S. Buchsbaum & Co. v. Federal Trade Commission

160 F.2d 121, 1947 U.S. App. LEXIS 3842, 1947 Trade Cas. (CCH) 57,539
CourtCourt of Appeals for the Seventh Circuit
DecidedFebruary 20, 1947
Docket8504
StatusPublished
Cited by7 cases

This text of 160 F.2d 121 (S. Buchsbaum & Co. v. Federal Trade Commission) is published on Counsel Stack Legal Research, covering Court of Appeals for the Seventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
S. Buchsbaum & Co. v. Federal Trade Commission, 160 F.2d 121, 1947 U.S. App. LEXIS 3842, 1947 Trade Cas. (CCH) 57,539 (7th Cir. 1947).

Opinion

SPARKS, Circuit Judge.

This proceeding seeks to review and set aside a cease and desist order of the Federal Trade Commission. We formerly reversed for what we thought was a violation of the rule of confrontation of witnesses. 153 F.2d 85. Respondent applied for certiorari, and in the Supreme Court, petitioner withdrew this assignment of error in this case, upon which it had so strenuously relied, and upon which we based our decision, and the Supreme Court thereupon vacated the order of this court and remanded the case to this court for consideration of the other errors assigned below.

The issues are fully set forth in our original opinion and they will not be repeated here, other than to say that the controlling issue is whether the Commission was authorized to prohibit absolutely and un-qualifiedly petitioner’s use of the trade name “Elasti-Glass” and the word “glass” in describing its articles made of synthetic resin.

Since the cause was remanded to this court the Commission has filed its motion to remand the cause to the Commission for further consideration. This motion is denied.

The articles manufactured and sold by petitioner are numerous and include such things as suspenders, rain coats, garters, belts, shampoo capes, watch straps and the like. They are made and sold at a much *122 cheaper price than articles made of that kind of glass in which silica is an essential ingredient. Petitioner’s products are made of plastics and are quite pliable, tensile, durable and transparent, and fully serve the purposes for which they are manufactured and marketed to the general public.

Illustrative of the use by the general public of plastic glass is “shatter-proof glass” which- has been used many years and still is in constant use. It is a laminated ¿lass consisting of two layers of silica glass with a layer of plastic glass between them. Each layer is perfectly transparent. The three layers are indistinguishable and appear to the eye as one glass. The middle plastic layer is the element that prevents the other layers from shattering when broken, and as a unit it is known and recognized generally as “shatter-proof glass.”

Petitioner’s products are made from, plastic material such as used in the middle layer of the “shatter-proof glass,’! and it advertises and sells its products’as “Elasti-Glass” products. Certain competitors of petitioner manufacture their products from the same elements used in making the upper and lower layers of the “shatter-proof glass.” At any rate they use no plastics, and they therefore contend that petitioner should not be permitted to advertise or sell its products under the name “Elasti-Glass,” or any other name containing the word “glass.”

The Commission, in proof that the word “glass” as understood by the public means common glass, such as that found in window panes, tumblers and bottles, submitted the testimony of 10 witnesses,— two housewives, a junior college student, a laundry employee, two hospital employees, an assistant of the local office of' a life insurance company, an employee of the National Association of Dyers and. Cleaners, a local operating manager of the National Better Business. Bureau, and a writer of non-fiction articles which had appeared in such magazines as Coronet, Cosmopolitan, The Reader’s Digest, and the Saturday Evening Post. All save one, after reading petitioner’s advertisements of “Elasti-Glass,” thought that petitioner had discovered and was using a new process by which it was able to change the nature of and to make pliable the glass which is found in window panes and the like, although there was nothing in such advertisements which intimated any such thing. The manager of the National Better Business Bureau was not in any manner deluded or confused by such advertisements for he said the Bureau differentiates between vinyon and glass fiber, and that the latter is made of real fiber glass and that the former is the trade name of vinyl plastic yarn contained in “Elasti-Glass” neckties. In making this differentiation the Bureau evidently gave no consideration whatever to the definitions of the word “glass” as-contained in the American dictionaries, or the Oxford (English) dictionary, as we shall later show.

The writer of non-fiction articles assumed that “Elasti-Glass” products were made of window pane glass which caused' her to characterize them as “fiber glass” in. an article written by her for “Cosmopolitan.” She was not an employee of petitioner nor was she authorized by it to make-such statement. She received but one criticism concerning that characterization,, and it developed later that it came from a person considerably interested in defeating: petitioner’s contention before the Commission and here. This witness said that she-was neither a chemist nor an expert on-glass; that all she knew about the subject was her general publifc understanding of what glass is, and she supposed she did not know whether “synthetic resin materials are not glass.”

This record does not disclose that any 'witness for the respondent, except this-lady, ever consulted any dictionary before testifying, as to the’meaning of the word “glass.” She consulted the Oxford, while dressing, just before she left her home to testify. Of course, neither the Oxford nor any of the many American dictionaries-which we have consulted limit the. definitions of the word “glass” to that made from silica, or to that from which window panes or goblets are usually made. True, the latter are perhaps the most usual forms in which we see glass, but each dictionary *123 defines the word as any substance that resembles glass. The word is not derived from any element or combination of elements from which any kind of glass is made. From all sources available to us it is clear that the word glass derives from the appearance of the product after it is made. No one denies that the resemblance of the substance of petitioner’s products to that of articles made from common window glass or tumblers or that of shatter-proof glass is perfect, and not one dissatisfied customer of petitioner’s products has voiced an objection or complaint with respect to them.

The complaint filed by the Federal Trade Commission alleges in substance that petitioner operates a factory wherein are manufactured the various articles above referred to, and allied merchandise, made from “Vinylite,” an organic material of .glass-like appearance which it advertises, sells and distributes in interstate commerce in the United States (our emphasis throughout); that “Vinylite” is the registered trademark of a chemically manufactured plasticized resinous material resembling glass, purchased by petitioner, in the form of pliable, clear or colored, transparent or translucent, semi-elastic sheets, •which after further processing petitioner •converts into the various articles of men’s accessories above referred to, as made of “Elasti-Glass,” the trade name so used by it. Petitioner in advertising sometimes refers to its products as a form of glass.

The complaint further alleges that processes for the fabrication of inorganic glass

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Bluebook (online)
160 F.2d 121, 1947 U.S. App. LEXIS 3842, 1947 Trade Cas. (CCH) 57,539, Counsel Stack Legal Research, https://law.counselstack.com/opinion/s-buchsbaum-co-v-federal-trade-commission-ca7-1947.