased more Goodyear TBA, they could expect leases to be terminated; and that Sinclair kept records of Goodyear TBA purchases by its dealers and considered these purchases in determining at the end of each year whether to renew or terminate a dealership.
Turning to the history of Osborn’s operations in particular, from 1936 to 1948 he had a service station in Maryland under a lease, and a dealer sales agreement, from Sinclair. The District Court found that in 1948, Osborn’s lease was cancelled partly because he was not handling enough Goodyear TBA. After the cancellation, however, when he agreed at a conference with Sinclair officials to place a sizeable order for Goodyear TBA, Sinclair decided to give him another chance and signed a new lease and dealer sales agreement with him. Both the lease and the dealer sales agreement were for one year, ending May 31, 1949, and thereafter for successive terms of one year each, until terminated by either party upon 30 days’ written notice prior to the end of any such term. On May 31, 1956, after giving Osborn notice, Sinclair can-celled the agreements, terminating both the lease of the service station and the dealer sales agreement under which Osborn had been purchasing gasoline. The District Court found that Osborn’s failure to purchase sufficient quantities of Goodyear TBA contributed to Sinclair’s decision to cancel the agreements. This cancellation precipitated the present action by Osborn against Sinclair for treble damages under section 4 of the Clayton Act, 15 U.S.C.A. § 15.
Sinclair’s principal defense in the former appeal was that its above-described conduct merely amounted to a unilateral refusal to deal, lawful under the principle that a seller may choose his customers as he sees fit. Cf., United States v. Colgate & Co., 250 U.S. 300, 39 S.Ct. 465, 63 L.Ed. 992 (1919). However, as was pointed out in our earlier opinion, a seller’s right not to deal with a particular buyer has been limited; for if the seller, in order to secure adherence to policies of price maintenance, tying arrangements, or similar suppressions of competition, uses means that go beyond a simple announcement of policy and declination to sell, his conduct falls under the proscriptions of the antitrust laws.3 We have heretofore held in this case that Sinclair’s conduct went beyond a mere announcement of policy and re[570]*570fusal to deal, and that the discontinuance in 1956 of business relations with Osbom found no justification in any teaching of the Colgate case.
Having held that there was an unlawful arrangement between Sinclair and its dealers, and that Osborn’s refusal to abide by it contributed to the cancellation of his lease and dealer sales agreement, we remanded solely for a determination of Osborn’s recoverable damages.4 Noting that there were questions inherent in this phase of the case — such as whether Osborn was required to pay more for Goodyear TBA than he would have paid for other brands which he desired, and whether Sinclair’s contractual right to terminate the lease and dealer sales agreement had any bearing on the recovery of damages flowing from the cancellations — -we explicitly refrained from intimating any opinion on the measure of damages.
Upon remand, the District Court found that before the cancellations Osborn had suffered, as a result of the tying arrangement, certain damages amounting to only $325, which trebled amounts to $975.5 This was due to the slightly higher cost of the Goodyear TBA, which Osborn purchased, over other brands he would have preferred. With respect to damages sustained in consequence of the cancellations, the District Court found that Sinclair would have terminated these contracts a year later for reasons not related to the unlawful tie-in, and that therefore a loss of profits for only one year was attributable to the termination. The court found that these additional damages, if allowable, would amount to $12,000, which trebled would be $36,000. The court was of the opinion, however, that as a matter of law the damages flowing from Sinclair’s refusal to continue to do business were not recoverable. It accordingly declined to award Osborn the $36,000 treble damages flowing from the refusal to deal, and gave judgment for the limited sum of $975, plus $14,000 attorneys’ fees.
On the present appeal, neither Sinclair nor Osborn contests the $975 award for damages sustained before May 31, 1956. when Sinclair put an end to the lease and the dealer sales agreements. Nor is the $14,000 award for attorneys’ fees challenged. Osborn, however, assigns as error the court’s failure to award damages occasioned him by the refusal to deal. He also complains that the court erred in fixing the latter category of damages at only $12,000, in the event that this item is held to be recoverable.
The District Court’s ruling that Osborn may not recover for the injury caused by the termination of his lease and dealer sales agreement, and Sinclair’s, argument in defense of that ruling, are-grounded upon the so-called “single trader rule” of United States v. Colgate & Co., 250 U.S. 300, 39 S.Ct. 465, 63 L.Ed. 992 (1919), i.
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SOBELOFF, Chief Judge.
This case is here for the second time. On the former appeal1 we held that, as a result of coercion by the Appellee Sinclair Refining Company, there existed between it and its gasoline dealers in the State of Maryland, one of whom was the Appellant Osborn, tying arrangements amounting to a per se violation of section 1 of the Sherman Act, 15 U.S.C.A. § 1. More specifically, we held that Sinclair required its gasoline dealers, as a condition for leasing service stations and purchasing gasoline from Sinclair, also to buy substantial quantities of Goodyear tires, batteries, and accessories (TBA), thus closing off a significant market to suppliers of competing brands of TBA.2 [569]*569It was further held that, under the principles of Northern Pac. Ry. Co. v. United States, 356 U.S. 1, 78 S.Ct. 514, 2 L.Ed. 2d 545 (1958), Sinclair had sufficient economic power in Maryland with respect to service stations and gasoline appreciably to restrain competition in TBA, and that a not insubstantial amount of commerce was affected.
Our holding that trade-restraining arrangements existed whereby Sinclair tied the sale of TBA to the lease of service stations and the sale of gasoline, rested upon the District Court’s unchallenged findings of basic facts regarding Sinclair’s conduct toward its dealers generally and toward Osborn particularly. For example, it was found that Sinclair maintained a policy against its dealers carrying sizeable stocks of TBA other than Goodyear; that when Sinclair took on new dealers, it would secure initial orders of Goodyear TBA simultaneously with the execution of leases and dealer sales agreements; that Sinclair impressed upon its sales personnel the desirability of dealers carrying 100% Goodyear TBA; that at annual sales meetings dealers were warned by Sinclair that it was dissatisfied with the dealers’ Goodyear TBA sales; that at one annual sales meeting Sinclair explicitly warned its dealers in Maryland that unless they purchased more Goodyear TBA, they could expect leases to be terminated; and that Sinclair kept records of Goodyear TBA purchases by its dealers and considered these purchases in determining at the end of each year whether to renew or terminate a dealership.
Turning to the history of Osborn’s operations in particular, from 1936 to 1948 he had a service station in Maryland under a lease, and a dealer sales agreement, from Sinclair. The District Court found that in 1948, Osborn’s lease was cancelled partly because he was not handling enough Goodyear TBA. After the cancellation, however, when he agreed at a conference with Sinclair officials to place a sizeable order for Goodyear TBA, Sinclair decided to give him another chance and signed a new lease and dealer sales agreement with him. Both the lease and the dealer sales agreement were for one year, ending May 31, 1949, and thereafter for successive terms of one year each, until terminated by either party upon 30 days’ written notice prior to the end of any such term. On May 31, 1956, after giving Osborn notice, Sinclair can-celled the agreements, terminating both the lease of the service station and the dealer sales agreement under which Osborn had been purchasing gasoline. The District Court found that Osborn’s failure to purchase sufficient quantities of Goodyear TBA contributed to Sinclair’s decision to cancel the agreements. This cancellation precipitated the present action by Osborn against Sinclair for treble damages under section 4 of the Clayton Act, 15 U.S.C.A. § 15.
Sinclair’s principal defense in the former appeal was that its above-described conduct merely amounted to a unilateral refusal to deal, lawful under the principle that a seller may choose his customers as he sees fit. Cf., United States v. Colgate & Co., 250 U.S. 300, 39 S.Ct. 465, 63 L.Ed. 992 (1919). However, as was pointed out in our earlier opinion, a seller’s right not to deal with a particular buyer has been limited; for if the seller, in order to secure adherence to policies of price maintenance, tying arrangements, or similar suppressions of competition, uses means that go beyond a simple announcement of policy and declination to sell, his conduct falls under the proscriptions of the antitrust laws.3 We have heretofore held in this case that Sinclair’s conduct went beyond a mere announcement of policy and re[570]*570fusal to deal, and that the discontinuance in 1956 of business relations with Osbom found no justification in any teaching of the Colgate case.
Having held that there was an unlawful arrangement between Sinclair and its dealers, and that Osborn’s refusal to abide by it contributed to the cancellation of his lease and dealer sales agreement, we remanded solely for a determination of Osborn’s recoverable damages.4 Noting that there were questions inherent in this phase of the case — such as whether Osborn was required to pay more for Goodyear TBA than he would have paid for other brands which he desired, and whether Sinclair’s contractual right to terminate the lease and dealer sales agreement had any bearing on the recovery of damages flowing from the cancellations — -we explicitly refrained from intimating any opinion on the measure of damages.
Upon remand, the District Court found that before the cancellations Osborn had suffered, as a result of the tying arrangement, certain damages amounting to only $325, which trebled amounts to $975.5 This was due to the slightly higher cost of the Goodyear TBA, which Osborn purchased, over other brands he would have preferred. With respect to damages sustained in consequence of the cancellations, the District Court found that Sinclair would have terminated these contracts a year later for reasons not related to the unlawful tie-in, and that therefore a loss of profits for only one year was attributable to the termination. The court found that these additional damages, if allowable, would amount to $12,000, which trebled would be $36,000. The court was of the opinion, however, that as a matter of law the damages flowing from Sinclair’s refusal to continue to do business were not recoverable. It accordingly declined to award Osborn the $36,000 treble damages flowing from the refusal to deal, and gave judgment for the limited sum of $975, plus $14,000 attorneys’ fees.
On the present appeal, neither Sinclair nor Osborn contests the $975 award for damages sustained before May 31, 1956. when Sinclair put an end to the lease and the dealer sales agreements. Nor is the $14,000 award for attorneys’ fees challenged. Osborn, however, assigns as error the court’s failure to award damages occasioned him by the refusal to deal. He also complains that the court erred in fixing the latter category of damages at only $12,000, in the event that this item is held to be recoverable.
The District Court’s ruling that Osborn may not recover for the injury caused by the termination of his lease and dealer sales agreement, and Sinclair’s, argument in defense of that ruling, are-grounded upon the so-called “single trader rule” of United States v. Colgate & Co., 250 U.S. 300, 39 S.Ct. 465, 63 L.Ed. 992 (1919), i. e., that a seller has the right to deal with whomever he desires, and thus may announce a policy of price-maintenance, exclusive dealing, etc., and may refuse to sell a customer failing to adhere to such policy. In spite of our decision on the first appeal that Sinclair’s conduct went beyond a mere announcement of policy and a permissible refusal to deal, and therefore was not within the limited dispensation of the Colgate case, when the District Court came to assess damages, it declared that a refusal to deal was not a per se restraint of trade in violation of the Sherman Act unless done in concert with others as part of a conspiracy (as in Klor’s Inc. v. Broadway-Hale Stores, 359 U.S. 207, 79 S.Ct. 705, 3 L.Ed.2d 741 (1959)) or unless the unwillingness to deal was in furtherance of a monopoly.6 In the abs.ence of conspiracy or monopoly, the Court held that [571]*571no action could be'maintained unless the refusal to deal • offended the “rule of reason,” i. e., that it constituted an “unreasonable” restraint of trade in light of all the circumstances of the case. The District Court recognized, in accordance with our holding, that the tying arrangement was per se unlawful. It further acknowledged that Sinclair’s termination of the lease and the sales agreement with Osborn was in furtherance of that unlawful arrangement. The court nevertheless took the view that because there was in this case no concerted action or attempted monopoly, and because the cancellation was not “unreasonable,” there could be no recovery for the termination of the business relationship. The District Court’s exposition of this theory is as follows:
“Although the tying arrangement may be illegal per se, and give rise to criminal or civil action by the government or to private claims for damages such as those awarded under A above [for injury occurring prior to the refusal to deal], the termination of a dealership in furtherance of such a plan or arrangement is not per se a violation of the antitrust laws; such a termination will not give rise to a claim for treble damages unless it amounts to an unreasonable restraint of trade.” 207 F.Supp. at 861.
And the court concluded:
“In the light of all the circumstances, I find that the termination ■of the lease was not an unreasonable restraint of trade, was not a per se violation of the antitrust laws, and does not give rise to a claim for treble damages under those laws.” 207 F.Supp. at 862-863.
No cases upholding this approach to damages under the antitrust laws were cited.7
For the reasons set forth below, we think that the District Court’s position cannot be upheld. First, it is in direct conflict with the statutorily declared right to treble damages for injury to one’s business caused by a violation of the antitrust laws. Second, it is flatly opposed to many eases limiting a seller’s right of customer selection when the seller has a policy aimed at restraining trade.
I
Preliminarily, it cannot be overemphasized that the previous appeal in this case adjudicated that Sinclair was guilty of engaging in an unlawful arrangement in restraint of trade under the antitrust laws and that the refusal to continue dealing with Osborn was in furtherance of this unlawful conduct. The adjudication attained finality when certiorari was denied by the Supreme Court on June 19, 1961, 366 U.S. 963, 81 S.Ct. 1924, 6 L.Ed.2d 1255. For the legal consequence of such an adjudication we turn to section 4 of the Clayton Act, 15 U.S. C.A. § 15, which provides that “[a]ny person who shall be injured in his business or property by reason of anything forbidden in the antitrust laws may sue therefor * * * ” and recover treble damages. Undeniably the termination of Osborn’s lease and of his dealer sales agreement constituted an injury to his business “by reason of” something forbidden in the antitrust laws. The statute on its face clearly entitles Osborn to recoup three times the amount of loss caused by Sinclair’s refusal to continue dealing with him.
Section 4 of the Clayton Act does not require that, to qualify as a basis for recovery, the injury to one’s business shall take a particular form or be an “unreasonable” injury. True it is that under section 1 of the Sherman Act, the question of reasonableness is crucial [572]*572in determining whether certain conduct is unlawful, for only unreasonable restraints of trade violate the statute. But once it is established that an unreasonable restraint of trade exists — and tying arrangements are per se unreasonable — the issue in a private antitrust suit becomes one of causation, not “reasonableness.” It is, as the statute plainly says, simply whether the injury was caused by something made unlawful by the antitrust laws.8
The treble-damage action under section 4 of the Clayton Act “supplements government enforcement of the antitrust laws,” United States v. Borden Co., 347 U.S. 514, 518, 74 S.Ct. 703, 706, 98 L.Ed. 903 (1954). Or, as another court has put it, “The grant of a claim for treble damages to persons injured was for the purpose of multiplying the agencies which would help enforce the antitrust laws and therefore make them more effective.” Kinnear-Weed Corp. v. Humble Oil & Refining Co., 214 F.2d 891, 893 (5th Cir. 1954), cert. denied, 348 U.S. 912, 75 S.Ct. 292, 99 L.Ed. 715 (1955). The limitation upon the recoverable damages in a private antitrust suit, such as was imposed by the court below, would in large measure frustrate this salutary purpose.
In many, if not most, private antitrust actions, the principal element of damage is precisely what we are now considering — the loss of profits caused by a refusal to deal.9 10If a seller, who is not a monopolist and who does not act in concert with co-conspirators, nevertheless is able to coerce buyers into a combination or arrangement whereby prices are fixed, or the sale of one product is tied to the sale of another, or dealing is required to be exclusive, and if that seller could refuse to deal with buyers unwilling to adhere to the unlawful arrangement without answering for the resulting losses, the effectiveness of the section 4 treble-damage suit as an enforcement measure would be to a great extent nullified. In this type of case, where the Government brings the action rather than the injured customer, the Government may obtain a decree limiting the seller’s right to refuse to deal. United States v. Loew’s Inc., 371 U.S. 38, 83 S. Ct. 97, 9 L.Ed.2d 11 (1962).10 If the private treble-damage action is to be a similar vehicle for effective enforcement of the antitrust laws, if it “supplements government enforcement,” 11 it must likewise afford sanctions in such an action for the refusal to deal.
[573]*573At any rate, the language of section 4 unequivocally awards treble damages for all injuries caused by an antitrust violation, and since Osborn suffered a cancellation of his dealership because of the violation, he is entitled to compensation therefor. There is no justification in antitrust law or in the general law of damages for limiting recovery to losses sustained before the break in business relations. Where the customer is cut off in a coercive attempt to further a forbidden arrangement for a “fenced off market,” Northern Pac. Ry. Co. v. United States, 356 U.S. 1, 11, 12, 78 S.Ct. 514, 2 L.Ed.2d 545 (1958), he is entitled to recover all damages issuing from that punitive action. To deny him this would eviscerate section 4.
II
Not only is the decision under review inconsistent with the language and purpose of section 4 of the Clayton Act, but its rationale finds no support in the reported cases. The doctrine of United States v. Colgate & Co., 250 U.S. 300, 39 S.Ct. 465, 63 L.Ed. 992 (1919), that a single trader is free to select his customers as he sees fit, which the court below invoked, has no application to the instant case. First of all, the area of permissible refusals to deal is not as broad as the District Court’s opinion would have it. Moreover, and completely aside from the scope of a seller’s right of customer selection, this defense relates to the lawfulness of the seller’s conduct and not to the measure of damages recoverable for conduct the unlawfulness of which has been adjudicated.
The right of a businessman to pick his customers, sanctioned by the Colgate case, was most recently reviewed by the Supreme Court in United States v. Parke, Davis & Co., 362 U.S. 29, 44, 80 S.Ct. 503, 4 L.Ed.2d 505 (1960). There the Court indicated that if a seller does no more than announce a policy designed to restrain trade, and declines to sell to those who fail to adhere to the policy, he has not put together a combination or arrangement violative of the antitrust laws. However, the Court emphasized that if the seller goes further, if he engages in actions extending beyond the bare announcement of his policy and the declination to sell “and he employs other means which effect adherence” to his policy, he has engaged in a combination or arrangement condemned by the antitrust laws. He can then no longer rely upon his “right” of customer rejection.12 There is no indication in Parke, Davis, or in any other case, that these principles regarding refusals to deal vary, depending upon whether there is a monopoly or concerted action with co-conspirators, or whether, on the other hand, there exists some other form of arrangement in restraint of trade. To the contrary, irrespective of monopoly or conspiracy, if the seller pressures his customers or dealers into adhering to resale price maintenance, or exclusive dealing or tie-ins, he has put together an unlawful arrangement and taken himself outside the narrow protection afforded by Colgate. See, e. g., United States v. Schrader’s son, Inc., 252 U.S. 85, 40 S.Ct. 251, 64 L.Ed. 471 (1920); Englander Motors, Inc. v. Ford Motor Company, 267 F.2d 11 (6th Cir. 1959); George W. Warner & Co. v. Black & Decker Mfg. Co., 277 F.2d 787 (2d Cir. 1960).13 And see particularly our first opinion in the instant case, hold[574]*574ing that upon the facts found by the District Court Sinclair could not justify its refusal to deal with Osborn upon the principle of free customer selection, Osborn v. Sinclair Refining Co., 286 F.2d 832 (1961).
Not only was it error to expand the scope of the Colgate defense beyond that sanctioned by prior decisions, including our own in this case; but it was inappropriate even to consider the proffered defense when the issue involved only the damages recoverable for conduct adjudicated to be in furtherance of an illegal tying arrangement. The defense predicated upon Colgate, that a seller having a policy of resale price maintenance, exclusive dealing, tie-in sales, etc., nevertheless has a qualified'right to deal with whomever he wishes, is material to the question of whether the seller has put together an arrangement in violation of the antitrust laws. This defense of freedom to select one’s customers is also relevant to the issue whether a particular refusal to deal was in furtherance of an unlawful arrangement or whether it was instead motivated by other considerations.14 However, the defense had no bearing on the issue of recoverable damages stemming from a refusal to deal which was part and parcel of an antitrust violation.
Cases relied upon by Sinclair in its attempt to raise the Colgate shield involve either the question whether there existed an unlawful arrangement or the question whether the particular refusal to deal was to further such an arrangement.15 In the instant case, however, both of these questions had been answered in the affirmative. On the other hand, no case has been cited to us, and our research has revealed none, holding that a refusal to deal may be immune in spite of the fact that the seller has violated the antitrust laws and that the refusal to deal was in furtherance of that violation. The cases are unanimously to the contrary. They show without exception that dam[575]*575ages may be recovered for a refusal to deal in furtherance of an arrangement condemned by the antitrust laws, whatever form of trade restraint the arrangement takes.16 Although most, but not all, of these cases did in fact involve monopoly or conspiracy, as opposed to non-monopolistic or non-conspiratorial arrangements in restraint of trade, the courts made absolutely nothing of any such distinction.
We conclude that Osborn is entitled to recover the damages flowing from Sinclair’s cancellation of his lease and of his dealer sales' agreement. This holding is required by the language of section 4 of the Clayton Act, is consistent with the purpose of the treble-damage provision, and is dictated by the many cases awarding damages for refusals to deal where customers would not go along with arrangements in restraint of trade.17
The District Court’s finding that Osborn’s actual damages stemming from Sinclair’s unwillingness to continue dealing with him were $12,000 is not clearly erroneous. Trebled, this amounts to $36,-000. Thus, adding the $975 treble damages allowed for injury occurring prior to the refusal to deal, Osborn is entitled to a judgment for $36,975 in damages. The District Court, upon remand, should determine what, if any, additional attorneys’ fees should be awarded Osborn’s counsel for their successful prosecution of the second appeal.18 Reversed and remanded.